Building Digital Power

Building Digital Power

Author: Karen Nilsen

Publisher:

Published: 2020-01-20

Total Pages: 200

ISBN-13:

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"Everything I wish I knew when I started out as a digital campaigner."A deep dive on digital advocacy for campaigners, communicators, and strategists. In five parts:1) Digital Communications Strategy2) Email Strategy3) Action Page Strategy4) List Building & Segmentation5) Pro TipsNow more than ever, the world needs more people whose expertise is to change the world. And if those skills aren't already specialised enough, to fuel a cause in 2020 you also need to magically be an expert in online giving, digital advocacy and engagement.While there's no shortage of digital strategy advice, how much of it should non-profits pay attention to? Which ideas that sound intuitive could actually be hurting your long-term engagement? What is leading millions of potential donors and online activists to tune out over time? At Animals Australia, we put a lot of theories to the test and busted plenty of myths. This book outlines what worked for us in practice.And here's the truth. A decade of trial and error, research, and pushing boundaries has revealed one universal insight. The real key to building digital power has less to do with tech than it does people. It's about relationships -- forged and nurtured at scale. Tap into the power that exists when communication, design, and tech meet empathy, respect, and a supporter-centric mindset.


Book Synopsis Building Digital Power by : Karen Nilsen

Download or read book Building Digital Power written by Karen Nilsen and published by . This book was released on 2020-01-20 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Everything I wish I knew when I started out as a digital campaigner."A deep dive on digital advocacy for campaigners, communicators, and strategists. In five parts:1) Digital Communications Strategy2) Email Strategy3) Action Page Strategy4) List Building & Segmentation5) Pro TipsNow more than ever, the world needs more people whose expertise is to change the world. And if those skills aren't already specialised enough, to fuel a cause in 2020 you also need to magically be an expert in online giving, digital advocacy and engagement.While there's no shortage of digital strategy advice, how much of it should non-profits pay attention to? Which ideas that sound intuitive could actually be hurting your long-term engagement? What is leading millions of potential donors and online activists to tune out over time? At Animals Australia, we put a lot of theories to the test and busted plenty of myths. This book outlines what worked for us in practice.And here's the truth. A decade of trial and error, research, and pushing boundaries has revealed one universal insight. The real key to building digital power has less to do with tech than it does people. It's about relationships -- forged and nurtured at scale. Tap into the power that exists when communication, design, and tech meet empathy, respect, and a supporter-centric mindset.

Zagging

Zagging

Author: Guy Danhoff

Publisher:

Published: 2021-08-30

Total Pages:

ISBN-13: 9781792477416

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Book Synopsis Zagging by : Guy Danhoff

Download or read book Zagging written by Guy Danhoff and published by . This book was released on 2021-08-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

On Digital Advocacy

On Digital Advocacy

Author: Katie Boue

Publisher: Fulcrum Publishing

Published: 2023-07-18

Total Pages: 69

ISBN-13: 1682753700

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Whether you hike, bike, camp, climb, hunt, ride, paddle, paint, garden—whatever way you get out and enjoy nature, you leave an impact on the outdoors every time you step out your front door. Every step your boots take down dusty trails, every bolt your clip draws into, every time you cruise down a dirt road, till the soil, you leave an impact. Outdoor recreation inherently leaves an impact on the land, but we can work to offset that impact by advocating for earth in our own circles, online and in our neighborhoods. The question is, can we use the digital space to protect the outdoors while still protecting our human spirit? We all share a responsibility to protect our planet––especially those of us in the outdoor industry––and in the digital age, access to advocacy is abundant. Social media hands us the tools to get educated, gather resources, organize and empower ourselves on whatever slice of the "save the planet" pie tickles your appetite to do good. The opportunity and potential for digital advocacy is dizzying––but what happens when we begin to tangle our personal identities with our pursuit of saving a dying earth? As users of public lands, we have an ethical responsibility to the planet. As inhabitants of our identities, we have an ethical responsibility to ourselves, too. Inside, the book covers topics like: The two types of advocacy Becoming an advocate for the outdoor industry Voting for the outdoor spaces you love the most The advocacy retention cycle Online bullying and stalking


