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" The San Francisco Bay Area in the 1950's and 1960's was a magical place. The war had ended and the country was in the midst of an economic boom. There was widespread optimisim about the future and the Bay Are shared this enthusiasm. Explosions in industry and population, two trends that further enriched a thriving local economy, characterized the region. ... is a celebration of some of the places that made the San Francisco Bay Area a special region in which to live, work, and play in the years following World War II. From the Bay Area's post-war suburbs, with their modern ranch homes, schools and shopping centers, to its futuristic commerical architecture and once numerous roadside attractions..... -- from Inside Cover flap.
Book Synopsis Mid-century by the Bay by : Heather M.. David
Download or read book Mid-century by the Bay written by Heather M.. David and published by . This book was released on 2010 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: " The San Francisco Bay Area in the 1950's and 1960's was a magical place. The war had ended and the country was in the midst of an economic boom. There was widespread optimisim about the future and the Bay Are shared this enthusiasm. Explosions in industry and population, two trends that further enriched a thriving local economy, characterized the region. ... is a celebration of some of the places that made the San Francisco Bay Area a special region in which to live, work, and play in the years following World War II. From the Bay Area's post-war suburbs, with their modern ranch homes, schools and shopping centers, to its futuristic commerical architecture and once numerous roadside attractions..... -- from Inside Cover flap.
The first investigation of how race and gender shaped the presentation and marketing of Modernist decor in postwar America In the world of interior design, mid-century Modernism has left an indelible mark still seen and felt today in countless open-concept floor plans and spare, geometric furnishings. Yet despite our continued fascination, we rarely consider how this iconic design sensibility was marketed to the diverse audiences of its era. Examining advice manuals, advertisements in Life and Ebony, furniture, art, and more, Mid-Century Modernism and the American Body offers a powerful new look at how codes of race, gender, and identity influenced—and were influenced by—Modern design and shaped its presentation to consumers. Taking us to the booming suburban landscape of postwar America, Kristina Wilson demonstrates that the ideals defined by popular Modernist furnishings were far from neutral or race-blind. Advertisers offered this aesthetic to White audiences as a solution for keeping dirt and outsiders at bay, an approach that reinforced middle-class White privilege. By contrast, media arenas such as Ebony magazine presented African American readers with an image of Modernism as a style of comfort, security, and social confidence. Wilson shows how etiquette and home decorating manuals served to control women by associating them with the domestic sphere, and she considers how furniture by George Nelson and Charles and Ray Eames, as well as smaller-scale decorative accessories, empowered some users, even while constraining others. A striking counter-narrative to conventional histories of design, Mid-Century Modernism and the American Body unveils fresh perspectives on one of the most distinctive movements in American visual culture.
Book Synopsis Mid-Century Modernism and the American Body by : Kristina Wilson
Download or read book Mid-Century Modernism and the American Body written by Kristina Wilson and published by Princeton University Press. This book was released on 2021-04-13 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first investigation of how race and gender shaped the presentation and marketing of Modernist decor in postwar America In the world of interior design, mid-century Modernism has left an indelible mark still seen and felt today in countless open-concept floor plans and spare, geometric furnishings. Yet despite our continued fascination, we rarely consider how this iconic design sensibility was marketed to the diverse audiences of its era. Examining advice manuals, advertisements in Life and Ebony, furniture, art, and more, Mid-Century Modernism and the American Body offers a powerful new look at how codes of race, gender, and identity influenced—and were influenced by—Modern design and shaped its presentation to consumers. Taking us to the booming suburban landscape of postwar America, Kristina Wilson demonstrates that the ideals defined by popular Modernist furnishings were far from neutral or race-blind. Advertisers offered this aesthetic to White audiences as a solution for keeping dirt and outsiders at bay, an approach that reinforced middle-class White privilege. By contrast, media arenas such as Ebony magazine presented African American readers with an image of Modernism as a style of comfort, security, and social confidence. Wilson shows how etiquette and home decorating manuals served to control women by associating them with the domestic sphere, and she considers how furniture by George Nelson and Charles and Ray Eames, as well as smaller-scale decorative accessories, empowered some users, even while constraining others. A striking counter-narrative to conventional histories of design, Mid-Century Modernism and the American Body unveils fresh perspectives on one of the most distinctive movements in American visual culture.
