Markets, marketing and developing countries

Markets, marketing and developing countries

Author: Hans van Trijp

Publisher: BRILL

Published: 2023-09-04

Total Pages: 192

ISBN-13: 9086866999

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Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the role of marketing in achieving development goals, the track record of past market policies, the current functioning of value chains, the roles that market institutions play to facilitate market access for smallholders, as well as the potential to add value to farm produce through certification schemes, new technologies or innovation systems. The book is published in honour of the retirement of Aad van Tilburg, one of the pioneers in the field of marketing in developing countries. Early on in his career Van Tilburg recognised that improvements in the functioning of markets and marketing can be key to economic development with special reference to the livelihood of small producers and other market actors in developing countries.


Book Synopsis Markets, marketing and developing countries by : Hans van Trijp

Download or read book Markets, marketing and developing countries written by Hans van Trijp and published by BRILL. This book was released on 2023-09-04 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the role of marketing in achieving development goals, the track record of past market policies, the current functioning of value chains, the roles that market institutions play to facilitate market access for smallholders, as well as the potential to add value to farm produce through certification schemes, new technologies or innovation systems. The book is published in honour of the retirement of Aad van Tilburg, one of the pioneers in the field of marketing in developing countries. Early on in his career Van Tilburg recognised that improvements in the functioning of markets and marketing can be key to economic development with special reference to the livelihood of small producers and other market actors in developing countries.


Market Evolution in Developing Countries

Market Evolution in Developing Countries

Author: Erdener Kaynak

Publisher: Routledge

Published: 2012-10-12

Total Pages: 344

ISBN-13: 1136584455

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Markets in Third World countries are growing rapidly and in the next several decades will offer tremendous business opportunities. Firms aspiring to be a part of this growth must establish their presence in these markets today or lose the opportunity forever. Market Evolution in Developing Countries illustrates how these markets are likely to evolve as mass markets along the lines of advanced nations and examines conditions that affect this evolution. The author develops a model of market evolution based on a general overview of all evolving markets which is then applied and thoroughly discussed with reference to India, a burgeoning market of some 200 million people. Through a conceptual framework of market evolution, this groundbreaking book describes how markets at various stages of development offer different opportunities and thus require different strategies for success. Author Jain outlines strategic moves that American businesses may make to capitalize on such opportunities. He also covers information on policy initiatives developing countries themselves can take to help in the smooth evolution of their markets and specific steps leaders of these countries may take to enable greater growth in their markets. While Market Evolution in Developing Countries uses India as a case study, the strategies for doing business successfully there are equally relevant and easily adaptable for use in other developing countries. Some of the many topics addressed include India’s government and politics, corporate environment, international competitiveness, and changing market behavior, as well as U.S. direct investment in India, Indo-U.S. business relations, and political-legal differences between the U.S. and India. This informative guide also contains a brief historical overview of India, a profile of a middle-class Indian family, and a handy section of cultural tips and other advice for business persons traveling to India to help them cope with business negotiations there. In a readable style, this book provides comprehensive information for all business professionals interested in the vast opportunities available in many Third World countries. Market Evolution in Developing Countries is ideal for international business executives and consultants who wish to review opportunities in these countries and learn how to take advantage of them effectively. It is a basic resource on economic opportunities in developing countries.


Book Synopsis Market Evolution in Developing Countries by : Erdener Kaynak

Download or read book Market Evolution in Developing Countries written by Erdener Kaynak and published by Routledge. This book was released on 2012-10-12 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Markets in Third World countries are growing rapidly and in the next several decades will offer tremendous business opportunities. Firms aspiring to be a part of this growth must establish their presence in these markets today or lose the opportunity forever. Market Evolution in Developing Countries illustrates how these markets are likely to evolve as mass markets along the lines of advanced nations and examines conditions that affect this evolution. The author develops a model of market evolution based on a general overview of all evolving markets which is then applied and thoroughly discussed with reference to India, a burgeoning market of some 200 million people. Through a conceptual framework of market evolution, this groundbreaking book describes how markets at various stages of development offer different opportunities and thus require different strategies for success. Author Jain outlines strategic moves that American businesses may make to capitalize on such opportunities. He also covers information on policy initiatives developing countries themselves can take to help in the smooth evolution of their markets and specific steps leaders of these countries may take to enable greater growth in their markets. While Market Evolution in Developing Countries uses India as a case study, the strategies for doing business successfully there are equally relevant and easily adaptable for use in other developing countries. Some of the many topics addressed include India’s government and politics, corporate environment, international competitiveness, and changing market behavior, as well as U.S. direct investment in India, Indo-U.S. business relations, and political-legal differences between the U.S. and India. This informative guide also contains a brief historical overview of India, a profile of a middle-class Indian family, and a handy section of cultural tips and other advice for business persons traveling to India to help them cope with business negotiations there. In a readable style, this book provides comprehensive information for all business professionals interested in the vast opportunities available in many Third World countries. Market Evolution in Developing Countries is ideal for international business executives and consultants who wish to review opportunities in these countries and learn how to take advantage of them effectively. It is a basic resource on economic opportunities in developing countries.


