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Modern Occult Rhetoric

Author: Joshua Gunn

Publisher: University of Alabama Press

Published: 2011-01-28

Total Pages: 372

ISBN-13: 0817356568

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A broadly interdisciplinary study of the pervasive secrecy in America cultural, political, and religious discourse. The occult has traditionally been understood as the study of secrets of the practice of mysticism or magic. This book broadens our understanding of the occult by treating it as a rhetorical phenomenon tied to language and symbols and more central to American culture than is commonly assumed. Joshua Gunn approaches the occult as an idiom, examining the ways in which acts of textual criticism and interpretation are occultic in nature, as evident in practices as diverse as academic scholarship, Freemasonry, and television production. Gunn probes, for instance, the ways in which jargon employed by various social and professional groups creates barriers and fosters secrecy. From the theory wars of cultural studies to the Satanic Panic that swept the national mass media in the late 1980s and early 1990s, Gunn shows how the paradox of a hidden, buried, or secret meaning that cannot be expressed in language appears time and time again in Western culture. These recurrent patterns, Gunn argues, arise from a generalized, popular anxiety about language and its limitations. Ultimately, Modern Occult Rhetoric demonstrates the indissoluble relationship between language, secrecy, and publicity, and the centrality of suspicion in our daily lives.

Book Synopsis Modern Occult Rhetoric by : Joshua Gunn

Download or read book Modern Occult Rhetoric written by Joshua Gunn and published by University of Alabama Press. This book was released on 2011-01-28 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: A broadly interdisciplinary study of the pervasive secrecy in America cultural, political, and religious discourse. The occult has traditionally been understood as the study of secrets of the practice of mysticism or magic. This book broadens our understanding of the occult by treating it as a rhetorical phenomenon tied to language and symbols and more central to American culture than is commonly assumed. Joshua Gunn approaches the occult as an idiom, examining the ways in which acts of textual criticism and interpretation are occultic in nature, as evident in practices as diverse as academic scholarship, Freemasonry, and television production. Gunn probes, for instance, the ways in which jargon employed by various social and professional groups creates barriers and fosters secrecy. From the theory wars of cultural studies to the Satanic Panic that swept the national mass media in the late 1980s and early 1990s, Gunn shows how the paradox of a hidden, buried, or secret meaning that cannot be expressed in language appears time and time again in Western culture. These recurrent patterns, Gunn argues, arise from a generalized, popular anxiety about language and its limitations. Ultimately, Modern Occult Rhetoric demonstrates the indissoluble relationship between language, secrecy, and publicity, and the centrality of suspicion in our daily lives.

Involving the Audience

Author: Lee Ann Kastman Breuch

Publisher: Routledge

Published: 2018-09-19

Total Pages: 200

ISBN-13: 1351204173

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Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges. Using the website healthcare.gov as an initial illustration, Breuch explains how large complex websites are inherently challenged by open-ended, interactive tasks that often have multiple pathways to completion. These challenges are illustrated through two in-depth case studies, each addressing the launch of an interactive, complex website designed for a large public audience.

Book Synopsis Involving the Audience by : Lee Ann Kastman Breuch

Download or read book Involving the Audience written by Lee Ann Kastman Breuch and published by Routledge. This book was released on 2018-09-19 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges. Using the website healthcare.gov as an initial illustration, Breuch explains how large complex websites are inherently challenged by open-ended, interactive tasks that often have multiple pathways to completion. These challenges are illustrated through two in-depth case studies, each addressing the launch of an interactive, complex website designed for a large public audience.

Rhetoric of Femininity

Author: Donnalyn Pompper

Publisher: Lexington Books

Published: 2016-12-20

Total Pages: 299

ISBN-13: 1498519369

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Rhetoric of Femininity: Female Body Image, Media, and Gender Role Stress/Conflict offers critical and social identity intersectionalities approach to interpretations of femininity among three generations of women for a rhetorical examination of how femininity is made to mean by media and popular culture. Amplified are voices of women across multiple age, ethnic, and sexual orientation groups who shared in focus groups and interviews their perceptions of femininity and feminine ideals. Femininity is explored using theories from communication and mass media, psychology, sociology, and feminist and gender studies. Donnalyn Pompper explores femininities as shaped by cultural rituals and industries, at home and at work in organizations, on sporting fields and arenas, and in politics.

Book Synopsis Rhetoric of Femininity by : Donnalyn Pompper

Download or read book Rhetoric of Femininity written by Donnalyn Pompper and published by Lexington Books. This book was released on 2016-12-20 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetoric of Femininity: Female Body Image, Media, and Gender Role Stress/Conflict offers critical and social identity intersectionalities approach to interpretations of femininity among three generations of women for a rhetorical examination of how femininity is made to mean by media and popular culture. Amplified are voices of women across multiple age, ethnic, and sexual orientation groups who shared in focus groups and interviews their perceptions of femininity and feminine ideals. Femininity is explored using theories from communication and mass media, psychology, sociology, and feminist and gender studies. Donnalyn Pompper explores femininities as shaped by cultural rituals and industries, at home and at work in organizations, on sporting fields and arenas, and in politics.

