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Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.
Book Synopsis Church Marketing 101 by : Richard L. Reising
Download or read book Church Marketing 101 written by Richard L. Reising and published by Baker Books. This book was released on 2006-01-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.
Abingdon Press & The Church of the Resurrection Ministry Guides are the #1 choice for recruiting, motivating, and developing lay leadership for specialized ministries from A to Z.For those sharing the vision of reaching out with welcoming arms and a welcoming message, Marketing Your Church to the Community stands ready to help. Written clearly, concisely, and entertainingly, this guide will:* Arm you with ideas for getting your message right* Direct you through the marketing options maze* Help you keep your cool--while getting everything doneEach guide in the Abingdon Press & The Church of the Resurrection Ministry Guides is user-friendly, encouraging, and full of ideas that can be put into use right away--even on a limited budget or no budget at all!
Book Synopsis Marketing Your Church to the Community by : Peter Metz
Download or read book Marketing Your Church to the Community written by Peter Metz and published by Abingdon Press. This book was released on 2010-08-01 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abingdon Press & The Church of the Resurrection Ministry Guides are the #1 choice for recruiting, motivating, and developing lay leadership for specialized ministries from A to Z.For those sharing the vision of reaching out with welcoming arms and a welcoming message, Marketing Your Church to the Community stands ready to help. Written clearly, concisely, and entertainingly, this guide will:* Arm you with ideas for getting your message right* Direct you through the marketing options maze* Help you keep your cool--while getting everything doneEach guide in the Abingdon Press & The Church of the Resurrection Ministry Guides is user-friendly, encouraging, and full of ideas that can be put into use right away--even on a limited budget or no budget at all!
Book Synopsis Marketing the Church by : George Barna
Download or read book Marketing the Church written by George Barna and published by NavPress Publishing Group. This book was released on 1988 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: We believe that our church determines its identity and mission through the tactics of marketing strategies. Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors expose the theological presuppositions that inform the marketing project. . . and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an understanding of the gospel that cannot help betraying the gift that is Christ. The authors propose an alternative, constructive account of the church's mission and purpose that is not based on exchange of value but on reminding us that the gospel is always a gift - a gift that makes impossible any presumptions that there can be an exchange between human beings and God that is rooted in the satisfaction of our untrained needs. The cross and resurrection challenge the world's understanding of what our needs should be.
Book Synopsis Selling Out the Church by : Philip D. Kenneson
Download or read book Selling Out the Church written by Philip D. Kenneson and published by Wipf and Stock Publishers. This book was released on 2003-07-24 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: We believe that our church determines its identity and mission through the tactics of marketing strategies. Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors expose the theological presuppositions that inform the marketing project. . . and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an understanding of the gospel that cannot help betraying the gift that is Christ. The authors propose an alternative, constructive account of the church's mission and purpose that is not based on exchange of value but on reminding us that the gospel is always a gift - a gift that makes impossible any presumptions that there can be an exchange between human beings and God that is rooted in the satisfaction of our untrained needs. The cross and resurrection challenge the world's understanding of what our needs should be.
