Marketing Management for the Beginners

Marketing Management for the Beginners

Author: Dr Piali Haldar

Publisher: Book Bazooka Publication

Published: 2022-03-17

Total Pages: 114

ISBN-13: 939136358X

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Marketing Management is one of the fundamental subjects in business management curriculum. However, this subject often become challenging course for the students as they have varying degree of knowledge and command over it, some having studies it as a subsidiary paper and others not having studied it at all. Keeping all levels in mind, this book starts with explaining the basic concepts of marketing in simple, yet interesting way. Most of the available textbooks on marketing management deal with an explanation of theoretical concepts with few examples. But, the real challenge for a student of management lies in understanding and applying the theoretical concepts in real world. The key strength of this book lies in introducing the basic concepts in simple words with an objective of making readers appreciate the value of marketing principles as a tool of business decision making. Thus this book is written with a twin purpose. First, to equip the students with a complete understanding of basic concept of marketing and they will develop the decision making skills faced by the marketers, consumers, managers. I feel indebted to those who have made a significant value addition to the final product with their comments and constant support. Specially, I would like to thanks Ajay, my husband whose support has been the driving force towards the writing this book. Narayan Chhandra Haldar, my father whose language skill has made the text book more interesting. Discussion with colleagues also helped me in improving the content. Piali Haldar


Book Synopsis Marketing Management for the Beginners by : Dr Piali Haldar

Download or read book Marketing Management for the Beginners written by Dr Piali Haldar and published by Book Bazooka Publication. This book was released on 2022-03-17 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management is one of the fundamental subjects in business management curriculum. However, this subject often become challenging course for the students as they have varying degree of knowledge and command over it, some having studies it as a subsidiary paper and others not having studied it at all. Keeping all levels in mind, this book starts with explaining the basic concepts of marketing in simple, yet interesting way. Most of the available textbooks on marketing management deal with an explanation of theoretical concepts with few examples. But, the real challenge for a student of management lies in understanding and applying the theoretical concepts in real world. The key strength of this book lies in introducing the basic concepts in simple words with an objective of making readers appreciate the value of marketing principles as a tool of business decision making. Thus this book is written with a twin purpose. First, to equip the students with a complete understanding of basic concept of marketing and they will develop the decision making skills faced by the marketers, consumers, managers. I feel indebted to those who have made a significant value addition to the final product with their comments and constant support. Specially, I would like to thanks Ajay, my husband whose support has been the driving force towards the writing this book. Narayan Chhandra Haldar, my father whose language skill has made the text book more interesting. Discussion with colleagues also helped me in improving the content. Piali Haldar

Marketing Management for Beginners

Marketing Management for Beginners

Author: Sebastian Wahlig

Publisher: Sebastian Wahlig

Published: 2023-12-20

Total Pages: 0

ISBN-13:

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Are you interested in marketing management, but need a summary of the basics to properly understand it and evaluate opportunities for yourself? Then this guide is just what you need: Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? How does the existing market look like, how are demarcations made and how do you develop a suitable marketing strategy on the basis of this information in order to be able to bind customers in the long term? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan for building your own marketing plan.


Book Synopsis Marketing Management for Beginners by : Sebastian Wahlig

Download or read book Marketing Management for Beginners written by Sebastian Wahlig and published by Sebastian Wahlig. This book was released on 2023-12-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you interested in marketing management, but need a summary of the basics to properly understand it and evaluate opportunities for yourself? Then this guide is just what you need: Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? How does the existing market look like, how are demarcations made and how do you develop a suitable marketing strategy on the basis of this information in order to be able to bind customers in the long term? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan for building your own marketing plan.

Marketing For Beginners

Marketing For Beginners

Author: BITTU KUMAR

Publisher: V&S Publishers

Published: 2012-11-15

Total Pages: 131

ISBN-13: 9350572710

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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself, said Peter F. Drucker (1909 - 2005), a famous American writer and management consultant.The book, Marketing for Beginners gives an exhaustive explanation about the key concept of marketing, its strategies, and defines the important terminologies, such as Brand Selection, Distribution Channels, Vendor Selection, Pricing, Sales Process, Customer Relationship Management (CRM), etc. in a very simple and lucid language which can be easily understood by the readers, particularly the students of MBA and Marketing.It's different and exclusive from other Marketing or Management books as it not only gives the detailed description of the various components of Marketing, but also cites examples to explain each of them, making it crystal clear to the readers.The main purpose of this book is to arouse the interests of the students educate and make them aware of what Marketing is all about. It also aims to find solutions to all the queries that arise in their young minds relating to this vast and complex subject.So readers grab this precise yet unique book on Marketing if you are a beginner and want to learn the tricks of the trade to prosper or you are a student aspiring to build a bright future in this field. #v&spublishers


Book Synopsis Marketing For Beginners by : BITTU KUMAR

Download or read book Marketing For Beginners written by BITTU KUMAR and published by V&S Publishers. This book was released on 2012-11-15 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself, said Peter F. Drucker (1909 - 2005), a famous American writer and management consultant.The book, Marketing for Beginners gives an exhaustive explanation about the key concept of marketing, its strategies, and defines the important terminologies, such as Brand Selection, Distribution Channels, Vendor Selection, Pricing, Sales Process, Customer Relationship Management (CRM), etc. in a very simple and lucid language which can be easily understood by the readers, particularly the students of MBA and Marketing.It's different and exclusive from other Marketing or Management books as it not only gives the detailed description of the various components of Marketing, but also cites examples to explain each of them, making it crystal clear to the readers.The main purpose of this book is to arouse the interests of the students educate and make them aware of what Marketing is all about. It also aims to find solutions to all the queries that arise in their young minds relating to this vast and complex subject.So readers grab this precise yet unique book on Marketing if you are a beginner and want to learn the tricks of the trade to prosper or you are a student aspiring to build a bright future in this field. #v&spublishers

The Language of Trust

The Language of Trust

Author: Michael Maslansky

Publisher: Penguin

Published: 2010-05-04

Total Pages: 238

ISBN-13: 1101404558

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What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.


