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"We Bring Good Things to Life" "It’s Not TV, It’s HBO" "Visa: It’s Everywhere You Want to Be" These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.
Book Synopsis One Great Insight Is Worth a Thousand Good Ideas by : Phil Dusenberry
Download or read book One Great Insight Is Worth a Thousand Good Ideas written by Phil Dusenberry and published by Penguin. This book was released on 2006-10-03 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We Bring Good Things to Life" "It’s Not TV, It’s HBO" "Visa: It’s Everywhere You Want to Be" These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.
Book Synopsis One Great Insight Is Worth a Thousand Good Ideas by : Phil Dusenberry
Download or read book One Great Insight Is Worth a Thousand Good Ideas written by Phil Dusenberry and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
A compelling, insightful memoir by one of America's advertising giants We Bring Good Things to Life It's Not TV, It's HBO Visa- It's Everywhere You Want to Be These aren't just advertising slogans; they're game-changing insights. And according to ad industry legend Phil Dusenberry, whose team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down. Dusenberry, who turned BBDO/NY into a creative powerhouse, shares his best advice and funniest stories in Then We Set His Hair on Fire.
Book Synopsis Then We Set His Hair on Fire by : Phil Dusenberry
Download or read book Then We Set His Hair on Fire written by Phil Dusenberry and published by . This book was released on 2005 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compelling, insightful memoir by one of America's advertising giants We Bring Good Things to Life It's Not TV, It's HBO Visa- It's Everywhere You Want to Be These aren't just advertising slogans; they're game-changing insights. And according to ad industry legend Phil Dusenberry, whose team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down. Dusenberry, who turned BBDO/NY into a creative powerhouse, shares his best advice and funniest stories in Then We Set His Hair on Fire.
The purpose of the book is to provide an overall view of advertising in the twentieth century while filling in the gap of information that exists in Italy ? where just a few names are known. The book also provides a leading thread about those professionals who, in the second half of the 20th century, were the protagonists of the creative revolution and whose influence has been seminal on both American and English advertising. The book has no historical intentions nor aims at classifying people into schools or categories (as such an approach would be pretentious and inadequate in a profession so deeply entangled with economics and consumer attitudes). The content in brief: The book is made up of short biographies of famous and well known advertising people ? mainly art directors and copywriters ? interspersed with a few explanatory chapters that are simply summaries on certain subjects. For instance The Big Agencies outlines the origins of historical agencies, such as J.W. Thompson, BBDO, and Young & Rubicam. The State of Things explains what happened after the (so called) Creative Revolution. The Spot-Makers presents people like Howard Zieff, Joe Pytka, Rick Levine, and Bob Giraldi. Old School Ties and Colonels is about British advertising before Collett Dickinson and Pearce. La Grande Parade depicts the peculiarities of French advertising and Carosello and its Victims explains the unusual features of the Italian Carosello (an early TV format that hosted commercials), etc. Biographies are structured differently along the lines of individual stories and, generally, tend to highlight the meaningful events in one s career rather than their early life and experiences. This way of telling a story is, of course, somewhat influenced by the author s experiences and point of view and represents the original aspect of the book. Among the influentials , Americans and Britons outnumber French and Italians. A final section with Contributions by various authors and famous copywriters: Gossage, Della Femina, Abbott, Séguéla, Marcantonio, Pirella, etc. completes the book.
