More and Different

More and Different

Author: Philip W. Anderson

Publisher: World Scientific

Published: 2011

Total Pages: 423

ISBN-13: 9814350141

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I. Personal reminiscences. Introduction. "BCS" and me. A mile of dirty lead wire: a fable for the scientifically literate. Scientific and personal reminiscences of Ryogo Kubo -- II. History. Introduction. Physics at Bell Labs, 1949-1984: young Turks and younger Turks. It's not over till the fat lady sings. Reflections on twentieth century physics: historical overview of the 20t century in Physics. 21st century Physics. Y. Nambu and broken symmetry. Nevill Mott, John Slater, and the "magnetic state": winning the prize and losing the PR battle -- III. Philosophy and sociology. Introduction. Emergence vs. reductionism. Is the theory of everything the theory of anything? Is measurement itself an emergent property? Good news and bad news. The future lies ahead. Could modern America have invented wave mechanics?. Loose ends and Gordian knots of the string cult. Imaginary friend, who art in heaven -- IV. Science tactics and strategy. Introduction. Solid state experimentalists: theory should be on tap, not on top. Shadows of doubt. The Reverend Thomas Bayes, needles in haystacks, and the fifth force. Emerging physics. On the nature of physical laws. On the "unreasonable efficacy of mathematics"--A proposition by Wigner. When scientists go astray. Further investigations -- V. Genius. Introduction. What mad pursuit. Complexities of Feynman coffee-table complexities. Search for polymath's elementary particles. Giant who started the silicon age. The quiet man of physics. A theoretical physicist. Some thoughtful words (not mine) on research strategy for theorists -- VI. Science wars. Introduction. They think it's all over. Science: a 'dappled world' or a 'seamless web'? Reply to Cartwright. Postmodernism, politics and religion -- VII. Politics and science. Introduction. Politics and science. The case against Star Wars. A dialogue about Star Wars. No facts, just the right answers -- VIII. Futurology. Introduction. Futurology. Dizzy with future Schlock. Einstein and the p-branes. Forecaster fails to detect any clouds -- IX. Complexity. Introduction. Physics: the opening to complexity. Is complexity physics? Is it science? What is it? Complexity II: the Santa Fe Institute. Whole truths false in part -- X. Popularization attempts. Introduction. Who or what is RVB? More on RVB. Brainwashed by Feynman? Just exactly what do you do, Dr. Anderson? What is a condensed matter theorist? Global economy II: or, how do you follow a great act?


Book Synopsis More and Different by : Philip W. Anderson

Download or read book More and Different written by Philip W. Anderson and published by World Scientific. This book was released on 2011 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: I. Personal reminiscences. Introduction. "BCS" and me. A mile of dirty lead wire: a fable for the scientifically literate. Scientific and personal reminiscences of Ryogo Kubo -- II. History. Introduction. Physics at Bell Labs, 1949-1984: young Turks and younger Turks. It's not over till the fat lady sings. Reflections on twentieth century physics: historical overview of the 20t century in Physics. 21st century Physics. Y. Nambu and broken symmetry. Nevill Mott, John Slater, and the "magnetic state": winning the prize and losing the PR battle -- III. Philosophy and sociology. Introduction. Emergence vs. reductionism. Is the theory of everything the theory of anything? Is measurement itself an emergent property? Good news and bad news. The future lies ahead. Could modern America have invented wave mechanics?. Loose ends and Gordian knots of the string cult. Imaginary friend, who art in heaven -- IV. Science tactics and strategy. Introduction. Solid state experimentalists: theory should be on tap, not on top. Shadows of doubt. The Reverend Thomas Bayes, needles in haystacks, and the fifth force. Emerging physics. On the nature of physical laws. On the "unreasonable efficacy of mathematics"--A proposition by Wigner. When scientists go astray. Further investigations -- V. Genius. Introduction. What mad pursuit. Complexities of Feynman coffee-table complexities. Search for polymath's elementary particles. Giant who started the silicon age. The quiet man of physics. A theoretical physicist. Some thoughtful words (not mine) on research strategy for theorists -- VI. Science wars. Introduction. They think it's all over. Science: a 'dappled world' or a 'seamless web'? Reply to Cartwright. Postmodernism, politics and religion -- VII. Politics and science. Introduction. Politics and science. The case against Star Wars. A dialogue about Star Wars. No facts, just the right answers -- VIII. Futurology. Introduction. Futurology. Dizzy with future Schlock. Einstein and the p-branes. Forecaster fails to detect any clouds -- IX. Complexity. Introduction. Physics: the opening to complexity. Is complexity physics? Is it science? What is it? Complexity II: the Santa Fe Institute. Whole truths false in part -- X. Popularization attempts. Introduction. Who or what is RVB? More on RVB. Brainwashed by Feynman? Just exactly what do you do, Dr. Anderson? What is a condensed matter theorist? Global economy II: or, how do you follow a great act?