Lingua Fracta

Author: Collin Gifford Brooke

Publisher: Hampton Press (NJ)

Published: 2009

Total Pages: 256

ISBN-13:

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In (new) Media Res, a preface. Acknowledgments. 1: Interface. 2: Ecology. 3: Proairesis. 4: Pattern. 5: Perspective. 6: Persistence. Performance. 8: Discourse ex machina, a coda. Bibliography. Author index. Subject index.

Book Synopsis Lingua Fracta by : Collin Gifford Brooke

Download or read book Lingua Fracta written by Collin Gifford Brooke and published by Hampton Press (NJ). This book was released on 2009 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In (new) Media Res, a preface. Acknowledgments. 1: Interface. 2: Ecology. 3: Proairesis. 4: Pattern. 5: Perspective. 6: Persistence. Performance. 8: Discourse ex machina, a coda. Bibliography. Author index. Subject index.

Political Rhetoric, Social Media, and American Presidential Campaigns

Author: Janet Johnson

Publisher: Rowman & Littlefield

Published: 2020-12-10

Total Pages: 227

ISBN-13: 1498540848

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Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.

Book Synopsis Political Rhetoric, Social Media, and American Presidential Campaigns by : Janet Johnson

Download or read book Political Rhetoric, Social Media, and American Presidential Campaigns written by Janet Johnson and published by Rowman & Littlefield. This book was released on 2020-12-10 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.

Media Rhetoric

Author: Samuel Mateus

Publisher: Cambridge Scholars Publishing

Published: 2021-04-26

Total Pages: 153

ISBN-13: 1527568881

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This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argue and feel together. It is concerned with both the media practice of rhetoric activity and the rhetorical practice of media activity: it considers how the media integrated rhetorical speech, and analyses how rhetoric adapted to media societies. Media and rhetoric are highly dependent on each other because, to persuasively communicate today, media must also be considered. The book is about how the media alter the ways we talk, discuss, argue and convince. It is focused on the theoretical and empirical analysis of communication technologies such as advertising and digital technologies as persuasive mechanisms and central tenets of contemporary 21st century rhetoric. Concentrating on two of the most fundamental areas of media rhetoric—advertising and digital media—the six chapters, authored by scholars from around the world, demonstrate how persuasive speech is exerted in, through and by the media.

Book Synopsis Media Rhetoric by : Samuel Mateus

Download or read book Media Rhetoric written by Samuel Mateus and published by Cambridge Scholars Publishing. This book was released on 2021-04-26 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argue and feel together. It is concerned with both the media practice of rhetoric activity and the rhetorical practice of media activity: it considers how the media integrated rhetorical speech, and analyses how rhetoric adapted to media societies. Media and rhetoric are highly dependent on each other because, to persuasively communicate today, media must also be considered. The book is about how the media alter the ways we talk, discuss, argue and convince. It is focused on the theoretical and empirical analysis of communication technologies such as advertising and digital technologies as persuasive mechanisms and central tenets of contemporary 21st century rhetoric. Concentrating on two of the most fundamental areas of media rhetoric—advertising and digital media—the six chapters, authored by scholars from around the world, demonstrate how persuasive speech is exerted in, through and by the media.

Media and the Rhetoric of Body Perfection

Author: Dr Deborah Harris-Moore

Publisher: Ashgate Publishing, Ltd.

Published: 2014-02-28

Total Pages: 211

ISBN-13: 1409469468

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Against the background of the so-called ‘obesity epidemic’, Media and the Rhetoric of Body Perfection critically examines the discourses of physical perfection that pervade Western societies, shedding new light on the rhetorical forces behind body anxieties and extreme methods of weight loss and beautification. Drawing on rich interview material with cosmetic surgery patients and offering fresh analyses of various texts from popular culture, including internationally-screened reality-television shows including The Biggest Loser, Extreme Makeover and The Swan as well as entertainment programs and documentaries, this book examines the ways in which Western media capitalize on body anxiety by presenting physical perfection as a moral imperative, while advertising quick and effective transformation methods to erase physical imperfections. With attention to contemporary lines of resistance to standards of thinness and attempts to redefine conceptions of beauty, Media and the Rhetoric of Body Perfection will appeal to scholars and students of popular culture, television, media and cultural studies, as well as the sociology of the body, feminist thought, body transformation and cosmetic surgery.