Book Synopsis On Digital Advocacy by : Katie Boue

Download or read book On Digital Advocacy written by Katie Boue and published by Fulcrum Publishing. This book was released on 2023-07-18 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you hike, bike, camp, climb, hunt, ride, paddle, paint, garden—whatever way you get out and enjoy nature, you leave an impact on the outdoors every time you step out your front door. Every step your boots take down dusty trails, every bolt your clip draws into, every time you cruise down a dirt road, till the soil, you leave an impact. Outdoor recreation inherently leaves an impact on the land, but we can work to offset that impact by advocating for earth in our own circles, online and in our neighborhoods. The question is, can we use the digital space to protect the outdoors while still protecting our human spirit? We all share a responsibility to protect our planet––especially those of us in the outdoor industry––and in the digital age, access to advocacy is abundant. Social media hands us the tools to get educated, gather resources, organize and empower ourselves on whatever slice of the "save the planet" pie tickles your appetite to do good. The opportunity and potential for digital advocacy is dizzying––but what happens when we begin to tangle our personal identities with our pursuit of saving a dying earth? As users of public lands, we have an ethical responsibility to the planet. As inhabitants of our identities, we have an ethical responsibility to ourselves, too. Inside, the book covers topics like: The two types of advocacy Becoming an advocate for the outdoor industry Voting for the outdoor spaces you love the most The advocacy retention cycle Online bullying and stalking

On Digital Advocacy

On Digital Advocacy

Author: Katie Boue

Publisher:

Published: 2023-07-18

Total Pages: 0

ISBN-13: 9781682754610

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Outdoor recreation inherently leaves an impact on the land, but we can work to offset that impact by advocating for the earth in our own circles, online, and in our neighborhoods. The question is, can we use the digital space to protect the outdoors while still protecting our human spirit? Whether you hike, bike, camp, climb, hunt, ride, paddle, paint, garden-- whatever way you get out and enjoy nature, you leave an impact on the outdoors every time you step out your front door. Every step your boots take down dusty trails, every bolt your clip draws into, every time you cruise down a dirt road, till the soil, you leave an impact. This toolkit, accompanied by On Digital Advocacy: Saving the Planet While Preserving our Humanity, is meant to be written in, doodled on, and loved as you take it along with you on your advocacy journey.


Book Synopsis On Digital Advocacy by : Katie Boue

Download or read book On Digital Advocacy written by Katie Boue and published by . This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outdoor recreation inherently leaves an impact on the land, but we can work to offset that impact by advocating for the earth in our own circles, online, and in our neighborhoods. The question is, can we use the digital space to protect the outdoors while still protecting our human spirit? Whether you hike, bike, camp, climb, hunt, ride, paddle, paint, garden-- whatever way you get out and enjoy nature, you leave an impact on the outdoors every time you step out your front door. Every step your boots take down dusty trails, every bolt your clip draws into, every time you cruise down a dirt road, till the soil, you leave an impact. This toolkit, accompanied by On Digital Advocacy: Saving the Planet While Preserving our Humanity, is meant to be written in, doodled on, and loved as you take it along with you on your advocacy journey.

Disability Rights Advocacy Online

Disability Rights Advocacy Online

Author: Filippo Trevisan

Publisher: Routledge

Published: 2016-10-14

Total Pages: 260

ISBN-13: 131753705X

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Disability rights advocates in the United Kingdom and the United States recently embraced new media technologies in unexpected and innovative ways. This book sheds light on this process of renewal and asks whether the digitalisation of disability rights advocacy can help re-configure political participation into a more inclusive experience for disabled Internet users, enhancing their stakes in democratic citizenship. Through the examination of social media content, Web link analysis, and interviews with leading figures in grassroots groups on both sides of the Atlantic, Filippo Trevisan reveals the profound impact that the Internet has had on disability advocacy in the wake of the austerity agenda that followed the 2008 global financial crisis. In Britain, a new, tech-savvy generation of young disabled self-advocates has emerged from this process. The role of social media platforms such as Facebook in helping politically inexperienced users make sense of complex policy changes through the use of personal stories is discussed also. In addition, this book explains why British disability advocates adopted more innovative and participatory strategies compared to their American counterparts when faced with similar policy crises. This book reviews the implications of this unexpected digital transformation for the structure of the disability rights movement, its leadership, and the opportunity for disabled citizens to participate fully in democratic politics vis-à-vis persisting Web access and accessibility barriers. An original perspective on the relationship between disability and the Internet, and an indispensable read for scholars wishing to contextualize and enrich their knowledge on digital disability rights campaigns vis-à-vis the broader ecology of policymaking.


