Moe Manifesto

Moe Manifesto

Author: Patrick W. Galbraith

Publisher: Tuttle Publishing

Published: 2014-06-24

Total Pages: 192

ISBN-13: 1462914136

DOWNLOAD EBOOK

Moe is a huge cultural phenomenon and one of the driving forces behind the enormous success of Japanese anime and manga—not just in Japan but now throughout the world. In Japan, avid fans of manga comics, anime films and videogames use the term Moe to refer to the strong sense of emotional attachment they feel for their favorite characters. These fans have a powerful desire to protect and nurture the youthful, beautiful and innocent characters they adore—like Sagisawa Moe in Dinosaur Planet and Tomoe Hotaru in Sailor Moon. They create their own websites, characters, stories, discussion groups, toys and games based around the original manga and anime roles. Author Patrick Galbraith is the world's acknowledged expert on Moe and a journalist based in Tokyo. For this book, he interviewed twenty important figures in the world of Japanese manga and anime to gain their insights on the Moe phenomenon. These interviews provide us with the first in-depth survey of this subject. Galbraith uncovers how Moe is influencing an entire generation of manga artists and readers. For those new to anime, manga, and youth culture in Japan, he discusses what constitutes the ideal Moe relationship and why some fans are even determined to marry their fictional sweethearts. He reveals key moments in the development of Moe, and current and future trends in the spread of Moe works and characters from Japan to other parts of the world. The Moe Manifesto provides an insider's look at the earliest Moe characters such as Ayame by Tezuka Osamu. The book has over 100 illustrations of the most famous Moe characters, many in color, and it is sure to delight manga and anime fans of every age.


Book Synopsis Moe Manifesto by : Patrick W. Galbraith

Download or read book Moe Manifesto written by Patrick W. Galbraith and published by Tuttle Publishing. This book was released on 2014-06-24 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moe is a huge cultural phenomenon and one of the driving forces behind the enormous success of Japanese anime and manga—not just in Japan but now throughout the world. In Japan, avid fans of manga comics, anime films and videogames use the term Moe to refer to the strong sense of emotional attachment they feel for their favorite characters. These fans have a powerful desire to protect and nurture the youthful, beautiful and innocent characters they adore—like Sagisawa Moe in Dinosaur Planet and Tomoe Hotaru in Sailor Moon. They create their own websites, characters, stories, discussion groups, toys and games based around the original manga and anime roles. Author Patrick Galbraith is the world's acknowledged expert on Moe and a journalist based in Tokyo. For this book, he interviewed twenty important figures in the world of Japanese manga and anime to gain their insights on the Moe phenomenon. These interviews provide us with the first in-depth survey of this subject. Galbraith uncovers how Moe is influencing an entire generation of manga artists and readers. For those new to anime, manga, and youth culture in Japan, he discusses what constitutes the ideal Moe relationship and why some fans are even determined to marry their fictional sweethearts. He reveals key moments in the development of Moe, and current and future trends in the spread of Moe works and characters from Japan to other parts of the world. The Moe Manifesto provides an insider's look at the earliest Moe characters such as Ayame by Tezuka Osamu. The book has over 100 illustrations of the most famous Moe characters, many in color, and it is sure to delight manga and anime fans of every age.

The Otaku Encyclopedia

The Otaku Encyclopedia

Author: Patrick W. Galbraith

Publisher: National Geographic Books

Published: 2014-02-28

Total Pages: 0

ISBN-13: 1568365497

DOWNLOAD EBOOK

Otaku: Nerd; geek or fanboy. Originates from a polite second-person pronoun meaning "your home" in Japanese. Since the 1980s it’s been used to refer to people who are really into Japanese pop-culture, such as anime, manga, and videogames. A whole generation, previously marginalized with labels such as "geek" and "nerd," are now calling themselves "otaku" with pride. The Otaku Encyclopedia offers fascinating insight into the subculture of Cool Japan. With over 600 entries, including common expressions, people, places, and moments of otaku history, this is the essential "A to Z" of facts every Japanese pop-culture fan needs to know. Author Patrick W. Galbraith has spent several years researching deep into the otaku heartland and his intimate knowledge of the subject gives the reader an insider’s guide to words such as moé, doujinshi, cospla y and maid cafés. In-depth interviews with such key players as Takashi Murakami, otaku expert Okada Toshio, and J-pop idol Shoko Nakagawa are interspersed with the entries, offering an even more penetrating look into the often misunderstood world of otaku. Dozens of lively, colorful images—from portraits of the interview subjects to manga illustrations, film stills and photos of places mentioned in the text—pop up throughout the book, making The Otaku Encyclopedia as entertaining to read as it is informative.


