Marketing Modernisms

Marketing Modernisms

Author: Peter Richmond

Publisher: Liverpool University Press

Published: 2001-01-01

Total Pages: 304

ISBN-13: 9780853237563

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Architect, teacher, journalist, town planner and cultural entrepreneur, Sir Charles Reilly (1874–1948) was a leading figure of the early twentieth-century British architectural scene. Marketing Modernisms is the first book to take an in-depth look at Reilly’s career, tracing his evolving architectural ethos via a series of case studies of his built work. Among other issues, the author considers Reilly’s involvement in cultural enterprises such as the establishment of the Liverpool Repertory Theatre, his journalism, transatlantic links and town-planning theories. Reilly has been largely overlooked by writers of Modernist histories, but this book restores him to deserved prominence.


Book Synopsis Marketing Modernisms by : Peter Richmond

Download or read book Marketing Modernisms written by Peter Richmond and published by Liverpool University Press. This book was released on 2001-01-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Architect, teacher, journalist, town planner and cultural entrepreneur, Sir Charles Reilly (1874–1948) was a leading figure of the early twentieth-century British architectural scene. Marketing Modernisms is the first book to take an in-depth look at Reilly’s career, tracing his evolving architectural ethos via a series of case studies of his built work. Among other issues, the author considers Reilly’s involvement in cultural enterprises such as the establishment of the Liverpool Repertory Theatre, his journalism, transatlantic links and town-planning theories. Reilly has been largely overlooked by writers of Modernist histories, but this book restores him to deserved prominence.

Marketing Modernisms

Marketing Modernisms

Author: Kevin J. H. Dettmar

Publisher:

Published: 1996

Total Pages: 392

ISBN-13:

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Examining the forms of promotion that occurred in the advertising departments of publishing houses, the editorial offices of literary magazines, and in the minds of modern writers, Marketing Modernisms brings to the fore little-known and often critically unpopular connections between canonical writers such as Ezra Pound, T. S. Eliot, James Joyce, Virginia Woolf, and Langston Hughes and the commercial marketplace they engaged. The book's essays examine a range of provocative themes, including the strategies that modernists and their publishers employed to market their work, to fashion themselves as artists or celebrities, and to bridge the gap between an avante garde elite and the popular reader. Other essays explore the difficulties confronted by women, African American, and gay and lesbian writers in gaining literary acceptance and achieving commercial representation while maintaining the gendered, racial, and sexual aspects of their lives.


Book Synopsis Marketing Modernisms by : Kevin J. H. Dettmar

Download or read book Marketing Modernisms written by Kevin J. H. Dettmar and published by . This book was released on 1996 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the forms of promotion that occurred in the advertising departments of publishing houses, the editorial offices of literary magazines, and in the minds of modern writers, Marketing Modernisms brings to the fore little-known and often critically unpopular connections between canonical writers such as Ezra Pound, T. S. Eliot, James Joyce, Virginia Woolf, and Langston Hughes and the commercial marketplace they engaged. The book's essays examine a range of provocative themes, including the strategies that modernists and their publishers employed to market their work, to fashion themselves as artists or celebrities, and to bridge the gap between an avante garde elite and the popular reader. Other essays explore the difficulties confronted by women, African American, and gay and lesbian writers in gaining literary acceptance and achieving commercial representation while maintaining the gendered, racial, and sexual aspects of their lives.

Contemporary Fiction, Celebrity Culture, and the Market for Modernism

Contemporary Fiction, Celebrity Culture, and the Market for Modernism

Author: Carey Mickalites

Publisher: Bloomsbury Publishing

Published: 2022-01-13

Total Pages: 248

ISBN-13: 1350248576

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Arguing that contemporary celebrity authors like Zadie Smith, Ian McEwan, Martin Amis, Kazuo Ishiguro, Salman Rushdie, Eimear McBride and Anna Burns position their work and public personae within a received modernist canon to claim and monetize its cultural capital in the lucrative market for literary fiction, this book also shows how the corporate conditions of marketing and branding have redefined older models of literary influence and innovation. It contributes to a growing body of criticism focused on contemporary literature as a field in which the formal and stylistic experimentation that came to define a canon of early 20th-century modernism has been renewed, contested, and revised. Other critics have celebrated these renewals, variously arguing that contemporary literature picks up on modernism's unfinished aesthetic revolutions in ways that have expanded the imaginative possibilities for fiction and revived questions of literary autonomy in the wake of postmodern nihilism. While this is a compelling thesis, and one that rightly questions an artificial and problematic periodization that still lingers in academic criticism, those approaches generally fail to address the material conditions that structure literary production and the generation of cultural capital, whether in the historical development of modernism or its contemporary permutations. This book addresses this absence by proposing a materialist history of modernism's afterlives.