A lavishly illustrated exploration of the prevalent architecture and landscaping style of the mid-century period (c.1940-1970) and its links with modern-day living, this sumptuous garden design book features examples of contemporary interpretations of the style as well as expert advice and tips on how you can achieve the style for yourself. In the second half of the twentieth century, outdoor living was born. Even modest homes were open plan with large picture windows that brought the outside in - and a deck or platform was the perfect answer to extending living outdoors. These lived-in spaces were easy to maintain with their limited plant palette and focus on structure and hard landscaping. They offered a space in which to relax and enjoy valuable leisure time, a pursuit that is as relevant now as it was then. Contrast was the design dynamic - a response to the energy that was fuelled by people's hope for a bright future after the Second World War. Outdoors this translated into a lively interplay of textures and colours between hardscaping materials, pieces of outdoor art and striking specimen plants. The first part of this seminal book charts the evolution of the MCM aesthetic starting with Frank Lloyd Wright's 'Usonion' houses and finishing with Cliff May's ranch houses looking at spaces outside and within and design influences from Europe. The second part focuses on classic and contemporary interpretations of the style in exceptional gardens from all over the world. It offers a unique insight into this period of seismic shift in garden design and will be a rich source of inspiration for garden makers today.
Book Synopsis The Mid-Century Modern Garden by : Ethne Clarke
Download or read book The Mid-Century Modern Garden written by Ethne Clarke and published by Frances Lincoln. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lavishly illustrated exploration of the prevalent architecture and landscaping style of the mid-century period (c.1940-1970) and its links with modern-day living, this sumptuous garden design book features examples of contemporary interpretations of the style as well as expert advice and tips on how you can achieve the style for yourself. In the second half of the twentieth century, outdoor living was born. Even modest homes were open plan with large picture windows that brought the outside in - and a deck or platform was the perfect answer to extending living outdoors. These lived-in spaces were easy to maintain with their limited plant palette and focus on structure and hard landscaping. They offered a space in which to relax and enjoy valuable leisure time, a pursuit that is as relevant now as it was then. Contrast was the design dynamic - a response to the energy that was fuelled by people's hope for a bright future after the Second World War. Outdoors this translated into a lively interplay of textures and colours between hardscaping materials, pieces of outdoor art and striking specimen plants. The first part of this seminal book charts the evolution of the MCM aesthetic starting with Frank Lloyd Wright's 'Usonion' houses and finishing with Cliff May's ranch houses looking at spaces outside and within and design influences from Europe. The second part focuses on classic and contemporary interpretations of the style in exceptional gardens from all over the world. It offers a unique insight into this period of seismic shift in garden design and will be a rich source of inspiration for garden makers today.
