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"Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description.
Book Synopsis Nicely Said by : Nicole Fenton
Download or read book Nicely Said written by Nicole Fenton and published by Pearson Education. This book was released on 2014 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description.
Whether you’re making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication is essential. Based on the same concepts that guide the author’s award-winning training and consulting company, Well Said! teaches business professionals to put themselves in their audience’s shoes and tailor their messages to the needs of decision makers. Darlene Price reveals the simple but powerful techniques you can use to prioritize, organize, and economize your words so that your communication wins the day. Complete with real-life examples illustrating the concepts in action, this handy guide shows how to: use the words and phrases that get people to listen, capture and hold an audience’s attention, gain instant credibility with decision makers, optimize body language, handle QA with finesse, make connections, shine with or without PowerPoint, perfect the elevator pitch. You don’t have to be a motivational speaker to get through to others. By placing words carefully and with confidence, you’ll captivate your audience and make big things happen in your career.
Book Synopsis Well Said! by : Darlene Price
Download or read book Well Said! written by Darlene Price and published by AMACOM. This book was released on 2012-08-13 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication is essential. Based on the same concepts that guide the author’s award-winning training and consulting company, Well Said! teaches business professionals to put themselves in their audience’s shoes and tailor their messages to the needs of decision makers. Darlene Price reveals the simple but powerful techniques you can use to prioritize, organize, and economize your words so that your communication wins the day. Complete with real-life examples illustrating the concepts in action, this handy guide shows how to: use the words and phrases that get people to listen, capture and hold an audience’s attention, gain instant credibility with decision makers, optimize body language, handle QA with finesse, make connections, shine with or without PowerPoint, perfect the elevator pitch. You don’t have to be a motivational speaker to get through to others. By placing words carefully and with confidence, you’ll captivate your audience and make big things happen in your career.
This carefully indexed collection of anecdotes, fables, legends, and myths has been assembled over a 20-year period by Charles Francis, a prominent communications professional.
Book Synopsis Wisdom Well Said by : Charles Francis
Download or read book Wisdom Well Said written by Charles Francis and published by Levine Mesa Press. This book was released on 2009-03 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: This carefully indexed collection of anecdotes, fables, legends, and myths has been assembled over a 20-year period by Charles Francis, a prominent communications professional.
Download or read book Well Said written by Linda Grant and published by Heinle & Heinle Publishers. This book was released on 2000-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Text component of WELL SAID.
The Well Said series is designed to improve the pronunciation and communication skills of beginner to advanced students from all language backgrounds. It offers a clear course plan covering the essential areas of pronunciation, including stress, rhythm, and intonation--features that research shows help students the most. Additionally, there are over fifty pages of supplemental activities focusing on consonant and vowel sounds. This level of Well Said introduces the most important pronunciation features at an intermediate to advanced level. A free Website for teachers and students includes the full audio program.
Book Synopsis Well Said by : Linda Grant
Download or read book Well Said written by Linda Grant and published by Heinle ELT. This book was released on 2016-02-16 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Well Said series is designed to improve the pronunciation and communication skills of beginner to advanced students from all language backgrounds. It offers a clear course plan covering the essential areas of pronunciation, including stress, rhythm, and intonation--features that research shows help students the most. Additionally, there are over fifty pages of supplemental activities focusing on consonant and vowel sounds. This level of Well Said introduces the most important pronunciation features at an intermediate to advanced level. A free Website for teachers and students includes the full audio program.
A revised and updated edition of the detailed, down-to-earth guide to speaking your mind effectively—includes useful exercises. The best, most direct way to convey your intelligence, expertise, professionalism, and personality to other people is through talking to them. But most people have no idea what they sound like. And even if they do, they don’t think they can change it. It’s the Way You Say It is a thorough, nuts-and-bolts guide to becoming aware and taking control of how you communicate with others. Dr. Carol Fleming provides detailed advice and scores of exercises for Understanding how others hear you Dealing with specific speech problems Varying your vocal patterns to make your speech more dynamic Using grammar and vocabulary to increase your clarity and impact Reinforcing your message with nonverbal cues Conquering stage fright An entire section of the book focuses on communication issues in the workplace—interviews, presentations, voice mail, and more. In addition, Dr. Fleming puts a human face on her advice through vivid before-and-after stories of forty men and women who came to her for help. “No other skills will position you ahead of your competition as much as good speaking and presentation skills. No book approaches the depth and breadth of Dr. Carol Fleming’s It’s the Way You Say It.” —Patricia Fripp, CSP, CPAE, keynote speaker, executive speech coach, and president of Fripp & Associates
Book Synopsis It's the Way You Say It by : Carol A. Fleming
