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Media, Audience and Social Structure

Author: Sandra J. Ball-Rokeach

Publisher:

Published: 1986

Total Pages: 400

ISBN-13: 9780608042985

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The essays in Media, Audience, and Social Structure were commissioned by the editors to provide an integrated overview of current sociological research on mass media and society. The contributors share the assumption that the media, their audiences and their content must be studied within the context of their society and as interactive components of a larger system of mass communication. Specific questions addressed include the media's role in such social processes as control, adaptation, and integration; how and why media organizations operate as they do; the relationships between media and special audiences and interest groups; how to conceptualize and measure media effects and their impact on public opinion and politics; and how to analyze (both qualitatively and quantitatively) media content.

Book Synopsis Media, Audience and Social Structure by : Sandra J. Ball-Rokeach

Download or read book Media, Audience and Social Structure written by Sandra J. Ball-Rokeach and published by . This book was released on 1986 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in Media, Audience, and Social Structure were commissioned by the editors to provide an integrated overview of current sociological research on mass media and society. The contributors share the assumption that the media, their audiences and their content must be studied within the context of their society and as interactive components of a larger system of mass communication. Specific questions addressed include the media's role in such social processes as control, adaptation, and integration; how and why media organizations operate as they do; the relationships between media and special audiences and interest groups; how to conceptualize and measure media effects and their impact on public opinion and politics; and how to analyze (both qualitatively and quantitatively) media content.

Media, Audience, and Social Structure

Author: Sandra J. Ball-Rokeach

Publisher: SAGE Publications, Incorporated

Published: 1986-11-01

Total Pages: 448

ISBN-13: 9780803925823

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Media, Audience, and Social Structure presents an integrated overview of current sociological research on mass media and society. Specific questions addressed include the media's role in various social processes; how and why media organizations operate as they do; the relationships between media and special audiences; how to conceptualize and measure media effects and their impact on public opinion; and how to analyze (both qualitatively and quantitatively) media content.

Book Synopsis Media, Audience, and Social Structure by : Sandra J. Ball-Rokeach

Download or read book Media, Audience, and Social Structure written by Sandra J. Ball-Rokeach and published by SAGE Publications, Incorporated. This book was released on 1986-11-01 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media, Audience, and Social Structure presents an integrated overview of current sociological research on mass media and society. Specific questions addressed include the media's role in various social processes; how and why media organizations operate as they do; the relationships between media and special audiences; how to conceptualize and measure media effects and their impact on public opinion; and how to analyze (both qualitatively and quantitatively) media content.

Media/Society

Author: David Croteau

Publisher: SAGE Publications

Published: 2018-08-02

Total Pages: 489

ISBN-13: 1506315321

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Providing a framework for understanding the relationship between media and society, this updated Sixth Edition of Media/Society helps you develop the skills you need to critically evaluate both conventional wisdom and your own assumptions about the social role of the media. Authors David Croteau and William Hoynes retain the book’s basic sociological framework but now include additional discussions of new studies and up-to-date material on today’s rapidly changing media landscape. Now featuring streamlined content and a more engaging narrative, this edition offers expanded discussions of the “new media” world, including digitization, the internet, the spread of mobile media devices, the role of user-generated content, the potential social impact of new media on society, and new media’s effect on traditional media outlets

Book Synopsis Media/Society by : David Croteau

Download or read book Media/Society written by David Croteau and published by SAGE Publications. This book was released on 2018-08-02 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a framework for understanding the relationship between media and society, this updated Sixth Edition of Media/Society helps you develop the skills you need to critically evaluate both conventional wisdom and your own assumptions about the social role of the media. Authors David Croteau and William Hoynes retain the book’s basic sociological framework but now include additional discussions of new studies and up-to-date material on today’s rapidly changing media landscape. Now featuring streamlined content and a more engaging narrative, this edition offers expanded discussions of the “new media” world, including digitization, the internet, the spread of mobile media devices, the role of user-generated content, the potential social impact of new media on society, and new media’s effect on traditional media outlets

