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Marketing Guidebook for Small Airports

Author: Lois S. Kramer

Publisher: Transportation Research Board

Published: 2010

Total Pages: 187

ISBN-13: 0309118182

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This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.

Book Synopsis Marketing Guidebook for Small Airports by : Lois S. Kramer

Download or read book Marketing Guidebook for Small Airports written by Lois S. Kramer and published by Transportation Research Board. This book was released on 2010 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.

ACRP Report 28

Author:

Publisher:

Published: 2010

Total Pages:

ISBN-13:

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Book Synopsis ACRP Report 28 by :

Download or read book ACRP Report 28 written by and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Airport Marketing

Author: Nigel Halpern

Publisher: Routledge

Published: 2021-11-04

Total Pages: 542

ISBN-13: 1000466485

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This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.

Book Synopsis Airport Marketing by : Nigel Halpern

Download or read book Airport Marketing written by Nigel Halpern and published by Routledge. This book was released on 2021-11-04 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.

Airport Marketing

Author: David Jarach

Publisher: Routledge

Published: 2017-03-02

Total Pages: 139

ISBN-13: 1351959654

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Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.

Book Synopsis Airport Marketing by : David Jarach

Download or read book Airport Marketing written by David Jarach and published by Routledge. This book was released on 2017-03-02 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.

Guidebook for Managing Small Airports

Author: James H. Grothaus

Publisher: Transportation Research Board

Published: 2009

Total Pages: 140

ISBN-13: 0309117879

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Book Synopsis Guidebook for Managing Small Airports by : James H. Grothaus

Download or read book Guidebook for Managing Small Airports written by James H. Grothaus and published by Transportation Research Board. This book was released on 2009 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Guidebook for Developing General Aviation Airport Business Plans

Author: National Research Council (U.S.). Transportation Research Board

Publisher: Transportation Research Board National Research

Published: 2012

Total Pages: 182

ISBN-13:

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Ch. 1. Introduction -- ch. 2. Airport business plan -- ch. 3. Airport business planning process -- ch. 4. Preparing the elements of an airport business plan -- ch. 5. Implementation -- ch. 6. Airport and market -- ch. 7. Organization -- ch. 8. Operations -- ch. 9. Marketing -- ch. 10. Aviation products, services, and facilities -- ch. 11. Financial -- Glossary of terms and acronyms -- Bibliography.

Book Synopsis Guidebook for Developing General Aviation Airport Business Plans by : National Research Council (U.S.). Transportation Research Board

Download or read book Guidebook for Developing General Aviation Airport Business Plans written by National Research Council (U.S.). Transportation Research Board and published by Transportation Research Board National Research. This book was released on 2012 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ch. 1. Introduction -- ch. 2. Airport business plan -- ch. 3. Airport business planning process -- ch. 4. Preparing the elements of an airport business plan -- ch. 5. Implementation -- ch. 6. Airport and market -- ch. 7. Organization -- ch. 8. Operations -- ch. 9. Marketing -- ch. 10. Aviation products, services, and facilities -- ch. 11. Financial -- Glossary of terms and acronyms -- Bibliography.

Guidebook for Managing Small Airports

Author: Susan J. H. Zellers

Publisher:

Published: 2019

Total Pages: 354

ISBN-13: 9780309480253

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Book Synopsis Guidebook for Managing Small Airports by : Susan J. H. Zellers

Download or read book Guidebook for Managing Small Airports written by Susan J. H. Zellers and published by . This book was released on 2019 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Guidebook for the Preservation of Public-Use Airports

Author: Thomas P Thatcher

Publisher: Transportation Research Board

Published: 2011

Total Pages: 64

ISBN-13: 0309213177

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TRB’s Airport Cooperative Research Program (ACRP) Report 44: A Guidebook for the Preservation of Public-Use Airports describes why public-use airports close and identifies measures and strategies that can be undertaken to potentially help preserve and prevent an airport closure.

Book Synopsis A Guidebook for the Preservation of Public-Use Airports by : Thomas P Thatcher

Download or read book A Guidebook for the Preservation of Public-Use Airports written by Thomas P Thatcher and published by Transportation Research Board. This book was released on 2011 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRB’s Airport Cooperative Research Program (ACRP) Report 44: A Guidebook for the Preservation of Public-Use Airports describes why public-use airports close and identifies measures and strategies that can be undertaken to potentially help preserve and prevent an airport closure.

Airport Passenger-related Processing Rates Guidebook

Author: Michael James Cassidy

Publisher: Transportation Research Board

Published: 2009

Total Pages: 127

ISBN-13: 0309118050

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TRB's Airport Cooperative Research Program (ACRP) Report 23: Airport Passenger-Related Processing Rates Guidebook provides guidance on how to collect accurate passenger-related processing data for evaluating facility requirements to promote efficient and cost-effective airport terminal design.

Book Synopsis Airport Passenger-related Processing Rates Guidebook by : Michael James Cassidy

Download or read book Airport Passenger-related Processing Rates Guidebook written by Michael James Cassidy and published by Transportation Research Board. This book was released on 2009 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRB's Airport Cooperative Research Program (ACRP) Report 23: Airport Passenger-Related Processing Rates Guidebook provides guidance on how to collect accurate passenger-related processing data for evaluating facility requirements to promote efficient and cost-effective airport terminal design.

The Routledge Companion to Air Transport Management

Author: Nigel Halpern

Publisher: Routledge

Published: 2018-01-31

Total Pages: 897

ISBN-13: 1317247345

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The Routledge Companion to Air Transport Management provides a comprehensive, up-to-date review of air transport management research and literature. This exciting new handbook provides a unique repository of current knowledge and critical debate with an international focus, considering both developed and emerging markets, and covering key sectors of the air transport industry. The companion consists of 25 chapters that are written by 39 leading researchers, scholars and industry experts based at universities, research institutes, and air transport companies and organisations in 12 different countries in Africa, Asia-Pacific, Europe and North America to provide a definitive, trustworthy resource. The international team of contributors have proven experience of research and publication in their specialist areas, and contribute to this companion by drawing upon research published mainly in academic, industry and government sources. This seminal companion is a vital resource for researchers, scholars and students of air transport management. It is organised into three parts: current state of the air transport sectors (Part I); application of management disciplines to airlines and airports (Part II); and key selected themes (Part III).

Book Synopsis The Routledge Companion to Air Transport Management by : Nigel Halpern

Download or read book The Routledge Companion to Air Transport Management written by Nigel Halpern and published by Routledge. This book was released on 2018-01-31 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Air Transport Management provides a comprehensive, up-to-date review of air transport management research and literature. This exciting new handbook provides a unique repository of current knowledge and critical debate with an international focus, considering both developed and emerging markets, and covering key sectors of the air transport industry. The companion consists of 25 chapters that are written by 39 leading researchers, scholars and industry experts based at universities, research institutes, and air transport companies and organisations in 12 different countries in Africa, Asia-Pacific, Europe and North America to provide a definitive, trustworthy resource. The international team of contributors have proven experience of research and publication in their specialist areas, and contribute to this companion by drawing upon research published mainly in academic, industry and government sources. This seminal companion is a vital resource for researchers, scholars and students of air transport management. It is organised into three parts: current state of the air transport sectors (Part I); application of management disciplines to airlines and airports (Part II); and key selected themes (Part III).