Book Synopsis The Language of Trust by : Michael Maslansky

Download or read book The Language of Trust written by Michael Maslansky and published by Penguin. This book was released on 2010-05-04 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

Introduction to Social Media Marketing

Introduction to Social Media Marketing

Author: Todd Kelsey

Publisher: Apress

Published: 2017-06-21

Total Pages: 155

ISBN-13: 1484228545

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Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel. What You’ll Learn Understand basic functions for most social media tools, including how to get up and running See the benefits of social media tools and which one you should use for specific purposes Calculate the real ROI expected from using specific tools Utilize social media monitoring and analytics Who This Book Is For Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.


Book Synopsis Introduction to Social Media Marketing by : Todd Kelsey

Download or read book Introduction to Social Media Marketing written by Todd Kelsey and published by Apress. This book was released on 2017-06-21 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel. What You’ll Learn Understand basic functions for most social media tools, including how to get up and running See the benefits of social media tools and which one you should use for specific purposes Calculate the real ROI expected from using specific tools Utilize social media monitoring and analytics Who This Book Is For Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.

Digital Marketing Strategy

Digital Marketing Strategy

Author: Simon Kingsnorth

Publisher: Kogan Page Publishers

Published: 2016-05-03

Total Pages: 344

ISBN-13: 0749474718

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The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.


Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth

Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

The Market Research Toolbox

The Market Research Toolbox

Author: Edward F. McQuarrie

Publisher: SAGE Publications

Published: 2015-04-01

Total Pages: 401

ISBN-13: 148331359X

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Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.


Book Synopsis The Market Research Toolbox by : Edward F. McQuarrie

Download or read book The Market Research Toolbox written by Edward F. McQuarrie and published by SAGE Publications. This book was released on 2015-04-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.

Basic Marketing Management

Basic Marketing Management

Author: Douglas J. Dalrymple

Publisher: John Wiley & Sons

Published: 2000-02-09

Total Pages: 364

ISBN-13:

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Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone must know to compete in today's business environment. Updated to reflect the current marketplace, the book spotlights hot topics such as electronic commerce, brand equity, database marketing, relationship marketing, business to business marketing, and interfunctional coordination. And with the help of real-world examples, you'll learn how to apply the material to plan, coordinate, and execute a successful marketing strategy. Key Features of the Second Edition * Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business. * "New Applying. To" and "Integrating. With" sections highlight topical marketing and business areas. * Internet coverage is integrated throughout the book. * Globalization is thoroughly discussed and the concepts are reinforced through examples and questions. * Ethics questions. * SPSS(r) Student Version for Windows 9.0 is available to accompany the text.


Book Synopsis Basic Marketing Management by : Douglas J. Dalrymple

Download or read book Basic Marketing Management written by Douglas J. Dalrymple and published by John Wiley & Sons. This book was released on 2000-02-09 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone must know to compete in today's business environment. Updated to reflect the current marketplace, the book spotlights hot topics such as electronic commerce, brand equity, database marketing, relationship marketing, business to business marketing, and interfunctional coordination. And with the help of real-world examples, you'll learn how to apply the material to plan, coordinate, and execute a successful marketing strategy. Key Features of the Second Edition * Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business. * "New Applying. To" and "Integrating. With" sections highlight topical marketing and business areas. * Internet coverage is integrated throughout the book. * Globalization is thoroughly discussed and the concepts are reinforced through examples and questions. * Ethics questions. * SPSS(r) Student Version for Windows 9.0 is available to accompany the text.

Marketing For Dummies

Marketing For Dummies

Author: Jeanette Maw McMurtry

Publisher: John Wiley & Sons

Published: 2022-09-30

Total Pages: 407

ISBN-13: 1119894891

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Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.


Book Synopsis Marketing For Dummies by : Jeanette Maw McMurtry

Download or read book Marketing For Dummies written by Jeanette Maw McMurtry and published by John Wiley & Sons. This book was released on 2022-09-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Marketing Management Essentials You Always Wanted To Know (Second Edition)

Marketing Management Essentials You Always Wanted To Know (Second Edition)

Author: Callie Daum

Publisher: Vibrant Publishers

Published: 2020-07-04

Total Pages: 135

ISBN-13: 1949395804

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Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing: · An overview of marketing and marketing management · Creating a strategic marketing plan · Performing market research · Creating and maintaining customer relationships and customer value Marketing Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.


Book Synopsis Marketing Management Essentials You Always Wanted To Know (Second Edition) by : Callie Daum

Download or read book Marketing Management Essentials You Always Wanted To Know (Second Edition) written by Callie Daum and published by Vibrant Publishers. This book was released on 2020-07-04 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing: · An overview of marketing and marketing management · Creating a strategic marketing plan · Performing market research · Creating and maintaining customer relationships and customer value Marketing Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.