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Mobile World

Author: Lynne Hamill

Publisher: Springer Science & Business Media

Published: 2006-01-20

Total Pages: 222

ISBN-13: 1846282047

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There is a growing body of interesting research exploring the social shaping of mobile phones, covering a wide range of topics, from new forms of communication, to the changes in time organization, the uses of public places, the display of emotions and the formation and sustaining of communities. This book evaluates the launch and adoption of mobile phones, drawing out lessons for the future. In particular, it explores how social scientists can collaborate with designers and engineers in the development of new devices and uses. It will interest people from both industry and academia. Those working in the mobile communications industry in strategy, design and marketing will find this book of particular interest. In academia, undergraduate and postgraduate students, as well as researchers in a wide range of social science fields will find it a useful reference: sociologists, economists, psychologists in areas such as Science and Technology studies; Cultural studies and New Media studies.

Book Synopsis Mobile World by : Lynne Hamill

Download or read book Mobile World written by Lynne Hamill and published by Springer Science & Business Media. This book was released on 2006-01-20 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a growing body of interesting research exploring the social shaping of mobile phones, covering a wide range of topics, from new forms of communication, to the changes in time organization, the uses of public places, the display of emotions and the formation and sustaining of communities. This book evaluates the launch and adoption of mobile phones, drawing out lessons for the future. In particular, it explores how social scientists can collaborate with designers and engineers in the development of new devices and uses. It will interest people from both industry and academia. Those working in the mobile communications industry in strategy, design and marketing will find this book of particular interest. In academia, undergraduate and postgraduate students, as well as researchers in a wide range of social science fields will find it a useful reference: sociologists, economists, psychologists in areas such as Science and Technology studies; Cultural studies and New Media studies.

M-Powering Marketing in a Mobile World

Author: Syagnik Banerjee

Publisher: Business Expert Press

Published: 2017-11-21

Total Pages: 146

ISBN-13: 1631570048

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The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers. We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have transformed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market’s steppingstone toward an IoT-infused environment, a gateway for artificial intelligence–driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.

Book Synopsis M-Powering Marketing in a Mobile World by : Syagnik Banerjee

Download or read book M-Powering Marketing in a Mobile World written by Syagnik Banerjee and published by Business Expert Press. This book was released on 2017-11-21 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers. We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have transformed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market’s steppingstone toward an IoT-infused environment, a gateway for artificial intelligence–driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.

Always On : Language in an Online and Mobile World

Author: Naomi S. Baron Professor of Linguistics American University

Publisher: Oxford University Press, USA

Published: 2008-04-04

Total Pages: 305

ISBN-13: 0198042701

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In Always On, Naomi S. Baron reveals that online and mobile technologies--including instant messaging, cell phones, multitasking, Facebook, blogs, and wikis--are profoundly influencing how we read and write, speak and listen, but not in the ways we might suppose. Baron draws on a decade of research to provide an eye-opening look at language in an online and mobile world. She reveals for instance that email, IM, and text messaging have had surprisingly little impact on student writing. Electronic media has magnified the laid-back "whatever" attitude toward formal writing that young people everywhere have embraced, but it is not a cause of it. A more troubling trend, according to Baron, is the myriad ways in which we block incoming IMs, camouflage ourselves on Facebook, and use ring tones or caller ID to screen incoming calls on our mobile phones. Our ability to decide who to talk to, she argues, is likely to be among the most lasting influences that information technology has upon the ways we communicate with one another. Moreover, as more and more people are "always on" one technology or another--whether communicating, working, or just surfing the web or playing games--we have to ask what kind of people do we become, as individuals and as family members or friends, if the relationships we form must increasingly compete for our attention with digital media? Our 300-year-old written culture is on the verge of redefinition, Baron notes. It's up to us to determine how and when we use language technologies, and to weigh the personal and social benefits--and costs--of being "always on." This engaging and lucidly-crafted book gives us the tools for taking on these challenges.