Book Synopsis Disability Rights Advocacy Online by : Filippo Trevisan

Download or read book Disability Rights Advocacy Online written by Filippo Trevisan and published by Routledge. This book was released on 2016-10-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disability rights advocates in the United Kingdom and the United States recently embraced new media technologies in unexpected and innovative ways. This book sheds light on this process of renewal and asks whether the digitalisation of disability rights advocacy can help re-configure political participation into a more inclusive experience for disabled Internet users, enhancing their stakes in democratic citizenship. Through the examination of social media content, Web link analysis, and interviews with leading figures in grassroots groups on both sides of the Atlantic, Filippo Trevisan reveals the profound impact that the Internet has had on disability advocacy in the wake of the austerity agenda that followed the 2008 global financial crisis. In Britain, a new, tech-savvy generation of young disabled self-advocates has emerged from this process. The role of social media platforms such as Facebook in helping politically inexperienced users make sense of complex policy changes through the use of personal stories is discussed also. In addition, this book explains why British disability advocates adopted more innovative and participatory strategies compared to their American counterparts when faced with similar policy crises. This book reviews the implications of this unexpected digital transformation for the structure of the disability rights movement, its leadership, and the opportunity for disabled citizens to participate fully in democratic politics vis-à-vis persisting Web access and accessibility barriers. An original perspective on the relationship between disability and the Internet, and an indispensable read for scholars wishing to contextualize and enrich their knowledge on digital disability rights campaigns vis-à-vis the broader ecology of policymaking.

Transnational Advocacy in the Digital Era

Transnational Advocacy in the Digital Era

Author: Nina Hall

Publisher: Oxford University Press

Published: 2022-06

Total Pages: 289

ISBN-13: 0198858744

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This title explores the role of digital advocacy organizations, a major new addition to the international arena. It provides a detailed investigation of the power that these organizations have, the ways in which they differ from traditional NGOs, their memberships and networks, and how their campaigns are launched and distributed.


Book Synopsis Transnational Advocacy in the Digital Era by : Nina Hall

Download or read book Transnational Advocacy in the Digital Era written by Nina Hall and published by Oxford University Press. This book was released on 2022-06 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title explores the role of digital advocacy organizations, a major new addition to the international arena. It provides a detailed investigation of the power that these organizations have, the ways in which they differ from traditional NGOs, their memberships and networks, and how their campaigns are launched and distributed.

Effective Advocacy

Effective Advocacy

Author: Mary Alice Haddad

Publisher: MIT Press

Published: 2021-03-23

Total Pages: 353

ISBN-13: 0262363410

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An examination of successful environmental advocacy strategies in East Asia that shows how advocacy can be effective under difficult conditions. The countries of East Asia--China, Japan, South Korea, and Taiwan-- are home to some of the most active and effective environmental advocates in the world. And the governments of these countries have adopted a range of innovative policies to fight pollution and climate change: Japan leads the world in emissions standards, China has become the word's largest producer of photovoltaic panels, and Taiwan and Korea have undertaken major green initiatives. In this book, Mary Alice Haddad examines the advocacy strategies that persuaded citizens, governments, and businesses of these countries to change their behavior.


Book Synopsis Effective Advocacy by : Mary Alice Haddad

Download or read book Effective Advocacy written by Mary Alice Haddad and published by MIT Press. This book was released on 2021-03-23 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of successful environmental advocacy strategies in East Asia that shows how advocacy can be effective under difficult conditions. The countries of East Asia--China, Japan, South Korea, and Taiwan-- are home to some of the most active and effective environmental advocates in the world. And the governments of these countries have adopted a range of innovative policies to fight pollution and climate change: Japan leads the world in emissions standards, China has become the word's largest producer of photovoltaic panels, and Taiwan and Korea have undertaken major green initiatives. In this book, Mary Alice Haddad examines the advocacy strategies that persuaded citizens, governments, and businesses of these countries to change their behavior.

