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Author: American Association of Small Research Companies
Publisher:
Published: 1977
Total Pages: 32
ISBN-13:
DOWNLOAD EBOOKDownload or read book Marketing the Federal Government written by American Association of Small Research Companies and published by . This book was released on 1977 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Mark Amtower
Publisher:
Published: 2005
Total Pages: 0
ISBN-13: 9780976486701
DOWNLOAD EBOOKThis book provides the best marketing tactics for selling to the world’s largest vertical market, the U.S. federal government. ""Buy this book. Borrow this book. Steal this book. Do whatever it is that you have to do to get it. It’s THE ultimate how-to for anyone (and everyone!) who wants to sell to the government market. Chock full of proven tips and practical advice, the book is written by the #1 most respected authority in government marketing and the only guy who actually knows how to do it . . .."" --Amy Africa, President, Creative Results
Download or read book Government Marketing Best Practices written by Mark Amtower and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the best marketing tactics for selling to the world’s largest vertical market, the U.S. federal government. ""Buy this book. Borrow this book. Steal this book. Do whatever it is that you have to do to get it. It’s THE ultimate how-to for anyone (and everyone!) who wants to sell to the government market. Chock full of proven tips and practical advice, the book is written by the #1 most respected authority in government marketing and the only guy who actually knows how to do it . . .."" --Amy Africa, President, Creative Results
Author: Mark Amtower
Publisher: John Wiley & Sons
Published: 2010-11-23
Total Pages: 261
ISBN-13: 0470933860
DOWNLOAD EBOOKLearn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—represents better than 40 percent of the nation’s GDP. While anyone can play in this market, only those with the right preparation can win. Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get proven approaches, strategies, tactics, and tools to make your business stand out, build relationships, understand procedures, and win high-stakes contracts. • Every year thousands of companies enter the massive U.S. Government (BtoG) marketplace, and by the end of the first year, most are gone and less than 10 percent make it to year two • Author has advised hundreds of companies, including Apple, Dell, CDW, Northrop Grumman, General Dynamics, IT, GTSI, and many small firms, on all aspects of marketing and selling to the government From the go/no-go decision, through company infrastructure requirements, marketing, sales, business development, and more, this book offers the best advice from the most recognized authority in the market.
Download or read book Selling to the Government written by Mark Amtower and published by John Wiley & Sons. This book was released on 2010-11-23 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—represents better than 40 percent of the nation’s GDP. While anyone can play in this market, only those with the right preparation can win. Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get proven approaches, strategies, tactics, and tools to make your business stand out, build relationships, understand procedures, and win high-stakes contracts. • Every year thousands of companies enter the massive U.S. Government (BtoG) marketplace, and by the end of the first year, most are gone and less than 10 percent make it to year two • Author has advised hundreds of companies, including Apple, Dell, CDW, Northrop Grumman, General Dynamics, IT, GTSI, and many small firms, on all aspects of marketing and selling to the government From the go/no-go decision, through company infrastructure requirements, marketing, sales, business development, and more, this book offers the best advice from the most recognized authority in the market.
Author: Eliot Spitzer
Publisher: MIT Press
Published: 2011-04-18
Total Pages: 96
ISBN-13: 0262295113
DOWNLOAD EBOOKIn his first book, the former New York governor and current CNN cohost offers a manifesto on the economy and the public interest. As New York State Attorney General from 1998 to 2006, Eliot Spitzer successfully pursued corporate crime, including stock price inflation, securities fraud, and predatory lending practices. Drawing on those experiences, in this book Spitzer considers when and how the government should intervene in the workings of the market. The 2009 American bank bailout, he argues, was the wrong way: it understandably turned government intervention into a flashpoint for public disgust because it socialized risk, privatized benefit, and left standing institutions too big to fail, incompetent regulators, and deficient corporate governance. That's unfortunate, because good regulatory policy, he claims, can make markets and firms work efficiently, equitably, and in service of fundamental public values. Spitzer lays out the right reasons for government intervention in the market: to guarantee transparency, to overcome market failures, and to guard our core values against the market's unfair biases such as racism. With specific proposals to serve those ends—from improving corporate governance to making firms responsible for their own risky behavior—he offers a much-needed blueprint for the proper role of government in the market. Finally, taking account of regulatory changes since the crash of 2008, he suggests how to rebuild public trust in government so real change is possible. Responses to Spitzer by Sarah Binder, Andrew Gelman, and John Sides, Dean Baker, and Robert Johnson, raise issues of politics, ideology, and policy.
