Marketing for CPAs, Accountants, and Tax Professionals

Marketing for CPAs, Accountants, and Tax Professionals

Author: William J. Winston

Publisher: Psychology Press

Published: 1995

Total Pages: 416

ISBN-13: 9781560248729

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The contributing authors to Marketing for CPAs, Accountants, and Tax Professionals combine their expertise into a reference manual for today's accountant. Presented in four sections, the book covers all areas pertinent to effective marketing for accounting firms in the 90s and beyond: The Marketing Process Are Accountants Responding to the Challenge of Change? Marketing by CPA Firms: Room for Improvement? Has the Household User Profile for Accounting Services Changed? The Small Accounting Firm: Managing the Dynamics of the Marketing Function Perspectives on Marketing Professional Tax Service Marketing From a Consumer Buyer Behavior Perspective Price of Tax Preparation Services and the CPA Credential on Perceived Quality of Service Marketing Implications for Small CPA Firms Based on Clients' Criteria for Selection and Retention Advertising Advertising by Accountants: Attitudes, Practice, and Their Use of Marketing Tools A Survey of the Utilization of Advertising by CPA Firms The Changing Face of Accounting Advertising Marketing Tools and Strategies Marketing Financial Planning Services: Highlights of a Survey of CPAs Strategic Marketing Planning for the Development of the Small Accounting Practice A Complete Positioning Strategy for the Professional Services Firm Practical Approaches for Evaluating the Quality of Professional Accounting Services An Empirical Investigation of the Pricing of Professional Services (Applied to Public Accounting)


Book Synopsis Marketing for CPAs, Accountants, and Tax Professionals by : William J. Winston

Download or read book Marketing for CPAs, Accountants, and Tax Professionals written by William J. Winston and published by Psychology Press. This book was released on 1995 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributing authors to Marketing for CPAs, Accountants, and Tax Professionals combine their expertise into a reference manual for today's accountant. Presented in four sections, the book covers all areas pertinent to effective marketing for accounting firms in the 90s and beyond: The Marketing Process Are Accountants Responding to the Challenge of Change? Marketing by CPA Firms: Room for Improvement? Has the Household User Profile for Accounting Services Changed? The Small Accounting Firm: Managing the Dynamics of the Marketing Function Perspectives on Marketing Professional Tax Service Marketing From a Consumer Buyer Behavior Perspective Price of Tax Preparation Services and the CPA Credential on Perceived Quality of Service Marketing Implications for Small CPA Firms Based on Clients' Criteria for Selection and Retention Advertising Advertising by Accountants: Attitudes, Practice, and Their Use of Marketing Tools A Survey of the Utilization of Advertising by CPA Firms The Changing Face of Accounting Advertising Marketing Tools and Strategies Marketing Financial Planning Services: Highlights of a Survey of CPAs Strategic Marketing Planning for the Development of the Small Accounting Practice A Complete Positioning Strategy for the Professional Services Firm Practical Approaches for Evaluating the Quality of Professional Accounting Services An Empirical Investigation of the Pricing of Professional Services (Applied to Public Accounting)

The Marketing of Professional Accounting Services

The Marketing of Professional Accounting Services

Author: James Joseph Mahon

Publisher: John Wiley & Sons

Published: 1982

Total Pages: 232

ISBN-13:

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Book Synopsis The Marketing of Professional Accounting Services by : James Joseph Mahon

Download or read book The Marketing of Professional Accounting Services written by James Joseph Mahon and published by John Wiley & Sons. This book was released on 1982 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

101 Marketing Tips for Accountants and Tax Professionals

101 Marketing Tips for Accountants and Tax Professionals

Author: TAX INSIDER.

Publisher:

Published: 2019-03-29

Total Pages: 156

ISBN-13: 9780993251276

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This guide has been written for busy accounting and tax professionals who want to take the next step with their marketing strategy. The following 101 tips are easy marketing techniques that can be implemented quickly at little or no cost, and each tip has an action point to help you get started.


Book Synopsis 101 Marketing Tips for Accountants and Tax Professionals by : TAX INSIDER.

Download or read book 101 Marketing Tips for Accountants and Tax Professionals written by TAX INSIDER. and published by . This book was released on 2019-03-29 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide has been written for busy accounting and tax professionals who want to take the next step with their marketing strategy. The following 101 tips are easy marketing techniques that can be implemented quickly at little or no cost, and each tip has an action point to help you get started.

The Blueprints Marketing Guide for Accountants, Tax Professionals and Cpas

The Blueprints Marketing Guide for Accountants, Tax Professionals and Cpas

Author: Randolph M. Hirsch

Publisher: CreateSpace

Published: 2014-01-29

Total Pages: 70

ISBN-13: 9781495275838

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Randolph M. Hirsch built five practices from scratch over a twenty year period. This powerful marketing guide is written especially for smaller, growing and newer Accounting practices, Self employed Accountants, CPAs with sole practitioner firms, zero to five employees, Bookkeepers, Tax Preparers, Tax Resolution and Tax settlement experts, Independent Accounting services, payroll services etc. Anyone who wants to grow their firm, expand their practice, develop their client database, succeed, prosper and flourish. It offers some new and valuable techniques and ideas to explode your practice with new clients in one year or less. Add 200-300-400 new clients by this time next year. Moshe Publications, Inc. 18375 Ventura Blvd. Suite #526 Tarzana, CA 91356


Book Synopsis The Blueprints Marketing Guide for Accountants, Tax Professionals and Cpas by : Randolph M. Hirsch

Download or read book The Blueprints Marketing Guide for Accountants, Tax Professionals and Cpas written by Randolph M. Hirsch and published by CreateSpace. This book was released on 2014-01-29 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Randolph M. Hirsch built five practices from scratch over a twenty year period. This powerful marketing guide is written especially for smaller, growing and newer Accounting practices, Self employed Accountants, CPAs with sole practitioner firms, zero to five employees, Bookkeepers, Tax Preparers, Tax Resolution and Tax settlement experts, Independent Accounting services, payroll services etc. Anyone who wants to grow their firm, expand their practice, develop their client database, succeed, prosper and flourish. It offers some new and valuable techniques and ideas to explode your practice with new clients in one year or less. Add 200-300-400 new clients by this time next year. Moshe Publications, Inc. 18375 Ventura Blvd. Suite #526 Tarzana, CA 91356

Profit First

Profit First

Author: Mike Michalowicz

Publisher: Penguin

Published: 2017-02-21

Total Pages: 225

ISBN-13: 073521414X

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Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.


