Book Synopsis American Incomes by :
Download or read book American Incomes written by and published by . This book was released on 2001 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis American Incomes by :
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Book Synopsis American Incomes by :
Author: Jan-Benedict Steenkamp
Publisher: Springer
Published: 2017-01-03
Total Pages: 319
ISBN-13: 1349949949
DOWNLOAD EBOOKSteenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
Book Synopsis Global Brand Strategy by : Jan-Benedict Steenkamp
Download or read book Global Brand Strategy written by Jan-Benedict Steenkamp and published by Springer. This book was released on 2017-01-03 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
Oswaal ICSE Question Bank Chapter-wise Topic-wise Class 10 Commercial Studies | For 2025 Board Exams
Author: Oswaal Editorial Board
Publisher: Oswaal Books
Published: 2024-04-09
Total Pages: 225
ISBN-13: 9359585718
DOWNLOAD EBOOKDescription of the Product: • 100% Updated with Latest Syllabus Questions Typologies: We have got you covered with the latest and 100% updated curriculum • Crisp Revision with Topic-wise Revision Notes & Smart Mind Maps: Study smart, not hard! • Extensive Practice with 700+ Questions & Self Assessment Papers: To give you 700+ chances to become a champ! • Concept Clarity with 500+ Concepts & Concept Videos: For you to learn the cool way—with videos and mind-blowing concepts • 100% Exam Readiness with Expert Answering Tips & Suggestions for Students: For you to be on the cutting edge of the coolest educational trends
Book Synopsis Oswaal ICSE Question Bank Chapter-wise Topic-wise Class 10 Commercial Studies | For 2025 Board Exams by : Oswaal Editorial Board
Download or read book Oswaal ICSE Question Bank Chapter-wise Topic-wise Class 10 Commercial Studies | For 2025 Board Exams written by Oswaal Editorial Board and published by Oswaal Books. This book was released on 2024-04-09 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Description of the Product: • 100% Updated with Latest Syllabus Questions Typologies: We have got you covered with the latest and 100% updated curriculum • Crisp Revision with Topic-wise Revision Notes & Smart Mind Maps: Study smart, not hard! • Extensive Practice with 700+ Questions & Self Assessment Papers: To give you 700+ chances to become a champ! • Concept Clarity with 500+ Concepts & Concept Videos: For you to learn the cool way—with videos and mind-blowing concepts • 100% Exam Readiness with Expert Answering Tips & Suggestions for Students: For you to be on the cutting edge of the coolest educational trends
Author: Oswaal Editorial Board
Publisher: Oswaal Books
Published: 2024-06-01
Total Pages: 233
ISBN-13: 9362394596
DOWNLOAD EBOOKDESCRIPTION OF THE PRODUCT: •100% Updated As per latest textbook issued by Karnataka Board Textbook Society. •Crisp Revision with Revision Notes and Mind Maps •Valuable Exam Insights with latest Typologies of Questions •Concept Clarity with 1500+ Questions. •100% Exam Readiness with Fully Solved Latest & Exercise Questions
Book Synopsis Oswaal Karnataka SSLC Question Bank Class 9 Social Science Book | Chapter-wise & Topic-wise | With Complete Solutions | For Board Exams 2025 by : Oswaal Editorial Board
Download or read book Oswaal Karnataka SSLC Question Bank Class 9 Social Science Book | Chapter-wise & Topic-wise | With Complete Solutions | For Board Exams 2025 written by Oswaal Editorial Board and published by Oswaal Books. This book was released on 2024-06-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: DESCRIPTION OF THE PRODUCT: •100% Updated As per latest textbook issued by Karnataka Board Textbook Society. •Crisp Revision with Revision Notes and Mind Maps •Valuable Exam Insights with latest Typologies of Questions •Concept Clarity with 1500+ Questions. •100% Exam Readiness with Fully Solved Latest & Exercise Questions
Author: Sunny T. H. Goh
Publisher:
Published: 2003
Total Pages: 210
ISBN-13: 9789832639336
DOWNLOAD EBOOKBook Synopsis Marketing Wise by : Sunny T. H. Goh
Download or read book Marketing Wise written by Sunny T. H. Goh and published by . This book was released on 2003 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Allan Dib
Publisher: Page Two
Published: 2021-01-25
Total Pages: 0
ISBN-13: 1989603688
DOWNLOAD EBOOKWARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Book Synopsis The 1-Page Marketing Plan by : Allan Dib
Download or read book The 1-Page Marketing Plan written by Allan Dib and published by Page Two. This book was released on 2021-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Author: M. Mariani
Publisher: Springer
Published: 2014-09-04
Total Pages: 265
ISBN-13: 1137354356
DOWNLOAD EBOOKTourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.
Book Synopsis Tourism Management, Marketing, and Development by : M. Mariani
Download or read book Tourism Management, Marketing, and Development written by M. Mariani and published by Springer. This book was released on 2014-09-04 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.