Book Synopsis Just Doing It: A History of Advertising by : Pia Elliott
Download or read book Just Doing It: A History of Advertising written by Pia Elliott and published by Homeless Book. This book was released on 2014-10-09 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of the book is to provide an overall view of advertising in the twentieth century while filling in the gap of information that exists in Italy ? where just a few names are known. The book also provides a leading thread about those professionals who, in the second half of the 20th century, were the protagonists of the creative revolution and whose influence has been seminal on both American and English advertising. The book has no historical intentions nor aims at classifying people into schools or categories (as such an approach would be pretentious and inadequate in a profession so deeply entangled with economics and consumer attitudes). The content in brief: The book is made up of short biographies of famous and well known advertising people ? mainly art directors and copywriters ? interspersed with a few explanatory chapters that are simply summaries on certain subjects. For instance The Big Agencies outlines the origins of historical agencies, such as J.W. Thompson, BBDO, and Young & Rubicam. The State of Things explains what happened after the (so called) Creative Revolution. The Spot-Makers presents people like Howard Zieff, Joe Pytka, Rick Levine, and Bob Giraldi. Old School Ties and Colonels is about British advertising before Collett Dickinson and Pearce. La Grande Parade depicts the peculiarities of French advertising and Carosello and its Victims explains the unusual features of the Italian Carosello (an early TV format that hosted commercials), etc. Biographies are structured differently along the lines of individual stories and, generally, tend to highlight the meaningful events in one s career rather than their early life and experiences. This way of telling a story is, of course, somewhat influenced by the author s experiences and point of view and represents the original aspect of the book. Among the influentials , Americans and Britons outnumber French and Italians. A final section with Contributions by various authors and famous copywriters: Gossage, Della Femina, Abbott, Séguéla, Marcantonio, Pirella, etc. completes the book.
Covert and Sattersten have chosen and reviewed the 100 best business titles of all time--the ones that deliver the biggest payoff for today's busy readers. This guide puts each book in context so that readers can quickly find solutions to the problems they face.
Book Synopsis The 100 Best Business Books of All Time by : Jack Covert
Download or read book The 100 Best Business Books of All Time written by Jack Covert and published by Penguin Group. This book was released on 2009 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covert and Sattersten have chosen and reviewed the 100 best business titles of all time--the ones that deliver the biggest payoff for today's busy readers. This guide puts each book in context so that readers can quickly find solutions to the problems they face.
Every March, the NCAA men's basketball tournament blankets newspapers and the Internet, and attracts millions of television viewers over the course of three weeks. Will a perennial favorite like Duke win? Or will it be a dark horse like Gonzaga? The phenomenon known as March Madness galvanizes a nation of viewers as few other sports events can. The reason? Bracketology. America eagerly watches as 64 teams become 32, then 16, then 8, then 4, then 2, and finally #1. Now it's time to use the same rigorous method for everything that really matters in culture, people, history, the arts and more. In The Enlightened Bracketologist the editors have organized the world's most haunting and maddeningly subjective questions into a scheme of binary pairings that finally reveal what is truly the best in its class: La Tache or Chateau Latour? (1) Barry Bonds or Terrell Owens? (2) "Vissi d'arte" or "Dove Sono"? (3) OJ verdict or JFK assassination? (4) "Top of the world, Ma" or "Nobody's perfect"? (5) Two by two, The Enlightened Bracketologist pits our cultural mainstays against each other; only the finest survive. Every double-page spread of this book will contain a series of brackets compiled by experts and celebrities, with text call-outs that highlight the reason why one competitor moves on and another doesn't. Already committed are Elvis Costello on popular songs; David Bouley on cookbooks; Leon Fleisher on piano music; Reneé Fleming on opera arias; Henry Beard on French phrases; Joseph Ward on wine.