Book Synopsis Always On : Language in an Online and Mobile World by : Naomi S. Baron Professor of Linguistics American University

Download or read book Always On : Language in an Online and Mobile World written by Naomi S. Baron Professor of Linguistics American University and published by Oxford University Press, USA. This book was released on 2008-04-04 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Always On, Naomi S. Baron reveals that online and mobile technologies--including instant messaging, cell phones, multitasking, Facebook, blogs, and wikis--are profoundly influencing how we read and write, speak and listen, but not in the ways we might suppose. Baron draws on a decade of research to provide an eye-opening look at language in an online and mobile world. She reveals for instance that email, IM, and text messaging have had surprisingly little impact on student writing. Electronic media has magnified the laid-back "whatever" attitude toward formal writing that young people everywhere have embraced, but it is not a cause of it. A more troubling trend, according to Baron, is the myriad ways in which we block incoming IMs, camouflage ourselves on Facebook, and use ring tones or caller ID to screen incoming calls on our mobile phones. Our ability to decide who to talk to, she argues, is likely to be among the most lasting influences that information technology has upon the ways we communicate with one another. Moreover, as more and more people are "always on" one technology or another--whether communicating, working, or just surfing the web or playing games--we have to ask what kind of people do we become, as individuals and as family members or friends, if the relationships we form must increasingly compete for our attention with digital media? Our 300-year-old written culture is on the verge of redefinition, Baron notes. It's up to us to determine how and when we use language technologies, and to weigh the personal and social benefits--and costs--of being "always on." This engaging and lucidly-crafted book gives us the tools for taking on these challenges.

Transformative Travel in a Mobile World

Author: Garth Lean

Publisher: CABI

Published: 2015-12-23

Total Pages: 274

ISBN-13: 1780643993

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This book presents the re-theorisation of travel and transformation. It explores the factors that influence the behaviours of a traveller, how these become entwined in experiences and how travel experiences continue on a traveller’s return. It uses the notion of transformation to redevelop the temporal and spatial boundaries of physical travel, develop a model for unpacking transformation and to look at new methods in the exploration of travel research.

Book Synopsis Transformative Travel in a Mobile World by : Garth Lean

Download or read book Transformative Travel in a Mobile World written by Garth Lean and published by CABI. This book was released on 2015-12-23 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the re-theorisation of travel and transformation. It explores the factors that influence the behaviours of a traveller, how these become entwined in experiences and how travel experiences continue on a traveller’s return. It uses the notion of transformation to redevelop the temporal and spatial boundaries of physical travel, develop a model for unpacking transformation and to look at new methods in the exploration of travel research.

IBM System z in a Mobile World: Providing Secure and Timely Mobile Access to the Mainframe

Author: Axel Buecker

Publisher: IBM Redbooks

Published: 2014-11-26

Total Pages: 480

ISBN-13: 0738440094

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Today, organizations engage with customers, business partners, and employees who are increasingly using mobile technology as their primary general-purpose computing platform. These organizations have an opportunity to fully embrace this new mobile technology for many types of transactions, including everything from exchanging information to exchanging goods and services, from employee self-service to customer service. With this mobile engagement, organizations can build new insight into the behavior of their customers so that organizations can better anticipate customer needs and gain a competitive advantage by offering new services. Becoming a mobile enterprise is about re-imagining your business around constantly connected customers and employees. The speed of mobile adoption dictates transformational rather than incremental innovation. This IBM® Redbooks® publication has an end-to-end example of creating a scalable, secure mobile application infrastructure that uses data that is on an IBM mainframe. The book uses an insurance-based application as an example, and shows how the application is built, tested, and deployed into production. This book is for application architects and decision-makers who want to employ mobile technology in concert with their mainframe environment.