Book Synopsis The Otaku Encyclopedia by : Patrick W. Galbraith

Download or read book The Otaku Encyclopedia written by Patrick W. Galbraith and published by National Geographic Books. This book was released on 2014-02-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Otaku: Nerd; geek or fanboy. Originates from a polite second-person pronoun meaning "your home" in Japanese. Since the 1980s it’s been used to refer to people who are really into Japanese pop-culture, such as anime, manga, and videogames. A whole generation, previously marginalized with labels such as "geek" and "nerd," are now calling themselves "otaku" with pride. The Otaku Encyclopedia offers fascinating insight into the subculture of Cool Japan. With over 600 entries, including common expressions, people, places, and moments of otaku history, this is the essential "A to Z" of facts every Japanese pop-culture fan needs to know. Author Patrick W. Galbraith has spent several years researching deep into the otaku heartland and his intimate knowledge of the subject gives the reader an insider’s guide to words such as moé, doujinshi, cospla y and maid cafés. In-depth interviews with such key players as Takashi Murakami, otaku expert Okada Toshio, and J-pop idol Shoko Nakagawa are interspersed with the entries, offering an even more penetrating look into the often misunderstood world of otaku. Dozens of lively, colorful images—from portraits of the interview subjects to manga illustrations, film stills and photos of places mentioned in the text—pop up throughout the book, making The Otaku Encyclopedia as entertaining to read as it is informative.

The Moe Manifesto

The Moe Manifesto

Author: Patrick W. Galbraith

Publisher: Tuttle Publishing

Published: 2014-06-24

Total Pages: 192

ISBN-13: 9784805312827

DOWNLOAD EBOOK

Moe is a huge cultural phenomenon and one of the driving forces behind the enormous success of Japanese anime and manga—not just in Japan but now throughout the world. In Japan, avid fans of manga comics, anime films and video games use the term Moe to refer to the strong sense of emotional attachment they feel for their favorite characters. These fans have a powerful desire to protect and nurture the youthful, beautiful and innocent characters they adore—like Sagisawa Moe in Dinosaur Planet and Tomoe Hotaru in Sailor Moon. They create their own websites, characters, stories, discussion groups, toys and games based on the original manga and anime roles. Author Patrick Galbraith is the world's acknowledged expert on Moe and a journalist based in Tokyo. For this book, he interviewed twenty important figures in the world of Japanese manga and anime to gain their insights on the Moe phenomenon. These interviews provide us with the first in-depth survey of this subject. Galbraith uncovers how Moe is influencing an entire generation of manga artists and readers. For those new to anime, manga, and youth culture in Japan, he discusses what constitutes the ideal Moe relationship and why some fans are even determined to marry their fictional sweethearts. He reveals key moments in the development of Moe, and current and future trends in the spread of Moe works and characters from Japan to other parts of the world. The Moe Manifesto provides an insider's look at the earliest Moe characters such as Ayame by Tezuka Osamu. The book has over 100 illustrations of the most famous Moe characters, many in color, and it is sure to delight manga and anime fans of every age.


Book Synopsis The Moe Manifesto by : Patrick W. Galbraith

Download or read book The Moe Manifesto written by Patrick W. Galbraith and published by Tuttle Publishing. This book was released on 2014-06-24 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moe is a huge cultural phenomenon and one of the driving forces behind the enormous success of Japanese anime and manga—not just in Japan but now throughout the world. In Japan, avid fans of manga comics, anime films and video games use the term Moe to refer to the strong sense of emotional attachment they feel for their favorite characters. These fans have a powerful desire to protect and nurture the youthful, beautiful and innocent characters they adore—like Sagisawa Moe in Dinosaur Planet and Tomoe Hotaru in Sailor Moon. They create their own websites, characters, stories, discussion groups, toys and games based on the original manga and anime roles. Author Patrick Galbraith is the world's acknowledged expert on Moe and a journalist based in Tokyo. For this book, he interviewed twenty important figures in the world of Japanese manga and anime to gain their insights on the Moe phenomenon. These interviews provide us with the first in-depth survey of this subject. Galbraith uncovers how Moe is influencing an entire generation of manga artists and readers. For those new to anime, manga, and youth culture in Japan, he discusses what constitutes the ideal Moe relationship and why some fans are even determined to marry their fictional sweethearts. He reveals key moments in the development of Moe, and current and future trends in the spread of Moe works and characters from Japan to other parts of the world. The Moe Manifesto provides an insider's look at the earliest Moe characters such as Ayame by Tezuka Osamu. The book has over 100 illustrations of the most famous Moe characters, many in color, and it is sure to delight manga and anime fans of every age.

