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This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over. This book will help you to: - * PREPARE PROMOTIONAL MATERIAL; FROM BROCHURES AND BUSINESS CARDS TO LEAFLETS AND NEWSLETTERS. * DECIDE WHERE TO ADVERTISE; IN NEWSPAPERS, MAGAZINES, NEWSLETTERS AND OTHER PUBLICATIONS. - * USE THE INTERNET AND ON-LINE DIRECTORIES TO YOUR ADVANTAGE - * DEVELOP WORKING RELATIONSHIPS WITH LOCAL ORGANISATIONS, GROUPS, SOCIETIES AND RETAILERS * CONSIDER THE VALUE OF OFFERING DISCOUNTS, VOUCHERS, FREE CONSULTATIONS, OPEN DAYS AND OTHER PROMOTIONS. There are more than 101 ways to market your practice. You will know that you are successful when you start to create your own ideas.
Book Synopsis Marketing Your Complementary Therapy Business 4th Edition by : Steven A. Harold
Download or read book Marketing Your Complementary Therapy Business 4th Edition written by Steven A. Harold and published by How To Books. This book was released on 2011-01-28 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over. This book will help you to: - * PREPARE PROMOTIONAL MATERIAL; FROM BROCHURES AND BUSINESS CARDS TO LEAFLETS AND NEWSLETTERS. * DECIDE WHERE TO ADVERTISE; IN NEWSPAPERS, MAGAZINES, NEWSLETTERS AND OTHER PUBLICATIONS. - * USE THE INTERNET AND ON-LINE DIRECTORIES TO YOUR ADVANTAGE - * DEVELOP WORKING RELATIONSHIPS WITH LOCAL ORGANISATIONS, GROUPS, SOCIETIES AND RETAILERS * CONSIDER THE VALUE OF OFFERING DISCOUNTS, VOUCHERS, FREE CONSULTATIONS, OPEN DAYS AND OTHER PROMOTIONS. There are more than 101 ways to market your practice. You will know that you are successful when you start to create your own ideas.
This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over. This book will help you to: - PREPARE PROMOTIONAL MATERIAL; FROM BROCHURES AND BUSINESS CARDS TO LEAFLETS AND NEWSLETTERS. - DECIDE WHERE TO ADVERTISE; IN NEWSPAPERS, MAGAZINES, NEWSLETTERS AND OTHER PUBLICATIONS. - USE THE INTERNET AND ON-LINE DIRECTORIES TO YOUR ADVANTAGE - DEVELOP WORKING RELATIONSHIPS WITH LOCAL ORGANISATIONS, GROUPS, SOCIETIES AND RETAILERS - CONSIDER THE VALUE OF OFFERING DISCOUNTS, VOUCHERS, FREE CONSULTATIONS, OPEN DAYS AND OTHER PROMOTIONS There are more than 101 ways to market your practice. You will know that you are successful when you start to create your own ideas.
Book Synopsis Marketing Your Complementary Therapy Practice by : Steven A. Harold
Download or read book Marketing Your Complementary Therapy Practice written by Steven A. Harold and published by How to Books. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over. This book will help you to: - PREPARE PROMOTIONAL MATERIAL; FROM BROCHURES AND BUSINESS CARDS TO LEAFLETS AND NEWSLETTERS. - DECIDE WHERE TO ADVERTISE; IN NEWSPAPERS, MAGAZINES, NEWSLETTERS AND OTHER PUBLICATIONS. - USE THE INTERNET AND ON-LINE DIRECTORIES TO YOUR ADVANTAGE - DEVELOP WORKING RELATIONSHIPS WITH LOCAL ORGANISATIONS, GROUPS, SOCIETIES AND RETAILERS - CONSIDER THE VALUE OF OFFERING DISCOUNTS, VOUCHERS, FREE CONSULTATIONS, OPEN DAYS AND OTHER PROMOTIONS There are more than 101 ways to market your practice. You will know that you are successful when you start to create your own ideas.
Any therapist can increase the number of clients they see and this much-needed book reveals how. It is packed with simple, yet effective ways of starting and maintaining marketing momentum.
Book Synopsis Marketing Your Complementary Therapy Practice by : Steven Harold
Download or read book Marketing Your Complementary Therapy Practice written by Steven Harold and published by How to Books Limited. This book was released on 2008-02-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any therapist can increase the number of clients they see and this much-needed book reveals how. It is packed with simple, yet effective ways of starting and maintaining marketing momentum.