"The mid-twentieth century was one of the most productive and inventive periods in Frank Lloyd Wright's career, producing such masterworks as the Guggenheim Museum, Price Tower, Fallingwater, the Usonian Houses, and the Lovness House, as well as a vast array of innovative furniture and object design. With a wide variety of shapes and forms-ranging from honeycombs to spirals-this period defies simplistic definition. Simplicity, democratic designs, and organic forms characterize Mid-Century Modern, and, mentoring such mid-century talents as Richard Neutra and Rudolph Schindler among others, Wright was one of its most influential proponents. Frank Lloyd Wright: Mid-Century Modern is a comprehensive examination of an under-explored period in Wright's career, a time dating from roughly 1935 to 1958, during which this master architect was at his most daring and innovative."--Jacket
Book Synopsis Frank Lloyd Wright by : Alan Hess
Download or read book Frank Lloyd Wright written by Alan Hess and published by Rizzoli International Publications. This book was released on 2007 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The mid-twentieth century was one of the most productive and inventive periods in Frank Lloyd Wright's career, producing such masterworks as the Guggenheim Museum, Price Tower, Fallingwater, the Usonian Houses, and the Lovness House, as well as a vast array of innovative furniture and object design. With a wide variety of shapes and forms-ranging from honeycombs to spirals-this period defies simplistic definition. Simplicity, democratic designs, and organic forms characterize Mid-Century Modern, and, mentoring such mid-century talents as Richard Neutra and Rudolph Schindler among others, Wright was one of its most influential proponents. Frank Lloyd Wright: Mid-Century Modern is a comprehensive examination of an under-explored period in Wright's career, a time dating from roughly 1935 to 1958, during which this master architect was at his most daring and innovative."--Jacket
An in-depth exploration of midcentury residential architecture in America, with extensive photos and design tips included. Post-World War II ranches (1946–1970) range from the decidedly modern gable-roofed Joseph Eichler tracts in the San Francisco Bay area and butterfly wing houses in Palm Springs, Florida, to the unassuming brick or stucco L-shaped ranches and split-levels so common throughout the United States. In this book Michelle Gringeri-Brown and Jim Brown, founders and publishers of the popular quarterly Atomic Ranch magazine, extol the virtues of the tract, split-level, rambler home and its many unique qualities: private front facades, open floor plans, secluded bedroom wings, walls of glass, and an easy-living style. From updated homes with high-end Italian kitchens, terrazzo floors, and modern furniture to affordable homeowner renovations with eclectic thrift-store furnishings, Atomic Ranch presents twenty-five homes showcasing inspiring examples of stylish living through beautiful color photographs, including before and after shots, design-tip sidebars, and a thorough resource index. Atomic Ranch reveals: Hallmarks of the ranch style Inspiring original ranch homes Ranch house transformations and makeovers Preservation of mid-century neighborhoods Adding personality to a ranch home Yards and landscaping A helpful resource section and index
Book Synopsis Atomic Ranch by : Michelle Gringeri-Brown
Download or read book Atomic Ranch written by Michelle Gringeri-Brown and published by Gibbs Smith. This book was released on 2006-08-29 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth exploration of midcentury residential architecture in America, with extensive photos and design tips included. Post-World War II ranches (1946–1970) range from the decidedly modern gable-roofed Joseph Eichler tracts in the San Francisco Bay area and butterfly wing houses in Palm Springs, Florida, to the unassuming brick or stucco L-shaped ranches and split-levels so common throughout the United States. In this book Michelle Gringeri-Brown and Jim Brown, founders and publishers of the popular quarterly Atomic Ranch magazine, extol the virtues of the tract, split-level, rambler home and its many unique qualities: private front facades, open floor plans, secluded bedroom wings, walls of glass, and an easy-living style. From updated homes with high-end Italian kitchens, terrazzo floors, and modern furniture to affordable homeowner renovations with eclectic thrift-store furnishings, Atomic Ranch presents twenty-five homes showcasing inspiring examples of stylish living through beautiful color photographs, including before and after shots, design-tip sidebars, and a thorough resource index. Atomic Ranch reveals: Hallmarks of the ranch style Inspiring original ranch homes Ranch house transformations and makeovers Preservation of mid-century neighborhoods Adding personality to a ranch home Yards and landscaping A helpful resource section and index
Alden Dow (active 1930s-1970s) produced more than five hundred designs—often daringly modern structures. This book traces Alden Dow's life and work as well as the intensely personal philosophy that governed everything he did: houses, churches, schools, business and civic structures, and even a new town in Texas. Dow changed the face of his hometown of Midland, Michigan, leaving more than one hundred buildings, including his Home and Studio, a National Historic Landmark. 185 color and 220 black-and-white illustrations.
