The Evolution of Media

The Evolution of Media

Author: A. Michael Noll

Publisher: Rowman & Littlefield

Published: 2007

Total Pages: 220

ISBN-13: 9780742554825

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A concise introduction to the evolution of communication media, The Evolution of Media is unique in that it treats both mass media and interpersonal media. The first part of the book describes the history and development of media technology. The second and third parts develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The last section presents a simple methodology to help predict the success of new media products and services. This book is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in the big picture of communication media.


Book Synopsis The Evolution of Media by : A. Michael Noll

Download or read book The Evolution of Media written by A. Michael Noll and published by Rowman & Littlefield. This book was released on 2007 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise introduction to the evolution of communication media, The Evolution of Media is unique in that it treats both mass media and interpersonal media. The first part of the book describes the history and development of media technology. The second and third parts develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The last section presents a simple methodology to help predict the success of new media products and services. This book is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in the big picture of communication media.

The Evolution of Media

The Evolution of Media

Author: Michael A. Noll

Publisher: Rowman & Littlefield Publishers

Published: 2006-12-19

Total Pages: 213

ISBN-13: 074257928X

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A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.


Book Synopsis The Evolution of Media by : Michael A. Noll

Download or read book The Evolution of Media written by Michael A. Noll and published by Rowman & Littlefield Publishers. This book was released on 2006-12-19 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.

Now Media

Now Media

Author: Norman J. Medoff

Publisher: Routledge

Published: 2021-04-07

Total Pages: 731

ISBN-13: 100038053X

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Now in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today. Now Media, Fourth Edition (formerly Electronic Media: Then, Now, Later) provides a comprehensive view of the beginnings of electronic media in broadcasting and the subsequent advancements into ‘now’ digital media. Each chapter is organized chronologically, starting with the electronic media of the past, then moving to the media of today, and finally, exploring the possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, and digital advertising, focusing along the way on innovations that laid the groundwork for ‘now’ television and radio and the Internet and social media. New to the fourth edition is a chapter on the amazing world of virtual reality technology, which has spawned a ‘now’ way of communicating with the world and becoming a part of video content, as well as a discussion of the impacts of the COVID-19 pandemic on media consumption habits. This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike. The new ‘now’ edition also features updated online instructor materials, including PowerPoint slides and test banks. Please visit www.routledge.com/cw/medoff to access these support materials.


Book Synopsis Now Media by : Norman J. Medoff

Download or read book Now Media written by Norman J. Medoff and published by Routledge. This book was released on 2021-04-07 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today. Now Media, Fourth Edition (formerly Electronic Media: Then, Now, Later) provides a comprehensive view of the beginnings of electronic media in broadcasting and the subsequent advancements into ‘now’ digital media. Each chapter is organized chronologically, starting with the electronic media of the past, then moving to the media of today, and finally, exploring the possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, and digital advertising, focusing along the way on innovations that laid the groundwork for ‘now’ television and radio and the Internet and social media. New to the fourth edition is a chapter on the amazing world of virtual reality technology, which has spawned a ‘now’ way of communicating with the world and becoming a part of video content, as well as a discussion of the impacts of the COVID-19 pandemic on media consumption habits. This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike. The new ‘now’ edition also features updated online instructor materials, including PowerPoint slides and test banks. Please visit www.routledge.com/cw/medoff to access these support materials.

The Evolution of Media Communication

The Evolution of Media Communication

Author: Beatriz Peña-Acuña

Publisher: BoD – Books on Demand

Published: 2017-05-31

Total Pages: 103

ISBN-13: 9535131974

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Media communication is a young discipline, if we compare it with others. It has been studied scientifically from the last century in social sciences. This topic, as it is a human process, is complex, and it is changing because of new technologies. It transforms our society too. It is recognised that we are in a communication society. The management of knowledge is settled in business area too. Communication skills are recognised as competences in education for preparing future citizens. Media communication feeds from different disciplines and it keeps their attention. This book is an attempt to provide theoretical and empirical framework to better understand media communication from different point of views and channels in various contexts. The international authors are specialised on the issues. They cover a wide range of updated issues. They span from deepening about behaviour of media or trends to national cases related to social net and to new phenomena - as it is mindfulness applied to creativity. So in this book, two sections are presented. The first section focuses on the behaviour of media, when it is applied in education field and reception research. The second section provides three case studies about the Internet: platforms and social nets developed and applied to different publics.


Book Synopsis The Evolution of Media Communication by : Beatriz Peña-Acuña

Download or read book The Evolution of Media Communication written by Beatriz Peña-Acuña and published by BoD – Books on Demand. This book was released on 2017-05-31 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media communication is a young discipline, if we compare it with others. It has been studied scientifically from the last century in social sciences. This topic, as it is a human process, is complex, and it is changing because of new technologies. It transforms our society too. It is recognised that we are in a communication society. The management of knowledge is settled in business area too. Communication skills are recognised as competences in education for preparing future citizens. Media communication feeds from different disciplines and it keeps their attention. This book is an attempt to provide theoretical and empirical framework to better understand media communication from different point of views and channels in various contexts. The international authors are specialised on the issues. They cover a wide range of updated issues. They span from deepening about behaviour of media or trends to national cases related to social net and to new phenomena - as it is mindfulness applied to creativity. So in this book, two sections are presented. The first section focuses on the behaviour of media, when it is applied in education field and reception research. The second section provides three case studies about the Internet: platforms and social nets developed and applied to different publics.

