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Marketing Your Complementary Therapy Business 4th Edition

Author: Steven A. Harold

Publisher: How To Books

Published: 2011-01-28

Total Pages: 238

ISBN-13: 1848035683

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This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over. This book will help you to: - * PREPARE PROMOTIONAL MATERIAL; FROM BROCHURES AND BUSINESS CARDS TO LEAFLETS AND NEWSLETTERS. * DECIDE WHERE TO ADVERTISE; IN NEWSPAPERS, MAGAZINES, NEWSLETTERS AND OTHER PUBLICATIONS. - * USE THE INTERNET AND ON-LINE DIRECTORIES TO YOUR ADVANTAGE - * DEVELOP WORKING RELATIONSHIPS WITH LOCAL ORGANISATIONS, GROUPS, SOCIETIES AND RETAILERS * CONSIDER THE VALUE OF OFFERING DISCOUNTS, VOUCHERS, FREE CONSULTATIONS, OPEN DAYS AND OTHER PROMOTIONS. There are more than 101 ways to market your practice. You will know that you are successful when you start to create your own ideas.

Book Synopsis Marketing Your Complementary Therapy Business 4th Edition by : Steven A. Harold

Download or read book Marketing Your Complementary Therapy Business 4th Edition written by Steven A. Harold and published by How To Books. This book was released on 2011-01-28 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over. This book will help you to: - * PREPARE PROMOTIONAL MATERIAL; FROM BROCHURES AND BUSINESS CARDS TO LEAFLETS AND NEWSLETTERS. * DECIDE WHERE TO ADVERTISE; IN NEWSPAPERS, MAGAZINES, NEWSLETTERS AND OTHER PUBLICATIONS. - * USE THE INTERNET AND ON-LINE DIRECTORIES TO YOUR ADVANTAGE - * DEVELOP WORKING RELATIONSHIPS WITH LOCAL ORGANISATIONS, GROUPS, SOCIETIES AND RETAILERS * CONSIDER THE VALUE OF OFFERING DISCOUNTS, VOUCHERS, FREE CONSULTATIONS, OPEN DAYS AND OTHER PROMOTIONS. There are more than 101 ways to market your practice. You will know that you are successful when you start to create your own ideas.

Marketing for Complementary Therapists

Author: Steven A. Harold

Publisher:

Published: 2003

Total Pages: 172

ISBN-13:

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Book Synopsis Marketing for Complementary Therapists by : Steven A. Harold

Download or read book Marketing for Complementary Therapists written by Steven A. Harold and published by . This book was released on 2003 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Tips for Complementary Therapists

Author: Steven A. Harold

Publisher: How to Books

Published: 2005-01

Total Pages: 186

ISBN-13: 9781845280765

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1. Practice places; 2. Practice management; 3. Promotion productions; 4. Education and courses; 5. Directories; 6. Advertising plus!; 7. Organisations, groups, societies; 8. Health connections; 9. Networks; 10. Retail outlets; 11. The internet; 12. Extra enticers; 13. Miscellaneous; 14. A winning strategy.

Book Synopsis Marketing Tips for Complementary Therapists by : Steven A. Harold

Download or read book Marketing Tips for Complementary Therapists written by Steven A. Harold and published by How to Books. This book was released on 2005-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Practice places; 2. Practice management; 3. Promotion productions; 4. Education and courses; 5. Directories; 6. Advertising plus!; 7. Organisations, groups, societies; 8. Health connections; 9. Networks; 10. Retail outlets; 11. The internet; 12. Extra enticers; 13. Miscellaneous; 14. A winning strategy.

A Guide to Starting your own Complementary Therapy Practice

Author: Elaine Mary Aldred

Publisher: Elsevier Health Sciences

Published: 2006-11-16

Total Pages: 321

ISBN-13: 0443103097

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This step-by-step guide on setting up own complementary health care practice, covers every aspect of starting up a new practice, taking into account the wide range of practice requirements from the very simple (e.g. in therapist's own home) to the more ambitious (e.g. buying premises from which to set up a clinic). It addresses all the legal requirements, detailed and precise financial calculations, and the mechanics of how the therapist goes about making their vision a reality. Day-to-day aspects that need to be considered when the practice is up and running are covered. Gives clear advice on legal and financial requirements, the production of a marketing strategy and the presentation of the precise financial calculations required for a business plan, with worked examples Includes detailed information on how to write a business plan, with a numerically linked example Covers day-to-day aspects of running a practice International in its approach, the book contains extensive lists of useful web addresses for access to up-to-the-minute information Financial templates are supplied as appendices The book offers key advice for all therapists - chiropractors, osteopaths, massage therapists and complementary therapists - and is suitable for undergraduates, newly qualified practitioners and experienced practitioners looking to either start up or develop and grow their practice.

