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Author: Thomas C. Kinnear
Publisher: American Marketing Association
Published: 1984-05
Total Pages: 188
ISBN-13:
DOWNLOAD EBOOKDownload or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Basskaran Nair
Publisher: Routledge
Published: 2018-02-21
Total Pages: 160
ISBN-13: 1351362151
DOWNLOAD EBOOKPolicy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies are ill-defined and ambiguous. There is often little consensus about what the problem is, let alone how to resolve it. Into the complexity of the wicked problem fray, Marketing Public Policy introduces the role of communication scholars and practitioners whose models and practices focus on people, processes, opinions and behaviour as causes of organisational complexity. Communication practice’s role is to provide ideas on how to navigate, diagnose and interpret issues with a view to persuading the public to change its behaviour or opinions. From the case studies presented in this book, we see that despite rationally excellent macro- and micro-planning of policies to win the hearts and minds of citizens, public policies still deteriorate into hurts and minefields. The case studies are drawn from China, Indonesia, India, the USA, the UK and Europe to show that policy-making is always a complex issue in any country, whatever the political structure, whether democracy or communism.
Download or read book Marketing Public Policy written by Basskaran Nair and published by Routledge. This book was released on 2018-02-21 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Policy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies are ill-defined and ambiguous. There is often little consensus about what the problem is, let alone how to resolve it. Into the complexity of the wicked problem fray, Marketing Public Policy introduces the role of communication scholars and practitioners whose models and practices focus on people, processes, opinions and behaviour as causes of organisational complexity. Communication practice’s role is to provide ideas on how to navigate, diagnose and interpret issues with a view to persuading the public to change its behaviour or opinions. From the case studies presented in this book, we see that despite rationally excellent macro- and micro-planning of policies to win the hearts and minds of citizens, public policies still deteriorate into hurts and minefields. The case studies are drawn from China, Indonesia, India, the USA, the UK and Europe to show that policy-making is always a complex issue in any country, whatever the political structure, whether democracy or communism.
Author: Bruce I. Newman
Publisher: SAGE
Published: 1999-07-02
Total Pages: 186
ISBN-13: 0761909591
DOWNLOAD EBOOKBruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.
Download or read book The Mass Marketing of Politics written by Bruce I. Newman and published by SAGE. This book was released on 1999-07-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.
Author: Yu-li Liu
Publisher: Routledge
Published: 2014-04-16
Total Pages: 326
ISBN-13: 131774411X
DOWNLOAD EBOOKWith digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Download or read book Policy and Marketing Strategies for Digital Media written by Yu-li Liu and published by Routledge. This book was released on 2014-04-16 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Author: Thomas C. Kinnear
Publisher: University of Michigan/Division of
Published: 1986-06-01
Total Pages:
ISBN-13: 9780877122500
DOWNLOAD EBOOKDownload or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by University of Michigan/Division of. This book was released on 1986-06-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Nikolaos Zahariadis
Publisher: University of Michigan Press
Published: 1995
Total Pages: 254
ISBN-13: 9780472105427
DOWNLOAD EBOOKA theoretical and empirical examination of the move towards privatization
Download or read book Markets, States, and Public Policy written by Nikolaos Zahariadis and published by University of Michigan Press. This book was released on 1995 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: A theoretical and empirical examination of the move towards privatization
Author: Natalie Mizik
Publisher: Edward Elgar Publishing
Published:
Total Pages: 712
ISBN-13: 1784716758
DOWNLOAD EBOOKMarketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
Download or read book Handbook of Marketing Analytics written by Natalie Mizik and published by Edward Elgar Publishing. This book was released on with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
Author: Nancy R. Lee
Publisher: Pearson Education
Published: 2006-10-16
Total Pages: 465
ISBN-13: 0132716224
DOWNLOAD EBOOKMarketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Download or read book Marketing in the Public Sector written by Nancy R. Lee and published by Pearson Education. This book was released on 2006-10-16 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Download or read book Marketing and Public Policy written by and published by . This book was released on 1992 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: John M. de Figueiredo
Publisher: Emerald Group Publishing
Published: 2016-04-27
Total Pages: 480
ISBN-13: 178635019X
DOWNLOAD EBOOKStrategy Beyond Markets is organized around three themes: Public Politics, Private Politics, and Integrated Political Strategy. The book explores the way these strategies influence political environments, firms and corporations.
Download or read book Strategy Beyond Markets written by John M. de Figueiredo and published by Emerald Group Publishing. This book was released on 2016-04-27 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy Beyond Markets is organized around three themes: Public Politics, Private Politics, and Integrated Political Strategy. The book explores the way these strategies influence political environments, firms and corporations.