More is Different

More is Different

Author: Nai-Phuan Ong

Publisher: Princeton University Press

Published: 2001-07-15

Total Pages: 368

ISBN-13: 9780691088662

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This book presents articles written by leading experts surveying several major subfields in Condensed Matter Physics and related sciences. The articles are based on invited talks presented at a recent conference honoring Nobel laureate Philip W. Anderson of Princeton University, who coined the phrase "More is different" while formulating his contention that all fields of physics, indeed all of science, involve equally fundamental insights. The articles introduce and survey current research in areas that have been close to Anderson's interests. Together, they illustrate both the deep impact that Anderson has had in this multifaceted field during the past half century and the progress spawned by his insights. The contributors cover numerous topics under the umbrellas of superconductivity, superfluidity, magnetism, electron localization, strongly interacting electronic systems, heavy fermions, and disorder and frustration in glass and spin-glass systems. They also describe interdisciplinary areas such as the science of olfaction and color vision, the screening of macroions in electrolytes, scaling and renormalization in cosmology, forest fires and the spread of measles, and the investigation of "NP-complete" problems in computer science. The articles are authored by Philip W. Anderson, Per Bak and Kan Chen, G. Baskaran, Juan Carlos Campuzano, Paul Chaikin, John Hopfield, Bernhard Keimer, Scott Kirkpatrick and Bart Selman, Gabriel Kotliar, Patrick Lee, Yoshiteru Maeno, Marc Mezard, Douglas Osheroff et al., H. R. Ott, L. Pietronero et al., T. V. Ramakrishnan, A. Ramirez, Myriam Sarachik, T. Senthil and Matthew P. A. Fisher, B. I. Shklovskii et al., and F. Steglich et al.


Book Synopsis More is Different by : Nai-Phuan Ong

Download or read book More is Different written by Nai-Phuan Ong and published by Princeton University Press. This book was released on 2001-07-15 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents articles written by leading experts surveying several major subfields in Condensed Matter Physics and related sciences. The articles are based on invited talks presented at a recent conference honoring Nobel laureate Philip W. Anderson of Princeton University, who coined the phrase "More is different" while formulating his contention that all fields of physics, indeed all of science, involve equally fundamental insights. The articles introduce and survey current research in areas that have been close to Anderson's interests. Together, they illustrate both the deep impact that Anderson has had in this multifaceted field during the past half century and the progress spawned by his insights. The contributors cover numerous topics under the umbrellas of superconductivity, superfluidity, magnetism, electron localization, strongly interacting electronic systems, heavy fermions, and disorder and frustration in glass and spin-glass systems. They also describe interdisciplinary areas such as the science of olfaction and color vision, the screening of macroions in electrolytes, scaling and renormalization in cosmology, forest fires and the spread of measles, and the investigation of "NP-complete" problems in computer science. The articles are authored by Philip W. Anderson, Per Bak and Kan Chen, G. Baskaran, Juan Carlos Campuzano, Paul Chaikin, John Hopfield, Bernhard Keimer, Scott Kirkpatrick and Bart Selman, Gabriel Kotliar, Patrick Lee, Yoshiteru Maeno, Marc Mezard, Douglas Osheroff et al., H. R. Ott, L. Pietronero et al., T. V. Ramakrishnan, A. Ramirez, Myriam Sarachik, T. Senthil and Matthew P. A. Fisher, B. I. Shklovskii et al., and F. Steglich et al.