The Quest for Attention

The Quest for Attention

Author: Chao Guo

Publisher: Stanford University Press

Published: 2020-07-28

Total Pages: 312

ISBN-13: 1503613089

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Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.


Book Synopsis The Quest for Attention by : Chao Guo

Download or read book The Quest for Attention written by Chao Guo and published by Stanford University Press. This book was released on 2020-07-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.

Digital Citizenship and Political Engagement

Digital Citizenship and Political Engagement

Author: Ariadne Vromen

Publisher: Springer

Published: 2016-11-25

Total Pages: 278

ISBN-13: 1137488654

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This book considers the radical effects the emergence of social media and digital politics have had on the way that advocacy organisations mobilise and organise citizens into political participation. It argues that these changes are due not only to technological advancement but are also underpinned by hybrid media systems, new political narratives, and a new networked generation of political actors. The author empirically analyses the emergence and consolidation within advanced democracies of online campaigning organisations, such as MoveOn, 38 Degrees, Getup and AVAAZ. Vromen shows that they have become leading political advocates, and influential on both national and international level governance. The book critically engages with this digital disruption of traditional patterns of political mobilisation and organisation, and highlights the challenges in embracing new ideas such as entrepreneurialism and issue-driven politics. It will be of interest to advanced students and scholars in political participation and citizen politics, interest groups, civil society organisations, e-government and politics and social media.


Book Synopsis Digital Citizenship and Political Engagement by : Ariadne Vromen

Download or read book Digital Citizenship and Political Engagement written by Ariadne Vromen and published by Springer. This book was released on 2016-11-25 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers the radical effects the emergence of social media and digital politics have had on the way that advocacy organisations mobilise and organise citizens into political participation. It argues that these changes are due not only to technological advancement but are also underpinned by hybrid media systems, new political narratives, and a new networked generation of political actors. The author empirically analyses the emergence and consolidation within advanced democracies of online campaigning organisations, such as MoveOn, 38 Degrees, Getup and AVAAZ. Vromen shows that they have become leading political advocates, and influential on both national and international level governance. The book critically engages with this digital disruption of traditional patterns of political mobilisation and organisation, and highlights the challenges in embracing new ideas such as entrepreneurialism and issue-driven politics. It will be of interest to advanced students and scholars in political participation and citizen politics, interest groups, civil society organisations, e-government and politics and social media.

On Digital Advocacy

On Digital Advocacy

Author: Katie Boue

Publisher:

Published: 2023-07-11

Total Pages: 0

ISBN-13: 9781682753453

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The book you didn't know you needed about advocacy in the digital age​. On Digital Advocacy is an exploration of the intersection of advocacy, stewardship, social media, and our humanity. We all share a responsibility to protect our planet--especially those of us in the outdoor industry--and in the digital age, access to advocacy is abundant. Social media hands us the tools to get educated, gather resources, organize, and empower ourselves on whatever slice of the "save the planet" pie tickles your appetite to do good. The opportunity and potential for digital advocacy is dizzying--but what happens when we begin to tangle our personal identities with our pursuit of saving a dying earth? As users of public lands, we have an ethical responsibility to the planet. As inhabitants of our identities, we have an ethical responsibility to ourselves, too. Can we use the digital space to protect the outdoors while still protecting our human spirit?


Book Synopsis On Digital Advocacy by : Katie Boue

Download or read book On Digital Advocacy written by Katie Boue and published by . This book was released on 2023-07-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book you didn't know you needed about advocacy in the digital age​. On Digital Advocacy is an exploration of the intersection of advocacy, stewardship, social media, and our humanity. We all share a responsibility to protect our planet--especially those of us in the outdoor industry--and in the digital age, access to advocacy is abundant. Social media hands us the tools to get educated, gather resources, organize, and empower ourselves on whatever slice of the "save the planet" pie tickles your appetite to do good. The opportunity and potential for digital advocacy is dizzying--but what happens when we begin to tangle our personal identities with our pursuit of saving a dying earth? As users of public lands, we have an ethical responsibility to the planet. As inhabitants of our identities, we have an ethical responsibility to ourselves, too. Can we use the digital space to protect the outdoors while still protecting our human spirit?