Book Synopsis The Enlightened Bracketologist by : Nigel Holmes
Download or read book The Enlightened Bracketologist written by Nigel Holmes and published by Bloomsbury Publishing USA. This book was released on 2008-12-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every March, the NCAA men's basketball tournament blankets newspapers and the Internet, and attracts millions of television viewers over the course of three weeks. Will a perennial favorite like Duke win? Or will it be a dark horse like Gonzaga? The phenomenon known as March Madness galvanizes a nation of viewers as few other sports events can. The reason? Bracketology. America eagerly watches as 64 teams become 32, then 16, then 8, then 4, then 2, and finally #1. Now it's time to use the same rigorous method for everything that really matters in culture, people, history, the arts and more. In The Enlightened Bracketologist the editors have organized the world's most haunting and maddeningly subjective questions into a scheme of binary pairings that finally reveal what is truly the best in its class: La Tache or Chateau Latour? (1) Barry Bonds or Terrell Owens? (2) "Vissi d'arte" or "Dove Sono"? (3) OJ verdict or JFK assassination? (4) "Top of the world, Ma" or "Nobody's perfect"? (5) Two by two, The Enlightened Bracketologist pits our cultural mainstays against each other; only the finest survive. Every double-page spread of this book will contain a series of brackets compiled by experts and celebrities, with text call-outs that highlight the reason why one competitor moves on and another doesn't. Already committed are Elvis Costello on popular songs; David Bouley on cookbooks; Leon Fleisher on piano music; Reneé Fleming on opera arias; Henry Beard on French phrases; Joseph Ward on wine.
As a seasoned Certified Public Accountant, Edward Mendlowitz has had a long history of listening to clients relay not only their most important concerns about the strengths and weaknesses of their companies, but also their own fears about the solitude they feel as business ownerseven when they employ hundreds of people. In Power Bites, Mendlowitz shares his proven advice and concise calls to action that will help both experienced and novice leaders focus on what is most important while learning to communicate clearly and effectively with their customers and employees. Mendlowitz relies on his experience, inquisitiveness, and interest in helping thousands of clients and other CPAs face and solve their problems. Here he offers practical and easy-to-implement tips on how to: Acquire knowledge and create power Develop a vision and set goals Squash fears and embrace change Create excitement and think optimistically Do what is expected in an unexpected way Network and establish a brand Power Bites shares effective guidance that can be immediately applied to resolve every- day dilemmaswhether in the workplace or in the homeultimately helping to transform others into more successful leaders, managers, and individuals.
Book Synopsis Power Bites by : Edward Mendlowitz CPA
Download or read book Power Bites written by Edward Mendlowitz CPA and published by iUniverse. This book was released on 2010-04-29 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a seasoned Certified Public Accountant, Edward Mendlowitz has had a long history of listening to clients relay not only their most important concerns about the strengths and weaknesses of their companies, but also their own fears about the solitude they feel as business ownerseven when they employ hundreds of people. In Power Bites, Mendlowitz shares his proven advice and concise calls to action that will help both experienced and novice leaders focus on what is most important while learning to communicate clearly and effectively with their customers and employees. Mendlowitz relies on his experience, inquisitiveness, and interest in helping thousands of clients and other CPAs face and solve their problems. Here he offers practical and easy-to-implement tips on how to: Acquire knowledge and create power Develop a vision and set goals Squash fears and embrace change Create excitement and think optimistically Do what is expected in an unexpected way Network and establish a brand Power Bites shares effective guidance that can be immediately applied to resolve every- day dilemmaswhether in the workplace or in the homeultimately helping to transform others into more successful leaders, managers, and individuals.
IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.
Book Synopsis Ugly Is Only Skin-Deep by : Dominik Imseng
Download or read book Ugly Is Only Skin-Deep written by Dominik Imseng and published by Troubador Publishing Ltd. This book was released on 2016-09-19 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.