The 21st Century Media (r)evolution

The 21st Century Media (r)evolution

Author: Jim Macnamara

Publisher: Peter Lang

Published: 2010

Total Pages: 428

ISBN-13: 9781433109362

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The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.


Book Synopsis The 21st Century Media (r)evolution by : Jim Macnamara

Download or read book The 21st Century Media (r)evolution written by Jim Macnamara and published by Peter Lang. This book was released on 2010 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.

Media, Technology, and Society

Media, Technology, and Society

Author: W. Russell Neuman

Publisher: University of Michigan Press

Published: 2010

Total Pages: 2

ISBN-13: 0472050826

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Top media studies scholars discuss the evolution of media


Book Synopsis Media, Technology, and Society by : W. Russell Neuman

Download or read book Media, Technology, and Society written by W. Russell Neuman and published by University of Michigan Press. This book was released on 2010 with total page 2 pages. Available in PDF, EPUB and Kindle. Book excerpt: Top media studies scholars discuss the evolution of media

A History of Communications

A History of Communications

Author: Marshall T. Poe

Publisher: Cambridge University Press

Published: 2010-12-06

Total Pages: 483

ISBN-13: 1139495577

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A History of Communications advances a theory of media that explains the origins and impact of different forms of communication - speech, writing, print, electronic devices and the Internet - on human history in the long term. New media are 'pulled' into widespread use by broad historical trends and these media, once in widespread use, 'push' social institutions and beliefs in predictable directions. This view allows us to see for the first time what is truly new about the Internet, what is not, and where it is taking us.


Book Synopsis A History of Communications by : Marshall T. Poe

Download or read book A History of Communications written by Marshall T. Poe and published by Cambridge University Press. This book was released on 2010-12-06 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: A History of Communications advances a theory of media that explains the origins and impact of different forms of communication - speech, writing, print, electronic devices and the Internet - on human history in the long term. New media are 'pulled' into widespread use by broad historical trends and these media, once in widespread use, 'push' social institutions and beliefs in predictable directions. This view allows us to see for the first time what is truly new about the Internet, what is not, and where it is taking us.

Audience Evolution

Audience Evolution

Author: Philip M. Napoli

Publisher: Columbia University Press

Published: 2011

Total Pages: 266

ISBN-13: 0231150350

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Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.


Book Synopsis Audience Evolution by : Philip M. Napoli

Download or read book Audience Evolution written by Philip M. Napoli and published by Columbia University Press. This book was released on 2011 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.

On the Evolution of Media

On the Evolution of Media

Author: Carlos A. Scolari

Publisher: Taylor & Francis

Published: 2023-06-23

Total Pages: 310

ISBN-13: 1000901637

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This book describes the lifecycle of media in the context of the media ecology, presenting a general theoretical framework and a series of methodological procedures to support the construction of an eco-evolutionary approach to media change. Focusing on a series of processes - emergence, competition, dominance, hybridization, adaptation, extinction - this book goes beyond a chronological approach to propose a reticulated and multi-layered conception of media evolution. If media evolution is a network, what are the relationships between "media species" like? What happens when a new media emerges into the media ecology? How do new media influence the old ones? Can media become extinct? How do media adapt when the social and economic context changes? How can media evolution be analysed? What kinds of quantitative and qualitative techniques can be applied in media evolution research? By presenting an innovative research approach and theoretical framework to media studies, this book will be of keen interest to scholars and graduate students of new media, media history and theory, philosophy of technology, mass communication, and organisational studies.


Book Synopsis On the Evolution of Media by : Carlos A. Scolari

Download or read book On the Evolution of Media written by Carlos A. Scolari and published by Taylor & Francis. This book was released on 2023-06-23 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the lifecycle of media in the context of the media ecology, presenting a general theoretical framework and a series of methodological procedures to support the construction of an eco-evolutionary approach to media change. Focusing on a series of processes - emergence, competition, dominance, hybridization, adaptation, extinction - this book goes beyond a chronological approach to propose a reticulated and multi-layered conception of media evolution. If media evolution is a network, what are the relationships between "media species" like? What happens when a new media emerges into the media ecology? How do new media influence the old ones? Can media become extinct? How do media adapt when the social and economic context changes? How can media evolution be analysed? What kinds of quantitative and qualitative techniques can be applied in media evolution research? By presenting an innovative research approach and theoretical framework to media studies, this book will be of keen interest to scholars and graduate students of new media, media history and theory, philosophy of technology, mass communication, and organisational studies.

The Evolution of Communication

The Evolution of Communication

Author: Marc D. Hauser

Publisher: MIT Press

Published: 1996

Total Pages: 792

ISBN-13: 9780262581554

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This text addresses the problem of how communication systems, including language, have been designed over the course of evolution. It integrates conceptual issues and empirical results from neurobiology, cognitive and developmental psychology, linguistics, evolutionary biology, and ethology.


Book Synopsis The Evolution of Communication by : Marc D. Hauser

Download or read book The Evolution of Communication written by Marc D. Hauser and published by MIT Press. This book was released on 1996 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text addresses the problem of how communication systems, including language, have been designed over the course of evolution. It integrates conceptual issues and empirical results from neurobiology, cognitive and developmental psychology, linguistics, evolutionary biology, and ethology.