Why More Is Different

Why More Is Different

Author: Brigitte Falkenburg

Publisher: Springer

Published: 2015-02-26

Total Pages: 283

ISBN-13: 3662439115

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The physics of condensed matter, in contrast to quantum physics or cosmology, is not traditionally associated with deep philosophical questions. However, as science - largely thanks to more powerful computers - becomes capable of analysing and modelling ever more complex many-body systems, basic questions of philosophical relevance arise. Questions about the emergence of structure, the nature of cooperative behaviour, the implications of the second law, the quantum-classical transition and many other issues. This book is a collection of essays by leading physicists and philosophers. Each investigates one or more of these issues, making use of examples from modern condensed matter research. Physicists and philosophers alike will find surprising and stimulating ideas in these pages.


Book Synopsis Why More Is Different by : Brigitte Falkenburg

Download or read book Why More Is Different written by Brigitte Falkenburg and published by Springer. This book was released on 2015-02-26 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: The physics of condensed matter, in contrast to quantum physics or cosmology, is not traditionally associated with deep philosophical questions. However, as science - largely thanks to more powerful computers - becomes capable of analysing and modelling ever more complex many-body systems, basic questions of philosophical relevance arise. Questions about the emergence of structure, the nature of cooperative behaviour, the implications of the second law, the quantum-classical transition and many other issues. This book is a collection of essays by leading physicists and philosophers. Each investigates one or more of these issues, making use of examples from modern condensed matter research. Physicists and philosophers alike will find surprising and stimulating ideas in these pages.


More is Different

More is Different

Author: Nai-Phuan Ong

Publisher: Princeton University Press

Published: 2020-10-06

Total Pages: 366

ISBN-13: 0691219532

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This book presents articles written by leading experts surveying several major subfields in Condensed Matter Physics and related sciences. The articles are based on invited talks presented at a recent conference honoring Nobel laureate Philip W. Anderson of Princeton University, who coined the phrase "More is different" while formulating his contention that all fields of physics, indeed all of science, involve equally fundamental insights. The articles introduce and survey current research in areas that have been close to Anderson's interests. Together, they illustrate both the deep impact that Anderson has had in this multifaceted field during the past half century and the progress spawned by his insights. The contributors cover numerous topics under the umbrellas of superconductivity, superfluidity, magnetism, electron localization, strongly interacting electronic systems, heavy fermions, and disorder and frustration in glass and spin-glass systems. They also describe interdisciplinary areas such as the science of olfaction and color vision, the screening of macroions in electrolytes, scaling and renormalization in cosmology, forest fires and the spread of measles, and the investigation of "NP-complete" problems in computer science. The articles are authored by Philip W. Anderson, Per Bak and Kan Chen, G. Baskaran, Juan Carlos Campuzano, Paul Chaikin, John Hopfield, Bernhard Keimer, Scott Kirkpatrick and Bart Selman, Gabriel Kotliar, Patrick Lee, Yoshiteru Maeno, Marc Mezard, Douglas Osheroff et al., H. R. Ott, L. Pietronero et al., T. V. Ramakrishnan, A. Ramirez, Myriam Sarachik, T. Senthil and Matthew P. A. Fisher, B. I. Shklovskii et al., and F. Steglich et al.


Book Synopsis More is Different by : Nai-Phuan Ong

Download or read book More is Different written by Nai-Phuan Ong and published by Princeton University Press. This book was released on 2020-10-06 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents articles written by leading experts surveying several major subfields in Condensed Matter Physics and related sciences. The articles are based on invited talks presented at a recent conference honoring Nobel laureate Philip W. Anderson of Princeton University, who coined the phrase "More is different" while formulating his contention that all fields of physics, indeed all of science, involve equally fundamental insights. The articles introduce and survey current research in areas that have been close to Anderson's interests. Together, they illustrate both the deep impact that Anderson has had in this multifaceted field during the past half century and the progress spawned by his insights. The contributors cover numerous topics under the umbrellas of superconductivity, superfluidity, magnetism, electron localization, strongly interacting electronic systems, heavy fermions, and disorder and frustration in glass and spin-glass systems. They also describe interdisciplinary areas such as the science of olfaction and color vision, the screening of macroions in electrolytes, scaling and renormalization in cosmology, forest fires and the spread of measles, and the investigation of "NP-complete" problems in computer science. The articles are authored by Philip W. Anderson, Per Bak and Kan Chen, G. Baskaran, Juan Carlos Campuzano, Paul Chaikin, John Hopfield, Bernhard Keimer, Scott Kirkpatrick and Bart Selman, Gabriel Kotliar, Patrick Lee, Yoshiteru Maeno, Marc Mezard, Douglas Osheroff et al., H. R. Ott, L. Pietronero et al., T. V. Ramakrishnan, A. Ramirez, Myriam Sarachik, T. Senthil and Matthew P. A. Fisher, B. I. Shklovskii et al., and F. Steglich et al.