How to design a world in which we rely less on stuff, and more on people. We're filling up the world with technology and devices, but we've lost sight of an important question: What is this stuff for? What value does it add to our lives? So asks author John Thackara in his new book, In the Bubble: Designing for a Complex World. These are tough questions for the pushers of technology to answer. Our economic system is centered on technology, so it would be no small matter if "tech" ceased to be an end-in-itself in our daily lives. Technology is not going to go away, but the time to discuss the end it will serve is before we deploy it, not after. We need to ask what purpose will be served by the broadband communications, smart materials, wearable computing, and connected appliances that we're unleashing upon the world. We need to ask what impact all this stuff will have on our daily lives. Who will look after it, and how? In the Bubble is about a world based less on stuff and more on people. Thackara describes a transformation that is taking place now—not in a remote science fiction future; it's not about, as he puts it, "the schlock of the new" but about radical innovation already emerging in daily life. We are regaining respect for what people can do that technology can't. In the Bubble describes services designed to help people carry out daily activities in new ways. Many of these services involve technology—ranging from body implants to wide-bodied jets. But objects and systems play a supporting role in a people-centered world. The design focus is on services, not things. And new principles—above all, lightness—inform the way these services are designed and used. At the heart of In the Bubble is a belief, informed by a wealth of real-world examples, that ethics and responsibility can inform design decisions without impeding social and technical innovation.
Book Synopsis In the Bubble by : John Thackara
Download or read book In the Bubble written by John Thackara and published by MIT Press. This book was released on 2006-02-17 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to design a world in which we rely less on stuff, and more on people. We're filling up the world with technology and devices, but we've lost sight of an important question: What is this stuff for? What value does it add to our lives? So asks author John Thackara in his new book, In the Bubble: Designing for a Complex World. These are tough questions for the pushers of technology to answer. Our economic system is centered on technology, so it would be no small matter if "tech" ceased to be an end-in-itself in our daily lives. Technology is not going to go away, but the time to discuss the end it will serve is before we deploy it, not after. We need to ask what purpose will be served by the broadband communications, smart materials, wearable computing, and connected appliances that we're unleashing upon the world. We need to ask what impact all this stuff will have on our daily lives. Who will look after it, and how? In the Bubble is about a world based less on stuff and more on people. Thackara describes a transformation that is taking place now—not in a remote science fiction future; it's not about, as he puts it, "the schlock of the new" but about radical innovation already emerging in daily life. We are regaining respect for what people can do that technology can't. In the Bubble describes services designed to help people carry out daily activities in new ways. Many of these services involve technology—ranging from body implants to wide-bodied jets. But objects and systems play a supporting role in a people-centered world. The design focus is on services, not things. And new principles—above all, lightness—inform the way these services are designed and used. At the heart of In the Bubble is a belief, informed by a wealth of real-world examples, that ethics and responsibility can inform design decisions without impeding social and technical innovation.
This book helps develop a better understanding of how researchers from different scientific backgrounds view models and uncertainty. It provides key steps in fostering and encouraging interdisciplinary research, which is vital in addressing several big issues that society faces today, such as climate change, longevity, financial and actuarial risk management. To make progress in these areas, researchers must develop an understanding of differing perspectives and methods of those working in other disciplines.This title presents the views and understandings of eminent people in their respective fields through interviews on the topic of modelling and uncertainty. Each expert was asked the same set of questions to help readers understand the similarities and differences existing between various disciplines. It also helps to bridge some of the gaps encountered by those carrying out inter- and multi-disciplinary research and suggests new approaches to modelling and uncertainty quantification.
Book Synopsis Dialogues Around Models And Uncertainty: An Interdisciplinary Perspective by : Pauline Barrieu
Download or read book Dialogues Around Models And Uncertainty: An Interdisciplinary Perspective written by Pauline Barrieu and published by World Scientific. This book was released on 2020-05-05 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps develop a better understanding of how researchers from different scientific backgrounds view models and uncertainty. It provides key steps in fostering and encouraging interdisciplinary research, which is vital in addressing several big issues that society faces today, such as climate change, longevity, financial and actuarial risk management. To make progress in these areas, researchers must develop an understanding of differing perspectives and methods of those working in other disciplines.This title presents the views and understandings of eminent people in their respective fields through interviews on the topic of modelling and uncertainty. Each expert was asked the same set of questions to help readers understand the similarities and differences existing between various disciplines. It also helps to bridge some of the gaps encountered by those carrying out inter- and multi-disciplinary research and suggests new approaches to modelling and uncertainty quantification.
