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Marketing Research with SAS Enterprise Guide

Author: Kristof Coussement

Publisher: Routledge

Published: 2017-03-02

Total Pages: 253

ISBN-13: 1351919725

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Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SAS® Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular. Marketing Research with SAS Enterprise Guide includes 236 screen shots to provide a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information, collating it to provide reliable knowledge, and how to use these insights to solve day-to-day business and research problems. SAS ® offers a stand-alone marketing research tool by means of the SAS® OnDemand Enterprise Guide solution for academics and business professionals. This straightforward, pragmatic reference manual will help: -

Book Synopsis Marketing Research with SAS Enterprise Guide by : Kristof Coussement

Download or read book Marketing Research with SAS Enterprise Guide written by Kristof Coussement and published by Routledge. This book was released on 2017-03-02 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SAS® Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular. Marketing Research with SAS Enterprise Guide includes 236 screen shots to provide a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information, collating it to provide reliable knowledge, and how to use these insights to solve day-to-day business and research problems. SAS ® offers a stand-alone marketing research tool by means of the SAS® OnDemand Enterprise Guide solution for academics and business professionals. This straightforward, pragmatic reference manual will help: -

Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner

Author: Olivia Parr-Rud

Publisher: SAS Institute

Published: 2014-10

Total Pages: 182

ISBN-13: 1629593273

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This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries. This beginnner's guide with clear, illustrated, step-by-step instructions will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive analysis, predictive modeling and analytics, customer segmentation, market analysis, share-of-wallet analysis, penetration analysis, and business intelligence. --

Book Synopsis Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner by : Olivia Parr-Rud

Download or read book Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner written by Olivia Parr-Rud and published by SAS Institute. This book was released on 2014-10 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries. This beginnner's guide with clear, illustrated, step-by-step instructions will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive analysis, predictive modeling and analytics, customer segmentation, market analysis, share-of-wallet analysis, penetration analysis, and business intelligence. --

Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition

Author: Randall S. Collica

Publisher: SAS Institute

Published: 2017-03-23

Total Pages: 356

ISBN-13: 1629605298

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A working guide that uses real-world data, this step-by-step resource will show you how to segment customers more intelligently and achieve the one-to-one customer relationship that your business needs. --

Book Synopsis Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition by : Randall S. Collica

Download or read book Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition written by Randall S. Collica and published by SAS Institute. This book was released on 2017-03-23 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A working guide that uses real-world data, this step-by-step resource will show you how to segment customers more intelligently and achieve the one-to-one customer relationship that your business needs. --

The Little SAS Enterprise Guide Book

Author: Susan J. Slaughter

Publisher: SAS Institute

Published: 2017-03-22

Total Pages: 330

ISBN-13: 1629608882

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Learning to use SAS Enterprise Guide has never been easier! Whether you are using SAS Enterprise Guide for the first time, or are looking to expand your skills, this is the book for you! With The Little SAS Enterprise Guide Book, award-winning authors Susan Slaughter and Lora Delwiche help you quickly become productive in the SAS Enterprise Guide point-and-click environment. A series of carefully designed tutorials help you master the basics of the tasks you'll want to do most frequently. The reference section of the book expands on the tutorial topics, covering specific features in more depth. This edition has been completely rewritten, and updated with new features in SAS Enterprise Guide.

Book Synopsis The Little SAS Enterprise Guide Book by : Susan J. Slaughter

Download or read book The Little SAS Enterprise Guide Book written by Susan J. Slaughter and published by SAS Institute. This book was released on 2017-03-22 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning to use SAS Enterprise Guide has never been easier! Whether you are using SAS Enterprise Guide for the first time, or are looking to expand your skills, this is the book for you! With The Little SAS Enterprise Guide Book, award-winning authors Susan Slaughter and Lora Delwiche help you quickly become productive in the SAS Enterprise Guide point-and-click environment. A series of carefully designed tutorials help you master the basics of the tasks you'll want to do most frequently. The reference section of the book expands on the tutorial topics, covering specific features in more depth. This edition has been completely rewritten, and updated with new features in SAS Enterprise Guide.

SAS Programming for Enterprise Guide Users, Second Edition

Author: Neil Constable

Publisher: SAS Institute

Published: 2015-04-17

Total Pages: 308

ISBN-13: 9781607645276

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New and updated for SAS Enterprise Guide 4.2, this pragmatic, example-driven book demonstrates how programmers can use SAS code to enhance the capabilities of SAS Enterprise Guide.

Book Synopsis SAS Programming for Enterprise Guide Users, Second Edition by : Neil Constable

Download or read book SAS Programming for Enterprise Guide Users, Second Edition written by Neil Constable and published by SAS Institute. This book was released on 2015-04-17 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: New and updated for SAS Enterprise Guide 4.2, this pragmatic, example-driven book demonstrates how programmers can use SAS code to enhance the capabilities of SAS Enterprise Guide.

Basic Statistics Using SAS Enterprise Guide

Author: Geoff Der

Publisher: SAS Press

Published: 2007

Total Pages: 226

ISBN-13: 9781599945736

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Emphasizing the practical aspects of SAS analysis, this example-rich guide shows users how to conduct a wide range of statistical analyses without any SAS programming required. Exercises at the end of each chapter help readers consolidate what they have learned.

Book Synopsis Basic Statistics Using SAS Enterprise Guide by : Geoff Der

Download or read book Basic Statistics Using SAS Enterprise Guide written by Geoff Der and published by SAS Press. This book was released on 2007 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emphasizing the practical aspects of SAS analysis, this example-rich guide shows users how to conduct a wide range of statistical analyses without any SAS programming required. Exercises at the end of each chapter help readers consolidate what they have learned.