Book Synopsis A Guide to Starting your own Complementary Therapy Practice by : Elaine Mary Aldred

Download or read book A Guide to Starting your own Complementary Therapy Practice written by Elaine Mary Aldred and published by Elsevier Health Sciences. This book was released on 2006-11-16 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This step-by-step guide on setting up own complementary health care practice, covers every aspect of starting up a new practice, taking into account the wide range of practice requirements from the very simple (e.g. in therapist's own home) to the more ambitious (e.g. buying premises from which to set up a clinic). It addresses all the legal requirements, detailed and precise financial calculations, and the mechanics of how the therapist goes about making their vision a reality. Day-to-day aspects that need to be considered when the practice is up and running are covered. Gives clear advice on legal and financial requirements, the production of a marketing strategy and the presentation of the precise financial calculations required for a business plan, with worked examples Includes detailed information on how to write a business plan, with a numerically linked example Covers day-to-day aspects of running a practice International in its approach, the book contains extensive lists of useful web addresses for access to up-to-the-minute information Financial templates are supplied as appendices The book offers key advice for all therapists - chiropractors, osteopaths, massage therapists and complementary therapists - and is suitable for undergraduates, newly qualified practitioners and experienced practitioners looking to either start up or develop and grow their practice.

Marketing Your Complementary Therapy Practice

Author: Steven A. Harold

Publisher: How to Books

Published: 2011

Total Pages: 0

ISBN-13: 9781845284497

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This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over. This book will help you to: - PREPARE PROMOTIONAL MATERIAL; FROM BROCHURES AND BUSINESS CARDS TO LEAFLETS AND NEWSLETTERS. - DECIDE WHERE TO ADVERTISE; IN NEWSPAPERS, MAGAZINES, NEWSLETTERS AND OTHER PUBLICATIONS. - USE THE INTERNET AND ON-LINE DIRECTORIES TO YOUR ADVANTAGE - DEVELOP WORKING RELATIONSHIPS WITH LOCAL ORGANISATIONS, GROUPS, SOCIETIES AND RETAILERS - CONSIDER THE VALUE OF OFFERING DISCOUNTS, VOUCHERS, FREE CONSULTATIONS, OPEN DAYS AND OTHER PROMOTIONS There are more than 101 ways to market your practice. You will know that you are successful when you start to create your own ideas.

Book Synopsis Marketing Your Complementary Therapy Practice by : Steven A. Harold

Download or read book Marketing Your Complementary Therapy Practice written by Steven A. Harold and published by How to Books. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over. This book will help you to: - PREPARE PROMOTIONAL MATERIAL; FROM BROCHURES AND BUSINESS CARDS TO LEAFLETS AND NEWSLETTERS. - DECIDE WHERE TO ADVERTISE; IN NEWSPAPERS, MAGAZINES, NEWSLETTERS AND OTHER PUBLICATIONS. - USE THE INTERNET AND ON-LINE DIRECTORIES TO YOUR ADVANTAGE - DEVELOP WORKING RELATIONSHIPS WITH LOCAL ORGANISATIONS, GROUPS, SOCIETIES AND RETAILERS - CONSIDER THE VALUE OF OFFERING DISCOUNTS, VOUCHERS, FREE CONSULTATIONS, OPEN DAYS AND OTHER PROMOTIONS There are more than 101 ways to market your practice. You will know that you are successful when you start to create your own ideas.

Start and Run a Successful Complementary Therapy Business

Author: Jackie James

Publisher: How To Books

Published: 2011-04-29

Total Pages: 155

ISBN-13: 1848035756

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Being a great therapist and being a good business person require different skills. This book will help you as a therapist - new, or experienced - to concentrate on the things you need to do to make your business a success and avoid making costly mistakes along the way. It will help you understand the business you are entering into, decide what products and therapies you will offer, and how to differentiate yourself from the competition so that new clients will choose you. You will also discover how to: * identify your potential clients and market your business to them * choose the best business model for you to use, work out your costs and set your prices* produce a business plan which you can use continually to review how your business has progressed * keep efficient records of payments and outgoings * use the internet to effectively market your services and make full use of free marketing * prioritise the tasks you need to complete in setting up your business. / This comprehensive and accessible book includes case studies and examples, plus exercises to help you follow the steps needed to start and run your business. With it you will build your business on solid foundations and go on to develop a thriving therapy practice.

Book Synopsis Start and Run a Successful Complementary Therapy Business by : Jackie James

Download or read book Start and Run a Successful Complementary Therapy Business written by Jackie James and published by How To Books. This book was released on 2011-04-29 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being a great therapist and being a good business person require different skills. This book will help you as a therapist - new, or experienced - to concentrate on the things you need to do to make your business a success and avoid making costly mistakes along the way. It will help you understand the business you are entering into, decide what products and therapies you will offer, and how to differentiate yourself from the competition so that new clients will choose you. You will also discover how to: * identify your potential clients and market your business to them * choose the best business model for you to use, work out your costs and set your prices* produce a business plan which you can use continually to review how your business has progressed * keep efficient records of payments and outgoings * use the internet to effectively market your services and make full use of free marketing * prioritise the tasks you need to complete in setting up your business. / This comprehensive and accessible book includes case studies and examples, plus exercises to help you follow the steps needed to start and run your business. With it you will build your business on solid foundations and go on to develop a thriving therapy practice.