Book Synopsis Alden B. Dow by : Diane Maddex
Download or read book Alden B. Dow written by Diane Maddex and published by W. W. Norton & Company. This book was released on 2007 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alden Dow (active 1930s-1970s) produced more than five hundred designs—often daringly modern structures. This book traces Alden Dow's life and work as well as the intensely personal philosophy that governed everything he did: houses, churches, schools, business and civic structures, and even a new town in Texas. Dow changed the face of his hometown of Midland, Michigan, leaving more than one hundred buildings, including his Home and Studio, a National Historic Landmark. 185 color and 220 black-and-white illustrations.
Many people think modernist architecture never flowered in California north of the San Fernando Valley. NorCalMod dispels that notion in a copiously illustrated history showcasing extraordinary examples of its proud contribution to the Bay Area and environs. As a style, modernist architecture was hotly debated in its day (why create modern structures where such distinctive Victorian and Arts and Crafts buildings already existed?) pulling heavyweights such as Frank Lloyd Wright, Lewis Mumford, and Walter Gropius into the fray. Ultimately, that existing "Bay Region Style" would remain the area's architectural hallmark, but not before hundreds of important modernist projects, many still standing yet unjustly neglected today, had been established. The remarkable photos in this book open our eyes to a long-lost chapter in the history of California architecture and make NorCalMod a volume to be enjoyed by those interested in California history and style as well as by architecture students and professionals.
Book Synopsis NorCalMod by : Pierluigi Serraino
Download or read book NorCalMod written by Pierluigi Serraino and published by Chronicle Books. This book was released on 2006-08-03 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people think modernist architecture never flowered in California north of the San Fernando Valley. NorCalMod dispels that notion in a copiously illustrated history showcasing extraordinary examples of its proud contribution to the Bay Area and environs. As a style, modernist architecture was hotly debated in its day (why create modern structures where such distinctive Victorian and Arts and Crafts buildings already existed?) pulling heavyweights such as Frank Lloyd Wright, Lewis Mumford, and Walter Gropius into the fray. Ultimately, that existing "Bay Region Style" would remain the area's architectural hallmark, but not before hundreds of important modernist projects, many still standing yet unjustly neglected today, had been established. The remarkable photos in this book open our eyes to a long-lost chapter in the history of California architecture and make NorCalMod a volume to be enjoyed by those interested in California history and style as well as by architecture students and professionals.
Atomic Ranch Midcentury Interiors showcases the virtues of the popular and ubiquitous ranch houses that sprang up across the country following World War II. It features the exceptional interiors of eight houses, discusses successes and challenges, and shows how to live stylishly. Tips are shared on color, flooring, window coverings, furniture arrangements, and how off-the-shelf components can be turned into custom features. The homeowners' stories explain why these rooms work, and provide you with resources and ideas for everything from garage doors to the art on the wall. Writer Michelle Gringeri-Brown and photographer Jim Brown publish the quarterly magazine Atomic Ranch, which features ranch homes built all across America. They are the authors of Atomic Ranch: Design Ideas for Stylish Ranch Homes and live in Portland, Oregon, in a 1952 brick ranch.
Book Synopsis Atomic Ranch Midcentury Interiors by : Michelle Gringeri-Brown
Download or read book Atomic Ranch Midcentury Interiors written by Michelle Gringeri-Brown and published by Gibbs Smith. This book was released on 2012 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Atomic Ranch Midcentury Interiors showcases the virtues of the popular and ubiquitous ranch houses that sprang up across the country following World War II. It features the exceptional interiors of eight houses, discusses successes and challenges, and shows how to live stylishly. Tips are shared on color, flooring, window coverings, furniture arrangements, and how off-the-shelf components can be turned into custom features. The homeowners' stories explain why these rooms work, and provide you with resources and ideas for everything from garage doors to the art on the wall. Writer Michelle Gringeri-Brown and photographer Jim Brown publish the quarterly magazine Atomic Ranch, which features ranch homes built all across America. They are the authors of Atomic Ranch: Design Ideas for Stylish Ranch Homes and live in Portland, Oregon, in a 1952 brick ranch.
