Marketing Secrets of a Mail Order Maverick

Marketing Secrets of a Mail Order Maverick

Author: Joseph Sugarman

Publisher:

Published: 1998

Total Pages: 0

ISBN-13: 9781891686061

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Joseph Sugarman had a major impact on direct marketing & received the highest honors in this field. Having created many businesses in his successful 25-year career, Sugarman has been credited with introducing everything from toll-free order taking to the new wave of consumer electronics. MARKETING SECRETS OF A MAIL ORDER MAVERICK is a compilation of many of the techniques he created & the results he experienced while selling thousands of different products to millions of people. Lessons include how to find a winning product, secrets for a successful layout, how to avoid typefaces that hurt response, how to buy media for less, testing a product's potential & hundreds of other insights that will guide the reader to understanding what works & what doesn't. The lessons are alternated with entertaining & enlightening marketing stories from Sugarman's vast personal experience. Sugarman's insights will be helpful to anybody in business - from the advertising director of a large corporation to the individual starting his or her own business. Cover quotes from Vice President Albert Gore, Jack Canfield, & national magazines.


Book Synopsis Marketing Secrets of a Mail Order Maverick by : Joseph Sugarman

Download or read book Marketing Secrets of a Mail Order Maverick written by Joseph Sugarman and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joseph Sugarman had a major impact on direct marketing & received the highest honors in this field. Having created many businesses in his successful 25-year career, Sugarman has been credited with introducing everything from toll-free order taking to the new wave of consumer electronics. MARKETING SECRETS OF A MAIL ORDER MAVERICK is a compilation of many of the techniques he created & the results he experienced while selling thousands of different products to millions of people. Lessons include how to find a winning product, secrets for a successful layout, how to avoid typefaces that hurt response, how to buy media for less, testing a product's potential & hundreds of other insights that will guide the reader to understanding what works & what doesn't. The lessons are alternated with entertaining & enlightening marketing stories from Sugarman's vast personal experience. Sugarman's insights will be helpful to anybody in business - from the advertising director of a large corporation to the individual starting his or her own business. Cover quotes from Vice President Albert Gore, Jack Canfield, & national magazines.

Television Secrets for Marketing Success

Television Secrets for Marketing Success

Author: Joseph Sugarman

Publisher: Delstar Pub

Published: 1998

Total Pages: 314

ISBN-13: 9781891686092

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Includes capsules of experiences marketing products in addition to "writing the script, producing, directing, editing, buying media, testing, back-end sales, dealing with knockoffs, and many other techniques ... used in the production of half-hour infomercials"--Jacket.


Book Synopsis Television Secrets for Marketing Success by : Joseph Sugarman

Download or read book Television Secrets for Marketing Success written by Joseph Sugarman and published by Delstar Pub. This book was released on 1998 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes capsules of experiences marketing products in addition to "writing the script, producing, directing, editing, buying media, testing, back-end sales, dealing with knockoffs, and many other techniques ... used in the production of half-hour infomercials"--Jacket.

The Complete Idiot's Guide to Direct Marketing

The Complete Idiot's Guide to Direct Marketing

Author: Robert W. Bly

Publisher: Penguin

Published: 2001

Total Pages: 394

ISBN-13: 9780028642109

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Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.


Book Synopsis The Complete Idiot's Guide to Direct Marketing by : Robert W. Bly

Download or read book The Complete Idiot's Guide to Direct Marketing written by Robert W. Bly and published by Penguin. This book was released on 2001 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.

Marketing Outrageously Redux

Marketing Outrageously Redux

Author: Jon Spoelstra

Publisher: Bard Press

Published: 2011-02-16

Total Pages: 364

ISBN-13: 188516775X

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Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules—tested and proven—in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line—without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks —this book is for anyone who influences the course and attitude of your company.


Book Synopsis Marketing Outrageously Redux by : Jon Spoelstra

Download or read book Marketing Outrageously Redux written by Jon Spoelstra and published by Bard Press. This book was released on 2011-02-16 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules—tested and proven—in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line—without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks —this book is for anyone who influences the course and attitude of your company.

