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Marketing Library and Information Services

Author: Dinesh K. Gupta

Publisher: Walter de Gruyter

Published: 2006

Total Pages: 448

ISBN-13: 9783598117534

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Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Book Synopsis Marketing Library and Information Services by : Dinesh K. Gupta

Download or read book Marketing Library and Information Services written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Marketing Library and Information Services II

Author: Dinesh K. Gupta

Publisher: Walter de Gruyter

Published: 2013-06-25

Total Pages: 424

ISBN-13: 311028104X

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With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

Book Synopsis Marketing Library and Information Services II by : Dinesh K. Gupta

Download or read book Marketing Library and Information Services II written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2013-06-25 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

Marketing Information Products and Services

Author: International Development Research Centre (Canada)

Publisher: IDRC

Published: 1999

Total Pages: 483

ISBN-13: 0889368171

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Contributed articles presented at a workshop held in 1994.

Book Synopsis Marketing Information Products and Services by : International Development Research Centre (Canada)

Download or read book Marketing Information Products and Services written by International Development Research Centre (Canada) and published by IDRC. This book was released on 1999 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributed articles presented at a workshop held in 1994.

Marketing Your Library's Electronic Resources

Author: Marie R. Kennedy

Publisher: American Library Association

Published: 2017-10-05

Total Pages: 299

ISBN-13: 0838916007

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When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.

Book Synopsis Marketing Your Library's Electronic Resources by : Marie R. Kennedy

Download or read book Marketing Your Library's Electronic Resources written by Marie R. Kennedy and published by American Library Association. This book was released on 2017-10-05 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.

Marketing Library and Information Services: International Perspectives

Author: Dinesh K. Gupta

Publisher: Walter de Gruyter

Published: 2006-05-02

Total Pages: 436

ISBN-13: 3598440197

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The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Book Synopsis Marketing Library and Information Services: International Perspectives by : Dinesh K. Gupta

Download or read book Marketing Library and Information Services: International Perspectives written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006-05-02 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

The Myth of A.S. Pushkin in Russia's Silver Age

Author: Brian Horowitz

Publisher: Northwestern University Press

Published: 1996

Total Pages: 152

ISBN-13: 9780810113558

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Mikhail Osipovich Gershenzon, philosopher, journalist, and scholar, was one of the most original and eccentric Pushkinists of Russia's Silver Age. His eclectic critical judgment was highly esteemed by his generation's best poets and critics, and many of his idiosyncratic interpretations of Pushkin have become canonical. Brian Horowitz's detailed study illuminates both Pushkin's position as a cultural icon of the Silver Age and Gershenzon's role in establishing and challenging that reputation. As Gershenzon's work mirrors both significant and hidden aspects of the Pushkin scholarship of his day, his articulation of Pushkin as the symbolic key to Russian culture reflects the Silver Age nostalgia for and identification with the Golden Age in which Pushkin wrote. This first book-length study of this important figure provides a vivid sense of the inner workings of Russian literary life in the early part of this century.

Book Synopsis The Myth of A.S. Pushkin in Russia's Silver Age by : Brian Horowitz

Download or read book The Myth of A.S. Pushkin in Russia's Silver Age written by Brian Horowitz and published by Northwestern University Press. This book was released on 1996 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mikhail Osipovich Gershenzon, philosopher, journalist, and scholar, was one of the most original and eccentric Pushkinists of Russia's Silver Age. His eclectic critical judgment was highly esteemed by his generation's best poets and critics, and many of his idiosyncratic interpretations of Pushkin have become canonical. Brian Horowitz's detailed study illuminates both Pushkin's position as a cultural icon of the Silver Age and Gershenzon's role in establishing and challenging that reputation. As Gershenzon's work mirrors both significant and hidden aspects of the Pushkin scholarship of his day, his articulation of Pushkin as the symbolic key to Russian culture reflects the Silver Age nostalgia for and identification with the Golden Age in which Pushkin wrote. This first book-length study of this important figure provides a vivid sense of the inner workings of Russian literary life in the early part of this century.

Marketing Concepts for Libraries and Information Services

Author: Eileen Elliott De Sáez

Publisher:

Published: 2002

Total Pages: 246

ISBN-13:

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The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.

Book Synopsis Marketing Concepts for Libraries and Information Services by : Eileen Elliott De Sáez

Download or read book Marketing Concepts for Libraries and Information Services written by Eileen Elliott De Sáez and published by . This book was released on 2002 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.

The Library Marketing Toolkit

Author: Ned Potter

Publisher: Facet Publishing

Published: 2012-06-23

Total Pages: 241

ISBN-13: 1856048063

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This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Book Synopsis The Library Marketing Toolkit by : Ned Potter

Download or read book The Library Marketing Toolkit written by Ned Potter and published by Facet Publishing. This book was released on 2012-06-23 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Instruction in Libraries and Information Centers

Author: Laura Saunders

Publisher:

Published: 2020

Total Pages: 389

ISBN-13: 9781946011091

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"This open access textbook offers a comprehensive introduction to instruction in all types of library and information settings. Designed for students in library instruction courses, the text is also a resource for new and experienced professionals seeking best practices and selected resources to support their instructional practice. Organized around the backward design approach and written by LIS faculty members with expertise in teaching and learning, this book offers clear guidance on writing learning outcomes, designing assessments, and choosing and implementing instructional strategies, framed by clear and accessible explanations of learning theories. The text takes a critical approach to pedagogy and emphasizes inclusive and accessible instruction. Using a theory into practice approach that will move students from learning to praxis, each chapter includes practical examples, activities, and templates to aid readers in developing their own practice and materials."--Publisher's description.

Book Synopsis Instruction in Libraries and Information Centers by : Laura Saunders

Download or read book Instruction in Libraries and Information Centers written by Laura Saunders and published by . This book was released on 2020 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This open access textbook offers a comprehensive introduction to instruction in all types of library and information settings. Designed for students in library instruction courses, the text is also a resource for new and experienced professionals seeking best practices and selected resources to support their instructional practice. Organized around the backward design approach and written by LIS faculty members with expertise in teaching and learning, this book offers clear guidance on writing learning outcomes, designing assessments, and choosing and implementing instructional strategies, framed by clear and accessible explanations of learning theories. The text takes a critical approach to pedagogy and emphasizes inclusive and accessible instruction. Using a theory into practice approach that will move students from learning to praxis, each chapter includes practical examples, activities, and templates to aid readers in developing their own practice and materials."--Publisher's description.

Blueprint for Your Library Marketing Plan

Author: Patricia H. Fisher

Publisher: American Library Association

Published: 2006

Total Pages: 158

ISBN-13: 9780838909096

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In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?

Book Synopsis Blueprint for Your Library Marketing Plan by : Patricia H. Fisher

Download or read book Blueprint for Your Library Marketing Plan written by Patricia H. Fisher and published by American Library Association. This book was released on 2006 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?