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Author: Rob Doughty
Publisher: Lulu.com
Published:
Total Pages: 157
ISBN-13: 0557299144
DOWNLOAD EBOOKDownload or read book Navigating the CEO Jungle, A Fable for What Everyone in the Company Needs to know written by Rob Doughty and published by Lulu.com. This book was released on with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Kevin Daum
Publisher:
Published: 2009-01-01
Total Pages: 124
ISBN-13: 9780975974315
DOWNLOAD EBOOKDownload or read book Roar! written by Kevin Daum and published by . This book was released on 2009-01-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Kevin Daum
Publisher: John Wiley & Sons
Published: 2012-05-08
Total Pages: 24
ISBN-13: 1118188764
DOWNLOAD EBOOKA good marketing video can grab customers' attention and maybe even boost your profits. Get the expertise of four video marketing pros, for maximum return on video investment, so you can create a buzz-worthy video and reach the right audience.
Download or read book Video Marketing For Dummies written by Kevin Daum and published by John Wiley & Sons. This book was released on 2012-05-08 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good marketing video can grab customers' attention and maybe even boost your profits. Get the expertise of four video marketing pros, for maximum return on video investment, so you can create a buzz-worthy video and reach the right audience.
Author: Howard Bragman
Publisher: Penguin
Published: 2008-12-26
Total Pages: 256
ISBN-13: 1440655162
DOWNLOAD EBOOKAn accessible and insightful PR guide from a top adviser to the rich and powerful Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity. No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business leaders, philanthropists— get their messages out, in good times and bad. His book won’t make anyone famous overnight, but it will help readers understand the changing world of today’s PR. If your public’s perception doesn’t match reality—if you are a better person, offer a better product, or stand for a better cause than anyone realizes— you need help. Bragman shows how to: Understand your real target audience Respect what the media needs and wants Give memorable interviews, even during a crisis Handle the new challenges of the Internet age He illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky. Whether you’re trying to build a business, advance your career, or change the world, there’s much to be learned from Bragman’s insights and experience.
Download or read book Where's My Fifteen Minutes? written by Howard Bragman and published by Penguin. This book was released on 2008-12-26 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible and insightful PR guide from a top adviser to the rich and powerful Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity. No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business leaders, philanthropists— get their messages out, in good times and bad. His book won’t make anyone famous overnight, but it will help readers understand the changing world of today’s PR. If your public’s perception doesn’t match reality—if you are a better person, offer a better product, or stand for a better cause than anyone realizes— you need help. Bragman shows how to: Understand your real target audience Respect what the media needs and wants Give memorable interviews, even during a crisis Handle the new challenges of the Internet age He illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky. Whether you’re trying to build a business, advance your career, or change the world, there’s much to be learned from Bragman’s insights and experience.
Author: Michael D. Novakoski
Publisher:
Published: 2018-05-04
Total Pages: 214
ISBN-13: 9781599329154
DOWNLOAD EBOOKBreak Free From Ordinary Business Leadership HOW DO YOU LEAD YOUR BUSINESS? No two companies operate the same way and neither should their styles of leadership. Unfortunately, many corporations use the same leadership methodologies and are afraid of deviating from the status quo. Business partners MICHAEL D. NOVAKOSKI and JOHN M. PARKER of Elzinga & Volkers, a Michigan-based construction company, believed a different way was possible. In their book, Become Unmistakable: Start the Journey from Commodity to Oddity, Novakoski and Parker examine how business leaders can tap into their "right-brained leadership" to foster a creative and employee-centric culture. This book will show you how changing your leadership perspective and moving away from the commodity mindset can reap immeasurable benefits to your business.
Download or read book Become Unmistakable written by Michael D. Novakoski and published by . This book was released on 2018-05-04 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Break Free From Ordinary Business Leadership HOW DO YOU LEAD YOUR BUSINESS? No two companies operate the same way and neither should their styles of leadership. Unfortunately, many corporations use the same leadership methodologies and are afraid of deviating from the status quo. Business partners MICHAEL D. NOVAKOSKI and JOHN M. PARKER of Elzinga & Volkers, a Michigan-based construction company, believed a different way was possible. In their book, Become Unmistakable: Start the Journey from Commodity to Oddity, Novakoski and Parker examine how business leaders can tap into their "right-brained leadership" to foster a creative and employee-centric culture. This book will show you how changing your leadership perspective and moving away from the commodity mindset can reap immeasurable benefits to your business.