Book Synopsis Contemporary Fiction, Celebrity Culture, and the Market for Modernism by : Carey Mickalites

Download or read book Contemporary Fiction, Celebrity Culture, and the Market for Modernism written by Carey Mickalites and published by Bloomsbury Publishing. This book was released on 2022-01-13 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arguing that contemporary celebrity authors like Zadie Smith, Ian McEwan, Martin Amis, Kazuo Ishiguro, Salman Rushdie, Eimear McBride and Anna Burns position their work and public personae within a received modernist canon to claim and monetize its cultural capital in the lucrative market for literary fiction, this book also shows how the corporate conditions of marketing and branding have redefined older models of literary influence and innovation. It contributes to a growing body of criticism focused on contemporary literature as a field in which the formal and stylistic experimentation that came to define a canon of early 20th-century modernism has been renewed, contested, and revised. Other critics have celebrated these renewals, variously arguing that contemporary literature picks up on modernism's unfinished aesthetic revolutions in ways that have expanded the imaginative possibilities for fiction and revived questions of literary autonomy in the wake of postmodern nihilism. While this is a compelling thesis, and one that rightly questions an artificial and problematic periodization that still lingers in academic criticism, those approaches generally fail to address the material conditions that structure literary production and the generation of cultural capital, whether in the historical development of modernism or its contemporary permutations. This book addresses this absence by proposing a materialist history of modernism's afterlives.

Marketing Modernism in Fin-de-Siècle Europe

Marketing Modernism in Fin-de-Siècle Europe

Author: Robert Jensen

Publisher: Princeton University Press

Published: 2022-02-08

Total Pages: 376

ISBN-13: 0691241953

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In this fundamental rethinking of the rise of modernism from its beginnings in the Impressionist movement, Robert Jensen reveals that market discourses were pervasive in the ideological defense of modernism from its very inception and that the avant-garde actually thrived on the commercial appeal of anti-commercialism at the turn of the century. The commercial success of modernism, he argues, depended greatly on possession of historical legitimacy. The very development of modern art was inseparable from the commercialism many of its proponents sought to transcend. Here Jensen explores the economic, aesthetic, institutional, and ideological factors that led to its dominance in the international art world by the early 1900s. He emphasizes the role of the emerging dealer/gallery market and of modernist art historiographies in evaluating modern art and legitimizing it through the formation of a canon of modernist masters. In describing the canon-building of modern dealerships, Jensen considers the new "ideological dealer" and explores the commercial construction of artistic identity through such rhetorical concepts as temperament and "independent art" and through such institutional structures as the retrospective. His inquiries into the fate of the juste milieu, a group of dissidents who saw themselves as "true heirs" of Impressionism, and his look at a new form of art history emerging in Germany further expose a linear, dealer- oriented history of modernist art constructed by or through the modernists themselves.


Book Synopsis Marketing Modernism in Fin-de-Siècle Europe by : Robert Jensen

Download or read book Marketing Modernism in Fin-de-Siècle Europe written by Robert Jensen and published by Princeton University Press. This book was released on 2022-02-08 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fundamental rethinking of the rise of modernism from its beginnings in the Impressionist movement, Robert Jensen reveals that market discourses were pervasive in the ideological defense of modernism from its very inception and that the avant-garde actually thrived on the commercial appeal of anti-commercialism at the turn of the century. The commercial success of modernism, he argues, depended greatly on possession of historical legitimacy. The very development of modern art was inseparable from the commercialism many of its proponents sought to transcend. Here Jensen explores the economic, aesthetic, institutional, and ideological factors that led to its dominance in the international art world by the early 1900s. He emphasizes the role of the emerging dealer/gallery market and of modernist art historiographies in evaluating modern art and legitimizing it through the formation of a canon of modernist masters. In describing the canon-building of modern dealerships, Jensen considers the new "ideological dealer" and explores the commercial construction of artistic identity through such rhetorical concepts as temperament and "independent art" and through such institutional structures as the retrospective. His inquiries into the fate of the juste milieu, a group of dissidents who saw themselves as "true heirs" of Impressionism, and his look at a new form of art history emerging in Germany further expose a linear, dealer- oriented history of modernist art constructed by or through the modernists themselves.

