Marketing English Books, 1476-1550

Marketing English Books, 1476-1550

Author: Alexandra da Costa

Publisher: Oxford University Press, USA

Published: 2020-11-04

Total Pages: 289

ISBN-13: 0198847580

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Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.


Book Synopsis Marketing English Books, 1476-1550 by : Alexandra da Costa

Download or read book Marketing English Books, 1476-1550 written by Alexandra da Costa and published by Oxford University Press, USA. This book was released on 2020-11-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.


Vernacular Books and Their Readers in the Early Age of Print (c. 1450–1600)

Vernacular Books and Their Readers in the Early Age of Print (c. 1450–1600)

Author: Anna Dlabačová

Publisher: BRILL

Published: 2023-09-14

Total Pages: 432

ISBN-13: 9004520155

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'The Open Access publishing costs of this volume were covered by the Dutch Research Council (NWO), Veni-project “Leaving a Lasting Impression. The Impact of Incunabula on Late Medieval Spirituality, Religious Practice and Visual Culture in the Low Countries” (grant number 275-30-036).' This volume explores various approaches to study vernacular books and reading practices across Europe in the 15th-16th centuries. Through a shared focus on the material book as an interface between producers and users, the contributors investigate how book producers conceived of their target audiences and how these vernacular books were designed and used. Three sections highlight connections between vernacularity and materiality from distinct perspectives: real and imagined readers, mobility of texts and images, and intermediality. The volume brings contributions on different regions, languages, and book types into dialogue. Contributors include Heather Bamford, Tillmann Taape, Stefan Matter, Suzan Folkerts, Karolina Mroziewicz, Martha W. Driver, Alexa Sand, Elisabeth de Bruijn, Katell Lavéant, Margriet Hoogvliet, and Walter S. Melion.


Book Synopsis Vernacular Books and Their Readers in the Early Age of Print (c. 1450–1600) by : Anna Dlabačová

Download or read book Vernacular Books and Their Readers in the Early Age of Print (c. 1450–1600) written by Anna Dlabačová and published by BRILL. This book was released on 2023-09-14 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Open Access publishing costs of this volume were covered by the Dutch Research Council (NWO), Veni-project “Leaving a Lasting Impression. The Impact of Incunabula on Late Medieval Spirituality, Religious Practice and Visual Culture in the Low Countries” (grant number 275-30-036).' This volume explores various approaches to study vernacular books and reading practices across Europe in the 15th-16th centuries. Through a shared focus on the material book as an interface between producers and users, the contributors investigate how book producers conceived of their target audiences and how these vernacular books were designed and used. Three sections highlight connections between vernacularity and materiality from distinct perspectives: real and imagined readers, mobility of texts and images, and intermediality. The volume brings contributions on different regions, languages, and book types into dialogue. Contributors include Heather Bamford, Tillmann Taape, Stefan Matter, Suzan Folkerts, Karolina Mroziewicz, Martha W. Driver, Alexa Sand, Elisabeth de Bruijn, Katell Lavéant, Margriet Hoogvliet, and Walter S. Melion.


Difficult pasts

Difficult pasts

Author: Mimi Ensley

Publisher: Manchester University Press

Published: 2023-02-28

Total Pages: 279

ISBN-13: 1526157888

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Medieval romances were widely condemned by early modern thinkers: the genre of questing knights and marvellous adventure was decried as bloody, bawdy and superstitious. Despite such proclamations, though, the Middle English romance genre remained popular across the early modern period. Difficult pasts examines the reception of Middle English romances after the Protestant Reformation in England, arguing that the genre’s popularity rested not in its violent or superstitious qualities, but in its multivocality. Incorporating insights from book history, reception history and cultural memory studies, Ensley argues that the medieval romance book became a flexible site of memory with which early modern readers could both connect with and distance themselves from the recent ‘difficult past’, a past that invited controversy and encouraged divided perspectives. Central characters in this study range from canonical authors like Geoffrey Chaucer and Edmund Spenser to less studied figures, such as printer William Copland, Elizabethan scribe Edward Banister and seventeenth-century poet and romance enthusiast, John Lane. In uniting a wide range of romance readers’ perspectives, the book complicates clear ruptures between manuscript and print, Catholic and Protestant, or medieval and Renaissance. Difficult pasts reveals how the romance book offers a new way to understand the simultaneous change and continuity that defines post-Reformation England.