Download or read book Government's Place in the Market written by Eliot Spitzer and published by MIT Press. This book was released on 2011-04-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his first book, the former New York governor and current CNN cohost offers a manifesto on the economy and the public interest. As New York State Attorney General from 1998 to 2006, Eliot Spitzer successfully pursued corporate crime, including stock price inflation, securities fraud, and predatory lending practices. Drawing on those experiences, in this book Spitzer considers when and how the government should intervene in the workings of the market. The 2009 American bank bailout, he argues, was the wrong way: it understandably turned government intervention into a flashpoint for public disgust because it socialized risk, privatized benefit, and left standing institutions too big to fail, incompetent regulators, and deficient corporate governance. That's unfortunate, because good regulatory policy, he claims, can make markets and firms work efficiently, equitably, and in service of fundamental public values. Spitzer lays out the right reasons for government intervention in the market: to guarantee transparency, to overcome market failures, and to guard our core values against the market's unfair biases such as racism. With specific proposals to serve those ends—from improving corporate governance to making firms responsible for their own risky behavior—he offers a much-needed blueprint for the proper role of government in the market. Finally, taking account of regulatory changes since the crash of 2008, he suggests how to rebuild public trust in government so real change is possible. Responses to Spitzer by Sarah Binder, Andrew Gelman, and John Sides, Dean Baker, and Robert Johnson, raise issues of politics, ideology, and policy.
Author: American Association of Small Research Companies
Publisher:
Published: 1977
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKDownload or read book Marketing the Federal Government written by American Association of Small Research Companies and published by . This book was released on 1977 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Mark Amtower
Publisher: John Wiley & Sons
Published: 2010-12-21
Total Pages: 261
ISBN-13: 047088133X
DOWNLOAD EBOOKLearn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—represents better than 40 percent of the nation’s GDP. While anyone can play in this market, only those with the right preparation can win. Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get proven approaches, strategies, tactics, and tools to make your business stand out, build relationships, understand procedures, and win high-stakes contracts. • Every year thousands of companies enter the massive U.S. Government (BtoG) marketplace, and by the end of the first year, most are gone and less than 10 percent make it to year two • Author has advised hundreds of companies, including Apple, Dell, CDW, Northrop Grumman, General Dynamics, IT, GTSI, and many small firms, on all aspects of marketing and selling to the government From the go/no-go decision, through company infrastructure requirements, marketing, sales, business development, and more, this book offers the best advice from the most recognized authority in the market.
Download or read book Selling to the Government written by Mark Amtower and published by John Wiley & Sons. This book was released on 2010-12-21 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—represents better than 40 percent of the nation’s GDP. While anyone can play in this market, only those with the right preparation can win. Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get proven approaches, strategies, tactics, and tools to make your business stand out, build relationships, understand procedures, and win high-stakes contracts. • Every year thousands of companies enter the massive U.S. Government (BtoG) marketplace, and by the end of the first year, most are gone and less than 10 percent make it to year two • Author has advised hundreds of companies, including Apple, Dell, CDW, Northrop Grumman, General Dynamics, IT, GTSI, and many small firms, on all aspects of marketing and selling to the government From the go/no-go decision, through company infrastructure requirements, marketing, sales, business development, and more, this book offers the best advice from the most recognized authority in the market.
Author: Ken Larson
Publisher:
Published: 2012-01-01
Total Pages: 242
ISBN-13: 9781470017484
DOWNLOAD EBOOKA guide book for small business entering US Federal Government contracting
Download or read book Small Business Federal Government Contracting written by Ken Larson and published by . This book was released on 2012-01-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide book for small business entering US Federal Government contracting
Author: Gregory James
Publisher:
Published: 2012-08-25
Total Pages: 160
ISBN-13: 9781479138111
DOWNLOAD EBOOKThe James Guide to Developing a Federal Marketing Plan represents a unique tool for small and large businesses planning to do business with the government. The book offers practical information for the everyday small business owner unfamiliar with the world of government contracting. It also provides insight to larger organizations in the process of developing marketing objectives for more than one agency. The James Guide is four-part, beginning with an introduction to government contracting. This part of the book is central to the novice contractor just entering the field. Part One is comprised of five chapters, beginning with Chapter 1: The Federal Procurement Process. The first chapter explores and defines key terms central to understanding how the federal government functions as a purchaser of commercial goods. Chapter 2: Becoming a Government Contractor and Company Readiness prepares the new company for government contracting. In this chapter, you will learn how to register and prepare your company for this new industry. This chapter provides a Company Readiness Questionnaire to guide you through the preparation process. Chapter 3: Contracting Methods and Types provides an exploration of multiple types of contracts used in the purchasing process. With this in mind, Chapter 3 is the longest chapter of the book; it is a necessary tool for new contractors who are unfamiliar with contracts used by the government. Chapter 4: Understanding GSA Schedules introduces the idea of establishing long-range planning goals. The last chapter of this part of the book provides an overview of contract financing. Chapter 5: The Role of Contract Financing ultimately prepares the reader to consider costs associated with developing marketing objectives.Part Two of The James Guide offers insight into the research process. Researching previous awards will help to develop both short-term and long-range marketing objectives. It is important to understand the federal market. Therefore, Chapter 6: Researching the Market helps you to establish research objectives by examining data from multiple free and fee-based outlets. Part Three: Marketing the Company offers practical tips for making your products and services known and available for purchase to the government. Chapter 7: Creating a Marketing Plan is the last chapter of the book. It provides insight into how to target your products to one or more agencies, how to plan based upon your company's marketing vision, and how to develop a brand of products. The chapter introduces different marketing materials necessary to create a marketing kit. The chapter also offers tips for creating advertising objectives. The last part of the book offers sample worksheets and checklists.The James Guide includes a Sample Marketing Plan created by Gregory James of Federal Contract Intelligence Service. It serves as a culmination of the ideas put forth in this book. Thank you for reading the book.