Beautiful Fighting Girl

Beautiful Fighting Girl

Author: Tamaki Saitō

Publisher: U of Minnesota Press

Published: 2011

Total Pages: 243

ISBN-13: 0816654506

DOWNLOAD EBOOK

From Nausicaä to Sailor Moon, understanding girl heroines of manga and anime within otaku culture.


Book Synopsis Beautiful Fighting Girl by : Tamaki Saitō

Download or read book Beautiful Fighting Girl written by Tamaki Saitō and published by U of Minnesota Press. This book was released on 2011 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Nausicaä to Sailor Moon, understanding girl heroines of manga and anime within otaku culture.

Otaku and the Struggle for Imagination in Japan

Otaku and the Struggle for Imagination in Japan

Author: Patrick W. Galbraith

Publisher: Duke University Press

Published: 2019-12-06

Total Pages: 245

ISBN-13: 147800701X

DOWNLOAD EBOOK

From computer games to figurines and maid cafes, men called “otaku” develop intense fan relationships with “cute girl” characters from manga, anime, and related media and material in contemporary Japan. While much of the Japanese public considers the forms of character love associated with “otaku” to be weird and perverse, the Japanese government has endeavored to incorporate “otaku” culture into its branding of “Cool Japan.” In Otaku and the Struggle for Imagination in Japan, Patrick W. Galbraith explores the conflicting meanings of “otaku” culture and its significance to Japanese popular culture, masculinity, and the nation. Tracing the history of “otaku” and “cute girl” characters from their origins in the 1970s to his recent fieldwork in Akihabara, Tokyo (“the Holy Land of Otaku”), Galbraith contends that the discourse surrounding “otaku” reveals tensions around contested notions of gender, sexuality, and ways of imagining the nation that extend far beyond Japan. At the same time, in their relationships with characters and one another, “otaku” are imagining and creating alternative social worlds.


Book Synopsis Otaku and the Struggle for Imagination in Japan by : Patrick W. Galbraith

Download or read book Otaku and the Struggle for Imagination in Japan written by Patrick W. Galbraith and published by Duke University Press. This book was released on 2019-12-06 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: From computer games to figurines and maid cafes, men called “otaku” develop intense fan relationships with “cute girl” characters from manga, anime, and related media and material in contemporary Japan. While much of the Japanese public considers the forms of character love associated with “otaku” to be weird and perverse, the Japanese government has endeavored to incorporate “otaku” culture into its branding of “Cool Japan.” In Otaku and the Struggle for Imagination in Japan, Patrick W. Galbraith explores the conflicting meanings of “otaku” culture and its significance to Japanese popular culture, masculinity, and the nation. Tracing the history of “otaku” and “cute girl” characters from their origins in the 1970s to his recent fieldwork in Akihabara, Tokyo (“the Holy Land of Otaku”), Galbraith contends that the discourse surrounding “otaku” reveals tensions around contested notions of gender, sexuality, and ways of imagining the nation that extend far beyond Japan. At the same time, in their relationships with characters and one another, “otaku” are imagining and creating alternative social worlds.