Download or read book Jungle Fables written by Gustavo Novoa and published by . This book was released on 1978 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Patti M. Valkenburg
Publisher: Yale University Press
Published: 2017-01-01
Total Pages: 341
ISBN-13: 0300218877
DOWNLOAD EBOOKCover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z
Download or read book Plugged in written by Patti M. Valkenburg and published by Yale University Press. This book was released on 2017-01-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z
Author: David Graeber
Publisher: Simon & Schuster
Published: 2019-05-07
Total Pages: 368
ISBN-13: 1501143336
DOWNLOAD EBOOKFrom bestselling writer David Graeber—“a master of opening up thought and stimulating debate” (Slate)—a powerful argument against the rise of meaningless, unfulfilling jobs…and their consequences. Does your job make a meaningful contribution to the world? In the spring of 2013, David Graeber asked this question in a playful, provocative essay titled “On the Phenomenon of Bullshit Jobs.” It went viral. After one million online views in seventeen different languages, people all over the world are still debating the answer. There are hordes of people—HR consultants, communication coordinators, telemarketing researchers, corporate lawyers—whose jobs are useless, and, tragically, they know it. These people are caught in bullshit jobs. Graeber explores one of society’s most vexing and deeply felt concerns, indicting among other villains a particular strain of finance capitalism that betrays ideals shared by thinkers ranging from Keynes to Lincoln. “Clever and charismatic” (The New Yorker), Bullshit Jobs gives individuals, corporations, and societies permission to undergo a shift in values, placing creative and caring work at the center of our culture. This book is for everyone who wants to turn their vocation back into an avocation and “a thought-provoking examination of our working lives” (Financial Times).
Download or read book Bullshit Jobs written by David Graeber and published by Simon & Schuster. This book was released on 2019-05-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: From bestselling writer David Graeber—“a master of opening up thought and stimulating debate” (Slate)—a powerful argument against the rise of meaningless, unfulfilling jobs…and their consequences. Does your job make a meaningful contribution to the world? In the spring of 2013, David Graeber asked this question in a playful, provocative essay titled “On the Phenomenon of Bullshit Jobs.” It went viral. After one million online views in seventeen different languages, people all over the world are still debating the answer. There are hordes of people—HR consultants, communication coordinators, telemarketing researchers, corporate lawyers—whose jobs are useless, and, tragically, they know it. These people are caught in bullshit jobs. Graeber explores one of society’s most vexing and deeply felt concerns, indicting among other villains a particular strain of finance capitalism that betrays ideals shared by thinkers ranging from Keynes to Lincoln. “Clever and charismatic” (The New Yorker), Bullshit Jobs gives individuals, corporations, and societies permission to undergo a shift in values, placing creative and caring work at the center of our culture. This book is for everyone who wants to turn their vocation back into an avocation and “a thought-provoking examination of our working lives” (Financial Times).
Download or read book There Is No Place Like Work: Seven Leadership Insights for Creating a Workplace to Call Home written by and published by Gibbs Smith. This book was released on with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Verne Harnish
Publisher: Forbesbooks
Published: 2014
Total Pages: 0
ISBN-13: 9780986019593
DOWNLOAD EBOOKIn this guide, Harnish and his co-authors share practical tools and techniques to help entrepreneurs grow an industry -- dominating business without it killing them -- and actually have fun. Many growth company leaders reach a point where they actually dread adding another customer, employee, or location. It feels like they are just adding more weight to an ever-heavier anchor they are dragging through the sand. To make matters worse, the increased revenues have not turned into more profitability, so at some point they wonder if the journey is worth the effort. This book focuses on the four major decisions every company must get right: People, Strategy, Execution and Cash. The book includes a series of One-Page tools including the One-Page Strategic Plan and the Rockefeller Habits Execution Checklist, which more than 40,000 firms around the globe have used to scale their companies successfully.
Download or read book Scaling Up written by Verne Harnish and published by Forbesbooks. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this guide, Harnish and his co-authors share practical tools and techniques to help entrepreneurs grow an industry -- dominating business without it killing them -- and actually have fun. Many growth company leaders reach a point where they actually dread adding another customer, employee, or location. It feels like they are just adding more weight to an ever-heavier anchor they are dragging through the sand. To make matters worse, the increased revenues have not turned into more profitability, so at some point they wonder if the journey is worth the effort. This book focuses on the four major decisions every company must get right: People, Strategy, Execution and Cash. The book includes a series of One-Page tools including the One-Page Strategic Plan and the Rockefeller Habits Execution Checklist, which more than 40,000 firms around the globe have used to scale their companies successfully.