The Marketing Research Guide

Author:

Publisher:

Published: 2008

Total Pages: 326

ISBN-13:

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Book Synopsis The Marketing Research Guide by :

Download or read book The Marketing Research Guide written by and published by . This book was released on 2008 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Text Mining and Analysis

Author: Dr. Goutam Chakraborty

Publisher: SAS Institute

Published: 2014-11-22

Total Pages: 340

ISBN-13: 1612907873

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Big data: It's unstructured, it's coming at you fast, and there's lots of it. In fact, the majority of big data is text-oriented, thanks to the proliferation of online sources such as blogs, emails, and social media. However, having big data means little if you can't leverage it with analytics. Now you can explore the large volumes of unstructured text data that your organization has collected with Text Mining and Analysis: Practical Methods, Examples, and Case Studies Using SAS. This hands-on guide to text analytics using SAS provides detailed, step-by-step instructions and explanations on how to mine your text data for valuable insight. Through its comprehensive approach, you'll learn not just how to analyze your data, but how to collect, cleanse, organize, categorize, explore, and interpret it as well. Text Mining and Analysis also features an extensive set of case studies, so you can see examples of how the applications work with real-world data from a variety of industries. Text analytics enables you to gain insights about your customers' behaviors and sentiments. Leverage your organization's text data, and use those insights for making better business decisions with Text Mining and Analysis. This book is part of the SAS Press program.

Book Synopsis Text Mining and Analysis by : Dr. Goutam Chakraborty

Download or read book Text Mining and Analysis written by Dr. Goutam Chakraborty and published by SAS Institute. This book was released on 2014-11-22 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data: It's unstructured, it's coming at you fast, and there's lots of it. In fact, the majority of big data is text-oriented, thanks to the proliferation of online sources such as blogs, emails, and social media. However, having big data means little if you can't leverage it with analytics. Now you can explore the large volumes of unstructured text data that your organization has collected with Text Mining and Analysis: Practical Methods, Examples, and Case Studies Using SAS. This hands-on guide to text analytics using SAS provides detailed, step-by-step instructions and explanations on how to mine your text data for valuable insight. Through its comprehensive approach, you'll learn not just how to analyze your data, but how to collect, cleanse, organize, categorize, explore, and interpret it as well. Text Mining and Analysis also features an extensive set of case studies, so you can see examples of how the applications work with real-world data from a variety of industries. Text analytics enables you to gain insights about your customers' behaviors and sentiments. Leverage your organization's text data, and use those insights for making better business decisions with Text Mining and Analysis. This book is part of the SAS Press program.

Applied Operational Research with SAS

Author: Ali Emrouznejad

Publisher: CRC Press

Published: 2011-12-13

Total Pages: 280

ISBN-13: 1439841314

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Using a wide range of operational research (OR) optimization examples, Applied Operational Research with SAS demonstrates how the OR procedures in SAS work. The book is one of the first to extensively cover the application of SAS procedures to OR problems, such as single criterion optimization, project management decisions, printed circuit board as

Book Synopsis Applied Operational Research with SAS by : Ali Emrouznejad

Download or read book Applied Operational Research with SAS written by Ali Emrouznejad and published by CRC Press. This book was released on 2011-12-13 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a wide range of operational research (OR) optimization examples, Applied Operational Research with SAS demonstrates how the OR procedures in SAS work. The book is one of the first to extensively cover the application of SAS procedures to OR problems, such as single criterion optimization, project management decisions, printed circuit board as

Strategic Analytics and SAS

Author: Randall S. Collica

Publisher:

Published: 2019-08-29

Total Pages: 146

ISBN-13: 9781642955750

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Use aggregate data to answer high-level business questions! Data miners, data scientists, analytic managers, and analysts who work in all industries will find the insights in Randy Collica's Strategic Analytics and SAS: Using Aggregate Data to Drive Organizational Initiatives invaluable in their work. This book shows you how to use your existing data at aggregate levels to answer high-level business questions. Written in a detailed, step-by-step format, the multi-industry use cases begin with a high-level question that a C-level executive might ask. Collica then progresses through the steps to perform the analysis, including many tables and screenshots to guide you along the way. He then ends each use case with the solution to the high-level question. Topics covered include logistic analysis, models developed from surveys, survival analysis, confidence intervals, text mining and analysis, visual analytics, hypothesis tests, and size and magnitude of analytic effects. Connect the dots between detailed data on your customers and the high-level business goals of your organization with Strategic Analytics and SAS!

Book Synopsis Strategic Analytics and SAS by : Randall S. Collica

Download or read book Strategic Analytics and SAS written by Randall S. Collica and published by . This book was released on 2019-08-29 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use aggregate data to answer high-level business questions! Data miners, data scientists, analytic managers, and analysts who work in all industries will find the insights in Randy Collica's Strategic Analytics and SAS: Using Aggregate Data to Drive Organizational Initiatives invaluable in their work. This book shows you how to use your existing data at aggregate levels to answer high-level business questions. Written in a detailed, step-by-step format, the multi-industry use cases begin with a high-level question that a C-level executive might ask. Collica then progresses through the steps to perform the analysis, including many tables and screenshots to guide you along the way. He then ends each use case with the solution to the high-level question. Topics covered include logistic analysis, models developed from surveys, survival analysis, confidence intervals, text mining and analysis, visual analytics, hypothesis tests, and size and magnitude of analytic effects. Connect the dots between detailed data on your customers and the high-level business goals of your organization with Strategic Analytics and SAS!