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Digital marketing, also called internet marketing, is simply marketing through the internet. It involves using the web to promote a product or service. It mainly uses electronic devices—such as desktop computers, laptops, phones, and tablets—to promote the message through online connectivity. All this can be done through many ways, such as search engine optimization, pay-per-click marketing, content marketing, social media marketing, and email marketing. These methods have been discussed in detail in the book.
Book Synopsis Mastering Digital Marketing for Starters: by : Alvin Aw
Download or read book Mastering Digital Marketing for Starters: written by Alvin Aw and published by Partridge Publishing Singapore. This book was released on 2019-07-29 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing, also called internet marketing, is simply marketing through the internet. It involves using the web to promote a product or service. It mainly uses electronic devices—such as desktop computers, laptops, phones, and tablets—to promote the message through online connectivity. All this can be done through many ways, such as search engine optimization, pay-per-click marketing, content marketing, social media marketing, and email marketing. These methods have been discussed in detail in the book.
Mastering Digital Marketing: Maximizing Your Marketing Strategy to Reach Ideal clients is the ideal guide for you if you are just about to bring your business into the digital age. The book explains the effectiveness of marketing your business online and covers all aspects of the perfect digital marketing strategy. This book explains how we did it, and how you can do it too. You'll Learn:* How to bring your business into the digital age easily and effectively. You will also gain a deeper insight into why marketing your business online is essential to your success.* How to identify your target audience, build trust, the power of testimonials, establishing credibility, building relationships, and how to write the perfect call-to-action.* How to view your business in a different way. The tips in the book will enable you to elevate your brand to where you want it to be.* How to develop the perfect online marketing strategy. You will become adept at combining your traditional marketing strategy with your new online strategy for fantastic results.About the AuthorMichael Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their visibility, reputation, trustworthiness and credibility online. At CompuKol Michael consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Michael has over 30 years of experience in IT and web technologies. His expertise includes social media marketing strategies; Internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Book Synopsis Mastering Digital Marketing by : Michael Cohn
Download or read book Mastering Digital Marketing written by Michael Cohn and published by . This book was released on 2017-04-21 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Digital Marketing: Maximizing Your Marketing Strategy to Reach Ideal clients is the ideal guide for you if you are just about to bring your business into the digital age. The book explains the effectiveness of marketing your business online and covers all aspects of the perfect digital marketing strategy. This book explains how we did it, and how you can do it too. You'll Learn:* How to bring your business into the digital age easily and effectively. You will also gain a deeper insight into why marketing your business online is essential to your success.* How to identify your target audience, build trust, the power of testimonials, establishing credibility, building relationships, and how to write the perfect call-to-action.* How to view your business in a different way. The tips in the book will enable you to elevate your brand to where you want it to be.* How to develop the perfect online marketing strategy. You will become adept at combining your traditional marketing strategy with your new online strategy for fantastic results.About the AuthorMichael Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their visibility, reputation, trustworthiness and credibility online. At CompuKol Michael consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Michael has over 30 years of experience in IT and web technologies. His expertise includes social media marketing strategies; Internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
"Mastering Digital Marketing" is your comprehensive guide to navigating the dynamic world of digital marketing and harnessing its full potential to drive growth and success for your business. From understanding the fundamentals to exploring advanced strategies and emerging trends, this book equips you with the knowledge, tools, and insights needed to thrive in today's digital landscape. Whether you're a seasoned marketer looking to refine your skills or a newcomer eager to explore the possibilities of digital marketing, this book covers everything you need to know to succeed in the digital realm. You'll learn how to build a strong digital presence, create compelling content, leverage social media effectively, navigate paid advertising channels, and measure success through analytics and optimization. With real-world case studies, practical examples, and actionable insights, "Mastering Digital Marketing" offers a roadmap for implementing proven strategies and experimenting with new approaches to achieve your marketing objectives. Whether your goal is to increase brand awareness, drive website traffic, generate leads, or boost sales, this book provides the tools and guidance you need to succeed in the fast-paced world of digital marketing. Packed with expert advice, best practices, and invaluable tips, "Mastering Digital Marketing" is your essential companion for mastering the art and science of digital marketing and unlocking your business's full potential in the digital age. Whether you're a business owner, marketing professional, or aspiring digital marketer, this book is your ultimate resource for achieving success in the ever-evolving world of digital marketing.