You Call the Shots

You Call the Shots

Author: Cameron Johnson

Publisher: Simon and Schuster

Published: 2007-01-09

Total Pages: 224

ISBN-13: 9781416548294

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Why work for someone else when you can call your own shots, pursue your dreams, and find success on your terms by starting your own business? So many people end up bored with their jobs, stuck in the corporate grind, never following their true passions. As wildly successful young entrepreneur Cameron Johnson shows, you don't have to live that way. We've entered a new age of entrepreneurship, with the Web making it easier than ever to start and run your own company. As Johnson's remarkable story reveals, the entrepreneurial way of life is a great way to make sure you love what you do -- and it offers the potential to achieve extraordinary success by following your gut instincts and going for what you really want. What about the risks? Don't you need lots of money? Don't most start-ups fail? Johnson shares his essential secrets to entrepreneurial success that show you how he got into the life at very low risk, and, with very little money, took an idea that excited him and ran with it, achieving great success and satisfaction with businesses he loved. He didn't have an MBA; he didn't even have a college degree. But he had learned the simple yet vital secrets he reveals. Cameron Johnson is a seriously happy entrepreneur who started his first business when he was nine with $50 and a home computer. Before he'd turned twenty-one he'd started twelve successful businesses and was offered $10 million in venture capital to grow his hot Web company CertificateSwap.com -- praised by Entrepreneur magazine as one of the Web businesses helping the tech industry get its groove back -- even bigger. He has never taken out a loan or racked up any debt, and every one of his businesses has been highly profitable -- so profitable that he made his first million before graduating from high school, and he's put away enough cash so that he could retire today. But that's the last thing on earth he'd want to do; he's much too happy starting up new companies. Through the story of his own impressive career so far, in You Call the Shots, Johnson takes you behind the scenes of entrepreneurial success and empowers you to hit the ground running with your own great business idea, no matter how young you are or how little money you have to invest.


Book Synopsis You Call the Shots by : Cameron Johnson

Download or read book You Call the Shots written by Cameron Johnson and published by Simon and Schuster. This book was released on 2007-01-09 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why work for someone else when you can call your own shots, pursue your dreams, and find success on your terms by starting your own business? So many people end up bored with their jobs, stuck in the corporate grind, never following their true passions. As wildly successful young entrepreneur Cameron Johnson shows, you don't have to live that way. We've entered a new age of entrepreneurship, with the Web making it easier than ever to start and run your own company. As Johnson's remarkable story reveals, the entrepreneurial way of life is a great way to make sure you love what you do -- and it offers the potential to achieve extraordinary success by following your gut instincts and going for what you really want. What about the risks? Don't you need lots of money? Don't most start-ups fail? Johnson shares his essential secrets to entrepreneurial success that show you how he got into the life at very low risk, and, with very little money, took an idea that excited him and ran with it, achieving great success and satisfaction with businesses he loved. He didn't have an MBA; he didn't even have a college degree. But he had learned the simple yet vital secrets he reveals. Cameron Johnson is a seriously happy entrepreneur who started his first business when he was nine with $50 and a home computer. Before he'd turned twenty-one he'd started twelve successful businesses and was offered $10 million in venture capital to grow his hot Web company CertificateSwap.com -- praised by Entrepreneur magazine as one of the Web businesses helping the tech industry get its groove back -- even bigger. He has never taken out a loan or racked up any debt, and every one of his businesses has been highly profitable -- so profitable that he made his first million before graduating from high school, and he's put away enough cash so that he could retire today. But that's the last thing on earth he'd want to do; he's much too happy starting up new companies. Through the story of his own impressive career so far, in You Call the Shots, Johnson takes you behind the scenes of entrepreneurial success and empowers you to hit the ground running with your own great business idea, no matter how young you are or how little money you have to invest.

2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets

2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets

Author: Denny Hatch

Publisher: McGraw Hill Professional

Published: 1999-02

Total Pages: 374

ISBN-13: 9780844203492

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Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.


Book Synopsis 2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets by : Denny Hatch

Download or read book 2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets written by Denny Hatch and published by McGraw Hill Professional. This book was released on 1999-02 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.