Book Synopsis IBM System z in a Mobile World: Providing Secure and Timely Mobile Access to the Mainframe by : Axel Buecker

Download or read book IBM System z in a Mobile World: Providing Secure and Timely Mobile Access to the Mainframe written by Axel Buecker and published by IBM Redbooks. This book was released on 2014-11-26 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, organizations engage with customers, business partners, and employees who are increasingly using mobile technology as their primary general-purpose computing platform. These organizations have an opportunity to fully embrace this new mobile technology for many types of transactions, including everything from exchanging information to exchanging goods and services, from employee self-service to customer service. With this mobile engagement, organizations can build new insight into the behavior of their customers so that organizations can better anticipate customer needs and gain a competitive advantage by offering new services. Becoming a mobile enterprise is about re-imagining your business around constantly connected customers and employees. The speed of mobile adoption dictates transformational rather than incremental innovation. This IBM® Redbooks® publication has an end-to-end example of creating a scalable, secure mobile application infrastructure that uses data that is on an IBM mainframe. The book uses an insurance-based application as an example, and shows how the application is built, tested, and deployed into production. This book is for application architects and decision-makers who want to employ mobile technology in concert with their mainframe environment.

Stillness in a Mobile World

Author: David Bissell

Publisher: Routledge

Published: 2013-01-11

Total Pages: 274

ISBN-13: 1135146349

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This edited collection of essays on the conceptual, political and philosophical importance of stillness is positioned within a world that has increasingly come to be understood through the theoretical and conceptual lens of movement. With contributions from leading scholars in the field, the diversity of this collection illuminates the multiplicity of ontological and epistemological registers through which stillness moves: from human geography to media studies, cultural theory to fine arts. With the help of luminaries such as Deleuze, Bergson, Barthes and Beckett, this book interweaves cutting-edge theoretical insight with empirical illustrations which examine and traverse a multitude of practices, spaces and events. In an era where stasis, slowness and passivity are often held to be detrimental, this collection puts forward a new set of political and ethical concerns which help us to come to terms with, understand, and account for (im)mobile life. Stillness in a Mobile World in an essential source of reference for both undergraduate and post-graduate students working within disciplines such as cultural studies, sociology, mobility studies, and human geography.

Book Synopsis Stillness in a Mobile World by : David Bissell

Download or read book Stillness in a Mobile World written by David Bissell and published by Routledge. This book was released on 2013-01-11 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection of essays on the conceptual, political and philosophical importance of stillness is positioned within a world that has increasingly come to be understood through the theoretical and conceptual lens of movement. With contributions from leading scholars in the field, the diversity of this collection illuminates the multiplicity of ontological and epistemological registers through which stillness moves: from human geography to media studies, cultural theory to fine arts. With the help of luminaries such as Deleuze, Bergson, Barthes and Beckett, this book interweaves cutting-edge theoretical insight with empirical illustrations which examine and traverse a multitude of practices, spaces and events. In an era where stasis, slowness and passivity are often held to be detrimental, this collection puts forward a new set of political and ethical concerns which help us to come to terms with, understand, and account for (im)mobile life. Stillness in a Mobile World in an essential source of reference for both undergraduate and post-graduate students working within disciplines such as cultural studies, sociology, mobility studies, and human geography.

Pervasive Computing Handbook

Author: Uwe Hansmann

Publisher: Springer Science & Business Media

Published: 2013-04-17

Total Pages: 421

ISBN-13: 3662043181

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This book is a guide for the world of Pervasive Computing. It describes a new class of computing devices which are becoming omnipresent in every day life. They make information access and processing easily available for everyone from anywhere at any time. Mobility, wireless connectivity, di- versity, and ease-of-use are the magic keywords of Pervasive Computing. The book covers these front-end devices as well as their operating systems and the back-end infrastructure which integrate these pervasive components into a seamless IT world. A strong emphasis is placed on the underlying technologies and standards applied when building up pervasive solutions. These fundamental topics include commonly used terms such as XML, WAP, UMTS, GPRS, Bluetooth, Jini, transcoding, and cryptography, to mention just a few. Besides a comprehensive state-of-the-art description of the Pervasive Computing technology itself, this book gives an overview of today's real-life applications and accompanying service offerings. M-Commerce, e-Business, networked home, travel, and finance are exciting examples of applied Pervasive Computing.