More And Different: Notes From A Thoughtful Curmudgeon

More And Different: Notes From A Thoughtful Curmudgeon

Author: Philip W Anderson

Publisher: World Scientific

Published: 2011-09-01

Total Pages: 423

ISBN-13: 9814390593

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Named a Top Five Book of 2012 by Physics Today, USA.“Anderson has put together an entertaining and instructive collection of highly readable reviews, columns, talks, and unpublished essays on science and the scientists he has known. He is rarely inappropriately provocative, and he is a pleasure to read.”Physics TodayPhilip Anderson was educated at University High School in Urbana, Illinois, at Harvard (BS 1943, PhD 1949), and further educated at Bell Laboratories, where his career (1949-1984) coincided with the greatest period of that remarkable institution. Starting in 1967, he shared his time with Cambridge University (until 1975) and then with Princeton, where he continued full time as Joseph Henry Professor until 1997. As an emeritus he remains active in research, and at press time he was involved in several scientific controversies about high profile subjects, in which his point of view, though unpopular at the moment, is likely to prevail eventually. His colleagues have made him one of the two physicists most often cited in the scientific literature, for several decades.His work is characterized by mathematical simplicity combined with conceptual depth, and by profound respect for experimental findings. He has explored areas outside his main discipline, the quantum theory of condensed matter (for which he won the 1977 Nobel Prize), on several occasions: his paper on what is now called the “Anderson-Higgs mechanism” was a main source for Peter Higgs' elucidation of the boson; a crucial insight led to work on the dynamics of neutron stars (pulsars); and his concept of the spin glass led far afield, to developments in practical computer algorithms and neural nets, and eventually to his involvement in the early years of the Santa Fe Institute and his co-leadership with Kenneth Arrow of two influential workshops on economics at that institution. His writing career started with a much-quoted article in Science titled “More is Different” in 1971; he was an occasional columnist for Physics Today in the 1980s and 1990s. He was more recently a reviewer of science and science-related books for the Times (London) Higher Education Supplement as well as an occasional contributor to Science, Nature, and other journals.


Book Synopsis More And Different: Notes From A Thoughtful Curmudgeon by : Philip W Anderson

Download or read book More And Different: Notes From A Thoughtful Curmudgeon written by Philip W Anderson and published by World Scientific. This book was released on 2011-09-01 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named a Top Five Book of 2012 by Physics Today, USA.“Anderson has put together an entertaining and instructive collection of highly readable reviews, columns, talks, and unpublished essays on science and the scientists he has known. He is rarely inappropriately provocative, and he is a pleasure to read.”Physics TodayPhilip Anderson was educated at University High School in Urbana, Illinois, at Harvard (BS 1943, PhD 1949), and further educated at Bell Laboratories, where his career (1949-1984) coincided with the greatest period of that remarkable institution. Starting in 1967, he shared his time with Cambridge University (until 1975) and then with Princeton, where he continued full time as Joseph Henry Professor until 1997. As an emeritus he remains active in research, and at press time he was involved in several scientific controversies about high profile subjects, in which his point of view, though unpopular at the moment, is likely to prevail eventually. His colleagues have made him one of the two physicists most often cited in the scientific literature, for several decades.His work is characterized by mathematical simplicity combined with conceptual depth, and by profound respect for experimental findings. He has explored areas outside his main discipline, the quantum theory of condensed matter (for which he won the 1977 Nobel Prize), on several occasions: his paper on what is now called the “Anderson-Higgs mechanism” was a main source for Peter Higgs' elucidation of the boson; a crucial insight led to work on the dynamics of neutron stars (pulsars); and his concept of the spin glass led far afield, to developments in practical computer algorithms and neural nets, and eventually to his involvement in the early years of the Santa Fe Institute and his co-leadership with Kenneth Arrow of two influential workshops on economics at that institution. His writing career started with a much-quoted article in Science titled “More is Different” in 1971; he was an occasional columnist for Physics Today in the 1980s and 1990s. He was more recently a reviewer of science and science-related books for the Times (London) Higher Education Supplement as well as an occasional contributor to Science, Nature, and other journals.