Las Vegas Dreams

Las Vegas Dreams

Author:

Publisher: American Dreams

Published:

Total Pages: 182

ISBN-13: 9781599751412

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Book Synopsis Las Vegas Dreams by :

Download or read book Las Vegas Dreams written by and published by American Dreams. This book was released on with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Buy Now

Buy Now

Author: Rick Cesari

Publisher: John Wiley & Sons

Published: 2011-01-19

Total Pages: 240

ISBN-13: 1118007891

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Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.


Book Synopsis Buy Now by : Rick Cesari

Download or read book Buy Now written by Rick Cesari and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.

The E-Code

The E-Code

Author: Joe Vitale

Publisher: John Wiley & Sons

Published: 2010-12-20

Total Pages: 311

ISBN-13: 1118040430

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Use e-mail to boost your income-today! The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct chapter presents one moneymaking strategy or concept and offers step-by-step guidance on implementing it for maximum profits. If you have a product or service to sell, the Internet gurus in this book will show you how to sell it-no matter what it is. And even if you don't have your own original product idea, don't worry. Inside you'll find a wealth of quick and effective ideas for creating something that other people will definitely pay for. Using tactics like viral product marketing and online auctions, anyone can make extra money online-and you can too. This is not a get-rich-quick scheme; it's a make-money-quick scheme. It could be a little, or it could be a lot, but you will definitely profit when you learn how to: * Develop and sell a product online * Target your customers * Promote your product * Market to niche audiences * Create an e-marketing business plan Plus, entrepreneurs and small business owners will learn how to improve their sales through simple, proven e-marketing tactics that really work. The Internet is a powerful resource for marketing, selling, and communicating anything. So tap into it! Written by a cast of Internet all-stars and marketing powerhouses, The E-Code is a simple, easy-to-use guide to making money online, right now.


Book Synopsis The E-Code by : Joe Vitale

Download or read book The E-Code written by Joe Vitale and published by John Wiley & Sons. This book was released on 2010-12-20 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use e-mail to boost your income-today! The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct chapter presents one moneymaking strategy or concept and offers step-by-step guidance on implementing it for maximum profits. If you have a product or service to sell, the Internet gurus in this book will show you how to sell it-no matter what it is. And even if you don't have your own original product idea, don't worry. Inside you'll find a wealth of quick and effective ideas for creating something that other people will definitely pay for. Using tactics like viral product marketing and online auctions, anyone can make extra money online-and you can too. This is not a get-rich-quick scheme; it's a make-money-quick scheme. It could be a little, or it could be a lot, but you will definitely profit when you learn how to: * Develop and sell a product online * Target your customers * Promote your product * Market to niche audiences * Create an e-marketing business plan Plus, entrepreneurs and small business owners will learn how to improve their sales through simple, proven e-marketing tactics that really work. The Internet is a powerful resource for marketing, selling, and communicating anything. So tap into it! Written by a cast of Internet all-stars and marketing powerhouses, The E-Code is a simple, easy-to-use guide to making money online, right now.

Do-It-Yourself Direct Marketing

Do-It-Yourself Direct Marketing

Author: Mark S. Bacon

Publisher:

Published: 1997-10-28

Total Pages: 312

ISBN-13:

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Low-cost direct marketing strategies that really work, updated throughout to include the Internet as a resource, with information on how to set up a Web page and examples of successful Web sites. This nuts-and-bolts how-to helps small business owners develop techniques that are tailored to their individual business and financial needs--from selecting the appropriate media and markets to creating a mailing list database to tracking responses.


Book Synopsis Do-It-Yourself Direct Marketing by : Mark S. Bacon

Download or read book Do-It-Yourself Direct Marketing written by Mark S. Bacon and published by . This book was released on 1997-10-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Low-cost direct marketing strategies that really work, updated throughout to include the Internet as a resource, with information on how to set up a Web page and examples of successful Web sites. This nuts-and-bolts how-to helps small business owners develop techniques that are tailored to their individual business and financial needs--from selecting the appropriate media and markets to creating a mailing list database to tracking responses.