Multimodal Epistemologies

Multimodal Epistemologies

Author: Arianna Maiorani

Publisher: Routledge

Published: 2014-04-24

Total Pages: 317

ISBN-13: 1135020493

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This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication? Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.


Book Synopsis Multimodal Epistemologies by : Arianna Maiorani

Download or read book Multimodal Epistemologies written by Arianna Maiorani and published by Routledge. This book was released on 2014-04-24 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication? Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.

Multimodal Epistemologies

Multimodal Epistemologies

Author: Arianna Maiorani

Publisher: Routledge

Published: 2014-04-24

Total Pages: 311

ISBN-13: 1135020507

DOWNLOAD EBOOK

This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication? Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.


Book Synopsis Multimodal Epistemologies by : Arianna Maiorani

Download or read book Multimodal Epistemologies written by Arianna Maiorani and published by Routledge. This book was released on 2014-04-24 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication? Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.

Multimodality across Epistemologies in Second Language Research

Multimodality across Epistemologies in Second Language Research

Author: Amanda Brown

Publisher: Taylor & Francis

Published: 2024-04-01

Total Pages: 347

ISBN-13: 1040015573

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This collection highlights diverse epistemological perspectives in original research on the important role of multimodality in second language contexts. The volume explores a wide range of theoretical and methodological traditions toward foregrounding the notion that bodily action is not merely an add-on to the modality of talk but an integral part of second language teaching, learning, and interaction. Following an introductory chapter, 18 empirical chapters feature either classroom or non-classroom research, which shed light on different dimensions of multimodality in second language contexts, including learning reflected in gesture, learning gesture across languages, the role of bodily action in language teaching, and the role of movement in configuring space for effective communication. Each empirical chapter follows a consistent structure detailing the research focus, the background to each study, methodology, and findings. A concluding synthesis chapter braids the insights of these chapters, drawing parallels across different methods, and pointing toward crosscutting areas for future research. This book will be of interest to students and scholars in applied linguistics, multilingualism, bilingualism, gesture studies, cognitive science, and psychology. Chapter 10 of this book is available for free in PDF format as Open Access at www.taylorfrancis.com. It has been made available under a Creative Commons Attribution-NonCommercial-ShareAlike (CC-BY-NC-SA) 4.0 International license.


Book Synopsis Multimodality across Epistemologies in Second Language Research by : Amanda Brown

Download or read book Multimodality across Epistemologies in Second Language Research written by Amanda Brown and published by Taylor & Francis. This book was released on 2024-04-01 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection highlights diverse epistemological perspectives in original research on the important role of multimodality in second language contexts. The volume explores a wide range of theoretical and methodological traditions toward foregrounding the notion that bodily action is not merely an add-on to the modality of talk but an integral part of second language teaching, learning, and interaction. Following an introductory chapter, 18 empirical chapters feature either classroom or non-classroom research, which shed light on different dimensions of multimodality in second language contexts, including learning reflected in gesture, learning gesture across languages, the role of bodily action in language teaching, and the role of movement in configuring space for effective communication. Each empirical chapter follows a consistent structure detailing the research focus, the background to each study, methodology, and findings. A concluding synthesis chapter braids the insights of these chapters, drawing parallels across different methods, and pointing toward crosscutting areas for future research. This book will be of interest to students and scholars in applied linguistics, multilingualism, bilingualism, gesture studies, cognitive science, and psychology. Chapter 10 of this book is available for free in PDF format as Open Access at www.taylorfrancis.com. It has been made available under a Creative Commons Attribution-NonCommercial-ShareAlike (CC-BY-NC-SA) 4.0 International license.

Multimodal Argumentation and Rhetoric in Media Genres

Multimodal Argumentation and Rhetoric in Media Genres

Author: Assimakis Tseronis

Publisher: John Benjamins Publishing Company

Published: 2017-12-15

Total Pages: 313

ISBN-13: 9027264694

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This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and image (and other semiotic modes) combine to create meaning. The chapters have been written by an international group of senior and junior scholars researching multimodal argumentation in the last two decades. In each chapter, a specific approach to argumentation and rhetoric is combined with insights from visual studies, metaphor theory, scientific visualization, cognitive science, semiotics, conversation analysis, or (documentary) film theory in order to explain how multimodal genres function argumentatively and rhetorically. Together the chapters present a state-of-the-art in the analysis of multimodal argumentation in such diverse genres as print advertisements, news photographs, scientific illustrations, political cartoons, documentaries, film trailers, political TV advertisements, public debates, and political speeches. The volume will be of interest to advanced students and scholars in argumentation studies, rhetoric, and multimodal communication.


Book Synopsis Multimodal Argumentation and Rhetoric in Media Genres by : Assimakis Tseronis

Download or read book Multimodal Argumentation and Rhetoric in Media Genres written by Assimakis Tseronis and published by John Benjamins Publishing Company. This book was released on 2017-12-15 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and image (and other semiotic modes) combine to create meaning. The chapters have been written by an international group of senior and junior scholars researching multimodal argumentation in the last two decades. In each chapter, a specific approach to argumentation and rhetoric is combined with insights from visual studies, metaphor theory, scientific visualization, cognitive science, semiotics, conversation analysis, or (documentary) film theory in order to explain how multimodal genres function argumentatively and rhetorically. Together the chapters present a state-of-the-art in the analysis of multimodal argumentation in such diverse genres as print advertisements, news photographs, scientific illustrations, political cartoons, documentaries, film trailers, political TV advertisements, public debates, and political speeches. The volume will be of interest to advanced students and scholars in argumentation studies, rhetoric, and multimodal communication.

The Structure of Multimodal Documents

The Structure of Multimodal Documents

Author: Tuomo Hiippala

Publisher: Routledge

Published: 2015-06-05

Total Pages: 285

ISBN-13: 1317580125

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This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.


Book Synopsis The Structure of Multimodal Documents by : Tuomo Hiippala

Download or read book The Structure of Multimodal Documents written by Tuomo Hiippala and published by Routledge. This book was released on 2015-06-05 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.

Multimodal Analysis in Academic Settings

Multimodal Analysis in Academic Settings

Author: Belinda Crawford Camiciottoli

Publisher: Routledge

Published: 2015-05-22

Total Pages: 262

ISBN-13: 1317574672

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This volume presents innovative research on the multimodal dimension of discourse specific to academic settings, with a particular focus on the interaction between the verbal and non-verbal in constructing meaning. Contributions by experienced and emerging researchers provide in-depth analyses in both research and teaching contexts, and consider the ways in which multimodal strategies can be leveraged to enhance the effectiveness of academic communication. Contributors employ both quantitative and qualitative analytical methods, and make use of state-of-the-art software for analyzing multimodal features of discourse. The chapters in the first part of the volume focus on the multimodal features of two key research genres: conference presentations and plenary addresses. In the second part, contributors explore the role of multimodality in the classroom through analyses of both instructors’ and students’ speech, as well as the use of multimodal materials for more effective learning. The research presented in this volume is particularly relevant within the context of globalized higher education, where participants represent a wide range of linguistic and cultural backgrounds. Multimodal Analysis in Academic Settings contributes to an emerging field of research with importance to an increasing number of academics and practitioners worldwide.


Book Synopsis Multimodal Analysis in Academic Settings by : Belinda Crawford Camiciottoli

Download or read book Multimodal Analysis in Academic Settings written by Belinda Crawford Camiciottoli and published by Routledge. This book was released on 2015-05-22 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents innovative research on the multimodal dimension of discourse specific to academic settings, with a particular focus on the interaction between the verbal and non-verbal in constructing meaning. Contributions by experienced and emerging researchers provide in-depth analyses in both research and teaching contexts, and consider the ways in which multimodal strategies can be leveraged to enhance the effectiveness of academic communication. Contributors employ both quantitative and qualitative analytical methods, and make use of state-of-the-art software for analyzing multimodal features of discourse. The chapters in the first part of the volume focus on the multimodal features of two key research genres: conference presentations and plenary addresses. In the second part, contributors explore the role of multimodality in the classroom through analyses of both instructors’ and students’ speech, as well as the use of multimodal materials for more effective learning. The research presented in this volume is particularly relevant within the context of globalized higher education, where participants represent a wide range of linguistic and cultural backgrounds. Multimodal Analysis in Academic Settings contributes to an emerging field of research with importance to an increasing number of academics and practitioners worldwide.

Mapping Multimodal Performance Studies

Mapping Multimodal Performance Studies

Author: Maria Grazia Sindoni

Publisher: Routledge

Published: 2016-12-01

Total Pages: 307

ISBN-13: 131721918X

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This book is a first attempt to map the broad context of performance studies from a multimodal perspective. It collects original research on traditional performing arts (theatre, dance, opera), live (durational performance) and mediated/recorded performances (films, television shows), as well as performative discursive practices on social media by adopting several theories and methodologies all dealing with the notion of multimodality. As a mostly dynamic and also interactive environment for various text types and genres, the context of performance studies provides many opportunities to produce meaning verbally and non-verbally. All chapters in this book develop frameworks for the analysis of performance-related events and activities and explore empirical case studies in a range of different ages and cultures. A further focus lies on the communicative strategies deployed by different communities of practice, taking into account processes of production, distribution, and consumption of such texts in diverse spatial and temporal contexts.


Book Synopsis Mapping Multimodal Performance Studies by : Maria Grazia Sindoni

Download or read book Mapping Multimodal Performance Studies written by Maria Grazia Sindoni and published by Routledge. This book was released on 2016-12-01 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a first attempt to map the broad context of performance studies from a multimodal perspective. It collects original research on traditional performing arts (theatre, dance, opera), live (durational performance) and mediated/recorded performances (films, television shows), as well as performative discursive practices on social media by adopting several theories and methodologies all dealing with the notion of multimodality. As a mostly dynamic and also interactive environment for various text types and genres, the context of performance studies provides many opportunities to produce meaning verbally and non-verbally. All chapters in this book develop frameworks for the analysis of performance-related events and activities and explore empirical case studies in a range of different ages and cultures. A further focus lies on the communicative strategies deployed by different communities of practice, taking into account processes of production, distribution, and consumption of such texts in diverse spatial and temporal contexts.

Multimodality in the Built Environment

Multimodality in the Built Environment

Author: Louise J. Ravelli

Publisher: Routledge

Published: 2015-11-19

Total Pages: 207

ISBN-13: 113474790X

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This book provides an extended exploration of the multimodal analysis of spatial (three-dimensional) texts of the built environment, culminating in a holistic approach termed Spatial Discourse Analysis (SpDA). Based on existing frameworks of multimodal analysis, this book applies, adapts, and extends these frameworks to spatial texts. The authors argue that choices in spatial design create meanings about what we perceive and how we can or should behave within spatial texts, influence how we feel in and about those spaces, and enable these texts to function as coherent wholes. Importantly, a spatial text, once built, is also a resource which is then used, and an essential aspect of understanding these texts is to consider what users themselves contribute to the meaning potential of these texts. The book takes the metafunctional approach familiar from Systemic-Functional Linguistics (SFL) and foregrounds each metafunction in turn (textual, interpersonal, experiential, and logical), in relation to the detailed analysis of a particular spatial text.


Book Synopsis Multimodality in the Built Environment by : Louise J. Ravelli

Download or read book Multimodality in the Built Environment written by Louise J. Ravelli and published by Routledge. This book was released on 2015-11-19 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an extended exploration of the multimodal analysis of spatial (three-dimensional) texts of the built environment, culminating in a holistic approach termed Spatial Discourse Analysis (SpDA). Based on existing frameworks of multimodal analysis, this book applies, adapts, and extends these frameworks to spatial texts. The authors argue that choices in spatial design create meanings about what we perceive and how we can or should behave within spatial texts, influence how we feel in and about those spaces, and enable these texts to function as coherent wholes. Importantly, a spatial text, once built, is also a resource which is then used, and an essential aspect of understanding these texts is to consider what users themselves contribute to the meaning potential of these texts. The book takes the metafunctional approach familiar from Systemic-Functional Linguistics (SFL) and foregrounds each metafunction in turn (textual, interpersonal, experiential, and logical), in relation to the detailed analysis of a particular spatial text.

Multimodal Metaphor and Metonymy in Advertising

Multimodal Metaphor and Metonymy in Advertising

Author: Paula Pérez Sobrino

Publisher: John Benjamins Publishing Company

Published: 2017-12-15

Total Pages: 242

ISBN-13: 9027264678

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Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy. The thorough analysis of a corpus of 210 authentic printed advertisements shows the central role of multimodal metaphor, metonymy, and their patterns of interaction, at the heart of advertising campaigns. This book is the first in-depth research monograph to bring together qualitative and quantitative evidence of metaphor-metonymy combinations in real multimodal discourse. It combines detailed case study analyses with corpus-based analysis and psycholinguistic enquiry to provide the reader with a prismatic approach to the topic of figurative language in multimodal advertising. Besides its theoretical contribution to the field of multimodal figurative language, this monograph has a wide number of practical applications due to its focus on advertising and the communicative impact of creative messages on consumers. This book will pave the way for further qualitative and quantitative research on the ways in which figurative language shapes multimodal discourse, and how it relates to our everyday creative thinking.


Book Synopsis Multimodal Metaphor and Metonymy in Advertising by : Paula Pérez Sobrino

Download or read book Multimodal Metaphor and Metonymy in Advertising written by Paula Pérez Sobrino and published by John Benjamins Publishing Company. This book was released on 2017-12-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy. The thorough analysis of a corpus of 210 authentic printed advertisements shows the central role of multimodal metaphor, metonymy, and their patterns of interaction, at the heart of advertising campaigns. This book is the first in-depth research monograph to bring together qualitative and quantitative evidence of metaphor-metonymy combinations in real multimodal discourse. It combines detailed case study analyses with corpus-based analysis and psycholinguistic enquiry to provide the reader with a prismatic approach to the topic of figurative language in multimodal advertising. Besides its theoretical contribution to the field of multimodal figurative language, this monograph has a wide number of practical applications due to its focus on advertising and the communicative impact of creative messages on consumers. This book will pave the way for further qualitative and quantitative research on the ways in which figurative language shapes multimodal discourse, and how it relates to our everyday creative thinking.

Red Reckoning

Red Reckoning

Author: Mark Boulton

Publisher: LSU Press

Published: 2023-11-15

Total Pages: 344

ISBN-13: 0807180815

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Though it ended more than thirty years ago, the Cold War still casts a long shadow over American society. Red Reckoning examines how the great ideological conflict of the twentieth century transformed the nation and forced Americans to reconsider almost every aspect of their society, culture, and identity. Using an interdisciplinary approach, the volume’s contributors examine a broad array of topics, including the Cold War’s impact on national security, race relations, gun culture and masculinity, law, college football, advertising, music, film, free speech, religion, and even board games. Above all, Red Reckoning brings a vitally important era back to life for those who lived through it and for students and scholars wishing to understand it.


Book Synopsis Red Reckoning by : Mark Boulton

Download or read book Red Reckoning written by Mark Boulton and published by LSU Press. This book was released on 2023-11-15 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though it ended more than thirty years ago, the Cold War still casts a long shadow over American society. Red Reckoning examines how the great ideological conflict of the twentieth century transformed the nation and forced Americans to reconsider almost every aspect of their society, culture, and identity. Using an interdisciplinary approach, the volume’s contributors examine a broad array of topics, including the Cold War’s impact on national security, race relations, gun culture and masculinity, law, college football, advertising, music, film, free speech, religion, and even board games. Above all, Red Reckoning brings a vitally important era back to life for those who lived through it and for students and scholars wishing to understand it.