Media, Audience, and Social Structure

Author: Sandra J. Ball-Rokeach

Publisher:

Published: 1988

Total Pages: 400

ISBN-13:

DOWNLOAD EBOOK

Book Synopsis Media, Audience, and Social Structure by : Sandra J. Ball-Rokeach

Download or read book Media, Audience, and Social Structure written by Sandra J. Ball-Rokeach and published by . This book was released on 1988 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Theories of Mass Communication

Author: Melvin Lawrence DeFleur

Publisher: New York : McKay

Published: 1975

Total Pages: 288

ISBN-13: 9780582280175

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Book Synopsis Theories of Mass Communication by : Melvin Lawrence DeFleur

Download or read book Theories of Mass Communication written by Melvin Lawrence DeFleur and published by New York : McKay. This book was released on 1975 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Understanding Audiences

Author: Robert H. Wicks

Publisher: Routledge

Published: 2000-10-01

Total Pages: 412

ISBN-13: 1135656266

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Understanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructively. Author Robert H. Wicks considers the relationship between the producers and the receivers of media information, focusing on how messages shape perceptions of social reality. He analyzes how contemporary media--including newspapers, film, television, and the Internet--vie for the attention of the audience members, and evaluates the importance of message structure and content in attracting and maintaining the attention of audiences. Wicks also examines the principles associated with persuasive communication and the ways in which professional communicators frame messages to help audiences construct meaning about the world around them. Among other features, this text: * describes the processes associated with human information processing; * presents an analysis of the principles associated with social learning in children and adults and explores the possibility that media messages may cultivate ideas, attitudes, and criticisms of this perspective; * explains how most media messages are framed to highlight or accentuate specific perspectives of individuals or organizations--challenging the notion of objectivity in media information messages; * considers the effects of media exposure, such as whether the contemporary media environment may be partially responsible for the recent rash of school violence among young people; * analyzes the Internet as an interactive medium and considers whether it has the potential to contribute to social and civic disengagement as it substitutes for human interaction; and * evaluates the principles of the uses and gratifications approach as they apply to the new media environment, including traditional media as well as popular genres like talk shows and developing media systems such as the Internet. Intended for upper-level undergraduate and graduate students who need to understand the nature of the media and how they interact with these messages, Understanding Audiences promotes the development of media literacy skills and helps readers to understand the processes associated with engaging them in media messages. It also offers them tools to apply toward the shaping of media in a socially constructive way.

Book Synopsis Understanding Audiences by : Robert H. Wicks

Download or read book Understanding Audiences written by Robert H. Wicks and published by Routledge. This book was released on 2000-10-01 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructively. Author Robert H. Wicks considers the relationship between the producers and the receivers of media information, focusing on how messages shape perceptions of social reality. He analyzes how contemporary media--including newspapers, film, television, and the Internet--vie for the attention of the audience members, and evaluates the importance of message structure and content in attracting and maintaining the attention of audiences. Wicks also examines the principles associated with persuasive communication and the ways in which professional communicators frame messages to help audiences construct meaning about the world around them. Among other features, this text: * describes the processes associated with human information processing; * presents an analysis of the principles associated with social learning in children and adults and explores the possibility that media messages may cultivate ideas, attitudes, and criticisms of this perspective; * explains how most media messages are framed to highlight or accentuate specific perspectives of individuals or organizations--challenging the notion of objectivity in media information messages; * considers the effects of media exposure, such as whether the contemporary media environment may be partially responsible for the recent rash of school violence among young people; * analyzes the Internet as an interactive medium and considers whether it has the potential to contribute to social and civic disengagement as it substitutes for human interaction; and * evaluates the principles of the uses and gratifications approach as they apply to the new media environment, including traditional media as well as popular genres like talk shows and developing media systems such as the Internet. Intended for upper-level undergraduate and graduate students who need to understand the nature of the media and how they interact with these messages, Understanding Audiences promotes the development of media literacy skills and helps readers to understand the processes associated with engaging them in media messages. It also offers them tools to apply toward the shaping of media in a socially constructive way.