Modernism and Market Fantasy

Modernism and Market Fantasy

Author: C. Mickalites

Publisher: Springer

Published: 2012-10-16

Total Pages: 329

ISBN-13: 0230391532

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Examining work from Ford and Conrad's pre-war impressionism through Rhys's fiction of the late 1930s, the author shows how modernist innovation engages with transformations in early twentieth-century capitalism and tracks the ways in which modernist fiction reconfigures capitalist mythologies along the fault lines of their internal contradictions.


Book Synopsis Modernism and Market Fantasy by : C. Mickalites

Download or read book Modernism and Market Fantasy written by C. Mickalites and published by Springer. This book was released on 2012-10-16 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining work from Ford and Conrad's pre-war impressionism through Rhys's fiction of the late 1930s, the author shows how modernist innovation engages with transformations in early twentieth-century capitalism and tracks the ways in which modernist fiction reconfigures capitalist mythologies along the fault lines of their internal contradictions.

Modernism and the Culture of Market Society

Modernism and the Culture of Market Society

Author: John Xiros Cooper

Publisher: Cambridge University Press

Published: 2004-09-02

Total Pages: 301

ISBN-13: 1139456024

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Many critics argue that the modernist avant-garde were always in opposition to the commercial values of market-driven society. For John Xiros Cooper, the avant-garde bears a more complex relation to capitalist culture than previously acknowledged. He argues that in their personal relationships, gender roles and sexual contacts, the modernist avant-garde epitomised the impact of capitalism on everyday life. Cooper shows how the new social, cultural and economic practices aimed to defend cultural values in a commercial age, but, in this task, modernism became the subject of a profound historical irony. Its own characterising techniques, styles and experiments, deployed to resist the new nihilism of the capitalist market, eventually became the preferred cultural style of the very market culture which the first modernists opposed. In this broad-ranging 2004 study John Xiros Cooper explores this provocative theme across a wide range of Modernist authors, including Joyce, Eliot, Stein and Barnes.


Book Synopsis Modernism and the Culture of Market Society by : John Xiros Cooper

Download or read book Modernism and the Culture of Market Society written by John Xiros Cooper and published by Cambridge University Press. This book was released on 2004-09-02 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many critics argue that the modernist avant-garde were always in opposition to the commercial values of market-driven society. For John Xiros Cooper, the avant-garde bears a more complex relation to capitalist culture than previously acknowledged. He argues that in their personal relationships, gender roles and sexual contacts, the modernist avant-garde epitomised the impact of capitalism on everyday life. Cooper shows how the new social, cultural and economic practices aimed to defend cultural values in a commercial age, but, in this task, modernism became the subject of a profound historical irony. Its own characterising techniques, styles and experiments, deployed to resist the new nihilism of the capitalist market, eventually became the preferred cultural style of the very market culture which the first modernists opposed. In this broad-ranging 2004 study John Xiros Cooper explores this provocative theme across a wide range of Modernist authors, including Joyce, Eliot, Stein and Barnes.

Modernism and the Marketplace

Modernism and the Marketplace

Author: Alissa G. Karl

Publisher: Routledge

Published: 2013-01-11

Total Pages: 192

ISBN-13: 1136094660

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Though the relationship of modernist writers and artists to mass-marketplaces and popular cultural forms is often understood as one of ambivalence if not antagonism, Modernism and the Marketplace redirects this established line of inquiry, considering the practical and conceptual interfaces between literary practice and dominant economic institutions and ideas.


Book Synopsis Modernism and the Marketplace by : Alissa G. Karl

Download or read book Modernism and the Marketplace written by Alissa G. Karl and published by Routledge. This book was released on 2013-01-11 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though the relationship of modernist writers and artists to mass-marketplaces and popular cultural forms is often understood as one of ambivalence if not antagonism, Modernism and the Marketplace redirects this established line of inquiry, considering the practical and conceptual interfaces between literary practice and dominant economic institutions and ideas.