Download or read book It's the Way You Say It written by Carol A. Fleming and published by Berrett-Koehler Publishers. This book was released on 2013-03-04 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised and updated edition of the detailed, down-to-earth guide to speaking your mind effectively—includes useful exercises. The best, most direct way to convey your intelligence, expertise, professionalism, and personality to other people is through talking to them. But most people have no idea what they sound like. And even if they do, they don’t think they can change it. It’s the Way You Say It is a thorough, nuts-and-bolts guide to becoming aware and taking control of how you communicate with others. Dr. Carol Fleming provides detailed advice and scores of exercises for Understanding how others hear you Dealing with specific speech problems Varying your vocal patterns to make your speech more dynamic Using grammar and vocabulary to increase your clarity and impact Reinforcing your message with nonverbal cues Conquering stage fright An entire section of the book focuses on communication issues in the workplace—interviews, presentations, voice mail, and more. In addition, Dr. Fleming puts a human face on her advice through vivid before-and-after stories of forty men and women who came to her for help. “No other skills will position you ahead of your competition as much as good speaking and presentation skills. No book approaches the depth and breadth of Dr. Carol Fleming’s It’s the Way You Say It.” —Patricia Fripp, CSP, CPAE, keynote speaker, executive speech coach, and president of Fripp & Associates
Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, this book provides a novel approach that teaches you how to go from simply sharing a thought to making a difference. --
Book Synopsis Get to the Point! by : Joel Schwartzberg
Download or read book Get to the Point! written by Joel Schwartzberg and published by Berrett-Koehler Publishers. This book was released on 2017-10-16 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, this book provides a novel approach that teaches you how to go from simply sharing a thought to making a difference. --
Bestselling author Harvey Mackay reveals his techniques for the most essential tool in business--networking, the indispensable art of building contacts. Now in paperback, Dig Your Well Before You're Thirsty is Harvey Mackay's last word on how to get what you want from the world through networking. For everyone from the sales rep facing a career-making deal to the entrepreneur in search of capital, Dig Your Well explains how meeting these needs should be no more than a few calls away. This shrewdly practical book distills Mackay's wisdom gleaned from years of "swimming with sharks," including: What kinds of networks exist How to start a network, and how to wring the most from it The smart way to downsize your list--who to keep, who to dump How to keep track of favors done and favors owed--Is it my lunch or yours? What you can do if you are not good at small talk Dig Your Well Before You're Thirsty is a must for anyone who wants to get ahead by reaching out.
Book Synopsis Dig Your Well before You're Thirsty by : Harvey Mackay
Download or read book Dig Your Well before You're Thirsty written by Harvey Mackay and published by Crown Currency. This book was released on 1999-02-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author Harvey Mackay reveals his techniques for the most essential tool in business--networking, the indispensable art of building contacts. Now in paperback, Dig Your Well Before You're Thirsty is Harvey Mackay's last word on how to get what you want from the world through networking. For everyone from the sales rep facing a career-making deal to the entrepreneur in search of capital, Dig Your Well explains how meeting these needs should be no more than a few calls away. This shrewdly practical book distills Mackay's wisdom gleaned from years of "swimming with sharks," including: What kinds of networks exist How to start a network, and how to wring the most from it The smart way to downsize your list--who to keep, who to dump How to keep track of favors done and favors owed--Is it my lunch or yours? What you can do if you are not good at small talk Dig Your Well Before You're Thirsty is a must for anyone who wants to get ahead by reaching out.
Writing for the Web offers sound principles of writing persuasive copy and using the latest techniques to create an online portfolio, develop a website or blog, and present strong, lively content people will want to read. The book is a definitive guide to online writing for desktop, laptop and mobile formats.
Book Synopsis Writing for the Web by : Crawford Kilian
Download or read book Writing for the Web written by Crawford Kilian and published by Writing. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for the Web offers sound principles of writing persuasive copy and using the latest techniques to create an online portfolio, develop a website or blog, and present strong, lively content people will want to read. The book is a definitive guide to online writing for desktop, laptop and mobile formats.
In Advice to Writers, Jon Winokur, author of the bestselling The Portable Curmudgeon, gathers the counsel of more than four hundred celebrated authors in a treasury on the world of writing. Here are literary lions on everything from the passive voice to promotion and publicity: James Baldwin on the practiced illusion of effortless prose, Isaac Asimov on the despotic tendencies of editors, John Cheever on the perils of drink, Ivan Turgenev on matrimony and the Muse. Here, too, are the secrets behind the sleight-of-hand practiced by artists from Aristotle to Rita Mae Brown. Sagacious, inspiring, and entertaining, Advice to Writers is an essential volume for the writer in every reader.
Book Synopsis Advice to Writers by : Jon Winokur
Download or read book Advice to Writers written by Jon Winokur and published by Vintage. This book was released on 2000-05-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Advice to Writers, Jon Winokur, author of the bestselling The Portable Curmudgeon, gathers the counsel of more than four hundred celebrated authors in a treasury on the world of writing. Here are literary lions on everything from the passive voice to promotion and publicity: James Baldwin on the practiced illusion of effortless prose, Isaac Asimov on the despotic tendencies of editors, John Cheever on the perils of drink, Ivan Turgenev on matrimony and the Muse. Here, too, are the secrets behind the sleight-of-hand practiced by artists from Aristotle to Rita Mae Brown. Sagacious, inspiring, and entertaining, Advice to Writers is an essential volume for the writer in every reader.
