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Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most.most.
Book Synopsis Brand New Name by : Jeremy Miller
Download or read book Brand New Name written by Jeremy Miller and published by Page Two. This book was released on 2019-10-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most.most.
#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Book Synopsis Sticky Branding by : Jeremy Miller
Download or read book Sticky Branding written by Jeremy Miller and published by Dundurn. This book was released on 2015-01-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Book Synopsis Hello, My Name Is Awesome by : Alexandra Watkins
Download or read book Hello, My Name Is Awesome written by Alexandra Watkins and published by Berrett-Koehler Publishers. This book was released on 2014-09-15 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Book Synopsis Brand Naming by : Rob Meyerson
Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Book Synopsis New Trade Names, 1985 by : Donna J. Wood
Download or read book New Trade Names, 1985 written by Donna J. Wood and published by . This book was released on 1985 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis New Names Dictionary by : Ellen T. Crowley
Download or read book New Names Dictionary written by Ellen T. Crowley and published by . This book was released on 1976 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Trade Names by : Gage Publishing Company, Inc., New York
Download or read book Trade Names written by Gage Publishing Company, Inc., New York and published by . This book was released on 1927 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
To this Eighth Edition of the late Mr William Gardner‘s Chemical Synonyms and trade Names there have been added some 3,300 new entries, principally in the field of plastics, alloys and pharmaceuticals. A number of entries describing products known to the Editors to be no longer commercially available have been deleted, with the principal object of keeping the bulk of the book within reasonable bounds; but it has been possible to add nearly 400 names to the Index of Manufacturers to be found at the end of the book. The sum of these additions and deletions represents a net increase of about 10 per cent, in the scope of this Eighth Edition as compared with its predecessor published in 1971.
Book Synopsis Handbook of Chemical Synonyms and Trade Names by : William Gardner
Download or read book Handbook of Chemical Synonyms and Trade Names written by William Gardner and published by CRC Press. This book was released on 2019-07-23 with total page 1588 pages. Available in PDF, EPUB and Kindle. Book excerpt: To this Eighth Edition of the late Mr William Gardner‘s Chemical Synonyms and trade Names there have been added some 3,300 new entries, principally in the field of plastics, alloys and pharmaceuticals. A number of entries describing products known to the Editors to be no longer commercially available have been deleted, with the principal object of keeping the bulk of the book within reasonable bounds; but it has been possible to add nearly 400 names to the Index of Manufacturers to be found at the end of the book. The sum of these additions and deletions represents a net increase of about 10 per cent, in the scope of this Eighth Edition as compared with its predecessor published in 1971.
Book Synopsis New Trade Names by : Ellen T. Crowley
Download or read book New Trade Names written by Ellen T. Crowley and published by . This book was released on 1977 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Trade Names Dictionary by : Donna J. Wood
Download or read book Trade Names Dictionary written by Donna J. Wood and published by Gale Cengage. This book was released on 1984 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