Book Synopsis Mastering Digital Marketing by : Don S Beal
Download or read book Mastering Digital Marketing written by Don S Beal and published by Independently Published. This book was released on 2024-04-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mastering Digital Marketing" is your comprehensive guide to navigating the dynamic world of digital marketing and harnessing its full potential to drive growth and success for your business. From understanding the fundamentals to exploring advanced strategies and emerging trends, this book equips you with the knowledge, tools, and insights needed to thrive in today's digital landscape. Whether you're a seasoned marketer looking to refine your skills or a newcomer eager to explore the possibilities of digital marketing, this book covers everything you need to know to succeed in the digital realm. You'll learn how to build a strong digital presence, create compelling content, leverage social media effectively, navigate paid advertising channels, and measure success through analytics and optimization. With real-world case studies, practical examples, and actionable insights, "Mastering Digital Marketing" offers a roadmap for implementing proven strategies and experimenting with new approaches to achieve your marketing objectives. Whether your goal is to increase brand awareness, drive website traffic, generate leads, or boost sales, this book provides the tools and guidance you need to succeed in the fast-paced world of digital marketing. Packed with expert advice, best practices, and invaluable tips, "Mastering Digital Marketing" is your essential companion for mastering the art and science of digital marketing and unlocking your business's full potential in the digital age. Whether you're a business owner, marketing professional, or aspiring digital marketer, this book is your ultimate resource for achieving success in the ever-evolving world of digital marketing.
8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.
Book Synopsis Dynamic Digital Marketing by : Dawn McGruer
Download or read book Dynamic Digital Marketing written by Dawn McGruer and published by John Wiley & Sons. This book was released on 2020-01-21 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: 8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.
Book Synopsis The Best Digital Marketing Campaigns in the World by : Damian Ryan
Download or read book The Best Digital Marketing Campaigns in the World written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2011-06-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.
"Mastering Digital Marketing: Strategies for Success" is a comprehensive guide that provides readers with the tools and knowledge they need to navigate the digital marketing landscape and drive results for their business. Written in a clear and concise manner, this book covers a wide range of digital marketing topics, including understanding the basics of digital marketing, developing a strong online presence, utilizing social media marketing, paid advertising, measuring and analyzing marketing efforts and staying up-to-date with the latest trends and developments. It's a must-read for anyone looking to improve their digital marketing skills, whether you're a business owner, marketer, student or an aspiring marketer. With real-world examples and case studies, actionable steps and a focus on the latest trends and technologies, this book will empower readers to stay ahead of the curve in today's digital landscape and drive results for their business.
Book Synopsis Mastering Digital Marketing by : Nikhil Patel
Download or read book Mastering Digital Marketing written by Nikhil Patel and published by . This book was released on 2023-01-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mastering Digital Marketing: Strategies for Success" is a comprehensive guide that provides readers with the tools and knowledge they need to navigate the digital marketing landscape and drive results for their business. Written in a clear and concise manner, this book covers a wide range of digital marketing topics, including understanding the basics of digital marketing, developing a strong online presence, utilizing social media marketing, paid advertising, measuring and analyzing marketing efforts and staying up-to-date with the latest trends and developments. It's a must-read for anyone looking to improve their digital marketing skills, whether you're a business owner, marketer, student or an aspiring marketer. With real-world examples and case studies, actionable steps and a focus on the latest trends and technologies, this book will empower readers to stay ahead of the curve in today's digital landscape and drive results for their business.
"Mastering Digital Marketing" is your go-to guide for conquering the digital landscape. Packed with actionable strategies, real-world examples, and expert advice, this book covers everything from optimizing websites and creating compelling content to leveraging social media, email marketing, paid advertising, and analytics. Whether you're a seasoned marketer or just starting out, this book equips you with the knowledge and skills needed to thrive in today's digital world.
Book Synopsis Mastering Digital Marketing by : Rose Jordan
Download or read book Mastering Digital Marketing written by Rose Jordan and published by Independently Published. This book was released on 2024-04-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mastering Digital Marketing" is your go-to guide for conquering the digital landscape. Packed with actionable strategies, real-world examples, and expert advice, this book covers everything from optimizing websites and creating compelling content to leveraging social media, email marketing, paid advertising, and analytics. Whether you're a seasoned marketer or just starting out, this book equips you with the knowledge and skills needed to thrive in today's digital world.