A fascinating look at the people, politics, and technology behind the massive landfill project that filled Boston's Back Bay
Book Synopsis Boston's Back Bay by : William A. Newman
Download or read book Boston's Back Bay written by William A. Newman and published by UPNE. This book was released on 2006 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating look at the people, politics, and technology behind the massive landfill project that filled Boston's Back Bay
Master of the Midcentury: The Architecture of William F. Cody is the first, long-overdue book on this key Palm Springs architect, abundantly illustrated and detailed. Of the architects who made Palm Springs a crucible of midcentury American modernism, William F. Cody (1916-1978) was one of the most prolific, diverse, and iconic. Directing a practice ranging from residences to commercial centers and industrial complexes to master plans, Cody's designs are so recognizable that they provide visual shorthand for what is widely hailed as "Desert Modern." While his architecture was disciplined and technically innovative, Cody did not practice an austere modernism; he imbued in his projects a love for social spaces, rich with patterns, texture, color, and art. Though the majority of Cody's built work was concentrated in California and Arizona, he had commissions in other western states, Hawaii, Mexico, Honduras, and Cuba. From icons like the Del Marcos Hotel (1946), to inventive country clubs like the Eldorado (1957), to houses for celebrities (Frank Sinatra, Bing Crosby, Walt Disney), Cody's projects defined the emerging West Coast lifestyle that combined luxury, leisure, and experimental design. Cody also pushed the boundaries of engineering, with beams and roof slabs so thin that his buildings seemed to defy gravity. Master of the Midcentury is the first monograph devoted to Cody, authored by the team that curated the acclaimed exhibition Fast Forward: The Architecture of William F. Cody at the Architecture and Design Museum in Los Angeles: his daughter, Cathy Cody, design historian Jo Lauria, and architectural historian Don Choi. Replete with photographs of extant and now-lost structures, as well as masterful color renderings and drawings for architectural commissions and plans for vanguard building systems, Master of the Midcentury is the authoritative resource on Cody.
Book Synopsis Master of the Midcentury by : Catherine Cody
Download or read book Master of the Midcentury written by Catherine Cody and published by The Monacelli Press, LLC. This book was released on 2021-09-14 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master of the Midcentury: The Architecture of William F. Cody is the first, long-overdue book on this key Palm Springs architect, abundantly illustrated and detailed. Of the architects who made Palm Springs a crucible of midcentury American modernism, William F. Cody (1916-1978) was one of the most prolific, diverse, and iconic. Directing a practice ranging from residences to commercial centers and industrial complexes to master plans, Cody's designs are so recognizable that they provide visual shorthand for what is widely hailed as "Desert Modern." While his architecture was disciplined and technically innovative, Cody did not practice an austere modernism; he imbued in his projects a love for social spaces, rich with patterns, texture, color, and art. Though the majority of Cody's built work was concentrated in California and Arizona, he had commissions in other western states, Hawaii, Mexico, Honduras, and Cuba. From icons like the Del Marcos Hotel (1946), to inventive country clubs like the Eldorado (1957), to houses for celebrities (Frank Sinatra, Bing Crosby, Walt Disney), Cody's projects defined the emerging West Coast lifestyle that combined luxury, leisure, and experimental design. Cody also pushed the boundaries of engineering, with beams and roof slabs so thin that his buildings seemed to defy gravity. Master of the Midcentury is the first monograph devoted to Cody, authored by the team that curated the acclaimed exhibition Fast Forward: The Architecture of William F. Cody at the Architecture and Design Museum in Los Angeles: his daughter, Cathy Cody, design historian Jo Lauria, and architectural historian Don Choi. Replete with photographs of extant and now-lost structures, as well as masterful color renderings and drawings for architectural commissions and plans for vanguard building systems, Master of the Midcentury is the authoritative resource on Cody.