Are you ready to see your church impact more people than you have ever before? Are you tired of church leadership books that are long on theory but short on practical help? Have you wanted to reach more people in your community but you weren''t sure where to start? Are you worried that your church isn''t reaching its full potential? "Church Growth Flywheel : 5 Practical Systems To Drive Growth at Your Church" is full of helpful insights to help your church reach more people starting today! Bestselling author, Rich Birch, has pulled together his own hard-fought experience leading within one of the fastest growing churches in the country as well as over 200 interviews with church leaders from prevailing churches. What Church Leaders are Saying About Church Growth Flywheel: "Rich is right again. Momentum is hard to catch, easy to lose, and most important. If Flywheel has any importance, it has loads of importance. Don''t miss this book!" - Clay Scroggins, Lead Pastor, North Point Community Church "Rich Birch has knocked it out of the park with Church Growth Flywheel. His new book is full of practical helps for church leaders looking to reach more people in their communities. Rich cuts through the theory and offers solid advice and guidance that you can put into action right away." - Dan Reiland, Executive Pastor, 12Stone Church, Lawrenceville, Georgia "Rich Birch has been reading my mind! After reading the first 15 pages, I made this book mandatory reading for my entire staff." - Hal Seed, Chief Mentor at PastorMentor.com and Founding Pastor of New Song Community Church "What an incredible book! Rich has a unique way of sharing real and relevant practices from his experience and conversations that will no doubt be a game changer for you and your church community. Church Growth Flywheel is a gift to church leaders filled with practical yet challenging steps to help initiate growth and change within your community. And what church leader doesn''t want to see more lives changed by Christ!" - Sonja Waltman, Executive Director of Ministries at LCBC Church "Rich brings a wealth of passion, knowledge and experience to the subject of church growth. He presents a treasure trove of best practices and learnings around engaging people in your city with the message of Christ. Church Growth Flywheel is full practical steps that you can actually start doing and growing in your church, today. I''m so grateful for Rich''s voice on this subject and I think you will be too." - Carey Nieuwhof, Founding & Teaching Pastor, Connexus Church "I''ve followed Rich Birch for many years as he has had a front row seat to some of the fastest-growing churches in North America. That''s why I got excited when I heard he was releasing a book with some of what he has learned. You will be energized, informed, inspired, and equipped after reading Church Growth Flywheel." - Tim Stevens, Vice President of Consulting, Vanderbloemen Search Group "Insanely practical... super simple... and absolutely essential! Rich Birch has captured the disciplines and behaviors that will allow your church to experience growth that enables you to thrive. Buy one for every member of your team and read it together!" - Jenni Catron, Founder/CEO The 4Sight Group and author of The 4 Dimensions of Extraordinary Leadership "Most pastors I meet are frustrated since they are trying tons of tactics for growth, but not seeing any results. It isn''t good enough to just go out and just do 100 things. Rich''s system is what they are lacking. For sustained growth, you need an end to end process that''s strategic and easy to follow. This book gives you the entire blueprint in one shot."- Kenny Jahng, Founder, Church Butler Social Media LOOK INSIDE for more endorsements!
Book Synopsis Church Growth Flywheel by : Rich Birch
Download or read book Church Growth Flywheel written by Rich Birch and published by Createspace Independent Publishing Platform. This book was released on 2018-01-27 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to see your church impact more people than you have ever before? Are you tired of church leadership books that are long on theory but short on practical help? Have you wanted to reach more people in your community but you weren''t sure where to start? Are you worried that your church isn''t reaching its full potential? "Church Growth Flywheel : 5 Practical Systems To Drive Growth at Your Church" is full of helpful insights to help your church reach more people starting today! Bestselling author, Rich Birch, has pulled together his own hard-fought experience leading within one of the fastest growing churches in the country as well as over 200 interviews with church leaders from prevailing churches. What Church Leaders are Saying About Church Growth Flywheel: "Rich is right again. Momentum is hard to catch, easy to lose, and most important. If Flywheel has any importance, it has loads of importance. Don''t miss this book!" - Clay Scroggins, Lead Pastor, North Point Community Church "Rich Birch has knocked it out of the park with Church Growth Flywheel. His new book is full of practical helps for church leaders looking to reach more people in their communities. Rich cuts through the theory and offers solid advice and guidance that you can put into action right away." - Dan Reiland, Executive Pastor, 12Stone Church, Lawrenceville, Georgia "Rich Birch has been reading my mind! After reading the first 15 pages, I made this book mandatory reading for my entire staff." - Hal Seed, Chief Mentor at PastorMentor.com and Founding Pastor of New Song Community Church "What an incredible book! Rich has a unique way of sharing real and relevant practices from his experience and conversations that will no doubt be a game changer for you and your church community. Church Growth Flywheel is a gift to church leaders filled with practical yet challenging steps to help initiate growth and change within your community. And what church leader doesn''t want to see more lives changed by Christ!" - Sonja Waltman, Executive Director of Ministries at LCBC Church "Rich brings a wealth of passion, knowledge and experience to the subject of church growth. He presents a treasure trove of best practices and learnings around engaging people in your city with the message of Christ. Church Growth Flywheel is full practical steps that you can actually start doing and growing in your church, today. I''m so grateful for Rich''s voice on this subject and I think you will be too." - Carey Nieuwhof, Founding & Teaching Pastor, Connexus Church "I''ve followed Rich Birch for many years as he has had a front row seat to some of the fastest-growing churches in North America. That''s why I got excited when I heard he was releasing a book with some of what he has learned. You will be energized, informed, inspired, and equipped after reading Church Growth Flywheel." - Tim Stevens, Vice President of Consulting, Vanderbloemen Search Group "Insanely practical... super simple... and absolutely essential! Rich Birch has captured the disciplines and behaviors that will allow your church to experience growth that enables you to thrive. Buy one for every member of your team and read it together!" - Jenni Catron, Founder/CEO The 4Sight Group and author of The 4 Dimensions of Extraordinary Leadership "Most pastors I meet are frustrated since they are trying tons of tactics for growth, but not seeing any results. It isn''t good enough to just go out and just do 100 things. Rich''s system is what they are lacking. For sustained growth, you need an end to end process that''s strategic and easy to follow. This book gives you the entire blueprint in one shot."- Kenny Jahng, Founder, Church Butler Social Media LOOK INSIDE for more endorsements!
