Marketing Research With Ibm Spss Statistics eBook Download PDF

Download Marketing Research With Ibm Spss Statistics full books in PDF, epub, and Kindle. Read online Marketing Research With Ibm Spss Statistics ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Marketing Research with IBM® SPSS Statistics

Author: Karine Charry

Publisher: Routledge

Published: 2016-07-15

Total Pages: 265

ISBN-13: 1315525526

DOWNLOAD EBOOK

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM® SPSS Statistics. IBM® is one of the largest statistical software providers world-wide and their IBM® SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM® SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM®'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.

Book Synopsis Marketing Research with IBM® SPSS Statistics by : Karine Charry

Download or read book Marketing Research with IBM® SPSS Statistics written by Karine Charry and published by Routledge. This book was released on 2016-07-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM® SPSS Statistics. IBM® is one of the largest statistical software providers world-wide and their IBM® SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM® SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM®'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.

Marketing Research with IBM SPSS Statistics

Author: Karine Charry

Publisher:

Published: 2016

Total Pages: 0

ISBN-13: 9781472477453

DOWNLOAD EBOOK

4.2. Non-Hierarchical K-Means Clustering -- Managerial Problem and Dataset Description -- Data Analysis -- Interpretation -- 4.3. Profiling Clusters -- Managerial Recommendations -- Further Reading -- Chapter 5 Hypothesis Testing -- Objectives -- Fundamentals -- 5.1. Parametric Tests -- 5.1.1. One-Sample T Test -- Managerial Problem -- Translation of the Managerial Problem into Statistical Notions -- Hypotheses -- Dataset Description -- Data Analysis -- Interpretation -- Managerial Recommendations -- 5.1.2. Independent-Samples T Test -- Managerial Problem.

Book Synopsis Marketing Research with IBM SPSS Statistics by : Karine Charry

Download or read book Marketing Research with IBM SPSS Statistics written by Karine Charry and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 4.2. Non-Hierarchical K-Means Clustering -- Managerial Problem and Dataset Description -- Data Analysis -- Interpretation -- 4.3. Profiling Clusters -- Managerial Recommendations -- Further Reading -- Chapter 5 Hypothesis Testing -- Objectives -- Fundamentals -- 5.1. Parametric Tests -- 5.1.1. One-Sample T Test -- Managerial Problem -- Translation of the Managerial Problem into Statistical Notions -- Hypotheses -- Dataset Description -- Data Analysis -- Interpretation -- Managerial Recommendations -- 5.1.2. Independent-Samples T Test -- Managerial Problem.

A Concise Guide to Market Research

Author: Erik Mooi

Publisher: Springer Science & Business Media

Published: 2011-02-01

Total Pages: 324

ISBN-13: 3642125417

DOWNLOAD EBOOK

This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. An explanation is provided of the theoretical choices a market researcher has to make with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a discussion of what the outputs mean and how they should be interpreted from a market research perspective. Each chapter concludes with a case study that illustrates the process based on real-world data. A comprehensive web appendix includes additional analysis techniques, datasets, video files and case studies. Several mobile tags in the text allow readers to quickly browse related web content using a mobile device.

Book Synopsis A Concise Guide to Market Research by : Erik Mooi

Download or read book A Concise Guide to Market Research written by Erik Mooi and published by Springer Science & Business Media. This book was released on 2011-02-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. An explanation is provided of the theoretical choices a market researcher has to make with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a discussion of what the outputs mean and how they should be interpreted from a market research perspective. Each chapter concludes with a case study that illustrates the process based on real-world data. A comprehensive web appendix includes additional analysis techniques, datasets, video files and case studies. Several mobile tags in the text allow readers to quickly browse related web content using a mobile device.

A Concise Guide to Market Research

Author: Marko Sarstedt

Publisher: Springer

Published: 2014-08-07

Total Pages: 347

ISBN-13: 9783642539640

DOWNLOAD EBOOK

This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22

Book Synopsis A Concise Guide to Market Research by : Marko Sarstedt

Download or read book A Concise Guide to Market Research written by Marko Sarstedt and published by Springer. This book was released on 2014-08-07 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22

Marketing Analytics

Author: José Marcos Carvalho de Mesquita

Publisher: Taylor & Francis

Published: 2021-11-01

Total Pages: 211

ISBN-13: 1000481719

DOWNLOAD EBOOK

Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises that require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics by means of SPSS in marketing and consumer research. Finally, there is a list of articles employing the technique that can be used for further reading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real data sets to illustrate the techniques’ applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes. Professionals are invited to use the book to select and use the appropriate analytics for their specific context.