More Alike Than Different

More Alike Than Different

Author: David Egan

Publisher: Rowman & Littlefield

Published: 2020-09-07

Total Pages: 177

ISBN-13: 1633886298

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In this inspiring memoir, David Egan tells his own story, giving us a window into a life spent pushing boundaries. With a family undaunted by his diagnosis of Down syndrome, Egan learned early to speak up for himself. He has since become a powerful advocate for all people with disabilities. His optimistic perspective rejected the limits of stereotypes and the expectations of others. He shares how the support of loving family and friends led him to overcome challenges and blaze new trails. It started with swimming and baseball, when he earned places on his neighborhood teams, competing fiercely and as a fully accepted teammate. He writes firsthand of the empowering feeling of being fully included in elementary school and at work as an adult. Egan has earned positions at prestigious companies and a distinguished fellowship on Capitol Hill. He sits on the boards of influential advocacy organizations. He has addressed audiences worldwide and has played a powerful global advocacy role with Special Olympics. He allowed himself to dream big, and he encourages everyone to do the same. His lesson to all of us is to focus on our shared humanity despite our differences--and our diagnoses. This hopeful memoir will encourage everyone to make the most of their lives.


Book Synopsis More Alike Than Different by : David Egan

Download or read book More Alike Than Different written by David Egan and published by Rowman & Littlefield. This book was released on 2020-09-07 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this inspiring memoir, David Egan tells his own story, giving us a window into a life spent pushing boundaries. With a family undaunted by his diagnosis of Down syndrome, Egan learned early to speak up for himself. He has since become a powerful advocate for all people with disabilities. His optimistic perspective rejected the limits of stereotypes and the expectations of others. He shares how the support of loving family and friends led him to overcome challenges and blaze new trails. It started with swimming and baseball, when he earned places on his neighborhood teams, competing fiercely and as a fully accepted teammate. He writes firsthand of the empowering feeling of being fully included in elementary school and at work as an adult. Egan has earned positions at prestigious companies and a distinguished fellowship on Capitol Hill. He sits on the boards of influential advocacy organizations. He has addressed audiences worldwide and has played a powerful global advocacy role with Special Olympics. He allowed himself to dream big, and he encourages everyone to do the same. His lesson to all of us is to focus on our shared humanity despite our differences--and our diagnoses. This hopeful memoir will encourage everyone to make the most of their lives.


More, Better, Different

More, Better, Different

Author: Robert W. Lauridsen

Publisher: iUniverse

Published: 2016-11-18

Total Pages: 225

ISBN-13: 1532003080

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Leaders want to turn their ideas and intentions into results, but too many of them do what is comfortable and habitual. That would be fine if it werent for one big problem: those comfortable things too often fail. In this guidebook to tackling business problems, the authors draw on their decades of working with business leaders to provide a clear methodology to increase control over intended outcomes. Learn how to instill a customer-focused system that will meet organizational goals, generate results that match internal and external expectations, and replace uncertainty with confidence that objectives will be met. Youll also learn ways to outpace competitors, evaluate the effectiveness of a given strategy, and gain insights into projects without micromanaging. Get a clear idea of where you want to go, steer clear of the obstacles that could trip you up, and achieve goals through the contributions of others with More, Better, Different.


Book Synopsis More, Better, Different by : Robert W. Lauridsen

Download or read book More, Better, Different written by Robert W. Lauridsen and published by iUniverse. This book was released on 2016-11-18 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leaders want to turn their ideas and intentions into results, but too many of them do what is comfortable and habitual. That would be fine if it werent for one big problem: those comfortable things too often fail. In this guidebook to tackling business problems, the authors draw on their decades of working with business leaders to provide a clear methodology to increase control over intended outcomes. Learn how to instill a customer-focused system that will meet organizational goals, generate results that match internal and external expectations, and replace uncertainty with confidence that objectives will be met. Youll also learn ways to outpace competitors, evaluate the effectiveness of a given strategy, and gain insights into projects without micromanaging. Get a clear idea of where you want to go, steer clear of the obstacles that could trip you up, and achieve goals through the contributions of others with More, Better, Different.