Author: Ryan Deiss
Publisher: John Wiley & Sons
Published: 2020-07-27
Total Pages: 375
ISBN-13: 1119660491
DOWNLOAD EBOOKGet digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
Book Synopsis Digital Marketing For Dummies by : Ryan Deiss
Download or read book Digital Marketing For Dummies written by Ryan Deiss and published by John Wiley & Sons. This book was released on 2020-07-27 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
Author: Dheeraj Kumar Singh
Publisher: Innovative Institute
Published:
Total Pages: 336
ISBN-13: 9359064335
DOWNLOAD EBOOK1. DSSSB PGT Commerce – 2014 Tier I: 4-10 2. DSSSB PGT Commerce – 2015 Tier II: 11-23 3. DSSSB PGT Commerce – 2018 Male: 24-38 4. DSSSB PGT Commerce – 2018 Female: 39-53 5. DSSSB PGT Commerce – 2021Male: 54-72 6. DSSSB PGT Commerce – 2021 Female First Shift: 73-88 7. DSSSB PGT Commerce – 2021 Female Second Shift: 89-105 8. KVS PGT Commerce – 2016:106-114 9. KVS PGT Commerce – 2018: 115-121 10. KVS PGT Commerce – 2022: 122-128 11. NVS PGT Commerce – 2014:129-134 12. NVS PGT Commerce – 2016:135-140 13. NVS PGT Commerce – 2019: 141-148 14. HTET PGT Commerce – 2016: 149-153 15. HTET PGT Commerce – 2018: 154-158 16. HTET PGT Commerce – 2019: 159-164 17. HTET PGT Commerce – 2020:165-169 18. HTET PGT Commerce – 2021: 170-175 19. HTET PGT Commerce – 2022: 176-180 20. UP PGT Commerce – 2015: 181-189 21. UP PGT Commerce – 2016: 190-197 22. UP PGT Commerce – 2019: 198-210 23. UP PGT Commerce - 2021: 211-219 24. UP TGT Commerce – 2015: 220-227 25. UP TGT Commerce – 2016: 228-235 26. UP TGT Commerce – 2019: 236-243 27. UP TGT Commerce - 2021: 244-252 28. Army School PGT Commerce – 2012: 253-260 29. Rajasthan School Lecturer Commerce - 2015: 261-271 30. Rajasthan School Lecturer Commerce - 2018: 272-282 31.Tripura PGT Commerce - 2017 : 283-293 32.Tripura PGT Commerce - 2018 : 294-302 33. Jharkhand PGT Commerce - 2017: 303-318 34. Bihar STET commerce – 2023 Shift-II: 319-326 35. BPSC School Teacher Written Examination 2023 : 327-336
Book Synopsis PGT Commerce Previous Years Questions Exam-wise - Self Study Series by : Dheeraj Kumar Singh
Download or read book PGT Commerce Previous Years Questions Exam-wise - Self Study Series written by Dheeraj Kumar Singh and published by Innovative Institute. This book was released on with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. DSSSB PGT Commerce – 2014 Tier I: 4-10 2. DSSSB PGT Commerce – 2015 Tier II: 11-23 3. DSSSB PGT Commerce – 2018 Male: 24-38 4. DSSSB PGT Commerce – 2018 Female: 39-53 5. DSSSB PGT Commerce – 2021Male: 54-72 6. DSSSB PGT Commerce – 2021 Female First Shift: 73-88 7. DSSSB PGT Commerce – 2021 Female Second Shift: 89-105 8. KVS PGT Commerce – 2016:106-114 9. KVS PGT Commerce – 2018: 115-121 10. KVS PGT Commerce – 2022: 122-128 11. NVS PGT Commerce – 2014:129-134 12. NVS PGT Commerce – 2016:135-140 13. NVS PGT Commerce – 2019: 141-148 14. HTET PGT Commerce – 2016: 149-153 15. HTET PGT Commerce – 2018: 154-158 16. HTET PGT Commerce – 2019: 159-164 17. HTET PGT Commerce – 2020:165-169 18. HTET PGT Commerce – 2021: 170-175 19. HTET PGT Commerce – 2022: 176-180 20. UP PGT Commerce – 2015: 181-189 21. UP PGT Commerce – 2016: 190-197 22. UP PGT Commerce – 2019: 198-210 23. UP PGT Commerce - 2021: 211-219 24. UP TGT Commerce – 2015: 220-227 25. UP TGT Commerce – 2016: 228-235 26. UP TGT Commerce – 2019: 236-243 27. UP TGT Commerce - 2021: 244-252 28. Army School PGT Commerce – 2012: 253-260 29. Rajasthan School Lecturer Commerce - 2015: 261-271 30. Rajasthan School Lecturer Commerce - 2018: 272-282 31.Tripura PGT Commerce - 2017 : 283-293 32.Tripura PGT Commerce - 2018 : 294-302 33. Jharkhand PGT Commerce - 2017: 303-318 34. Bihar STET commerce – 2023 Shift-II: 319-326 35. BPSC School Teacher Written Examination 2023 : 327-336
Author: Andrew D. Banasiewicz
Publisher: Routledge
Published: 2013-08-06
Total Pages: 397
ISBN-13: 1135125694
DOWNLOAD EBOOKMarketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully. Focusing specifically on quantitative marketing metrics, the book: Covers the full spectrum of marketing analytics, from the initial data setup and exploration, to segmentation, behavioral predictions and impact quantification Establishes the importance of database analytics, integrating both business and marketing practice Provides a theoretical framework that explains the concepts and delivers techniques for analyzing data Includes cases and exercises to guide students’ learning Banasiewicz integrates his knowledge from both his academic training and professional experience, providing a thorough, comprehensive approach that will serve graduate students of marketing research and analytics well.
Book Synopsis Marketing Database Analytics by : Andrew D. Banasiewicz
Download or read book Marketing Database Analytics written by Andrew D. Banasiewicz and published by Routledge. This book was released on 2013-08-06 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully. Focusing specifically on quantitative marketing metrics, the book: Covers the full spectrum of marketing analytics, from the initial data setup and exploration, to segmentation, behavioral predictions and impact quantification Establishes the importance of database analytics, integrating both business and marketing practice Provides a theoretical framework that explains the concepts and delivers techniques for analyzing data Includes cases and exercises to guide students’ learning Banasiewicz integrates his knowledge from both his academic training and professional experience, providing a thorough, comprehensive approach that will serve graduate students of marketing research and analytics well.