Marketing for the Holistic Practitioner

Author: Michelle A. Vandepas

Publisher: Quest Publishing & Distribution

Published: 2003-12-01

Total Pages: 124

ISBN-13: 9780972468657

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Build a thriving holistic care practice! This book is a simple low cost guide for therapists and pratitioners on getting and keeping clients. This work book is a must for any practitioner, therapist, reader or service professional starting their own business. One hundred twenty five pages of marketing ideas and tools to get you motivated and get you going. This book includes a step by step guide for writing your promotional materials such as a business card and brochure. If you are a Reiki Master, Massage Therapist or any type energy worker, this book will help you get started!

Book Synopsis Marketing for the Holistic Practitioner by : Michelle A. Vandepas

Download or read book Marketing for the Holistic Practitioner written by Michelle A. Vandepas and published by Quest Publishing & Distribution. This book was released on 2003-12-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a thriving holistic care practice! This book is a simple low cost guide for therapists and pratitioners on getting and keeping clients. This work book is a must for any practitioner, therapist, reader or service professional starting their own business. One hundred twenty five pages of marketing ideas and tools to get you motivated and get you going. This book includes a step by step guide for writing your promotional materials such as a business card and brochure. If you are a Reiki Master, Massage Therapist or any type energy worker, this book will help you get started!

Setting Up and Running a Complementary Health Practice

Author: Patricia Bishop

Publisher: How To Books Ltd

Published: 2004

Total Pages: 204

ISBN-13: 9781857039238

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Using this step-by-step guide on exactly what to do and think about, Bishop shows readers that setting up a complementary health practice is easier than they might think.

Book Synopsis Setting Up and Running a Complementary Health Practice by : Patricia Bishop

Download or read book Setting Up and Running a Complementary Health Practice written by Patricia Bishop and published by How To Books Ltd. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using this step-by-step guide on exactly what to do and think about, Bishop shows readers that setting up a complementary health practice is easier than they might think.

Perspectives on Complementary and Alternative Medicine

Author: Tom Heller

Publisher: Routledge

Published: 2005-02-01

Total Pages: 421

ISBN-13: 1134265344

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This book explores the challenging issues associated with complementary and alternative medicine in the context of the social, political and cultural influences that shape people's health. Divided clearly into three sections, this book: sets out the general context of social change, consumption and debate around the rise of public interest in CAM argues for and against different classifications of CAM critically assesses the importance of ethics and values to CAM practice and how these inform what practitioners do focuses on the question of what people want, the changing and contested nature of health, and the nature of personal and social factors associated with the use of CAM, leading to a focus on 'therapeutic relationships' examines the diversity of settings in which CAM takes place and the social, political and economic milieu in which CAM is provided and used. Together with its accompanying text, Complementary and Alternative Medicine: Structures and Safeguards, it forms the core text for the Open University course K221 Perspectives on Complementary and Alternative Medicine.

Book Synopsis Perspectives on Complementary and Alternative Medicine by : Tom Heller

Download or read book Perspectives on Complementary and Alternative Medicine written by Tom Heller and published by Routledge. This book was released on 2005-02-01 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the challenging issues associated with complementary and alternative medicine in the context of the social, political and cultural influences that shape people's health. Divided clearly into three sections, this book: sets out the general context of social change, consumption and debate around the rise of public interest in CAM argues for and against different classifications of CAM critically assesses the importance of ethics and values to CAM practice and how these inform what practitioners do focuses on the question of what people want, the changing and contested nature of health, and the nature of personal and social factors associated with the use of CAM, leading to a focus on 'therapeutic relationships' examines the diversity of settings in which CAM takes place and the social, political and economic milieu in which CAM is provided and used. Together with its accompanying text, Complementary and Alternative Medicine: Structures and Safeguards, it forms the core text for the Open University course K221 Perspectives on Complementary and Alternative Medicine.

An Ethical Framework for Complementary and Alternative Therapists

Author: Julie Stone

Publisher: Routledge

Published: 2005-06-29

Total Pages: 298

ISBN-13: 1134468342

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This book provides tools for critical and reflective practice and suggests practical solutions to common problems, including illustrative scenarios of ethical dilemmas and useful summaries of key points.

Book Synopsis An Ethical Framework for Complementary and Alternative Therapists by : Julie Stone

Download or read book An Ethical Framework for Complementary and Alternative Therapists written by Julie Stone and published by Routledge. This book was released on 2005-06-29 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides tools for critical and reflective practice and suggests practical solutions to common problems, including illustrative scenarios of ethical dilemmas and useful summaries of key points.