Book Synopsis Marketing Analytics by : José Marcos Carvalho de Mesquita

Download or read book Marketing Analytics written by José Marcos Carvalho de Mesquita and published by Taylor & Francis. This book was released on 2021-11-01 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises that require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics by means of SPSS in marketing and consumer research. Finally, there is a list of articles employing the technique that can be used for further reading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real data sets to illustrate the techniques’ applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes. Professionals are invited to use the book to select and use the appropriate analytics for their specific context.

Using IBM® SPSS® Statistics for Research Methods and Social Science Statistics

Author: William E. Wagner, III

Publisher: SAGE Publications

Published: 2019-04-17

Total Pages: 248

ISBN-13: 1506388981

DOWNLOAD EBOOK

Using IBM® SPSS® Statistics for Research Methods and Social Science Statistics is the perfect companion for students who are learning to use SPSS® software to interpret and manage data within their social statistics and/or research methods courses. Both first-time and more experienced SPSS® users will appreciate author William E. Wagner, III’s step-by-step explanations of SPSS® operating procedures and introductory statistical operations. The Seventh Edition reflects SPSS® Version 25.0 and incorporates the latest results from the General Social Survey (GSS) as a secondary data set. Using examples, tables, and actual SPSS® screen captures, it guides users through several different kinds of SPSS® files including data files, output files, and syntax files.

Book Synopsis Using IBM® SPSS® Statistics for Research Methods and Social Science Statistics by : William E. Wagner, III

Download or read book Using IBM® SPSS® Statistics for Research Methods and Social Science Statistics written by William E. Wagner, III and published by SAGE Publications. This book was released on 2019-04-17 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using IBM® SPSS® Statistics for Research Methods and Social Science Statistics is the perfect companion for students who are learning to use SPSS® software to interpret and manage data within their social statistics and/or research methods courses. Both first-time and more experienced SPSS® users will appreciate author William E. Wagner, III’s step-by-step explanations of SPSS® operating procedures and introductory statistical operations. The Seventh Edition reflects SPSS® Version 25.0 and incorporates the latest results from the General Social Survey (GSS) as a secondary data set. Using examples, tables, and actual SPSS® screen captures, it guides users through several different kinds of SPSS® files including data files, output files, and syntax files.

An Introduction to Secondary Data Analysis with IBM SPSS Statistics

Author: John MacInnes

Publisher: SAGE

Published: 2016-12-05

Total Pages: 417

ISBN-13: 1473987717

DOWNLOAD EBOOK

Many professional, high-quality surveys collect data on people′s behaviour, experiences, lifestyles and attitudes. The data they produce is more accessible than ever before. This book provides students with a comprehensive introduction to using this data, as well as transactional data and big data sources, in their own research projects. Here you will find all you need to know about locating, accessing, preparing and analysing secondary data, along with step-by-step instructions for using IBM SPSS Statistics. You will learn how to: Create a robust research question and design that suits secondary analysis Locate, access and explore data online Understand data documentation Check and ′clean′ secondary data Manage and analyse your data to produce meaningful results Replicate analyses of data in published articles and books Using case studies and video animations to illustrate each step of your research, this book provides you with the quantitative analysis skills you′ll need to pass your course, complete your research project and compete in the job market. Exercises throughout the book and on the book′s companion website give you an opportunity to practice, check your understanding and work hands on with real data as you′re learning.

Book Synopsis An Introduction to Secondary Data Analysis with IBM SPSS Statistics by : John MacInnes

Download or read book An Introduction to Secondary Data Analysis with IBM SPSS Statistics written by John MacInnes and published by SAGE. This book was released on 2016-12-05 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many professional, high-quality surveys collect data on people′s behaviour, experiences, lifestyles and attitudes. The data they produce is more accessible than ever before. This book provides students with a comprehensive introduction to using this data, as well as transactional data and big data sources, in their own research projects. Here you will find all you need to know about locating, accessing, preparing and analysing secondary data, along with step-by-step instructions for using IBM SPSS Statistics. You will learn how to: Create a robust research question and design that suits secondary analysis Locate, access and explore data online Understand data documentation Check and ′clean′ secondary data Manage and analyse your data to produce meaningful results Replicate analyses of data in published articles and books Using case studies and video animations to illustrate each step of your research, this book provides you with the quantitative analysis skills you′ll need to pass your course, complete your research project and compete in the job market. Exercises throughout the book and on the book′s companion website give you an opportunity to practice, check your understanding and work hands on with real data as you′re learning.