Pragmatic Modernism

Pragmatic Modernism

Author: Lisi Schoenbach

Publisher: Oxford University Press

Published: 2014-11-28

Total Pages: 216

ISBN-13: 0190207345

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Pragmatic Modernism traces an alternative strain of modernism influenced by pragmatist philosophy and characterized by its commitment to gradualism, continuity, and habit rather than spectacular events and radical rupture. Through original readings of Gertrude Stein, Henry James, Marcel Proust, and Oliver Wendell Holmes, Jr., this study rediscovers an overlooked cultural and social matrix and suggests an expanded range of responses to modernity.


Book Synopsis Pragmatic Modernism by : Lisi Schoenbach

Download or read book Pragmatic Modernism written by Lisi Schoenbach and published by Oxford University Press. This book was released on 2014-11-28 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pragmatic Modernism traces an alternative strain of modernism influenced by pragmatist philosophy and characterized by its commitment to gradualism, continuity, and habit rather than spectacular events and radical rupture. Through original readings of Gertrude Stein, Henry James, Marcel Proust, and Oliver Wendell Holmes, Jr., this study rediscovers an overlooked cultural and social matrix and suggests an expanded range of responses to modernity.

In Search of Russian Modernism

In Search of Russian Modernism

Author: Leonid Livak

Publisher: Johns Hopkins University Press

Published: 2018-11-30

Total Pages: 388

ISBN-13: 1421426412

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Aiming to open an overdue debate about the academic fields of Russian and transnational modernist studies, this book is intended for an audience of scholars in comparative literary and cultural studies, specialists in Russian and transnational modernism, and researchers engaged with European cultural historiography.


Book Synopsis In Search of Russian Modernism by : Leonid Livak

Download or read book In Search of Russian Modernism written by Leonid Livak and published by Johns Hopkins University Press. This book was released on 2018-11-30 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aiming to open an overdue debate about the academic fields of Russian and transnational modernist studies, this book is intended for an audience of scholars in comparative literary and cultural studies, specialists in Russian and transnational modernism, and researchers engaged with European cultural historiography.

The New Modernist Studies Reader

The New Modernist Studies Reader

Author: Sean Latham

Publisher: Bloomsbury Publishing

Published: 2021-01-28

Total Pages: 384

ISBN-13: 1350106283

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Bringing together 17 foundational texts in contemporary modernist criticism in one accessible volume, this book explores the debates that have transformed the field of modernist studies at the turn of the millennium and into the 21st century. The New Modernist Studies Reader features chapters covering the major topics central to the study of modernism today, including: · Feminism, gender, and sexuality · Empire and race · Print and media cultures · Theories and history of modernism Each text includes an introductory summary of its historical and intellectual contexts, with guides to further reading to help students and teachers explore the ideas further. Includes essential texts by leading critics such as: Anne Anlin Cheng, Brent Hayes Edwards, Rita Felski, Susan Stanford Friedman, Mark Goble, Miriam Bratu Hansen, Andreas Huyssen, David James, Heather K. Love, Douglas Mao, Mark S. Morrisson, Michael North, Jessica Pressman, Lawrence Rainey, Paul K. Saint-Amour, Bonnie Kime Scott, Urmila Seshagiri, Robert Spoo, and Rebecca L. Walkowitz.


Book Synopsis The New Modernist Studies Reader by : Sean Latham

Download or read book The New Modernist Studies Reader written by Sean Latham and published by Bloomsbury Publishing. This book was released on 2021-01-28 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together 17 foundational texts in contemporary modernist criticism in one accessible volume, this book explores the debates that have transformed the field of modernist studies at the turn of the millennium and into the 21st century. The New Modernist Studies Reader features chapters covering the major topics central to the study of modernism today, including: · Feminism, gender, and sexuality · Empire and race · Print and media cultures · Theories and history of modernism Each text includes an introductory summary of its historical and intellectual contexts, with guides to further reading to help students and teachers explore the ideas further. Includes essential texts by leading critics such as: Anne Anlin Cheng, Brent Hayes Edwards, Rita Felski, Susan Stanford Friedman, Mark Goble, Miriam Bratu Hansen, Andreas Huyssen, David James, Heather K. Love, Douglas Mao, Mark S. Morrisson, Michael North, Jessica Pressman, Lawrence Rainey, Paul K. Saint-Amour, Bonnie Kime Scott, Urmila Seshagiri, Robert Spoo, and Rebecca L. Walkowitz.