Microeconomics for Business and Marketing

Microeconomics for Business and Marketing

Author: Peter E. Earl

Publisher: Edward Elgar Publishing

Published: 1995

Total Pages: 456

ISBN-13:

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This text, which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes practical problem-solving, making it relevant to students of business and commerce. As well as neoclassical microeconomics, it seeks to promote an awareness of different approaches, including the application of behavioural-institutionalist economics to real world problems. Rather than emphasizing technical set pieces, this book offers students a range of approaches such as behavioural theories of consumer choice and institutionalist analysis of the economics.


Book Synopsis Microeconomics for Business and Marketing by : Peter E. Earl

Download or read book Microeconomics for Business and Marketing written by Peter E. Earl and published by Edward Elgar Publishing. This book was released on 1995 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text, which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes practical problem-solving, making it relevant to students of business and commerce. As well as neoclassical microeconomics, it seeks to promote an awareness of different approaches, including the application of behavioural-institutionalist economics to real world problems. Rather than emphasizing technical set pieces, this book offers students a range of approaches such as behavioural theories of consumer choice and institutionalist analysis of the economics.

Introduction to Business

Introduction to Business

Author: Lawrence J. Gitman

Publisher:

Published: 2023-05-19

Total Pages: 0

ISBN-13: 9781998109319

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2023-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Microeconomics for Business and Marketing

Microeconomics for Business and Marketing

Author: Peter E. Earl

Publisher: Edward Elgar Publishing

Published: 1995

Total Pages: 456

ISBN-13:

DOWNLOAD EBOOK

This text, which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes practical problem-solving, making it relevant to students of business and commerce. As well as neoclassical microeconomics, it seeks to promote an awareness of different approaches, including the application of behavioural-institutionalist economics to real world problems. Rather than emphasizing technical set pieces, this book offers students a range of approaches such as behavioural theories of consumer choice and institutionalist analysis of the economics.


Book Synopsis Microeconomics for Business and Marketing by : Peter E. Earl

Download or read book Microeconomics for Business and Marketing written by Peter E. Earl and published by Edward Elgar Publishing. This book was released on 1995 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text, which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes practical problem-solving, making it relevant to students of business and commerce. As well as neoclassical microeconomics, it seeks to promote an awareness of different approaches, including the application of behavioural-institutionalist economics to real world problems. Rather than emphasizing technical set pieces, this book offers students a range of approaches such as behavioural theories of consumer choice and institutionalist analysis of the economics.

Handbook of the Economics of Marketing

Handbook of the Economics of Marketing

Author:

Publisher: Elsevier

Published: 2019-09-19

Total Pages: 632

ISBN-13: 0444637656

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Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics


Book Synopsis Handbook of the Economics of Marketing by :

Download or read book Handbook of the Economics of Marketing written by and published by Elsevier. This book was released on 2019-09-19 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics

Micro Markets

Micro Markets

Author: Robert A. Schwartz

Publisher: John Wiley & Sons

Published: 2010-03-25

Total Pages: 585

ISBN-13: 0470602856

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A timely guide that bridges the gap between microeconomic theory and practice through real-world application in the marketplace Understanding how microeconomics affects the marketplace is essential for any investment professional, however most books simply address microeconomics in its pure theory-based form. Micro Markets helps bridge the gap between theory and practice by defining microeconomics in terms of real-world, market applications. This timely guide elucidates basic microeconomic concepts with an emphasis on applicability. It establishes a common application for all of the basic economic concepts that are reviewed, and provides in-depth insights into an industry that is of major economic importance in aggregate, and to most individuals. Utilizes equity market realities to underscore the relevance of economic theory Each chapter includes informative practice problems and power points A companion Workbook, with practice problems and solutions, is also available By taking microeconomic theory and making it applicable to today's marketplace, Micro Markets builds a much-needed bridge between theory and practice.


Book Synopsis Micro Markets by : Robert A. Schwartz

Download or read book Micro Markets written by Robert A. Schwartz and published by John Wiley & Sons. This book was released on 2010-03-25 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely guide that bridges the gap between microeconomic theory and practice through real-world application in the marketplace Understanding how microeconomics affects the marketplace is essential for any investment professional, however most books simply address microeconomics in its pure theory-based form. Micro Markets helps bridge the gap between theory and practice by defining microeconomics in terms of real-world, market applications. This timely guide elucidates basic microeconomic concepts with an emphasis on applicability. It establishes a common application for all of the basic economic concepts that are reviewed, and provides in-depth insights into an industry that is of major economic importance in aggregate, and to most individuals. Utilizes equity market realities to underscore the relevance of economic theory Each chapter includes informative practice problems and power points A companion Workbook, with practice problems and solutions, is also available By taking microeconomic theory and making it applicable to today's marketplace, Micro Markets builds a much-needed bridge between theory and practice.