The Global Market

The Global Market

Author: John A. Quelch

Publisher: John Wiley & Sons

Published: 2004-05-18

Total Pages: 434

ISBN-13: 0787974390

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The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.


Book Synopsis The Global Market by : John A. Quelch

Download or read book The Global Market written by John A. Quelch and published by John Wiley & Sons. This book was released on 2004-05-18 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.


Marketing in Developing Countries

Marketing in Developing Countries

Author: G. S. Kindra

Publisher: Routledge

Published: 2015-11-26

Total Pages: 276

ISBN-13: 9781138995642

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The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.


Book Synopsis Marketing in Developing Countries by : G. S. Kindra

Download or read book Marketing in Developing Countries written by G. S. Kindra and published by Routledge. This book was released on 2015-11-26 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.


Marketing Improvement in the Developing World

Marketing Improvement in the Developing World

Author: John Cave Abbott

Publisher: Food & Agriculture Org.

Published: 1986

Total Pages: 260

ISBN-13: 9789251014271

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Book Synopsis Marketing Improvement in the Developing World by : John Cave Abbott

Download or read book Marketing Improvement in the Developing World written by John Cave Abbott and published by Food & Agriculture Org.. This book was released on 1986 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Prices, Products, and People

Prices, Products, and People

Author: Gregory J. Scott

Publisher: Lynne Rienner Publishers

Published: 1995

Total Pages: 524

ISBN-13: 9781555876098

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The authors go beyond the traditional presentation of economic principles, offering instead a series of applied methods for data collection and analysis. Drawing on extensive experience in Africa, Asia, and Latin America, they not only describe specific procedures, but also provide a wealth of illustrative research results. This book will be particularly useful to teaching professionals, development specialists, and applied researchers working in developing countries.


Book Synopsis Prices, Products, and People by : Gregory J. Scott

Download or read book Prices, Products, and People written by Gregory J. Scott and published by Lynne Rienner Publishers. This book was released on 1995 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors go beyond the traditional presentation of economic principles, offering instead a series of applied methods for data collection and analysis. Drawing on extensive experience in Africa, Asia, and Latin America, they not only describe specific procedures, but also provide a wealth of illustrative research results. This book will be particularly useful to teaching professionals, development specialists, and applied researchers working in developing countries.


Marketing in Economic Development

Marketing in Economic Development

Author: Reed Moyer

Publisher:

Published: 1965

Total Pages: 76

ISBN-13:

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Analysis of markets and marketing systems, primarily in developing countries - concept, economic implications, distribution dynamics (retail trade) of consumer goods produced chiefly by small scale industries (women traders predominants), trade restrictions and barriers, efficiency of trading process. Research needs and methods. References pp. 58 to 63.


Book Synopsis Marketing in Economic Development by : Reed Moyer

Download or read book Marketing in Economic Development written by Reed Moyer and published by . This book was released on 1965 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysis of markets and marketing systems, primarily in developing countries - concept, economic implications, distribution dynamics (retail trade) of consumer goods produced chiefly by small scale industries (women traders predominants), trade restrictions and barriers, efficiency of trading process. Research needs and methods. References pp. 58 to 63.


Marketing in Developing Countries

Marketing in Developing Countries

Author: Gurprit S. Kindra

Publisher:

Published: 2015

Total Pages: 259

ISBN-13: 9781315761992

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Book Synopsis Marketing in Developing Countries by : Gurprit S. Kindra

Download or read book Marketing in Developing Countries written by Gurprit S. Kindra and published by . This book was released on 2015 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt:


International Marketing

International Marketing

Author: Shaoming Zou

Publisher: Emerald Group Publishing

Published: 2011-01-27

Total Pages: 322

ISBN-13: 0857244477

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Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.


Book Synopsis International Marketing by : Shaoming Zou

Download or read book International Marketing written by Shaoming Zou and published by Emerald Group Publishing. This book was released on 2011-01-27 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.


Improving Marketing Systems in Developing Countries

Improving Marketing Systems in Developing Countries

Author: Martin Kriesberg

Publisher:

Published: 1972

Total Pages: 100

ISBN-13:

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Book Synopsis Improving Marketing Systems in Developing Countries by : Martin Kriesberg

Download or read book Improving Marketing Systems in Developing Countries written by Martin Kriesberg and published by . This book was released on 1972 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: