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This series presents essential business skills in a fast-paced, interactive format that appeals to today's busy managers, trainers, and employees alike. These authoritative, concise books deliver high-quality training at a remarkably affordable cost and gives readers both new and time-tested ways to increase productivity and career satisfaction.
Book Synopsis Multicultural Customer Service by : Leslie Aguilar
Download or read book Multicultural Customer Service written by Leslie Aguilar and published by McGraw Hill Professional. This book was released on 1996 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series presents essential business skills in a fast-paced, interactive format that appeals to today's busy managers, trainers, and employees alike. These authoritative, concise books deliver high-quality training at a remarkably affordable cost and gives readers both new and time-tested ways to increase productivity and career satisfaction.
This book, written by a former head trainer at the Walt Disney University, tells readers how to design an individualized customer service system for their industry.
Book Synopsis The Changing Face of Today's Customer by : Doug Lipp
Download or read book The Changing Face of Today's Customer written by Doug Lipp and published by Taylor Trade Publishing. This book was released on 2003 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, written by a former head trainer at the Walt Disney University, tells readers how to design an individualized customer service system for their industry.
As the fire service becomes a microcosm of American society, Multicultural and Diversity Strategies for the Fire Service provides a useful tool to effectively address key issues and challenges of cultural diversity. This book provides valuable lessons on cultural competence, the value of cultural differences, and the acquisition of cross-cultural skills to be used in fire science college courses or fire academies at the city, fire-district, state or federal level. An advanced and exceptional multicultural writing team, the authors bring years of experience from positions of Organizational Psychologist, Criminal Justice instructor and State Police patrol supervisor working side-by-side with firefighters. Real world experience combined with strategies, information and tools in this progressive work will result in improved firefighter performance and professionalism.
Book Synopsis Multicultural and Diversity Strategies for the Fire Service by : Herbert Z. Wong
Download or read book Multicultural and Diversity Strategies for the Fire Service written by Herbert Z. Wong and published by Prentice Hall. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the fire service becomes a microcosm of American society, Multicultural and Diversity Strategies for the Fire Service provides a useful tool to effectively address key issues and challenges of cultural diversity. This book provides valuable lessons on cultural competence, the value of cultural differences, and the acquisition of cross-cultural skills to be used in fire science college courses or fire academies at the city, fire-district, state or federal level. An advanced and exceptional multicultural writing team, the authors bring years of experience from positions of Organizational Psychologist, Criminal Justice instructor and State Police patrol supervisor working side-by-side with firefighters. Real world experience combined with strategies, information and tools in this progressive work will result in improved firefighter performance and professionalism.
Banning minarets by referendum in Switzerland, publicly burning Korans in the United States, prohibiting kirpans in public spaces in Canada—these are all examples of the rising backlash against diversity that is spreading across multicultural societies. Trust has always been precarious, and never more so than as a result of increased immigration. The number of religions, races, ethnicities, and cultures living together in democratic communities and governed by shared political institutions is rising. The failure to construct public policy to cope with this diversity—to ensure that trust can withstand the pressure that diversity can pose—is a failure of democracy. The threat to trust originates in the perception that the values and norms that should underpin a public culture are no longer truly shared. Therefore, societies must focus on building trust through a revitalized public culture. In Trust, Democracy, and Multicultural Challenges, Patti Tamara Lenard plots a course for this revitalization. She argues that trust is at the center of effective democratic politics, that increasing ethnocultural diversity as a result of immigration may generate distrust, and therefore that democratic communities must work to generate the conditions under which trust between newcomers and “native” citizens can be built, so that the quality of democracy is sustained.
Book Synopsis Trust, Democracy, and Multicultural Challenges by : Patti Tamara Lenard
Download or read book Trust, Democracy, and Multicultural Challenges written by Patti Tamara Lenard and published by Penn State Press. This book was released on 2015-11-04 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Banning minarets by referendum in Switzerland, publicly burning Korans in the United States, prohibiting kirpans in public spaces in Canada—these are all examples of the rising backlash against diversity that is spreading across multicultural societies. Trust has always been precarious, and never more so than as a result of increased immigration. The number of religions, races, ethnicities, and cultures living together in democratic communities and governed by shared political institutions is rising. The failure to construct public policy to cope with this diversity—to ensure that trust can withstand the pressure that diversity can pose—is a failure of democracy. The threat to trust originates in the perception that the values and norms that should underpin a public culture are no longer truly shared. Therefore, societies must focus on building trust through a revitalized public culture. In Trust, Democracy, and Multicultural Challenges, Patti Tamara Lenard plots a course for this revitalization. She argues that trust is at the center of effective democratic politics, that increasing ethnocultural diversity as a result of immigration may generate distrust, and therefore that democratic communities must work to generate the conditions under which trust between newcomers and “native” citizens can be built, so that the quality of democracy is sustained.
Massive demographic upheavals are changing the societal identities of American consumers and disrupting the effectiveness of traditional marketing techniques. The so-called mass market is dissolving into smaller groups of consumers who express distinctive ethnic, age-related, or lifestyle values by what they buy and how they buy it. Consumers in different subcultures speak different languages, read different magazines, watch different networks on TV, and buy in different places. The lesson for marketers is clear -- a single marketing campaign may no longer effectively reach a broad spectrum of consumers. Marketers and advertisers hoping to attract large numbers of American consumers must build relationships by mirroring the values and multiple identities of various groups. Marketers need tools to link their efforts to consumers within several subculture communities. Marketing and Consumer Identity in Multicultural America presents strategies and tools for marketers seeking to reach these emerging subcultures. Chapter 1 introduces the phenomenon of multiculturalism in America and its impact on marketing. Chapter 2 introduces the seven key shifts from traditional thinking that marketers must make to thrive in a multicultural world (e.g., from "market segmentation" to "market identification"). Chapters 3 through 7 profile five key subculture groups -- the elderly, Latinos, African Americans, gays and lesbians, and Asian Americans. Chapter 8 profiles several emerging groups, and chapter 9 is a comprehensive summary of marketing attitudes and techniques that are critical to success in this new multicultural environment.
Book Synopsis Marketing and Consumer Identity in Multicultural America by : Marye C. Tharp
Download or read book Marketing and Consumer Identity in Multicultural America written by Marye C. Tharp and published by SAGE Publications, Incorporated. This book was released on 2001-02-06 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Massive demographic upheavals are changing the societal identities of American consumers and disrupting the effectiveness of traditional marketing techniques. The so-called mass market is dissolving into smaller groups of consumers who express distinctive ethnic, age-related, or lifestyle values by what they buy and how they buy it. Consumers in different subcultures speak different languages, read different magazines, watch different networks on TV, and buy in different places. The lesson for marketers is clear -- a single marketing campaign may no longer effectively reach a broad spectrum of consumers. Marketers and advertisers hoping to attract large numbers of American consumers must build relationships by mirroring the values and multiple identities of various groups. Marketers need tools to link their efforts to consumers within several subculture communities. Marketing and Consumer Identity in Multicultural America presents strategies and tools for marketers seeking to reach these emerging subcultures. Chapter 1 introduces the phenomenon of multiculturalism in America and its impact on marketing. Chapter 2 introduces the seven key shifts from traditional thinking that marketers must make to thrive in a multicultural world (e.g., from "market segmentation" to "market identification"). Chapters 3 through 7 profile five key subculture groups -- the elderly, Latinos, African Americans, gays and lesbians, and Asian Americans. Chapter 8 profiles several emerging groups, and chapter 9 is a comprehensive summary of marketing attitudes and techniques that are critical to success in this new multicultural environment.
Cultural and ethnic diversity is challenging the way we do business in the United States. Today, one of every four Americans is ethnic or foreigh-born, and by the turn of the century this group will have grown even larger. In addition, as more international corporations conduct business in the United States, professionals have a growing need to bridge cultural and language barriers if their firms are to succeed.
Book Synopsis Profiting in America's Multicultural Marketplace by : Sondra B. Thiederman
Download or read book Profiting in America's Multicultural Marketplace written by Sondra B. Thiederman and published by . This book was released on 1991 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural and ethnic diversity is challenging the way we do business in the United States. Today, one of every four Americans is ethnic or foreigh-born, and by the turn of the century this group will have grown even larger. In addition, as more international corporations conduct business in the United States, professionals have a growing need to bridge cultural and language barriers if their firms are to succeed.
This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Proceedings of the 1998 Multicultural Marketing Conference by : Jean-Charles Chebat
Download or read book Proceedings of the 1998 Multicultural Marketing Conference written by Jean-Charles Chebat and published by Springer. This book was released on 2015-05-19 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Thrive in the multicultural communities where you work and live People, money, and information are flowing faster than ever across international borders, putting us all just one step away from a culture crash—that moment when you unintentionally confuse, frustrate, or offend someone from another culture. Are you struggling with trying to learn the customs, nuances, and hot buttons of every culture you might come into contact with? Michael Landers guides you toward a better solution: becoming aware of your own cultural “baggage.” You'll learn to sidestep the knee-jerk reactions that can get you into trouble and develop the agility to adjust your behaviors and expectations as needed. Through a mix of entertaining and instructive stories, valuable insights, and eye-opening self-assessments, Culture Crossing offers an essential primer for improving all your interactions with people from any background.
Book Synopsis Culture Crossing by : Michael Landers
Download or read book Culture Crossing written by Michael Landers and published by Berrett-Koehler Publishers. This book was released on 2017-01-09 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thrive in the multicultural communities where you work and live People, money, and information are flowing faster than ever across international borders, putting us all just one step away from a culture crash—that moment when you unintentionally confuse, frustrate, or offend someone from another culture. Are you struggling with trying to learn the customs, nuances, and hot buttons of every culture you might come into contact with? Michael Landers guides you toward a better solution: becoming aware of your own cultural “baggage.” You'll learn to sidestep the knee-jerk reactions that can get you into trouble and develop the agility to adjust your behaviors and expectations as needed. Through a mix of entertaining and instructive stories, valuable insights, and eye-opening self-assessments, Culture Crossing offers an essential primer for improving all your interactions with people from any background.
Culture and Disabilty is a groundbreaking work on persons with disabilities from diverse immigrant backgrounds. It is a pioneering and practical volume dealing with topics that have been too long ignored. Using a ‘cultural broker’ model and written by individuals who have emigrated to the U.S. from countries such as China, Korea, Jamaica, Mexico, and the Dominican Republic, Providing Cultural Competent Disability Services contains concrete examples, case studies, and recommendations that will help rehabilitation practitioners in their day-to-day activities. Providing Cultural Competent Disability Service also serves as an excellent supplemental text for undergraduate and graduate programs in rehabilitation and related disciplines. —Paul Leung, Ph.D., CRC, University of North Texas One in ten persons living in the United States was born in another country, and in many areas this percentage is much higher. Minority groups are currently underrepresented in the rehabilitation professions; consequently many persons with disabilities are served by professionals from a culture that may be very different than their own. Culture and Disabilty provides information about views of disability in other cultures and ways in which rehabilitation professionals may improve services for persons from other cultures, especially recent immigrants. Culture and Disabilty includes chapters with descriptions of the interaction of culture and disability. A model on "Culture Brokering" provides a framework for addressing conflicts that often arise between service providers and clients from differing cultures. Seven chapters discuss the cultural perspectives of China, Jamaica, Korea, Haiti, Mexico, the Dominican Republic, and Vietnam, focusing on how disability is understood in these cultures. Each of these chapters includes a discussion of the history of immigration to the United States, the role of the family and the community in rehabilitation, as well as recommendations for service providers on working with persons from each culture. Culture and Disabilty is a unique and timely text for students and instructors in disability-related programs. It is also a vital resource for service providers who work in cross-cultural environments.
Book Synopsis Culture and Disability by : John H. Stone
Download or read book Culture and Disability written by John H. Stone and published by SAGE Publications. This book was released on 2004-08-07 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture and Disabilty is a groundbreaking work on persons with disabilities from diverse immigrant backgrounds. It is a pioneering and practical volume dealing with topics that have been too long ignored. Using a ‘cultural broker’ model and written by individuals who have emigrated to the U.S. from countries such as China, Korea, Jamaica, Mexico, and the Dominican Republic, Providing Cultural Competent Disability Services contains concrete examples, case studies, and recommendations that will help rehabilitation practitioners in their day-to-day activities. Providing Cultural Competent Disability Service also serves as an excellent supplemental text for undergraduate and graduate programs in rehabilitation and related disciplines. —Paul Leung, Ph.D., CRC, University of North Texas One in ten persons living in the United States was born in another country, and in many areas this percentage is much higher. Minority groups are currently underrepresented in the rehabilitation professions; consequently many persons with disabilities are served by professionals from a culture that may be very different than their own. Culture and Disabilty provides information about views of disability in other cultures and ways in which rehabilitation professionals may improve services for persons from other cultures, especially recent immigrants. Culture and Disabilty includes chapters with descriptions of the interaction of culture and disability. A model on "Culture Brokering" provides a framework for addressing conflicts that often arise between service providers and clients from differing cultures. Seven chapters discuss the cultural perspectives of China, Jamaica, Korea, Haiti, Mexico, the Dominican Republic, and Vietnam, focusing on how disability is understood in these cultures. Each of these chapters includes a discussion of the history of immigration to the United States, the role of the family and the community in rehabilitation, as well as recommendations for service providers on working with persons from each culture. Culture and Disabilty is a unique and timely text for students and instructors in disability-related programs. It is also a vital resource for service providers who work in cross-cultural environments.
New in Paperback. This book presents a practical, step-by-step approach to integrating multicultural sensitivity into one's clinical practice.
Book Synopsis Multicultural Care by : Lillian Comas-Díaz, PhD
Download or read book Multicultural Care written by Lillian Comas-Díaz, PhD and published by . This book was released on 2024-01-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: New in Paperback. This book presents a practical, step-by-step approach to integrating multicultural sensitivity into one's clinical practice.