Being a great therapist and being a good business person require different skills. This book will help you as a therapist - new, or experienced - to concentrate on the things you need to do to make your business a success and avoid making costly mistakes along the way. It will help you understand the business you are entering into, decide what products and therapies you will offer, and how to differentiate yourself from the competition so that new clients will choose you. You will also discover how to: * identify your potential clients and market your business to them * choose the best business model for you to use, work out your costs and set your prices* produce a business plan which you can use continually to review how your business has progressed * keep efficient records of payments and outgoings * use the internet to effectively market your services and make full use of free marketing * prioritise the tasks you need to complete in setting up your business. / This comprehensive and accessible book includes case studies and examples, plus exercises to help you follow the steps needed to start and run your business. With it you will build your business on solid foundations and go on to develop a thriving therapy practice.
Book Synopsis Start and Run a Successful Complementary Therapy Business by : Jackie James
Download or read book Start and Run a Successful Complementary Therapy Business written by Jackie James and published by How To Books. This book was released on 2011-04-29 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being a great therapist and being a good business person require different skills. This book will help you as a therapist - new, or experienced - to concentrate on the things you need to do to make your business a success and avoid making costly mistakes along the way. It will help you understand the business you are entering into, decide what products and therapies you will offer, and how to differentiate yourself from the competition so that new clients will choose you. You will also discover how to: * identify your potential clients and market your business to them * choose the best business model for you to use, work out your costs and set your prices* produce a business plan which you can use continually to review how your business has progressed * keep efficient records of payments and outgoings * use the internet to effectively market your services and make full use of free marketing * prioritise the tasks you need to complete in setting up your business. / This comprehensive and accessible book includes case studies and examples, plus exercises to help you follow the steps needed to start and run your business. With it you will build your business on solid foundations and go on to develop a thriving therapy practice.
This step-by-step guide on setting up own complementary health care practice, covers every aspect of starting up a new practice, taking into account the wide range of practice requirements from the very simple (e.g. in therapist's own home) to the more ambitious (e.g. buying premises from which to set up a clinic). It addresses all the legal requirements, detailed and precise financial calculations, and the mechanics of how the therapist goes about making their vision a reality. Day-to-day aspects that need to be considered when the practice is up and running are covered. Gives clear advice on legal and financial requirements, the production of a marketing strategy and the presentation of the precise financial calculations required for a business plan, with worked examples Includes detailed information on how to write a business plan, with a numerically linked example Covers day-to-day aspects of running a practice International in its approach, the book contains extensive lists of useful web addresses for access to up-to-the-minute information Financial templates are supplied as appendices The book offers key advice for all therapists - chiropractors, osteopaths, massage therapists and complementary therapists - and is suitable for undergraduates, newly qualified practitioners and experienced practitioners looking to either start up or develop and grow their practice.
Book Synopsis A Guide to Starting your own Complementary Therapy Practice by : Elaine Mary Aldred
Download or read book A Guide to Starting your own Complementary Therapy Practice written by Elaine Mary Aldred and published by Elsevier Health Sciences. This book was released on 2006-11-16 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This step-by-step guide on setting up own complementary health care practice, covers every aspect of starting up a new practice, taking into account the wide range of practice requirements from the very simple (e.g. in therapist's own home) to the more ambitious (e.g. buying premises from which to set up a clinic). It addresses all the legal requirements, detailed and precise financial calculations, and the mechanics of how the therapist goes about making their vision a reality. Day-to-day aspects that need to be considered when the practice is up and running are covered. Gives clear advice on legal and financial requirements, the production of a marketing strategy and the presentation of the precise financial calculations required for a business plan, with worked examples Includes detailed information on how to write a business plan, with a numerically linked example Covers day-to-day aspects of running a practice International in its approach, the book contains extensive lists of useful web addresses for access to up-to-the-minute information Financial templates are supplied as appendices The book offers key advice for all therapists - chiropractors, osteopaths, massage therapists and complementary therapists - and is suitable for undergraduates, newly qualified practitioners and experienced practitioners looking to either start up or develop and grow their practice.
The purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquires from potential clients. Take the ideas detailed here and use them not only as they stand, but also adapted to your own circumstances. There are more that 101 ways to market your practice. You will know that you are successful when you start to create your own ideas.
Book Synopsis Marketing for Complementary Therapists by : Steven A. Harold
Download or read book Marketing for Complementary Therapists written by Steven A. Harold and published by . This book was released on 2003 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquires from potential clients. Take the ideas detailed here and use them not only as they stand, but also adapted to your own circumstances. There are more that 101 ways to market your practice. You will know that you are successful when you start to create your own ideas.
