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Bretz presents a review of the new communication systems which allow people to respond and interact with each other, or the machine, as if in face-to-face conversation. Video conferencing, video telephones, and teletext -- a range of such communication media are already in use or on the drawing boards. The author describes a number of such systems and their uses. He also discusses quasi-interactive systems, which seek responses from an audience before they can proceed. He considers the problems involved in designing such systems and suggests future possibilities.
Book Synopsis Media for Interactive Communication by : Rudy Bretz
Download or read book Media for Interactive Communication written by Rudy Bretz and published by SAGE Publications, Incorporated. This book was released on 1983-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bretz presents a review of the new communication systems which allow people to respond and interact with each other, or the machine, as if in face-to-face conversation. Video conferencing, video telephones, and teletext -- a range of such communication media are already in use or on the drawing boards. The author describes a number of such systems and their uses. He also discusses quasi-interactive systems, which seek responses from an audience before they can proceed. He considers the problems involved in designing such systems and suggests future possibilities.
Bretz presents a review of the new communication systems which allow people to respond and interact with each other, or the machine, as if in face-to-face conversation. Video conferencing, video telephones, and teletext -- a range of such communication media are already in use or on the drawing boards. The author describes a number of such systems and their uses. He also discusses quasi-interactive systems, which seek responses from an audience before they can proceed. He considers the problems involved in designing such systems and suggests future possibilities.
Book Synopsis Media for Interactive Communication by : Rudy Bretz
Download or read book Media for Interactive Communication written by Rudy Bretz and published by . This book was released on with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bretz presents a review of the new communication systems which allow people to respond and interact with each other, or the machine, as if in face-to-face conversation. Video conferencing, video telephones, and teletext -- a range of such communication media are already in use or on the drawing boards. The author describes a number of such systems and their uses. He also discusses quasi-interactive systems, which seek responses from an audience before they can proceed. He considers the problems involved in designing such systems and suggests future possibilities.
Book Synopsis Social Media and Interactive Communications by : Mark Durkin
Download or read book Social Media and Interactive Communications written by Mark Durkin and published by . This book was released on 2017 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt:
The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the integration of new media alongside more traditional marketing activities is not without difficulty. Many organisations appear seduced by what new technological communication channels are capable of but evidence suggests that those same organisations may have limited sensitivity to the appropriateness of employing social media to add value to the customers’ service experience. Launching social media initiatives appears low cost and fairly straightforward, technically, but managing the subsequent interactions and engagement appropriately, and indeed profitably, can often be beyond a firm’s resources and competencies. In this book the challenges of effectively managing interactive communications through social media is described in various service contexts, (e.g. healthcare, travel, small businesses) and within prevailing, yet ever more crucial marketing concepts, such as customer relationship management (CRM) and customer complaining behaviour. This book was originally published as a special issue of the Service Industries Journal.
Book Synopsis Social Media and Interactive Communications by : Mark Durkin
Download or read book Social Media and Interactive Communications written by Mark Durkin and published by Taylor & Francis. This book was released on 2018-02-05 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the integration of new media alongside more traditional marketing activities is not without difficulty. Many organisations appear seduced by what new technological communication channels are capable of but evidence suggests that those same organisations may have limited sensitivity to the appropriateness of employing social media to add value to the customers’ service experience. Launching social media initiatives appears low cost and fairly straightforward, technically, but managing the subsequent interactions and engagement appropriately, and indeed profitably, can often be beyond a firm’s resources and competencies. In this book the challenges of effectively managing interactive communications through social media is described in various service contexts, (e.g. healthcare, travel, small businesses) and within prevailing, yet ever more crucial marketing concepts, such as customer relationship management (CRM) and customer complaining behaviour. This book was originally published as a special issue of the Service Industries Journal.
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Book Synopsis Mass Communication by : Ralph E. Hanson
Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2016-10-20 with total page 1221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.
Book Synopsis New Media and Visual Communication in Social Networks by : K?r, Serpil
Download or read book New Media and Visual Communication in Social Networks written by K?r, Serpil and published by IGI Global. This book was released on 2019-08-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.