Victim

Victim

Author: Karen Moe

Publisher: Vigilance Press

Published: 2022-04-02

Total Pages: 331

ISBN-13: 1647044715

DOWNLOAD EBOOK

Imagine being a carefree, independent young woman enjoying life. Your bold, adventurous spirit pulls you to travel to distant locales. Then out of nowhere, you’re abducted, assaulted, and raped. That is the terror-filled experience that Karen Moe survived almost thirty years ago. But this is not a crime story. This is not even just a survivor's tale. Instead, this is a manifesto. In dialogue with other feminists and through case studies from around the world, Moe uses her trauma to shine a light on how not only violence against women, but all exploitation, is a natural result of patriarchal hierarchy. Yes, this is Moe’s story of triumph over violence, but it is also a call-to-action for both men and women. The ultimate goal of Victim: A Feminist Manifesto from a Fierce Survivor is to provide tools for resistance against a culture of exploitation. “In the end, what I have suffered and survived has given me a gift... Now, resistance, fighting for justice, is what I live for. My life is far bigger than myself.” "A bold and well-constructed work that takes on difficult topics in a compelling way."—Kirkus Review. "Without false optimism, Karen Moe writes of how we can find authentic hope."— Robert Jensen author of The End of Patriarchy: Radical Feminism for Men. "This book is a call to action for all of us—women and men. You will want to put it down, but you can’t, because it’s so compelling.” —Marie McKenzie, #1 Amazon bestselling author of Things That Keep Me Up At Night. “Victim is Karen Moe’s impassioned manifesto … Victim is visceral. It is a difficult book to put down. And it is a compelling must-read!” —Victor Malarek, author of The Johns: Sex for Sale and the Men who Buy It. “A tour de force true story of surviving and surmounting the unthinkable. Victim is literary nonfiction at its best."—Sally Clark, author of The Way of The Warrior Mama: The Guide To Raising and Protecting Strong Daughters.


Book Synopsis Victim by : Karen Moe

Download or read book Victim written by Karen Moe and published by Vigilance Press. This book was released on 2022-04-02 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine being a carefree, independent young woman enjoying life. Your bold, adventurous spirit pulls you to travel to distant locales. Then out of nowhere, you’re abducted, assaulted, and raped. That is the terror-filled experience that Karen Moe survived almost thirty years ago. But this is not a crime story. This is not even just a survivor's tale. Instead, this is a manifesto. In dialogue with other feminists and through case studies from around the world, Moe uses her trauma to shine a light on how not only violence against women, but all exploitation, is a natural result of patriarchal hierarchy. Yes, this is Moe’s story of triumph over violence, but it is also a call-to-action for both men and women. The ultimate goal of Victim: A Feminist Manifesto from a Fierce Survivor is to provide tools for resistance against a culture of exploitation. “In the end, what I have suffered and survived has given me a gift... Now, resistance, fighting for justice, is what I live for. My life is far bigger than myself.” "A bold and well-constructed work that takes on difficult topics in a compelling way."—Kirkus Review. "Without false optimism, Karen Moe writes of how we can find authentic hope."— Robert Jensen author of The End of Patriarchy: Radical Feminism for Men. "This book is a call to action for all of us—women and men. You will want to put it down, but you can’t, because it’s so compelling.” —Marie McKenzie, #1 Amazon bestselling author of Things That Keep Me Up At Night. “Victim is Karen Moe’s impassioned manifesto … Victim is visceral. It is a difficult book to put down. And it is a compelling must-read!” —Victor Malarek, author of The Johns: Sex for Sale and the Men who Buy It. “A tour de force true story of surviving and surmounting the unthinkable. Victim is literary nonfiction at its best."—Sally Clark, author of The Way of The Warrior Mama: The Guide To Raising and Protecting Strong Daughters.

Sex, Drugs, and Cocoa Puffs

Sex, Drugs, and Cocoa Puffs

Author: Chuck Klosterman

Publisher: Simon and Schuster

Published: 2004-06-22

Total Pages: 278

ISBN-13: 9780743236010

DOWNLOAD EBOOK

Now in paperback after six hardback printings, the damn funny...wild collection of bracingly intelligent essays about topics that aren't quite as intelligent as Chuck Klosterman'(Esquire). Following the success of Fargo Rock City, Klosterman, a senior writer at Spin magazine, is back with a hilarious and savvy manifesto for a youth gone wild on pop culture and media, taking on everything from Guns'n'Roses tribute bands to Christian fundamentalism to internet porn. 'Maddeningly smart and funny' - Washington Post'