The fast-changing digital world of today presents churches with a unique set of problems when it comes to reaching out to and engaging their people. "How to Market Your Church and Sell Your Programs" this is an important handbook for church leaders attempting to negotiate these challenges. The purpose of this book is to give a thorough plan for successfully marketing the mission, services, and activities of your church. Such a blueprint will ensure that your message resonates with both existing members and potential members. Mixes strategic ideas with practical solutions that are particularly designed for faith-based businesses. This is accomplished by drawing on years of expertise in marketing and ministry. A broad variety of subjects are discussed in this book, such as community outreach, content production, social media involvement, and branding. The purpose of each chapter is to provide you with concrete advice, real-life examples, and step-by-step tactics that will assist you in constructing a powerful and captivating presence both online and offline. The fact that "How to Market Your Church and Sell Your Programs" places such a strong emphasis on genuine and moral promotional methods is one of the book's most notable characteristics. Highlighting the need to properly convey the church's gifts, underscores the necessity of preserving the church's fundamental ideals and purpose. To cultivate a real relationship with their audience, readers will acquire the knowledge necessary to write messages that are not only inviting but also faithful to their spiritual base. This book is a wonderful resource for everyone, regardless of whether they are a seasoned church leader or are just starting in the world of marketing. You will not only be equipped with the information necessary to properly market your church but you will also be inspired to think creatively and strategically about how to interact with people and outreach into the community. By applying the tactics indicated in "How to Market Your Church and Sell Your Programs," you'll be well on your way to extending your church's influence and establishing a flourishing, engaged community.
Book Synopsis How to Market Your Church and Sell Your Programmes by : Albert O Aina
Download or read book How to Market Your Church and Sell Your Programmes written by Albert O Aina and published by Independently Published. This book was released on 2024-06-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fast-changing digital world of today presents churches with a unique set of problems when it comes to reaching out to and engaging their people. "How to Market Your Church and Sell Your Programs" this is an important handbook for church leaders attempting to negotiate these challenges. The purpose of this book is to give a thorough plan for successfully marketing the mission, services, and activities of your church. Such a blueprint will ensure that your message resonates with both existing members and potential members. Mixes strategic ideas with practical solutions that are particularly designed for faith-based businesses. This is accomplished by drawing on years of expertise in marketing and ministry. A broad variety of subjects are discussed in this book, such as community outreach, content production, social media involvement, and branding. The purpose of each chapter is to provide you with concrete advice, real-life examples, and step-by-step tactics that will assist you in constructing a powerful and captivating presence both online and offline. The fact that "How to Market Your Church and Sell Your Programs" places such a strong emphasis on genuine and moral promotional methods is one of the book's most notable characteristics. Highlighting the need to properly convey the church's gifts, underscores the necessity of preserving the church's fundamental ideals and purpose. To cultivate a real relationship with their audience, readers will acquire the knowledge necessary to write messages that are not only inviting but also faithful to their spiritual base. This book is a wonderful resource for everyone, regardless of whether they are a seasoned church leader or are just starting in the world of marketing. You will not only be equipped with the information necessary to properly market your church but you will also be inspired to think creatively and strategically about how to interact with people and outreach into the community. By applying the tactics indicated in "How to Market Your Church and Sell Your Programs," you'll be well on your way to extending your church's influence and establishing a flourishing, engaged community.
