Ministry Marketing Made Easy

Ministry Marketing Made Easy

Author: Yvon Prehn

Publisher: Wipf and Stock Publishers

Published: 2012-08-21

Total Pages: 177

ISBN-13: 1620325713

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Most churches are not as effective as they could be in their marketing ministry because printed communications are not seen as vital and essential tools in church growth. Often, church publications primarily consist of getting the bulletin and newsletter completed, plus whatever flyers people need for youth group meetings or the church potluck. This book gives a simple how-to explanation of how to implement a church marketing plan. Using church growth paradigms combined with proven marketing strategies and specific publication techniques, this book shows pastors, church leaders, and administration staff how to produce publications that will grow their churches and change the lives of people in congregations. This book assists pastors and other church leaders intentionally move people from one stage of church growth to the next.


Book Synopsis Ministry Marketing Made Easy by : Yvon Prehn

Download or read book Ministry Marketing Made Easy written by Yvon Prehn and published by Wipf and Stock Publishers. This book was released on 2012-08-21 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most churches are not as effective as they could be in their marketing ministry because printed communications are not seen as vital and essential tools in church growth. Often, church publications primarily consist of getting the bulletin and newsletter completed, plus whatever flyers people need for youth group meetings or the church potluck. This book gives a simple how-to explanation of how to implement a church marketing plan. Using church growth paradigms combined with proven marketing strategies and specific publication techniques, this book shows pastors, church leaders, and administration staff how to produce publications that will grow their churches and change the lives of people in congregations. This book assists pastors and other church leaders intentionally move people from one stage of church growth to the next.


Church Marketing 101

Church Marketing 101

Author: Richard L. Reising

Publisher: Baker Books

Published: 2006-01-01

Total Pages: 208

ISBN-13: 1441200312

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Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.


Book Synopsis Church Marketing 101 by : Richard L. Reising

Download or read book Church Marketing 101 written by Richard L. Reising and published by Baker Books. This book was released on 2006-01-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.


Marketing Your Ministry

Marketing Your Ministry

Author: Robert D. Hisrich

Publisher: Wolgemuth & Hyatt, Publishers, Incorporated

Published: 1990

Total Pages: 136

ISBN-13: 9781561210237

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Book Synopsis Marketing Your Ministry by : Robert D. Hisrich

Download or read book Marketing Your Ministry written by Robert D. Hisrich and published by Wolgemuth & Hyatt, Publishers, Incorporated. This book was released on 1990 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Marketing the Church

Marketing the Church

Author: George Barna

Publisher: NavPress Publishing Group

Published: 1988

Total Pages: 184

ISBN-13: 9780891092506

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Book Synopsis Marketing the Church by : George Barna

Download or read book Marketing the Church written by George Barna and published by NavPress Publishing Group. This book was released on 1988 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Selling Out the Church

Selling Out the Church

Author: Philip D. Kenneson

Publisher: Wipf and Stock Publishers

Published: 2003-07-24

Total Pages: 177

ISBN-13: 159244296X

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Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: We believe that our church determines its identity and mission through the tactics of marketing strategies. Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors expose the theological presuppositions that inform the marketing project. . . and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an understanding of the gospel that cannot help betraying the gift that is Christ. The authors propose an alternative, constructive account of the church's mission and purpose that is not based on exchange of value but on reminding us that the gospel is always a gift - a gift that makes impossible any presumptions that there can be an exchange between human beings and God that is rooted in the satisfaction of our untrained needs. The cross and resurrection challenge the world's understanding of what our needs should be.


Book Synopsis Selling Out the Church by : Philip D. Kenneson

Download or read book Selling Out the Church written by Philip D. Kenneson and published by Wipf and Stock Publishers. This book was released on 2003-07-24 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: We believe that our church determines its identity and mission through the tactics of marketing strategies. Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors expose the theological presuppositions that inform the marketing project. . . and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an understanding of the gospel that cannot help betraying the gift that is Christ. The authors propose an alternative, constructive account of the church's mission and purpose that is not based on exchange of value but on reminding us that the gospel is always a gift - a gift that makes impossible any presumptions that there can be an exchange between human beings and God that is rooted in the satisfaction of our untrained needs. The cross and resurrection challenge the world's understanding of what our needs should be.


This Little Church Went to Market

This Little Church Went to Market

Author: Gary E. Gilley

Publisher: Allegiance Press, Incorporated

Published: 2002

Total Pages: 0

ISBN-13: 9781591600497

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With many evangelical churches being subscribed to pragmatic rather than scriptural patterns for worship this book calls for the Church to return to its scriptural roots.


Book Synopsis This Little Church Went to Market by : Gary E. Gilley

Download or read book This Little Church Went to Market written by Gary E. Gilley and published by Allegiance Press, Incorporated. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With many evangelical churches being subscribed to pragmatic rather than scriptural patterns for worship this book calls for the Church to return to its scriptural roots.