Audience Analysis

Author: Denis McQuail

Publisher: SAGE

Published: 1997-07-28

Total Pages: 180

ISBN-13: 9780761910022

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`The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The author addresses a specific "audience" and does it to perfection with a simple very readable presentation' - The Economic TimesDenis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view `from the audience' as well as the view `from the media'. McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Audience Analysis provides both an overview of past research and a guide to current thinking.

Book Synopsis Audience Analysis by : Denis McQuail

Download or read book Audience Analysis written by Denis McQuail and published by SAGE. This book was released on 1997-07-28 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: `The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The author addresses a specific "audience" and does it to perfection with a simple very readable presentation' - The Economic TimesDenis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view `from the audience' as well as the view `from the media'. McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Audience Analysis provides both an overview of past research and a guide to current thinking.

The Idea of Social Structure

Author: Lewis A. Coser

Publisher: Routledge

Published: 2017-07-12

Total Pages: 547

ISBN-13: 1351481207

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Written and compiled by friends and former students, The Idea of Social Structure honors Robert K. Merton, considered one of the premier sociologists of the twentieth century. Along with Talcott Parsons and Marion J. Levy, Merton was emphatic in his use of the term "social structure"—however different they were in defining and refining the term. The chapters in this volume address many of Merton's diverse sociological theories and, in turn, his theories' impact upon a very large sociological territory. The volume includes major statements on the context of working with Merton by Lewis A. Coser, Paul F. Lazarsfeld, Robert A. Nisbet, and Seymour Martin Lipset, as well as memorable statements covering Merton's interests in the sociology of knowledge and science, planning communities, medical education, relative deprivation, everyday life, political roles, and communication media. This is a powerful sourcebook for understanding the work of Merton and of his intellectual successors. Nisbet called the decade of the 1930s among the most vital and creative periods in American history. It was certainly a period of intense struggle—political, military, and ideological. But the formation of modern sociology was without question one of the crowning achievements in the scientific evolution of the century. The volume is sharply focused on Merton's work and deeply appreciative of the nature of his contribution. It is a landmark effort in the study of sociology as history.

Book Synopsis The Idea of Social Structure by : Lewis A. Coser

Download or read book The Idea of Social Structure written by Lewis A. Coser and published by Routledge. This book was released on 2017-07-12 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written and compiled by friends and former students, The Idea of Social Structure honors Robert K. Merton, considered one of the premier sociologists of the twentieth century. Along with Talcott Parsons and Marion J. Levy, Merton was emphatic in his use of the term "social structure"—however different they were in defining and refining the term. The chapters in this volume address many of Merton's diverse sociological theories and, in turn, his theories' impact upon a very large sociological territory. The volume includes major statements on the context of working with Merton by Lewis A. Coser, Paul F. Lazarsfeld, Robert A. Nisbet, and Seymour Martin Lipset, as well as memorable statements covering Merton's interests in the sociology of knowledge and science, planning communities, medical education, relative deprivation, everyday life, political roles, and communication media. This is a powerful sourcebook for understanding the work of Merton and of his intellectual successors. Nisbet called the decade of the 1930s among the most vital and creative periods in American history. It was certainly a period of intense struggle—political, military, and ideological. But the formation of modern sociology was without question one of the crowning achievements in the scientific evolution of the century. The volume is sharply focused on Merton's work and deeply appreciative of the nature of his contribution. It is a landmark effort in the study of sociology as history.

Media and Audiences

Author: Karen Ross

Publisher: McGraw-Hill Education (UK)

Published: 2003-12-16

Total Pages: 208

ISBN-13: 0335227635

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“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.

Book Synopsis Media and Audiences by : Karen Ross

Download or read book Media and Audiences written by Karen Ross and published by McGraw-Hill Education (UK). This book was released on 2003-12-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: “a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.