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.
Book Synopsis Faith-Based Marketing by : Bob Hutchins
Download or read book Faith-Based Marketing written by Bob Hutchins and published by John Wiley and Sons. This book was released on 2009-04-06 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Book Synopsis Content Rules by : Ann Handley
Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2012-05-22 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Churches are facing a crisis of epidemic proportions: attendance is dropping, empty pews are not being refilled, and doors are closing! Unfortunately, the leadership in today's churches are not trained, nor equipped, to handle this crisis. Leaders at all levels must know how to be an effective leader and communicate in a 360-degree radius effectively with each person they are in contact with. Knowing and understanding what the objectives of the church are is of paramount importance. Planning for church growth is more than a simple prayer. Church growth starts with prayers, visions of where God wants the church to go, and an evaluation and analysis of where the church is. Unfortunately, not every church is prepared for growth and must take the necessary steps to be prepared for growth. Love sells itself, and love must be shown to all those who not only enter the church's doors, but throughout the community. Love is not shown by being the loud carnival barker who is selling chances to win a stuffed animal, but by actions. Love is a warm smile, a heartfelt welcome, a firm handshake or hug, a short sweet introduction, a sincere inquiry about the person, and most importantly, love is listening. Love does not sell anything, especially denominationalism. The life cycle of the church must be understood, and leadership must know where the church is in the life cycle. In order to extend the church's life cycle, new ideas and services must be continuously developed and initiated in order to stay relevant. This relevancy leads to a strong brand for the church. This book was developed with interviews and conversations with pastors and clergy from all walks of faith and from all areas of the United States. Regardless of the denomination, this book is designed to guide church leaders through the necessary steps in order to grow and market your church.
Book Synopsis Preparing for Growth and Marketing in Today's Church by : Michael Dixon
Download or read book Preparing for Growth and Marketing in Today's Church written by Michael Dixon and published by Covenant Books, Inc.. This book was released on 2022-08-05 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Churches are facing a crisis of epidemic proportions: attendance is dropping, empty pews are not being refilled, and doors are closing! Unfortunately, the leadership in today's churches are not trained, nor equipped, to handle this crisis. Leaders at all levels must know how to be an effective leader and communicate in a 360-degree radius effectively with each person they are in contact with. Knowing and understanding what the objectives of the church are is of paramount importance. Planning for church growth is more than a simple prayer. Church growth starts with prayers, visions of where God wants the church to go, and an evaluation and analysis of where the church is. Unfortunately, not every church is prepared for growth and must take the necessary steps to be prepared for growth. Love sells itself, and love must be shown to all those who not only enter the church's doors, but throughout the community. Love is not shown by being the loud carnival barker who is selling chances to win a stuffed animal, but by actions. Love is a warm smile, a heartfelt welcome, a firm handshake or hug, a short sweet introduction, a sincere inquiry about the person, and most importantly, love is listening. Love does not sell anything, especially denominationalism. The life cycle of the church must be understood, and leadership must know where the church is in the life cycle. In order to extend the church's life cycle, new ideas and services must be continuously developed and initiated in order to stay relevant. This relevancy leads to a strong brand for the church. This book was developed with interviews and conversations with pastors and clergy from all walks of faith and from all areas of the United States. Regardless of the denomination, this book is designed to guide church leaders through the necessary steps in order to grow and market your church.
For pastors and parish councils to develop and evaluate their strategies of marketing of the parish. Helpful, practical, and common-sense wisdom that will increase your visibility.
Book Synopsis Marketing Your Church by : John Considine
Download or read book Marketing Your Church written by John Considine and published by Rowman & Littlefield. This book was released on 1995 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: For pastors and parish councils to develop and evaluate their strategies of marketing of the parish. Helpful, practical, and common-sense wisdom that will increase your visibility.