Concise Encyclopedia of Church and Religious Organization Marketing

Concise Encyclopedia of Church and Religious Organization Marketing

Author: Robert E Stevens

Publisher: Routledge

Published: 2013-04-15

Total Pages: 185

ISBN-13: 1135792526

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Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.


Book Synopsis Concise Encyclopedia of Church and Religious Organization Marketing by : Robert E Stevens

Download or read book Concise Encyclopedia of Church and Religious Organization Marketing written by Robert E Stevens and published by Routledge. This book was released on 2013-04-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.


From Social Media to Social Ministry

From Social Media to Social Ministry

Author: Nona Jones

Publisher: Zondervan

Published: 2020-06-23

Total Pages: 192

ISBN-13: 0310104017

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This book outlines digital discipleship principles for building an online community and provides practical instruction for how to do it no matter how big or small a local church may be. There are more than 2.3 billion professing Christians in the world and more and more new churches launching globally, yet statistics show that in-person church attendance is declining or plateauing in every nation. Although social technology has been around for more than two decades, church leaders have long bristled at the idea of church online, ranking it as the last concern on their minds in Barna's 2020 state of the church report published February 3, 2020. And then, three weeks later, COVID-19 closed the doors of every church on earth and suddenly forced them entirely online. Nona Jones, a globally acclaimed thought leader on leveraging technology for ministry, had been leading a movement and sounding the alarm for several years to make digital discipleship a central part of every church’s ministry approach. In From Social Media to Social Ministry, she outlines her digital discipleship principles and provides practical instruction for how to do it no matter how big or small a local church may be. There are plenty of books to help churches build a social media strategy, but this is the first book of its kind that goes beyond digital marketing to digital ministry. Readers will leave this book with: Clarity on what discipleship truly is The data that underscores the urgency for digital discipleship Understanding of the resources required to do it well A step-by-step guide on how to implement digital discipleship into ministry plans Knowledge of the differences among and purposes of the most popular social platforms, as well as the tools best positioned for digital ministry


Book Synopsis From Social Media to Social Ministry by : Nona Jones

Download or read book From Social Media to Social Ministry written by Nona Jones and published by Zondervan. This book was released on 2020-06-23 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines digital discipleship principles for building an online community and provides practical instruction for how to do it no matter how big or small a local church may be. There are more than 2.3 billion professing Christians in the world and more and more new churches launching globally, yet statistics show that in-person church attendance is declining or plateauing in every nation. Although social technology has been around for more than two decades, church leaders have long bristled at the idea of church online, ranking it as the last concern on their minds in Barna's 2020 state of the church report published February 3, 2020. And then, three weeks later, COVID-19 closed the doors of every church on earth and suddenly forced them entirely online. Nona Jones, a globally acclaimed thought leader on leveraging technology for ministry, had been leading a movement and sounding the alarm for several years to make digital discipleship a central part of every church’s ministry approach. In From Social Media to Social Ministry, she outlines her digital discipleship principles and provides practical instruction for how to do it no matter how big or small a local church may be. There are plenty of books to help churches build a social media strategy, but this is the first book of its kind that goes beyond digital marketing to digital ministry. Readers will leave this book with: Clarity on what discipleship truly is The data that underscores the urgency for digital discipleship Understanding of the resources required to do it well A step-by-step guide on how to implement digital discipleship into ministry plans Knowledge of the differences among and purposes of the most popular social platforms, as well as the tools best positioned for digital ministry