Book Synopsis Sex, Drugs, and Cocoa Puffs by : Chuck Klosterman

Download or read book Sex, Drugs, and Cocoa Puffs written by Chuck Klosterman and published by Simon and Schuster. This book was released on 2004-06-22 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback after six hardback printings, the damn funny...wild collection of bracingly intelligent essays about topics that aren't quite as intelligent as Chuck Klosterman'(Esquire). Following the success of Fargo Rock City, Klosterman, a senior writer at Spin magazine, is back with a hilarious and savvy manifesto for a youth gone wild on pop culture and media, taking on everything from Guns'n'Roses tribute bands to Christian fundamentalism to internet porn. 'Maddeningly smart and funny' - Washington Post'

Fit Matters

Fit Matters

Author: Moe Carrick

Publisher: Maven House

Published: 2017-08-09

Total Pages: 263

ISBN-13: 1938548760

DOWNLOAD EBOOK

How can individuals discover a job that really matches their needs? A job that provides meaning to their lives? Fit Matters shows them how – it’s a practical guide for employees at any career stage to help them find the job they’ll love. Research shows that only 30 percent of Americans, and an even lower percentage of employees around the world, strongly agree that they have a chance to bring their best selves to work. In addition, employees are increasingly seeking jobs that feed their spirits, their minds, and their hearts (they need more than just good pay and benefits). They realize that work fit is crucial if they’re to perform at their best and help their organizations reach their goals. Fit, as it happens, matters. Fit Matters is both thought-provoking and practical, with tools and exercises designed to help readers evaluate the fit between their needs and the culture of their current or prospective employer, assess and articulate what they really need to thrive at work, and develop options if they find themselves in a company or job where they are misfit. Readers will learn that self-knowledge, combined with an understanding of six elements of work fit, will help them make career decisions that will lead to better job satisfaction and improved performance – a win-win for both employee and employer. They’ll learn: Why work fit matters to them and their organizations How to master the six essential elements of fit How to assess themselves to better understand their work needs How to recognize whether their fit is as good as it should be How to evaluate their options, including flexing to fit or finding new work Fit Matters is the perfect complement to some of the bestselling titles offering career advice – it’s the only book to address the importance of “fit” between employees and organizations. No other book provides a systematic, practical framework for readers to assess and improve their happiness at work. Coupled with unique primary research, real-world examples drawn from firsthand interviews, and a number of useful tools and exercises, the book is a highly readable, accessible guide that employees and job seekers can use to find work settings they’ll love and to thrive at work over the entire course of their careers.


Book Synopsis Fit Matters by : Moe Carrick

Download or read book Fit Matters written by Moe Carrick and published by Maven House. This book was released on 2017-08-09 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can individuals discover a job that really matches their needs? A job that provides meaning to their lives? Fit Matters shows them how – it’s a practical guide for employees at any career stage to help them find the job they’ll love. Research shows that only 30 percent of Americans, and an even lower percentage of employees around the world, strongly agree that they have a chance to bring their best selves to work. In addition, employees are increasingly seeking jobs that feed their spirits, their minds, and their hearts (they need more than just good pay and benefits). They realize that work fit is crucial if they’re to perform at their best and help their organizations reach their goals. Fit, as it happens, matters. Fit Matters is both thought-provoking and practical, with tools and exercises designed to help readers evaluate the fit between their needs and the culture of their current or prospective employer, assess and articulate what they really need to thrive at work, and develop options if they find themselves in a company or job where they are misfit. Readers will learn that self-knowledge, combined with an understanding of six elements of work fit, will help them make career decisions that will lead to better job satisfaction and improved performance – a win-win for both employee and employer. They’ll learn: Why work fit matters to them and their organizations How to master the six essential elements of fit How to assess themselves to better understand their work needs How to recognize whether their fit is as good as it should be How to evaluate their options, including flexing to fit or finding new work Fit Matters is the perfect complement to some of the bestselling titles offering career advice – it’s the only book to address the importance of “fit” between employees and organizations. No other book provides a systematic, practical framework for readers to assess and improve their happiness at work. Coupled with unique primary research, real-world examples drawn from firsthand interviews, and a number of useful tools and exercises, the book is a highly readable, accessible guide that employees and job seekers can use to find work settings they’ll love and to thrive at work over the entire course of their careers.