Book Synopsis Pervasive Computing Handbook by : Uwe Hansmann

Download or read book Pervasive Computing Handbook written by Uwe Hansmann and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a guide for the world of Pervasive Computing. It describes a new class of computing devices which are becoming omnipresent in every day life. They make information access and processing easily available for everyone from anywhere at any time. Mobility, wireless connectivity, di- versity, and ease-of-use are the magic keywords of Pervasive Computing. The book covers these front-end devices as well as their operating systems and the back-end infrastructure which integrate these pervasive components into a seamless IT world. A strong emphasis is placed on the underlying technologies and standards applied when building up pervasive solutions. These fundamental topics include commonly used terms such as XML, WAP, UMTS, GPRS, Bluetooth, Jini, transcoding, and cryptography, to mention just a few. Besides a comprehensive state-of-the-art description of the Pervasive Computing technology itself, this book gives an overview of today's real-life applications and accompanying service offerings. M-Commerce, e-Business, networked home, travel, and finance are exciting examples of applied Pervasive Computing.

Tools for Teaching in an Educationally Mobile World

Author: Jude Carroll

Publisher: Routledge

Published: 2014-06-27

Total Pages: 217

ISBN-13: 1317657438

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Tools for Teaching in an Educationally Mobile World examines the challenges that undergraduate and postgraduate teachers often encounter when working with students from different national and cultural backgrounds. It focuses on the consequences for interactive teaching and for course design in a world where students, ideas and courses are mobile, using examples and experiences from a wide range of disciplines and national contexts. It not only considers Anglophone countries, including the USA, Canada, the UK, Australia and New Zealand, but also the use of English as a language of instruction in countries where neither teachers nor students are native English speakers. This book offers ideas for adjusting and adapting teaching approaches for culturally and linguistically diverse student groups. Students may cross national boundaries to seek accreditation, or the courses may be ‘transnational’, being designed in one country and delivered in another using local as well as ‘fly-in’ faculty. It draws upon growing good practice recommendations using tried and tested methods alongside the extensive and varied experience of the author. The book is structured around a selection of the most common issues and statements of belief held by educators, with key topics including: the impact of educational mobility on teaching and learning; teachers as mediators between academic cultural differences; learning and teaching in English; inclusive teaching and learning; encouraging student participation; assessing diverse students. With a wealth of practical tips and tools that help deal with these issues, this book will be of value to any educator working with students from culturally and linguistically diverse backgrounds. It will also interest those involved in the design of curriculum and pedagogy.

Book Synopsis Tools for Teaching in an Educationally Mobile World by : Jude Carroll

Download or read book Tools for Teaching in an Educationally Mobile World written by Jude Carroll and published by Routledge. This book was released on 2014-06-27 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tools for Teaching in an Educationally Mobile World examines the challenges that undergraduate and postgraduate teachers often encounter when working with students from different national and cultural backgrounds. It focuses on the consequences for interactive teaching and for course design in a world where students, ideas and courses are mobile, using examples and experiences from a wide range of disciplines and national contexts. It not only considers Anglophone countries, including the USA, Canada, the UK, Australia and New Zealand, but also the use of English as a language of instruction in countries where neither teachers nor students are native English speakers. This book offers ideas for adjusting and adapting teaching approaches for culturally and linguistically diverse student groups. Students may cross national boundaries to seek accreditation, or the courses may be ‘transnational’, being designed in one country and delivered in another using local as well as ‘fly-in’ faculty. It draws upon growing good practice recommendations using tried and tested methods alongside the extensive and varied experience of the author. The book is structured around a selection of the most common issues and statements of belief held by educators, with key topics including: the impact of educational mobility on teaching and learning; teachers as mediators between academic cultural differences; learning and teaching in English; inclusive teaching and learning; encouraging student participation; assessing diverse students. With a wealth of practical tips and tools that help deal with these issues, this book will be of value to any educator working with students from culturally and linguistically diverse backgrounds. It will also interest those involved in the design of curriculum and pedagogy.