Getting the Word Out: How to Market Your Ministry

Getting the Word Out: How to Market Your Ministry

Author: Bunnie Jackson-Ransom

Publisher: Xulon Press

Published: 2014-06-30

Total Pages: 220

ISBN-13: 9781498403344

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Bringing people to Christ is the underlying purpose of this book. This is why we constantly search for techniques and ideas to win souls for the Lord. Let us look to the Bible; Romans 10:14 gives the following guidance. How, then, can they call on the one they have not believed in? And how can they believe in the one of whom they have not heard? And how can they hear without someone preaching to them? (NIV) This book was written for the primary purpose of assisting those small-to-moderate size churches "get the word out" telling the story about the good works they are doing within their congregations and their communities to bring people closer to God. I choose the tools of marketing and public relations - my chosen profession - and applied the principles of evangelism. I believe this to be my personal ministry. If your church budget will not accommodate a staff member dedicated to the tasks of marketing and public relations, this book will show the Public Relations Committee Chairperson how to handle just about every marketing task needed. If your church has assigned the task of marketing and/or public relations to an associate minister who has no hands-on experience in this field, this book is the answer. If you are a seasoned public relations or media specialist working within your church, this book will provide you with a strategy for directing your skills to work with a church and its ministries. Of course, it does not hurt the pastor to learn more about how marketing and public relations tools and tactics can assist in the growth of the church and simultaneously help people to create a relationship with God. Ambassador Michael Battle, U. S. Representative to the African Union, Addis Ababa, Ethiopia; former President of The Interdenominational Theological Center (Atlanta, GA) Ms. Jackson-Ransom is to be commended for developing this exceptional public relations and marketing resource for the Church. Her years of success, representing clients and managing the reputations and activities of individuals and organizations in the public and private sector, have produced a savvy handbook that appropriates that same professional media and marketing know-how to pastors and lay leaders. Clear and concise, the instruction should empower readers to better understand the requisite approach, timing and professional response that today's competitiveness requires to effectively represent ministry through media. It is truly "First Class!" Reverend Dr. William A. Flippin, Senior Pastor, Greater Piney Grove Baptist Church (DeKalb Co, GA) - This book is a must read for every pastor and church leader. The whole idea of "marketing our church and ministry" is relatively new in our culture. Bunnie Jackson-Ransom has this matter of fact style when she speaks and writes. Her advice and experience are sound. The world is changing at a rapid pace. Yet, the church continues to lag behind with outdated methods that will not reach future generations. Her passion is evident when she spoke to our church staff and leaders. Her work and guidance with our public relations team, church trustees, and ministry staff has already yielded positive results. Not only read this book, but allow Bunnie to speak personally and coach your team on these principles. We are proud she came our way.


Book Synopsis Getting the Word Out: How to Market Your Ministry by : Bunnie Jackson-Ransom

Download or read book Getting the Word Out: How to Market Your Ministry written by Bunnie Jackson-Ransom and published by Xulon Press. This book was released on 2014-06-30 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing people to Christ is the underlying purpose of this book. This is why we constantly search for techniques and ideas to win souls for the Lord. Let us look to the Bible; Romans 10:14 gives the following guidance. How, then, can they call on the one they have not believed in? And how can they believe in the one of whom they have not heard? And how can they hear without someone preaching to them? (NIV) This book was written for the primary purpose of assisting those small-to-moderate size churches "get the word out" telling the story about the good works they are doing within their congregations and their communities to bring people closer to God. I choose the tools of marketing and public relations - my chosen profession - and applied the principles of evangelism. I believe this to be my personal ministry. If your church budget will not accommodate a staff member dedicated to the tasks of marketing and public relations, this book will show the Public Relations Committee Chairperson how to handle just about every marketing task needed. If your church has assigned the task of marketing and/or public relations to an associate minister who has no hands-on experience in this field, this book is the answer. If you are a seasoned public relations or media specialist working within your church, this book will provide you with a strategy for directing your skills to work with a church and its ministries. Of course, it does not hurt the pastor to learn more about how marketing and public relations tools and tactics can assist in the growth of the church and simultaneously help people to create a relationship with God. Ambassador Michael Battle, U. S. Representative to the African Union, Addis Ababa, Ethiopia; former President of The Interdenominational Theological Center (Atlanta, GA) Ms. Jackson-Ransom is to be commended for developing this exceptional public relations and marketing resource for the Church. Her years of success, representing clients and managing the reputations and activities of individuals and organizations in the public and private sector, have produced a savvy handbook that appropriates that same professional media and marketing know-how to pastors and lay leaders. Clear and concise, the instruction should empower readers to better understand the requisite approach, timing and professional response that today's competitiveness requires to effectively represent ministry through media. It is truly "First Class!" Reverend Dr. William A. Flippin, Senior Pastor, Greater Piney Grove Baptist Church (DeKalb Co, GA) - This book is a must read for every pastor and church leader. The whole idea of "marketing our church and ministry" is relatively new in our culture. Bunnie Jackson-Ransom has this matter of fact style when she speaks and writes. Her advice and experience are sound. The world is changing at a rapid pace. Yet, the church continues to lag behind with outdated methods that will not reach future generations. Her passion is evident when she spoke to our church staff and leaders. Her work and guidance with our public relations team, church trustees, and ministry staff has already yielded positive results. Not only read this book, but allow Bunnie to speak personally and coach your team on these principles. We are proud she came our way.


Web-empowered Ministry

Web-empowered Ministry

Author: Mark Morgan Stephenson

Publisher: Abingdon Press

Published: 2011

Total Pages: 254

ISBN-13: 1426713223

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Let Web-Empowered Ministry be your comprehensive guide to building a powerful Internet ministry. --Book Jacket.


Book Synopsis Web-empowered Ministry by : Mark Morgan Stephenson

Download or read book Web-empowered Ministry written by Mark Morgan Stephenson and published by Abingdon Press. This book was released on 2011 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let Web-Empowered Ministry be your comprehensive guide to building a powerful Internet ministry. --Book Jacket.