The Handbook of the Psychology of Communication Technology offers an unparalleled source for seminal and cutting-edge research on the psychological aspects of communicating with and via emergent media technologies, with leading scholars providing insights that advance our knowledge on human-technology interactions. • A uniquely focused review of extensive research on technology and digital media from a psychological perspective • Authoritative chapters by leading scholars studying psychological aspects of communication technologies • Covers all forms of media from Smartphones to Robotics, from Social Media to Virtual Reality • Explores the psychology behind our use and abuse of modern communication technologies • New theories and empirical findings about ways in which our lives are transformed by digital media
Book Synopsis The Handbook of the Psychology of Communication Technology by : S. Shyam Sundar
Download or read book The Handbook of the Psychology of Communication Technology written by S. Shyam Sundar and published by John Wiley & Sons. This book was released on 2015-03-16 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of the Psychology of Communication Technology offers an unparalleled source for seminal and cutting-edge research on the psychological aspects of communicating with and via emergent media technologies, with leading scholars providing insights that advance our knowledge on human-technology interactions. • A uniquely focused review of extensive research on technology and digital media from a psychological perspective • Authoritative chapters by leading scholars studying psychological aspects of communication technologies • Covers all forms of media from Smartphones to Robotics, from Social Media to Virtual Reality • Explores the psychology behind our use and abuse of modern communication technologies • New theories and empirical findings about ways in which our lives are transformed by digital media
Book Synopsis Wired for Health and Well-being by : Science Panel on Interactive Communication and Health
Download or read book Wired for Health and Well-being written by Science Panel on Interactive Communication and Health and published by . This book was released on 1999 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
This book offers a clearly written and engaging introduction to the basics of interactive digital media. As our reliance on and daily usage of websites, mobile apps, kiosks, games, VR/AR and devices that respond to our commands has increased, the need for practitioners who understand these technologies is growing. Author Julia Griffey provides a valuable guide to the fundamentals of this field, offering best practices and common pitfalls throughout. The book also notes opportunities within the field of interactive digital media for professionals with different types of skills, and interviews with experienced practitioners offer practical wisdom for readers. Additional features of this book include: An overview of the history, evolution and impact of interactive media; A spotlight on the development process and contributing team members; Analysis of the components of interactive digital media and their design function (graphics, animation, audio, video, typography, color); An introduction to coding languages for interactive media; and A guide to usability in interactive media. Introduction to Interactive Digital Media will help both students and professionals understand the varied creative, technical, and collaborative skills needed in this exciting and emerging field.
Book Synopsis Introduction to Interactive Digital Media by : Julia V. Griffey
Download or read book Introduction to Interactive Digital Media written by Julia V. Griffey and published by Routledge. This book was released on 2019-12-12 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a clearly written and engaging introduction to the basics of interactive digital media. As our reliance on and daily usage of websites, mobile apps, kiosks, games, VR/AR and devices that respond to our commands has increased, the need for practitioners who understand these technologies is growing. Author Julia Griffey provides a valuable guide to the fundamentals of this field, offering best practices and common pitfalls throughout. The book also notes opportunities within the field of interactive digital media for professionals with different types of skills, and interviews with experienced practitioners offer practical wisdom for readers. Additional features of this book include: An overview of the history, evolution and impact of interactive media; A spotlight on the development process and contributing team members; Analysis of the components of interactive digital media and their design function (graphics, animation, audio, video, typography, color); An introduction to coding languages for interactive media; and A guide to usability in interactive media. Introduction to Interactive Digital Media will help both students and professionals understand the varied creative, technical, and collaborative skills needed in this exciting and emerging field.
Today society has become a multimedia society, turned towards new forms of communication, ready for changes and the new communicational challenges. The students, surrounded by PCs, mobile phones and ever so sophisticated software, videos, wireless sets and TVs, DVDs, satellite transmissions and "the media above all other media"--the Internet. Because of that, the teaching ought to lean on new tools of technology that would speed up and make more efficient the process of communication. Considering several definitions of communication, the students learn about the communicational modules (compiled by Shannon, Shram, Newcomb, P. Watzlawicky) as well as the scheme of contemporary media used for educational purposes. A video-conference presented with more details, the relevant equipment required for realization of the same, types of conferences are indicated as well as the samples of video-conferences in the field of education, especially so in the Republic of Croatia. The last portion of the work contains a brief survey on the research work carried out among students in order to elicit their opinions on interactive communication by means of contemporary media in high school education. A list of useful links is included. (Contains 5 charts and 1 table.) [Published in: "Interactive Communication in Education," ed. Nevenka Tatkovic (University of Rijeka, Teacher Training College of Pula, 2005).].
Book Synopsis Interactive Communication by Applying Contemporary Media in Higher Education by : Nevenka Tatkovic
Download or read book Interactive Communication by Applying Contemporary Media in Higher Education written by Nevenka Tatkovic and published by . This book was released on 2005 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today society has become a multimedia society, turned towards new forms of communication, ready for changes and the new communicational challenges. The students, surrounded by PCs, mobile phones and ever so sophisticated software, videos, wireless sets and TVs, DVDs, satellite transmissions and "the media above all other media"--the Internet. Because of that, the teaching ought to lean on new tools of technology that would speed up and make more efficient the process of communication. Considering several definitions of communication, the students learn about the communicational modules (compiled by Shannon, Shram, Newcomb, P. Watzlawicky) as well as the scheme of contemporary media used for educational purposes. A video-conference presented with more details, the relevant equipment required for realization of the same, types of conferences are indicated as well as the samples of video-conferences in the field of education, especially so in the Republic of Croatia. The last portion of the work contains a brief survey on the research work carried out among students in order to elicit their opinions on interactive communication by means of contemporary media in high school education. A list of useful links is included. (Contains 5 charts and 1 table.) [Published in: "Interactive Communication in Education," ed. Nevenka Tatkovic (University of Rijeka, Teacher Training College of Pula, 2005).].