Download or read book The James Guide to Developing a Federal Marketing Plan written by Gregory James and published by . This book was released on 2012-08-25 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The James Guide to Developing a Federal Marketing Plan represents a unique tool for small and large businesses planning to do business with the government. The book offers practical information for the everyday small business owner unfamiliar with the world of government contracting. It also provides insight to larger organizations in the process of developing marketing objectives for more than one agency. The James Guide is four-part, beginning with an introduction to government contracting. This part of the book is central to the novice contractor just entering the field. Part One is comprised of five chapters, beginning with Chapter 1: The Federal Procurement Process. The first chapter explores and defines key terms central to understanding how the federal government functions as a purchaser of commercial goods. Chapter 2: Becoming a Government Contractor and Company Readiness prepares the new company for government contracting. In this chapter, you will learn how to register and prepare your company for this new industry. This chapter provides a Company Readiness Questionnaire to guide you through the preparation process. Chapter 3: Contracting Methods and Types provides an exploration of multiple types of contracts used in the purchasing process. With this in mind, Chapter 3 is the longest chapter of the book; it is a necessary tool for new contractors who are unfamiliar with contracts used by the government. Chapter 4: Understanding GSA Schedules introduces the idea of establishing long-range planning goals. The last chapter of this part of the book provides an overview of contract financing. Chapter 5: The Role of Contract Financing ultimately prepares the reader to consider costs associated with developing marketing objectives.Part Two of The James Guide offers insight into the research process. Researching previous awards will help to develop both short-term and long-range marketing objectives. It is important to understand the federal market. Therefore, Chapter 6: Researching the Market helps you to establish research objectives by examining data from multiple free and fee-based outlets. Part Three: Marketing the Company offers practical tips for making your products and services known and available for purchase to the government. Chapter 7: Creating a Marketing Plan is the last chapter of the book. It provides insight into how to target your products to one or more agencies, how to plan based upon your company's marketing vision, and how to develop a brand of products. The chapter introduces different marketing materials necessary to create a marketing kit. The chapter also offers tips for creating advertising objectives. The last part of the book offers sample worksheets and checklists.The James Guide includes a Sample Marketing Plan created by Gregory James of Federal Contract Intelligence Service. It serves as a culmination of the ideas put forth in this book. Thank you for reading the book.
Author: Albert N. Greco
Publisher: Springer Nature
Published: 2020-06-10
Total Pages: 161
ISBN-13: 3030395197
DOWNLOAD EBOOKFrom the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.
Download or read book The Marketing of World War II in the US, 1939-1946 written by Albert N. Greco and published by Springer Nature. This book was released on 2020-06-10 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.
Author: Gary L. Reback
Publisher: Penguin
Published: 2009
Total Pages: 440
ISBN-13: 9781591842460
DOWNLOAD EBOOK"Free the Market!" traces Reback's titanic legal battles--involving top companies such as Apple, Microsoft, IBM, Oracle, and AT&T--and offers a persuasive argument for measured government intervention in the free market to foster competition.
Download or read book Free the Market! written by Gary L. Reback and published by Penguin. This book was released on 2009 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Free the Market!" traces Reback's titanic legal battles--involving top companies such as Apple, Microsoft, IBM, Oracle, and AT&T--and offers a persuasive argument for measured government intervention in the free market to foster competition.