Marketing Analytics

Author: José Marcos Carvalho de Mesquita

Publisher: Routledge

Published: 2021-11-01

Total Pages: 224

ISBN-13: 1000481743

DOWNLOAD EBOOK

Book Synopsis Marketing Analytics by : José Marcos Carvalho de Mesquita

Download or read book Marketing Analytics written by José Marcos Carvalho de Mesquita and published by Routledge. This book was released on 2021-11-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises that require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics by means of SPSS in marketing and consumer research. Finally, there is a list of articles employing the technique that can be used for further reading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real data sets to illustrate the techniques’ applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes. Professionals are invited to use the book to select and use the appropriate analytics for their specific context.

IBM SPSS for Introductory Statistics

Author: George A. Morgan

Publisher: Routledge

Published: 2012-09-10

Total Pages: 365

ISBN-13: 1136461809

DOWNLOAD EBOOK

Designed to help students analyze and interpret research data using IBM SPSS, this user-friendly book, written in easy-to-understand language, shows readers how to choose the appropriate statistic based on the design, and to interpret outputs appropriately. The authors prepare readers for all of the steps in the research process: design, entering and checking data, testing assumptions, assessing reliability and validity, computing descriptive and inferential parametric and nonparametric statistics, and writing about outputs. Dialog windows and SPSS syntax, along with the output, are provided. Three realistic data sets, available on the Internet, are used to solve the chapter problems. The new edition features: Updated to IBM SPSS version 20 but the book can also be used with older and newer versions of SPSS. A new chapter (7) including an introduction to Cronbach’s alpha and factor analysis. Updated Web Resources with PowerPoint slides, additional activities/suggestions, and the answers to even-numbered interpretation questions for the instructors, and chapter study guides and outlines and extra SPSS problems for the students. The web resource is located www.routledge.com/9781848729827 . Students, instructors, and individual purchasers can access the data files to accompany the book at www.routledge.com/9781848729827 . IBM SPSS for Introductory Statistics, Fifth Edition provides helpful teaching tools: All of the key IBM SPSS windows needed to perform the analyses. Complete outputs with call-out boxes to highlight key points. Flowcharts and tables to help select appropriate statistics and interpret effect sizes. Interpretation sections and questions help students better understand and interpret the output. Assignments organized the way students proceed when they conduct a research project. Examples of how to write about outputs and make tables in APA format. Helpful appendices on how to get started with SPSS and write research questions. An ideal supplement for courses in either statistics, research methods, or any course in which SPSS is used, such as in departments of psychology, education, and other social and health sciences. This book is also appreciated by researchers interested in using SPSS for their data analysis.

Book Synopsis IBM SPSS for Introductory Statistics by : George A. Morgan

Download or read book IBM SPSS for Introductory Statistics written by George A. Morgan and published by Routledge. This book was released on 2012-09-10 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to help students analyze and interpret research data using IBM SPSS, this user-friendly book, written in easy-to-understand language, shows readers how to choose the appropriate statistic based on the design, and to interpret outputs appropriately. The authors prepare readers for all of the steps in the research process: design, entering and checking data, testing assumptions, assessing reliability and validity, computing descriptive and inferential parametric and nonparametric statistics, and writing about outputs. Dialog windows and SPSS syntax, along with the output, are provided. Three realistic data sets, available on the Internet, are used to solve the chapter problems. The new edition features: Updated to IBM SPSS version 20 but the book can also be used with older and newer versions of SPSS. A new chapter (7) including an introduction to Cronbach’s alpha and factor analysis. Updated Web Resources with PowerPoint slides, additional activities/suggestions, and the answers to even-numbered interpretation questions for the instructors, and chapter study guides and outlines and extra SPSS problems for the students. The web resource is located www.routledge.com/9781848729827 . Students, instructors, and individual purchasers can access the data files to accompany the book at www.routledge.com/9781848729827 . IBM SPSS for Introductory Statistics, Fifth Edition provides helpful teaching tools: All of the key IBM SPSS windows needed to perform the analyses. Complete outputs with call-out boxes to highlight key points. Flowcharts and tables to help select appropriate statistics and interpret effect sizes. Interpretation sections and questions help students better understand and interpret the output. Assignments organized the way students proceed when they conduct a research project. Examples of how to write about outputs and make tables in APA format. Helpful appendices on how to get started with SPSS and write research questions. An ideal supplement for courses in either statistics, research methods, or any course in which SPSS is used, such as in departments of psychology, education, and other social and health sciences. This book is also appreciated by researchers interested in using SPSS for their data analysis.