Book Synopsis Profit First by : Mike Michalowicz

Download or read book Profit First written by Mike Michalowicz and published by Penguin. This book was released on 2017-02-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

Accountant Marketing

Accountant Marketing

Author: Ehsan Zarei

Publisher: DMA4U

Published:

Total Pages: 253

ISBN-13:

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Are you looking for a complete guide to accountant marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your accountant marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your accountant marketing to the next level.


Book Synopsis Accountant Marketing by : Ehsan Zarei

Download or read book Accountant Marketing written by Ehsan Zarei and published by DMA4U. This book was released on with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a complete guide to accountant marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your accountant marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your accountant marketing to the next level.

The Accountant's Strategic Marketing Guide

The Accountant's Strategic Marketing Guide

Author: Carole A. Congram

Publisher: John Wiley & Sons

Published: 1986

Total Pages: 210

ISBN-13:

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A practical guide to developing a client-based strategic marketing plan, including working with advertising agencies and public relations firms, and other useful aids to helping an accounting firm of any size understand the importance of marketing and the best methods of implementation.


Book Synopsis The Accountant's Strategic Marketing Guide by : Carole A. Congram

Download or read book The Accountant's Strategic Marketing Guide written by Carole A. Congram and published by John Wiley & Sons. This book was released on 1986 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to developing a client-based strategic marketing plan, including working with advertising agencies and public relations firms, and other useful aids to helping an accounting firm of any size understand the importance of marketing and the best methods of implementation.

The Definitive Guide to Client Accounting Services

The Definitive Guide to Client Accounting Services

Author: Hitendra Patil

Publisher: CPA Trendlines

Published: 2021

Total Pages:

ISBN-13: 9781735412313

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Book Synopsis The Definitive Guide to Client Accounting Services by : Hitendra Patil

Download or read book The Definitive Guide to Client Accounting Services written by Hitendra Patil and published by CPA Trendlines. This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Review Tax Returns

How to Review Tax Returns

Author: Edward Mendlowitz Cpa

Publisher:

Published: 2013-11

Total Pages: 154

ISBN-13: 9780991266203

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Reviewing tax returns is a key part of tax preparation. It also is an area vulnerable to major bottlenecks and backlogs. Part of the problem is that there is no information or training specifically for reviewers... until now. Inevitably, firms have more preparers than reviewers. The latter are highly skilled professionals who are more difficult to train or find. Therefore, you must consider ways to reduce review time, even at the expense of adding preparer time. This book discusses methods to reduce review time, establishes who should do the review, distinguishes between content and issues reviews, identifies specific items for the reviewers to check, and offers administrative procedures to facilitate the review process. Reviewers are not born complete and ready to go, they are developed. The problem with many firms is that they take a reasonably good tax return preparer, with above average tax knowledge and they make them a reviewer, either on purpose or by default. In many firms a partner doubles as a reviewer. In some cases this partner does not even have reasonable tax knowledge, but they do the job because it needs to get done. This is not acceptable and does not assure a good product. There is a need and hunger for information on how to more effectively review returns, and this book is the response. Read the book, reread sections, use it as a reference source. Make your review process more effective. - from the Introduction


Book Synopsis How to Review Tax Returns by : Edward Mendlowitz Cpa

Download or read book How to Review Tax Returns written by Edward Mendlowitz Cpa and published by . This book was released on 2013-11 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reviewing tax returns is a key part of tax preparation. It also is an area vulnerable to major bottlenecks and backlogs. Part of the problem is that there is no information or training specifically for reviewers... until now. Inevitably, firms have more preparers than reviewers. The latter are highly skilled professionals who are more difficult to train or find. Therefore, you must consider ways to reduce review time, even at the expense of adding preparer time. This book discusses methods to reduce review time, establishes who should do the review, distinguishes between content and issues reviews, identifies specific items for the reviewers to check, and offers administrative procedures to facilitate the review process. Reviewers are not born complete and ready to go, they are developed. The problem with many firms is that they take a reasonably good tax return preparer, with above average tax knowledge and they make them a reviewer, either on purpose or by default. In many firms a partner doubles as a reviewer. In some cases this partner does not even have reasonable tax knowledge, but they do the job because it needs to get done. This is not acceptable and does not assure a good product. There is a need and hunger for information on how to more effectively review returns, and this book is the response. Read the book, reread sections, use it as a reference source. Make your review process more effective. - from the Introduction

Marketing Accounting Services

Marketing Accounting Services

Author: Robert J. Listman

Publisher: Irwin Professional Publishing

Published: 1988

Total Pages: 224

ISBN-13:

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Practical promotion for the public accountant.


Book Synopsis Marketing Accounting Services by : Robert J. Listman

Download or read book Marketing Accounting Services written by Robert J. Listman and published by Irwin Professional Publishing. This book was released on 1988 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical promotion for the public accountant.