Build a thriving holistic care practice! This book is a simple low cost guide for therapists and pratitioners on getting and keeping clients. This work book is a must for any practitioner, therapist, reader or service professional starting their own business. One hundred twenty five pages of marketing ideas and tools to get you motivated and get you going. This book includes a step by step guide for writing your promotional materials such as a business card and brochure. If you are a Reiki Master, Massage Therapist or any type energy worker, this book will help you get started!
Book Synopsis Marketing for the Holistic Practitioner by : Michelle A. Vandepas
Download or read book Marketing for the Holistic Practitioner written by Michelle A. Vandepas and published by Quest Publishing & Distribution. This book was released on 2003-12-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a thriving holistic care practice! This book is a simple low cost guide for therapists and pratitioners on getting and keeping clients. This work book is a must for any practitioner, therapist, reader or service professional starting their own business. One hundred twenty five pages of marketing ideas and tools to get you motivated and get you going. This book includes a step by step guide for writing your promotional materials such as a business card and brochure. If you are a Reiki Master, Massage Therapist or any type energy worker, this book will help you get started!
"Full of excellent tips, tricks and resource suggestions for getting your therapy business off the ground."MARGARET TROWELLFederation of Holistic Therapists (FHT) Co-ordinator."Absolutely jam-packed with extremely useful information. An excellent handbook for complementary and alternative practitioners."Reader's review."The only business guide health practitioners will ever need ... an extremely practical, down-to-earth, and go-to resource ... an impressive stand-by in terms of the thoroughly well-researched links to websites, which is both a feature and benefit of this guide." JENNIFER LINDLEY Business Coach & Owner: Powerful People PerformanceThe aim of tis book is to give a general, brief, simple and straightforward overview of many of the main business processes that you need to know.It will also enable you to access detailed information by linking to selected websites.Even as the owner of an established health practice you will find yourself wanting to refer to it again and again.
Book Synopsis Business Guide for Health Therapists by : Richard Eaton
Download or read book Business Guide for Health Therapists written by Richard Eaton and published by . This book was released on 2017-01-01 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Full of excellent tips, tricks and resource suggestions for getting your therapy business off the ground."MARGARET TROWELLFederation of Holistic Therapists (FHT) Co-ordinator."Absolutely jam-packed with extremely useful information. An excellent handbook for complementary and alternative practitioners."Reader's review."The only business guide health practitioners will ever need ... an extremely practical, down-to-earth, and go-to resource ... an impressive stand-by in terms of the thoroughly well-researched links to websites, which is both a feature and benefit of this guide." JENNIFER LINDLEY Business Coach & Owner: Powerful People PerformanceThe aim of tis book is to give a general, brief, simple and straightforward overview of many of the main business processes that you need to know.It will also enable you to access detailed information by linking to selected websites.Even as the owner of an established health practice you will find yourself wanting to refer to it again and again.
The Second Edition of One Year to a Successful Massage Therapy Practice is designed for all massage practitioners, whether they are beginning their business or need to revitalize it. This new edition includes advice from many internationally-known massage therapists and educators about how they started their own careers. The text utilizes no-cost and low-cost marketing methods in a week-to-week planning format. Readers are encouraged to be proactive in their business and perform the activities set forth in each chapter, then journal their results. The marketing tips in this book are also useful for any holistic practitioner. When I started my own practice in a small town with a population of 4,000 people in 2003, these are the exact methods I used to build my own business, where I eventually employed a dozen practitioners. My goal was to get 365 new clients every year, and these methods allowed me to pull that off 9 out of the 13 years I owned the business. The original first edition of the book was published in 2008 (by Lippincott Williams & Wilkins) to detail the methods I used to do that. The introduction to this book, The Road to Success, explains some of the traditional concepts of marketing. Part I, Mapping Out Your Journey, is the real beginning of your work--mapping out your road to success by defining your goals, developing a marketing budget and calendar that can co-exist in prosperous harmony, and avoiding common pitfalls. Part II, Preparing for Your Trip, is about getting yourself ready for prosperity by being sure all the basics are covered--things like choosing just the right name for your business, making a great presentation, getting informative and appealing business literature, and using your telephone as a sales tool in the best possible way. Part III, The Path to Promotion, addresses promoting your business by utilizing everything from methods that won't cost you a cent to advertising that will cost you as much money as you may want or have to spend, and how to make the best use of your hard-earned dollars by choosing your advertising venues wisely. Part IV, Trip Tips, is a resource guide in the form of appendices (national professional associations, sources for marketing materials, Internet resources, and a marketing calendar) to help you along on your trek to success. My Personal Journey, which is the most important feature in the book, will encourage readers to try the techniques found in the chapter. The premise of this book is that the therapist has to be proactive in order to be successful; the journaling will keep them on task, both in taking action and in tracking their progress. Each journal page includes the following parts: ■ "This Week's Activity": a concrete activity for the reader to perform, based on the chapter content--taking positive action in order to create prosperity. ■ "My Goals": provides space for readers to identify their goals based on the chapter content and the activity. ■ "What's in my way?": encourages readers to explore the obstacles facing them so that they can determine if the particular activity will or will not work for them. The true exploration is in whether or not there are real obstacles, or whether the perceived obstacles are just mental blocks of their own making. ■ "What action can I take to remedy the situation?": encourages readers to move past the obstacles, real or perceived, by deciding on a positive course of action and then taking it. ■ "One Year Progress Update": provides space for readers to return to each activity in a year to let them see how each activity did or did not work for them. It allows them to refine their marketing plan for the future.The Second Edition will put you well on your way to cultivating the practice your heart desires.