Book Synopsis Media and the Rhetoric of Body Perfection by : Dr Deborah Harris-Moore

Download or read book Media and the Rhetoric of Body Perfection written by Dr Deborah Harris-Moore and published by Ashgate Publishing, Ltd.. This book was released on 2014-02-28 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Against the background of the so-called ‘obesity epidemic’, Media and the Rhetoric of Body Perfection critically examines the discourses of physical perfection that pervade Western societies, shedding new light on the rhetorical forces behind body anxieties and extreme methods of weight loss and beautification. Drawing on rich interview material with cosmetic surgery patients and offering fresh analyses of various texts from popular culture, including internationally-screened reality-television shows including The Biggest Loser, Extreme Makeover and The Swan as well as entertainment programs and documentaries, this book examines the ways in which Western media capitalize on body anxiety by presenting physical perfection as a moral imperative, while advertising quick and effective transformation methods to erase physical imperfections. With attention to contemporary lines of resistance to standards of thinness and attempts to redefine conceptions of beauty, Media and the Rhetoric of Body Perfection will appeal to scholars and students of popular culture, television, media and cultural studies, as well as the sociology of the body, feminist thought, body transformation and cosmetic surgery.

The Available Means of Persuasion

Author: David M. Sheridan

Publisher: Parlor Press LLC

Published: 2012-03-19

Total Pages: 215

ISBN-13: 1602353115

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From the beginning, rhetoric has been a productive and practical art aimed at preparing citizens to participate in communal life. Possibilities for this participation are continually evolving in light of cultural and technological changes. The Available Means of Persuasion: Mapping a Theory and Pedagogy of Multimodal Public Rhetoric explores the ways that public rhetoric has changed due to emerging technologies that enable us to produce, reproduce, and distribute compositions that integrate visual, aural, and alphabetic elements. David M. Sheridan, Jim Ridolfo, and Anthony J. Michel argue that to exploit such options fully, rhetorical theory and pedagogy need to be reconfigured.

Book Synopsis The Available Means of Persuasion by : David M. Sheridan

Download or read book The Available Means of Persuasion written by David M. Sheridan and published by Parlor Press LLC. This book was released on 2012-03-19 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the beginning, rhetoric has been a productive and practical art aimed at preparing citizens to participate in communal life. Possibilities for this participation are continually evolving in light of cultural and technological changes. The Available Means of Persuasion: Mapping a Theory and Pedagogy of Multimodal Public Rhetoric explores the ways that public rhetoric has changed due to emerging technologies that enable us to produce, reproduce, and distribute compositions that integrate visual, aural, and alphabetic elements. David M. Sheridan, Jim Ridolfo, and Anthony J. Michel argue that to exploit such options fully, rhetorical theory and pedagogy need to be reconfigured.

Digital Rhetoric

Author: Douglas Eyman

Publisher: University of Michigan Press

Published: 2015-06-01

Total Pages: 173

ISBN-13: 0472121138

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What is “digital rhetoric”? This book aims to answer that question by looking at a number of interrelated histories, as well as evaluating a wide range of methods and practices from fields in the humanities, social sciences, and information sciences to determine what might constitute the work and the world of digital rhetoric. The advent of digital and networked communication technologies prompts renewed interest in basic questions such as What counts as a text? and Can traditional rhetoric operate in digital spheres or will it need to be revised? Or will we need to invent new rhetorical practices altogether? Through examples and consideration of digital rhetoric theories, methods for both researching and making in digital rhetoric fields, and examples of digital rhetoric pedagogy, scholarship, and public performance, this book delivers a broad overview of digital rhetoric. In addition, Douglas Eyman provides historical context by investigating the histories and boundaries that arise from mapping this emerging field and by focusing on the theories that have been taken up and revised by digital rhetoric scholars and practitioners. Both traditional and new methods are examined for the tools they provide that can be used to both study digital rhetoric and to potentially make new forms that draw on digital rhetoric for their persuasive power.

Book Synopsis Digital Rhetoric by : Douglas Eyman

Download or read book Digital Rhetoric written by Douglas Eyman and published by University of Michigan Press. This book was released on 2015-06-01 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is “digital rhetoric”? This book aims to answer that question by looking at a number of interrelated histories, as well as evaluating a wide range of methods and practices from fields in the humanities, social sciences, and information sciences to determine what might constitute the work and the world of digital rhetoric. The advent of digital and networked communication technologies prompts renewed interest in basic questions such as What counts as a text? and Can traditional rhetoric operate in digital spheres or will it need to be revised? Or will we need to invent new rhetorical practices altogether? Through examples and consideration of digital rhetoric theories, methods for both researching and making in digital rhetoric fields, and examples of digital rhetoric pedagogy, scholarship, and public performance, this book delivers a broad overview of digital rhetoric. In addition, Douglas Eyman provides historical context by investigating the histories and boundaries that arise from mapping this emerging field and by focusing on the theories that have been taken up and revised by digital rhetoric scholars and practitioners. Both traditional and new methods are examined for the tools they provide that can be used to both study digital rhetoric and to potentially make new forms that draw on digital rhetoric for their persuasive power.