The Tools and Modules of Digital Marketing is designed as a textbook for management students specializing in digital marketing. This book is the first edition and contains 21 important modules of digital marketing which provides the most comprehensive guide to all important aspects of digital marketing and the step framework for planning, integration, and measurement of each digital channel platform and technologies. From this book, you will learn about 21 models of digital marketing (eg, WordPress, Lead Generation, Viral Marketing, etc.) from zero levels to advanced level. This book provides a step-by-step guide to implementing the key aspects of online marketing. It will be equally useful in both training and self-learning scenarios. after reading this book - and completing the modules within it, the Reader will be equipped to undertake any digital marketing role within a variety of organizations. This book provides a complete course of digital marketing, through this course, you can make your career in the field of digital marketing or you can find yourself as a digital entrepreneur.In this book, you'll discover: p p⚫ How to get new customers, clients.⚫ How to make more profit from existing customers.⚫ How to your website, e-commerce, or blog and how to monetize them.⚫ A simple step-by-step process for creating your personalized marketing plan.⚫ How to analyze your competitors Plan
Book Synopsis The Tools and Modules of Digital Marketing by : Vishaw Deepak
Download or read book The Tools and Modules of Digital Marketing written by Vishaw Deepak and published by . This book was released on 2020-06-27 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Tools and Modules of Digital Marketing is designed as a textbook for management students specializing in digital marketing. This book is the first edition and contains 21 important modules of digital marketing which provides the most comprehensive guide to all important aspects of digital marketing and the step framework for planning, integration, and measurement of each digital channel platform and technologies. From this book, you will learn about 21 models of digital marketing (eg, WordPress, Lead Generation, Viral Marketing, etc.) from zero levels to advanced level. This book provides a step-by-step guide to implementing the key aspects of online marketing. It will be equally useful in both training and self-learning scenarios. after reading this book - and completing the modules within it, the Reader will be equipped to undertake any digital marketing role within a variety of organizations. This book provides a complete course of digital marketing, through this course, you can make your career in the field of digital marketing or you can find yourself as a digital entrepreneur.In this book, you'll discover: p p⚫ How to get new customers, clients.⚫ How to make more profit from existing customers.⚫ How to your website, e-commerce, or blog and how to monetize them.⚫ A simple step-by-step process for creating your personalized marketing plan.⚫ How to analyze your competitors Plan
Mastering Digital Marketing: Strategies for Success" is your comprehensive guide to navigating the complex and ever-evolving landscape of digital marketing. Whether you're a seasoned marketer or new to the field, this book equips you with essential strategies, tactics, and insights to effectively leverage digital channels and achieve measurable results.
Book Synopsis Mastering Digital Marketing: Strategies for Success by : Sifat Mahmud
Download or read book Mastering Digital Marketing: Strategies for Success written by Sifat Mahmud and published by Sifat Mahmud. This book was released on 2024-07-03 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Digital Marketing: Strategies for Success" is your comprehensive guide to navigating the complex and ever-evolving landscape of digital marketing. Whether you're a seasoned marketer or new to the field, this book equips you with essential strategies, tactics, and insights to effectively leverage digital channels and achieve measurable results.
"Mastering Online Marketing: Internet Marketing Strategies for Success" is the ultimate guide for entrepreneurs seeking to establish and elevate their online presence. You'll explore pivotal topics such as niche selection, blogging, productivity, mindset, monetization, social networking, and much more. You will learn how to pick a niche that has trends, but also long-term potential. It guides you on creating engaging content that captivates your audience and leverages the power of SEO to increase your blog's visibility. Beyond the basics, you will dive into advanced strategies like marketing automation to ease your workload and adopting a growth mindset for greater success. This guide helps you unlock the secrets of affiliate marketing, harness the potential of social media, and demystify the art of email marketing. You will discover effective methods for creating lead magnets, optimizing landing pages, and the significance of A/B testing in email campaigns. Each chapter offers comprehensive insights and practical tips to help you navigate complex marketing terrain, armed with a wealth of knowledge. Whether you're a marketing novice looking to get your start or a seasoned professional aiming to refine your skills, "Mastering Online Marketing: Internet Marketing Strategies for Success" is your indispensable companion on the path to becoming a digital marketing master.
Book Synopsis Mastering Online Marketing by :
Download or read book Mastering Online Marketing written by and published by Hope Publishing. This book was released on with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mastering Online Marketing: Internet Marketing Strategies for Success" is the ultimate guide for entrepreneurs seeking to establish and elevate their online presence. You'll explore pivotal topics such as niche selection, blogging, productivity, mindset, monetization, social networking, and much more. You will learn how to pick a niche that has trends, but also long-term potential. It guides you on creating engaging content that captivates your audience and leverages the power of SEO to increase your blog's visibility. Beyond the basics, you will dive into advanced strategies like marketing automation to ease your workload and adopting a growth mindset for greater success. This guide helps you unlock the secrets of affiliate marketing, harness the potential of social media, and demystify the art of email marketing. You will discover effective methods for creating lead magnets, optimizing landing pages, and the significance of A/B testing in email campaigns. Each chapter offers comprehensive insights and practical tips to help you navigate complex marketing terrain, armed with a wealth of knowledge. Whether you're a marketing novice looking to get your start or a seasoned professional aiming to refine your skills, "Mastering Online Marketing: Internet Marketing Strategies for Success" is your indispensable companion on the path to becoming a digital marketing master.