Book Synopsis One Year to a Successful Massage Therapy Practice by : Laura Allen
Download or read book One Year to a Successful Massage Therapy Practice written by Laura Allen and published by Independently Published. This book was released on 2019-04-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of One Year to a Successful Massage Therapy Practice is designed for all massage practitioners, whether they are beginning their business or need to revitalize it. This new edition includes advice from many internationally-known massage therapists and educators about how they started their own careers. The text utilizes no-cost and low-cost marketing methods in a week-to-week planning format. Readers are encouraged to be proactive in their business and perform the activities set forth in each chapter, then journal their results. The marketing tips in this book are also useful for any holistic practitioner. When I started my own practice in a small town with a population of 4,000 people in 2003, these are the exact methods I used to build my own business, where I eventually employed a dozen practitioners. My goal was to get 365 new clients every year, and these methods allowed me to pull that off 9 out of the 13 years I owned the business. The original first edition of the book was published in 2008 (by Lippincott Williams & Wilkins) to detail the methods I used to do that. The introduction to this book, The Road to Success, explains some of the traditional concepts of marketing. Part I, Mapping Out Your Journey, is the real beginning of your work--mapping out your road to success by defining your goals, developing a marketing budget and calendar that can co-exist in prosperous harmony, and avoiding common pitfalls. Part II, Preparing for Your Trip, is about getting yourself ready for prosperity by being sure all the basics are covered--things like choosing just the right name for your business, making a great presentation, getting informative and appealing business literature, and using your telephone as a sales tool in the best possible way. Part III, The Path to Promotion, addresses promoting your business by utilizing everything from methods that won't cost you a cent to advertising that will cost you as much money as you may want or have to spend, and how to make the best use of your hard-earned dollars by choosing your advertising venues wisely. Part IV, Trip Tips, is a resource guide in the form of appendices (national professional associations, sources for marketing materials, Internet resources, and a marketing calendar) to help you along on your trek to success. My Personal Journey, which is the most important feature in the book, will encourage readers to try the techniques found in the chapter. The premise of this book is that the therapist has to be proactive in order to be successful; the journaling will keep them on task, both in taking action and in tracking their progress. Each journal page includes the following parts: ■ "This Week's Activity": a concrete activity for the reader to perform, based on the chapter content--taking positive action in order to create prosperity. ■ "My Goals": provides space for readers to identify their goals based on the chapter content and the activity. ■ "What's in my way?": encourages readers to explore the obstacles facing them so that they can determine if the particular activity will or will not work for them. The true exploration is in whether or not there are real obstacles, or whether the perceived obstacles are just mental blocks of their own making. ■ "What action can I take to remedy the situation?": encourages readers to move past the obstacles, real or perceived, by deciding on a positive course of action and then taking it. ■ "One Year Progress Update": provides space for readers to return to each activity in a year to let them see how each activity did or did not work for them. It allows them to refine their marketing plan for the future.The Second Edition will put you well on your way to cultivating the practice your heart desires.
Download or read book The Cumulative Book Index written by and published by . This book was released on 1998 with total page 2348 pages. Available in PDF, EPUB and Kindle. Book excerpt: A world list of books in the English language.