Book Synopsis Difficult pasts by : Mimi Ensley

Download or read book Difficult pasts written by Mimi Ensley and published by Manchester University Press. This book was released on 2023-02-28 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medieval romances were widely condemned by early modern thinkers: the genre of questing knights and marvellous adventure was decried as bloody, bawdy and superstitious. Despite such proclamations, though, the Middle English romance genre remained popular across the early modern period. Difficult pasts examines the reception of Middle English romances after the Protestant Reformation in England, arguing that the genre’s popularity rested not in its violent or superstitious qualities, but in its multivocality. Incorporating insights from book history, reception history and cultural memory studies, Ensley argues that the medieval romance book became a flexible site of memory with which early modern readers could both connect with and distance themselves from the recent ‘difficult past’, a past that invited controversy and encouraged divided perspectives. Central characters in this study range from canonical authors like Geoffrey Chaucer and Edmund Spenser to less studied figures, such as printer William Copland, Elizabethan scribe Edward Banister and seventeenth-century poet and romance enthusiast, John Lane. In uniting a wide range of romance readers’ perspectives, the book complicates clear ruptures between manuscript and print, Catholic and Protestant, or medieval and Renaissance. Difficult pasts reveals how the romance book offers a new way to understand the simultaneous change and continuity that defines post-Reformation England.


Reformation, Religious Culture and Print in Early Modern Europe

Reformation, Religious Culture and Print in Early Modern Europe

Author: Arthur der Weduwen

Publisher: BRILL

Published: 2022-09-26

Total Pages: 348

ISBN-13: 9004515305

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This collection of essays, commissioned in honour of Andrew Pettegree, presents original contributions on the Reformation, communication and the book in early modern Europe. Together, the essays reflect on Pettegree’s ground-breaking influence on these fields, and offer a comprehensive survey of the state of current scholarship.


Book Synopsis Reformation, Religious Culture and Print in Early Modern Europe by : Arthur der Weduwen

Download or read book Reformation, Religious Culture and Print in Early Modern Europe written by Arthur der Weduwen and published by BRILL. This book was released on 2022-09-26 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays, commissioned in honour of Andrew Pettegree, presents original contributions on the Reformation, communication and the book in early modern Europe. Together, the essays reflect on Pettegree’s ground-breaking influence on these fields, and offer a comprehensive survey of the state of current scholarship.


Boccaccio, Chaucer, and Stories for an Uncertain World

Boccaccio, Chaucer, and Stories for an Uncertain World

Author: Robert W. Hanning

Publisher: Oxford University Press

Published: 2021-10-14

Total Pages: 374

ISBN-13: 0192647628

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Boccaccio, Chaucer, and Stories for an Uncertain World understands the Decameron and the Canterbury Tales to communicate a radical uncertainty haunting most human endeavors, one that challenges effective knowledge of the future, the past, or the distant present; accurate perception of both complex, equivocal signifying systems, including language, and the intentions hidden rather than revealed by the words and deeds of others; and successful strategy in dealing with the chronic excesses and arbitrariness of power. This comparative study of Decameron novelle and Canterbury pilgrim tales yields the insight that the key to coping with these challenges is pragmatic prudence: rational calculation issuing in an opportunistic, often amoral choice of ingenious deeds and/or eloquent words appropriate (though without guarantee) to mastering a specific crisis, and achieving the goal of agency in the here and now, not salvation in the Hereafter. An initial chapter explores the Aristotelian antecedents, contemporaneous cultural influences, and narrative techniques that intersect to shape the radically uncertain world of the Decameron and the Canterbury Tales, while succeeding chapters pair, and compare, stories from both collections that illustrate the quest for agency-its successes and its failures—through plots often brilliantly adapted from simpler antecedents, as well as eloquence by turns satiric and insightful. This is storytelling that exposes a culture's fears, as well as its aspirations for mastery over the circumstances that challenge its existence; reading these tales should be a labor of love and the goal of this study is to help assure that the reader's labor shall not be lost.


Book Synopsis Boccaccio, Chaucer, and Stories for an Uncertain World by : Robert W. Hanning

Download or read book Boccaccio, Chaucer, and Stories for an Uncertain World written by Robert W. Hanning and published by Oxford University Press. This book was released on 2021-10-14 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boccaccio, Chaucer, and Stories for an Uncertain World understands the Decameron and the Canterbury Tales to communicate a radical uncertainty haunting most human endeavors, one that challenges effective knowledge of the future, the past, or the distant present; accurate perception of both complex, equivocal signifying systems, including language, and the intentions hidden rather than revealed by the words and deeds of others; and successful strategy in dealing with the chronic excesses and arbitrariness of power. This comparative study of Decameron novelle and Canterbury pilgrim tales yields the insight that the key to coping with these challenges is pragmatic prudence: rational calculation issuing in an opportunistic, often amoral choice of ingenious deeds and/or eloquent words appropriate (though without guarantee) to mastering a specific crisis, and achieving the goal of agency in the here and now, not salvation in the Hereafter. An initial chapter explores the Aristotelian antecedents, contemporaneous cultural influences, and narrative techniques that intersect to shape the radically uncertain world of the Decameron and the Canterbury Tales, while succeeding chapters pair, and compare, stories from both collections that illustrate the quest for agency-its successes and its failures—through plots often brilliantly adapted from simpler antecedents, as well as eloquence by turns satiric and insightful. This is storytelling that exposes a culture's fears, as well as its aspirations for mastery over the circumstances that challenge its existence; reading these tales should be a labor of love and the goal of this study is to help assure that the reader's labor shall not be lost.


The Classical Tradition : Greek and Roman Influences on Western Literature

The Classical Tradition : Greek and Roman Influences on Western Literature

Author: Gilbert Highet

Publisher: Oxford University Press, USA

Published: 1949-12-31

Total Pages: 802

ISBN-13: 0198020066

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A reissue in paperback of a title first published in 1949.


Book Synopsis The Classical Tradition : Greek and Roman Influences on Western Literature by : Gilbert Highet

Download or read book The Classical Tradition : Greek and Roman Influences on Western Literature written by Gilbert Highet and published by Oxford University Press, USA. This book was released on 1949-12-31 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reissue in paperback of a title first published in 1949.


Wastepaper Modernism

Wastepaper Modernism

Author: Joseph Elkanah Rosenberg

Publisher: Oxford University Press

Published: 2021-04-16

Total Pages: 216

ISBN-13: 0192593676

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From Henry James' fascination with burnt manuscripts to destroyed books in the fiction of the Blitz; from junk mail in the work of Elizabeth Bowen to bureaucratic paperwork in Vladimir Nabokov; modern fiction is littered with images of tattered and useless paper that reveal an increasingly uneasy relationship between literature and its own materials over the course of the twentieth-century. Wastepaper Modernism argues that these images are vital to our understanding of modernism, disclosing an anxiety about textual matter that lurks behind the desire for radically different modes of communication. At the same time that writers were becoming infatuated with new technologies like the cinema and the radio, they were also being haunted by their own pages. Having its roots in the late-nineteenth century, but finding its fullest constellation in the wake of the high modernist experimentation with novelistic form, "wastepaper modernism" arises when fiction imagines its own processes of transmission and representation breaking down. When the descriptive capabilities of the novel exhaust themselves, the wastepaper modernists picture instead the physical decay of the book's own primary matter. Bringing together book history and media theory with detailed close reading, Wastepaper Modernism reveals modernist literature's dark sense of itself as a ruin in the making.


Book Synopsis Wastepaper Modernism by : Joseph Elkanah Rosenberg

Download or read book Wastepaper Modernism written by Joseph Elkanah Rosenberg and published by Oxford University Press. This book was released on 2021-04-16 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Henry James' fascination with burnt manuscripts to destroyed books in the fiction of the Blitz; from junk mail in the work of Elizabeth Bowen to bureaucratic paperwork in Vladimir Nabokov; modern fiction is littered with images of tattered and useless paper that reveal an increasingly uneasy relationship between literature and its own materials over the course of the twentieth-century. Wastepaper Modernism argues that these images are vital to our understanding of modernism, disclosing an anxiety about textual matter that lurks behind the desire for radically different modes of communication. At the same time that writers were becoming infatuated with new technologies like the cinema and the radio, they were also being haunted by their own pages. Having its roots in the late-nineteenth century, but finding its fullest constellation in the wake of the high modernist experimentation with novelistic form, "wastepaper modernism" arises when fiction imagines its own processes of transmission and representation breaking down. When the descriptive capabilities of the novel exhaust themselves, the wastepaper modernists picture instead the physical decay of the book's own primary matter. Bringing together book history and media theory with detailed close reading, Wastepaper Modernism reveals modernist literature's dark sense of itself as a ruin in the making.


Madness in Medieval French Literature

Madness in Medieval French Literature

Author: Sylvia Huot

Publisher:

Published: 2003

Total Pages: 224

ISBN-13: 9780191719110

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Madness is a frequent theme in medieval French literature. This title presents a variety of texts which illustrate the wide range of attitudes towards madness and its uses as a literary device, tying in with contemporary interest in the politics of identity, and its literary constructions


Book Synopsis Madness in Medieval French Literature by : Sylvia Huot

Download or read book Madness in Medieval French Literature written by Sylvia Huot and published by . This book was released on 2003 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Madness is a frequent theme in medieval French literature. This title presents a variety of texts which illustrate the wide range of attitudes towards madness and its uses as a literary device, tying in with contemporary interest in the politics of identity, and its literary constructions


Bibliophobia

Bibliophobia

Author: Brian Cummings

Publisher: Oxford University Press

Published: 2022

Total Pages: 591

ISBN-13: 0192847317

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This volume is illustrated with manuscripts, printed objects, and art works. It tells a 5000-year history of writing and books, giving readers an account of why books matter and how they impact our lives.


Book Synopsis Bibliophobia by : Brian Cummings

Download or read book Bibliophobia written by Brian Cummings and published by Oxford University Press. This book was released on 2022 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is illustrated with manuscripts, printed objects, and art works. It tells a 5000-year history of writing and books, giving readers an account of why books matter and how they impact our lives.


The Romance of the Rose and the Making of Fourteenth-Century English Literature

The Romance of the Rose and the Making of Fourteenth-Century English Literature

Author: Philip Knox

Publisher: Oxford University Press

Published: 2022

Total Pages: 313

ISBN-13: 0192847171

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This title provides a new account of the literary history of fourteenth-century England, arguing that many of this period's most distinctive literary experiments emerge through a productive dialogue with the 'Romance of the Rose', a jointly-authored medieval French poem.


Book Synopsis The Romance of the Rose and the Making of Fourteenth-Century English Literature by : Philip Knox

Download or read book The Romance of the Rose and the Making of Fourteenth-Century English Literature written by Philip Knox and published by Oxford University Press. This book was released on 2022 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides a new account of the literary history of fourteenth-century England, arguing that many of this period's most distinctive literary experiments emerge through a productive dialogue with the 'Romance of the Rose', a jointly-authored medieval French poem.