What's Different?

What's Different?

Author: Fran Newman-D'Amico

Publisher: Courier Corporation

Published: 2002-08-01

Total Pages: 68

ISBN-13: 9780486423340

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Young puzzle fans who like the challenge of identifying the differences between similar pictures will enjoy this little activity book. Children are asked to spot differences in 27 sets of brain teasers, among them 2 pictures of a dog and his friend and backyard scenes of fluttering butterflies.


Book Synopsis What's Different? by : Fran Newman-D'Amico

Download or read book What's Different? written by Fran Newman-D'Amico and published by Courier Corporation. This book was released on 2002-08-01 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Young puzzle fans who like the challenge of identifying the differences between similar pictures will enjoy this little activity book. Children are asked to spot differences in 27 sets of brain teasers, among them 2 pictures of a dog and his friend and backyard scenes of fluttering butterflies.


More the Same Than Different

More the Same Than Different

Author: Lorraine Cannistra

Publisher: Createspace Independent Publishing Platform

Published: 2018-04-22

Total Pages: 124

ISBN-13: 9781987621679

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Have you ever seen a wheelchair user who you thought might need some help, but you weren't sure what to do? Have you ever wanted to start a conversation with someone who has a speech impediment but were afraid you might be awkward and say something offensive? More the Same than Different: What I Wish People Knew About Respecting and Including People with Disabilities is a practical guide for anyone who may not have much experience interacting with people with disabilities and wants to feel more comfortable. Full of skills and strategies to implement, as well as stories from Lorraine's personal experience, this book includes various scenarios and explains, from Lorraine's perspective, what people did right and what could have happened differently. Examples of chapter titles include The Importance of What You Say, The Importance of How You Say What You Say, Empowerment, Positive Interactions, Inclusion, Inspiration and the concept of Inspiration Porn, and Disability Etiquette. This book exemplifies in many ways that we are all more the same than different. "Lorraine has been giving our readers an inside view of her life as a wheelchair user for years as a writer for Chicken Soup for the Soul. Her book is a helpful collection of observations and tips for those of us who aren't quite sure what to do when we encounter people with disabilities in our daily lives." Amy Newmark, editor of the Chicken Soup for the Soul books


Book Synopsis More the Same Than Different by : Lorraine Cannistra

Download or read book More the Same Than Different written by Lorraine Cannistra and published by Createspace Independent Publishing Platform. This book was released on 2018-04-22 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever seen a wheelchair user who you thought might need some help, but you weren't sure what to do? Have you ever wanted to start a conversation with someone who has a speech impediment but were afraid you might be awkward and say something offensive? More the Same than Different: What I Wish People Knew About Respecting and Including People with Disabilities is a practical guide for anyone who may not have much experience interacting with people with disabilities and wants to feel more comfortable. Full of skills and strategies to implement, as well as stories from Lorraine's personal experience, this book includes various scenarios and explains, from Lorraine's perspective, what people did right and what could have happened differently. Examples of chapter titles include The Importance of What You Say, The Importance of How You Say What You Say, Empowerment, Positive Interactions, Inclusion, Inspiration and the concept of Inspiration Porn, and Disability Etiquette. This book exemplifies in many ways that we are all more the same than different. "Lorraine has been giving our readers an inside view of her life as a wheelchair user for years as a writer for Chicken Soup for the Soul. Her book is a helpful collection of observations and tips for those of us who aren't quite sure what to do when we encounter people with disabilities in our daily lives." Amy Newmark, editor of the Chicken Soup for the Soul books


Different

Different

Author: Youngme Moon

Publisher: Currency

Published: 2011-09-06

Total Pages: 290

ISBN-13: 030746086X

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What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.


Book Synopsis Different by : Youngme Moon

Download or read book Different written by Youngme Moon and published by Currency. This book was released on 2011-09-06 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.