Microeconomics

Microeconomics

Author: Thomas Carl Rustici

Publisher:

Published: 2009-09-01

Total Pages: 593

ISBN-13: 9781935551119

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This book provides the instructor with a comprehensive collection of supplemental essays to assign alongside normal textbook work. The readings are arranged according to the normal introduction of concepts in the principles of microeconomics curriculum. Each section includes simple essays which may excite the student's imagination and prompt them into the economic way of thinking, as well as more challenging articles for the advanced student wanting more. Each contribution has been carefully selected for its clarity, applicability, accessibility, and good use of theory. The careful reader will be prompted to: - Observe economics in action in their daily lives - Apply the lessons to personal decisions - Direct their analysis of public policy Carrie Milton and Nathanael Snow are graduate students in Economics at George Mason University. Dr. Thomas C. Rustici is the Freedom Professor of Economics at the Fund for American Studies located at Georgetown University and Assistant Professor of Economics and Undergraduate Coordinator for the Department of Economics at George Mason University. He has taught in eight colleges and universities around the world. In his 17 1/2 years of teaching, he has instructed over 30,000 student


Book Synopsis Microeconomics by : Thomas Carl Rustici

Download or read book Microeconomics written by Thomas Carl Rustici and published by . This book was released on 2009-09-01 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the instructor with a comprehensive collection of supplemental essays to assign alongside normal textbook work. The readings are arranged according to the normal introduction of concepts in the principles of microeconomics curriculum. Each section includes simple essays which may excite the student's imagination and prompt them into the economic way of thinking, as well as more challenging articles for the advanced student wanting more. Each contribution has been carefully selected for its clarity, applicability, accessibility, and good use of theory. The careful reader will be prompted to: - Observe economics in action in their daily lives - Apply the lessons to personal decisions - Direct their analysis of public policy Carrie Milton and Nathanael Snow are graduate students in Economics at George Mason University. Dr. Thomas C. Rustici is the Freedom Professor of Economics at the Fund for American Studies located at Georgetown University and Assistant Professor of Economics and Undergraduate Coordinator for the Department of Economics at George Mason University. He has taught in eight colleges and universities around the world. In his 17 1/2 years of teaching, he has instructed over 30,000 student

Marketing and Economics

Marketing and Economics

Author: Merlin Stone

Publisher: Springer

Published: 1980-11-06

Total Pages: 188

ISBN-13: 1349164267

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Book Synopsis Marketing and Economics by : Merlin Stone

Download or read book Marketing and Economics written by Merlin Stone and published by Springer. This book was released on 1980-11-06 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Microeconomics for Business

Microeconomics for Business

Author: Satya P Das

Publisher: SAGE Publications Pvt. Limited

Published: 2007-11-02

Total Pages: 0

ISBN-13: 9780761935926

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This book breaks away from the standard microeconomics text for management students in numerous ways. Some of its relevant and useful features are as below: For the benefit of students, definition, taxonomy, and trivial memorization have been consciously de-emphasized Graphical and logical derivations are supplemented by economic intuition in simple-to-understand English, though the rigor of algebraic treatment is retained Strong emphasis on concepts, their explanations, and understanding Numerous hypothetical real-life examples, largely pertaining to India Two completely new chapters, missing from other textbooks in India, viz., Demand for Assets and Game Theory and Economic Applications To test the understanding of the material, each chapter ends with a lot of questions emphasizing on the applications of the concepts and definitions


Book Synopsis Microeconomics for Business by : Satya P Das

Download or read book Microeconomics for Business written by Satya P Das and published by SAGE Publications Pvt. Limited. This book was released on 2007-11-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book breaks away from the standard microeconomics text for management students in numerous ways. Some of its relevant and useful features are as below: For the benefit of students, definition, taxonomy, and trivial memorization have been consciously de-emphasized Graphical and logical derivations are supplemented by economic intuition in simple-to-understand English, though the rigor of algebraic treatment is retained Strong emphasis on concepts, their explanations, and understanding Numerous hypothetical real-life examples, largely pertaining to India Two completely new chapters, missing from other textbooks in India, viz., Demand for Assets and Game Theory and Economic Applications To test the understanding of the material, each chapter ends with a lot of questions emphasizing on the applications of the concepts and definitions

Generalized Microeconomics

Generalized Microeconomics

Author: Jiří Hlaváček

Publisher: Karolinum Press

Published: 2014-02-01

Total Pages: 207

ISBN-13: 8024620243

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The generalization of microeconomics enables model descriptions of economic rationality, even in fields that standard microeconomics more or less avoids, like nonprofit sectors of market economies, altruism, or externalities. Here, the authors broaden the scope of microeconomics while treating standard profit maximization as a special case. They argue, ultimately, that the generalizing criterion is a Darwinian maximization of the probability of survival.


Book Synopsis Generalized Microeconomics by : Jiří Hlaváček

Download or read book Generalized Microeconomics written by Jiří Hlaváček and published by Karolinum Press. This book was released on 2014-02-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The generalization of microeconomics enables model descriptions of economic rationality, even in fields that standard microeconomics more or less avoids, like nonprofit sectors of market economies, altruism, or externalities. Here, the authors broaden the scope of microeconomics while treating standard profit maximization as a special case. They argue, ultimately, that the generalizing criterion is a Darwinian maximization of the probability of survival.

Business and Microeconomics

Business and Microeconomics

Author: C. L. Pass

Publisher:

Published: 1994-01-01

Total Pages: 229

ISBN-13: 9780415068468

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Business and Microeconomics is a concise introduction to microeconomics, specifically designed to provide students and practitioners of business with an understanding of the workings of the market system. Thus, the focus of attention is 'the market' itself, rather than the individual company, although it is recognised that the 'strategic' firm can and does play an important part in the operation of markets. Markets are not static, but driven and shaped by the dynamics of inter-firm rivalries.


Book Synopsis Business and Microeconomics by : C. L. Pass

Download or read book Business and Microeconomics written by C. L. Pass and published by . This book was released on 1994-01-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business and Microeconomics is a concise introduction to microeconomics, specifically designed to provide students and practitioners of business with an understanding of the workings of the market system. Thus, the focus of attention is 'the market' itself, rather than the individual company, although it is recognised that the 'strategic' firm can and does play an important part in the operation of markets. Markets are not static, but driven and shaped by the dynamics of inter-firm rivalries.