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Book Synopsis Marketing Of Information and Its Impact On Library Services In College Libraries In Uttar Pradesh by : Dr. Pankaj Kumar
Download or read book Marketing Of Information and Its Impact On Library Services In College Libraries In Uttar Pradesh written by Dr. Pankaj Kumar and published by Lulu.com. This book was released on with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Compounded with the emergence of information technology, information services have become more complex. In order to break the bottleneck in providing information services, the information behavior of the user community must be studied and library staff must be effectively trained to identify, adapt, and satisfy the information needs of every type of information seeker. Innovations in the Designing and Marketing of Information Services provides emerging research exploring the theoretical and practical aspects of improving and expanding information resources and services in a cost-effective way and enables librarians to plan and present information services for the betterment of civil society. Featuring coverage on a broad range of topics such as e-resources, knowledge ethics, and user-friendly technology, this book is ideally designed for librarians, information scientists, behavioral scientists, information technologists, marketers, marketing executives, academicians, researchers, and students.
Book Synopsis Innovations in the Designing and Marketing of Information Services by : Jesubright, John Jeyasekar
Download or read book Innovations in the Designing and Marketing of Information Services written by Jesubright, John Jeyasekar and published by IGI Global. This book was released on 2019-11-29 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compounded with the emergence of information technology, information services have become more complex. In order to break the bottleneck in providing information services, the information behavior of the user community must be studied and library staff must be effectively trained to identify, adapt, and satisfy the information needs of every type of information seeker. Innovations in the Designing and Marketing of Information Services provides emerging research exploring the theoretical and practical aspects of improving and expanding information resources and services in a cost-effective way and enables librarians to plan and present information services for the betterment of civil society. Featuring coverage on a broad range of topics such as e-resources, knowledge ethics, and user-friendly technology, this book is ideally designed for librarians, information scientists, behavioral scientists, information technologists, marketers, marketing executives, academicians, researchers, and students.
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Book Synopsis Marketing Library and Information Services by : Dinesh K. Gupta
Download or read book Marketing Library and Information Services written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Marketing of Library and Information Products and Services
Book Synopsis Marketing of Library and Information Products and Services in Academic Libraries of Uttarakhand by : Naresh Chandra Verma
Download or read book Marketing of Library and Information Products and Services in Academic Libraries of Uttarakhand written by Naresh Chandra Verma and published by New India Publishing Agency- Nipa. This book was released on 2016-08 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing of Library and Information Products and Services
Download or read book Reengineering Library Services written by and published by Allied Publishers. This book was released on 2005 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Today, libraries must provide various web-based services, social media, and internet to patrons in order to adequately support their information needs. In addition to these services, the maintenance of online literature, databases, data sets, and archives cause librarians to have to handle huge amounts of data each day. Big data can support with quality improvement and problem solving to improve library services and can help librarians to provide up-to-date and innovative real-time services to library users. Big Data Applications for Improving Library Services is an essential scholarly publication that examines the implications and applications of big data analytics on services provided by libraries. Highlighting a wide range of topics such as data analytics, mobile technologies, and web-based services, this book is ideal for librarians, knowledge managers, data scientists, data analysts, cataloguers, academicians, IT professionals, researchers, and students.
Book Synopsis Big Data Applications for Improving Library Services by : Dhamdhere, Sangeeta Namdev
Download or read book Big Data Applications for Improving Library Services written by Dhamdhere, Sangeeta Namdev and published by IGI Global. This book was released on 2020-09-25 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, libraries must provide various web-based services, social media, and internet to patrons in order to adequately support their information needs. In addition to these services, the maintenance of online literature, databases, data sets, and archives cause librarians to have to handle huge amounts of data each day. Big data can support with quality improvement and problem solving to improve library services and can help librarians to provide up-to-date and innovative real-time services to library users. Big Data Applications for Improving Library Services is an essential scholarly publication that examines the implications and applications of big data analytics on services provided by libraries. Highlighting a wide range of topics such as data analytics, mobile technologies, and web-based services, this book is ideal for librarians, knowledge managers, data scientists, data analysts, cataloguers, academicians, IT professionals, researchers, and students.
Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-centered programming, the delivery of library services through digital engagement, using Instagram to create a library character for the YouTube generation, using workshops to promote digital library services, an examination of the new librarianship paradigm, the process of marketing and constructing a digital collection based on U.S. Highway 89 and the Intermountain West, and how librarians at Loyola University New Orleans have embedded their expertise and practice into their university culture, are the primary topics in this book.
Book Synopsis Marketing and Outreach for the Academic Library by : Bradford Lee Eden
Download or read book Marketing and Outreach for the Academic Library written by Bradford Lee Eden and published by Creating the 21st-Century Academic Library. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-centered programming, the delivery of library services through digital engagement, using Instagram to create a library character for the YouTube generation, using workshops to promote digital library services, an examination of the new librarianship paradigm, the process of marketing and constructing a digital collection based on U.S. Highway 89 and the Intermountain West, and how librarians at Loyola University New Orleans have embedded their expertise and practice into their university culture, are the primary topics in this book.
Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.
Book Synopsis Marketing Your Library by : Carol Smallwood
Download or read book Marketing Your Library written by Carol Smallwood and published by McFarland. This book was released on 2014-01-10 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.
Book Synopsis Promoting and Marketing the Library by : Benedict A. Leerburger
Download or read book Promoting and Marketing the Library written by Benedict A. Leerburger and published by Boston : Hall. This book was released on 1989 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis National Policy on Library and Information Systems and Services for India by : Brahmanda Pratap Barua
Download or read book National Policy on Library and Information Systems and Services for India written by Brahmanda Pratap Barua and published by Popular Prakashan. This book was released on 1992 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