IBM SPSS Statistics 19 Made Simple

Author: Colin D. Gray

Publisher: Psychology Press

Published: 2012-12-06

Total Pages: 688

ISBN-13: 1135899835

DOWNLOAD EBOOK

This new edition of one of the most widely read textbooks in its field introduces the reader to data analysis with the most powerful and versatile statistical package on the market: IBM SPSS Statistics 19. Each new release of SPSS Statistics features new options and other improvements. There remains a core of fundamental operating principles and techniques which have continued to apply to all releases issued in recent years and have been proved to be worth communicating in a small volume. This practical and informal book combines simplicity and clarity of presentation with a comprehensive treatment of the use of IBM SPSS Statistics 19 for the description, exploration and confirmation of data. As in earlier editions, coverage has been extended to address the issues raised by readers since the previous edition. In this edition, there is an introduction to the Analysis of Covariance (ANCOVA). Each statistical technique is presented in a realistic research context and is fully illustrated with annotated screen shots of SPSS dialog boxes and output. The first chapter sets the scene with a survey of typical research situations, key terms and clear signposts to the location of each technique in the book. It also offers guidance on the choice of statistical techniques, and advice (based on the American Psychological Association’s guidelines) on how to report the results of a statistical analysis. The next chapters introduce the reader to the use of SPSS, beginning with the entry, description and exploration of data. There is also a full description of the capabilities of the versatile Chart Builder. Each of the remaining chapters concentrates on one particular kind of research situation and the statistical techniques that are appropriate. In summary, IBM SPSS Statistics 19 Made Simple Gets you started with SPSS. Shows you how to describe and explore a data set with the help of SPSS’s extensive graphics and data-handling menus. Helps you to choose appropriate statistical techniques. Warns you of pitfalls arising from the misuse of statistics. Shows you how to report the results of a statistical analysis. Shows you how to use Syntax to implement some useful procedures and operations. Introduces the reader to the analysis of covariance (ANCOVA) Has a comprehensive glossary. Is now presented in an attractive two-colour format. The book’s accompanying website contains datasets for the chapters of the book, as well as a large body of exercises (with data sets), and notes on statistical terms. Instructor resources include a PowerPoint lecture course and Multiple-Choice Question tests, which are also available free of charge to lecturers adopting the book and their students. Please visit http://www.psypress.com/spss-made-simple for more details.

Book Synopsis IBM SPSS Statistics 19 Made Simple by : Colin D. Gray

Download or read book IBM SPSS Statistics 19 Made Simple written by Colin D. Gray and published by Psychology Press. This book was released on 2012-12-06 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of one of the most widely read textbooks in its field introduces the reader to data analysis with the most powerful and versatile statistical package on the market: IBM SPSS Statistics 19. Each new release of SPSS Statistics features new options and other improvements. There remains a core of fundamental operating principles and techniques which have continued to apply to all releases issued in recent years and have been proved to be worth communicating in a small volume. This practical and informal book combines simplicity and clarity of presentation with a comprehensive treatment of the use of IBM SPSS Statistics 19 for the description, exploration and confirmation of data. As in earlier editions, coverage has been extended to address the issues raised by readers since the previous edition. In this edition, there is an introduction to the Analysis of Covariance (ANCOVA). Each statistical technique is presented in a realistic research context and is fully illustrated with annotated screen shots of SPSS dialog boxes and output. The first chapter sets the scene with a survey of typical research situations, key terms and clear signposts to the location of each technique in the book. It also offers guidance on the choice of statistical techniques, and advice (based on the American Psychological Association’s guidelines) on how to report the results of a statistical analysis. The next chapters introduce the reader to the use of SPSS, beginning with the entry, description and exploration of data. There is also a full description of the capabilities of the versatile Chart Builder. Each of the remaining chapters concentrates on one particular kind of research situation and the statistical techniques that are appropriate. In summary, IBM SPSS Statistics 19 Made Simple Gets you started with SPSS. Shows you how to describe and explore a data set with the help of SPSS’s extensive graphics and data-handling menus. Helps you to choose appropriate statistical techniques. Warns you of pitfalls arising from the misuse of statistics. Shows you how to report the results of a statistical analysis. Shows you how to use Syntax to implement some useful procedures and operations. Introduces the reader to the analysis of covariance (ANCOVA) Has a comprehensive glossary. Is now presented in an attractive two-colour format. The book’s accompanying website contains datasets for the chapters of the book, as well as a large body of exercises (with data sets), and notes on statistical terms. Instructor resources include a PowerPoint lecture course and Multiple-Choice Question tests, which are also available free of charge to lecturers adopting the book and their students. Please visit http://www.psypress.com/spss-made-simple for more details.