Politics, Markets, and America's Schools

Politics, Markets, and America's Schools

Author: John E. Chubb

Publisher: Brookings Institution Press

Published: 2011-09-01

Total Pages: 337

ISBN-13: 0815717261

DOWNLOAD EBOOK

During the 1980s, widespread dissatisfaction with America's schools gave rise to a powerful movement for educational change, and the nation's political institutions responded with aggressive reforms. Chubb and Moe argue that these reforms are destined to fail because they do not get to the root of the problem. The fundamental causes of poor academic performance, they claim, are not to be found in the schools, but rather in the institutions of direct democratic control by which the schools have traditionally been governed. Reformers fail to solve the problem-when the institutions ARE the problem. The authors recommend a new system of public education, built around parent-student choice and school competition, that would promote school autonomy—thus providing a firm foundation for genuine school improvement and superior student achievement.


Book Synopsis Politics, Markets, and America's Schools by : John E. Chubb

Download or read book Politics, Markets, and America's Schools written by John E. Chubb and published by Brookings Institution Press. This book was released on 2011-09-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the 1980s, widespread dissatisfaction with America's schools gave rise to a powerful movement for educational change, and the nation's political institutions responded with aggressive reforms. Chubb and Moe argue that these reforms are destined to fail because they do not get to the root of the problem. The fundamental causes of poor academic performance, they claim, are not to be found in the schools, but rather in the institutions of direct democratic control by which the schools have traditionally been governed. Reformers fail to solve the problem-when the institutions ARE the problem. The authors recommend a new system of public education, built around parent-student choice and school competition, that would promote school autonomy—thus providing a firm foundation for genuine school improvement and superior student achievement.

Globalization, Consumption and Popular Culture in East Asia

Globalization, Consumption and Popular Culture in East Asia

Author: Tai Wei Lim

Publisher: World Scientific

Published: 2016-09-02

Total Pages: 412

ISBN-13: 981467821X

DOWNLOAD EBOOK

This book aims to provide comprehensive empirical and theoretical studies of expanding fandom communities in East Asia through the commodification of Japanese, Korean and Chinese popular cultures in the digital era. Using a multidisciplinary approach including political economy, East Asian studies, political science, international relations concepts and history, this book focuses on a few research objectives. In terms of methodology, it is an area studies approach based on interpretative work, observation studies, policy and textual analysis. First, it aims to examine the closely intertwined relationship between the three major stakeholders in the iron triangle of production companies, consumers and states (i.e., role of government in policy promotion). Second, it studies the interpenetration, adaptation, innovation and hybridization of exogenous Western culture with traditional popular cultures in (North) East Asia. Third, it studies the influence of popular cultures and how cultural products resonate with a regional audience through collective consumption, contents reflective of normative values, the emotive and cognitive appeal of familiar images and social learning as well as peer effect found in fan communities. It then examines how consumption contributes to soft cultural influence and how governments leverage on its comparative advantages and cultural assets for commercial success and in the process augment national (cultural) influence. These questions will be discussed and analyzed and contextualized through the case studies of J-pop (Japanese popular culture), K-pop (Korean popular culture or Hallyu) and Chinese popular culture (including Mando-pop and Taiwanese popular culture).


Book Synopsis Globalization, Consumption and Popular Culture in East Asia by : Tai Wei Lim

Download or read book Globalization, Consumption and Popular Culture in East Asia written by Tai Wei Lim and published by World Scientific. This book was released on 2016-09-02 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide comprehensive empirical and theoretical studies of expanding fandom communities in East Asia through the commodification of Japanese, Korean and Chinese popular cultures in the digital era. Using a multidisciplinary approach including political economy, East Asian studies, political science, international relations concepts and history, this book focuses on a few research objectives. In terms of methodology, it is an area studies approach based on interpretative work, observation studies, policy and textual analysis. First, it aims to examine the closely intertwined relationship between the three major stakeholders in the iron triangle of production companies, consumers and states (i.e., role of government in policy promotion). Second, it studies the interpenetration, adaptation, innovation and hybridization of exogenous Western culture with traditional popular cultures in (North) East Asia. Third, it studies the influence of popular cultures and how cultural products resonate with a regional audience through collective consumption, contents reflective of normative values, the emotive and cognitive appeal of familiar images and social learning as well as peer effect found in fan communities. It then examines how consumption contributes to soft cultural influence and how governments leverage on its comparative advantages and cultural assets for commercial success and in the process augment national (cultural) influence. These questions will be discussed and analyzed and contextualized through the case studies of J-pop (Japanese popular culture), K-pop (Korean popular culture or Hallyu) and Chinese popular culture (including Mando-pop and Taiwanese popular culture).