One Plus One Equals Three

One Plus One Equals Three

Author: Dave Trott

Publisher: Pan Macmillan

Published: 2015-06-04

Total Pages: 256

ISBN-13: 1447283864

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How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.


Book Synopsis One Plus One Equals Three by : Dave Trott

Download or read book One Plus One Equals Three written by Dave Trott and published by Pan Macmillan. This book was released on 2015-06-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.


One Plus One Equals One

One Plus One Equals One

Author: John Archibald

Publisher: OUP Oxford

Published: 2014-06-26

Total Pages: 288

ISBN-13: 0191636274

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We are in the midst of a revolution. It is a scientific revolution built upon the tools of molecular biology, with which we probe and prod the living world in ways unimaginable a few decades ago. Need to track a bacterium at the root of a hospital outbreak? No problem: the offending germ's complete genetic profile can be obtained in 24 hours. We insert human DNA into E. coli bacteria to produce our insulin. It is natural to look at biotechnology in the 21st century with a mix of wonder and fear. But biotechnology is not as 'unnatural' as one might think. All living organisms use the same molecular processes to replicate their genetic material and the same basic code to 'read' their genes. The similarities can be seen in their DNA. Here, John Archibald shows how evolution has been 'plugging-and-playing' with the subcellular components of life from the very beginning and continues to do so today. For evidence, we need look no further than the inner workings of our own cells. Molecular biology has allowed us to gaze back more than three billion years, revealing the microbial mergers and acquisitions that underpin the development of complex life. One Plus One Equals One tells the story of how we have come to this realization and its implications.


Book Synopsis One Plus One Equals One by : John Archibald

Download or read book One Plus One Equals One written by John Archibald and published by OUP Oxford. This book was released on 2014-06-26 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are in the midst of a revolution. It is a scientific revolution built upon the tools of molecular biology, with which we probe and prod the living world in ways unimaginable a few decades ago. Need to track a bacterium at the root of a hospital outbreak? No problem: the offending germ's complete genetic profile can be obtained in 24 hours. We insert human DNA into E. coli bacteria to produce our insulin. It is natural to look at biotechnology in the 21st century with a mix of wonder and fear. But biotechnology is not as 'unnatural' as one might think. All living organisms use the same molecular processes to replicate their genetic material and the same basic code to 'read' their genes. The similarities can be seen in their DNA. Here, John Archibald shows how evolution has been 'plugging-and-playing' with the subcellular components of life from the very beginning and continues to do so today. For evidence, we need look no further than the inner workings of our own cells. Molecular biology has allowed us to gaze back more than three billion years, revealing the microbial mergers and acquisitions that underpin the development of complex life. One Plus One Equals One tells the story of how we have come to this realization and its implications.


1+1

1+1

Author: David LaRochelle

Publisher: Sterling

Published: 2010

Total Pages: 0

ISBN-13: 9781402759956

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Colorful illustrations and unusual calculations encourage children to think about numbers in a creative way. 1+1=14? One ant and one spider equals 14 legs.


Book Synopsis 1+1 by : David LaRochelle

Download or read book 1+1 written by David LaRochelle and published by Sterling. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colorful illustrations and unusual calculations encourage children to think about numbers in a creative way. 1+1=14? One ant and one spider equals 14 legs.


Joining Forces

Joining Forces

Author: Mitchell Lee Marks

Publisher: John Wiley & Sons

Published: 2010-07-30

Total Pages: 254

ISBN-13: 0470651261

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If 75 percent of all mergers fail, what makes the other 25 percent succeed? Mergers, acquisitions, and alliances are more vital today than ever before in driving business success. This indispensible guide offers proven strategies and sound solutions to the multitude of integration issues that inevitably arise, and shows how to create a combined business that meets its strategic and financial objectives, competes better, and offers personal and organizational enhancements. Dubbed "merger mavens" by Fortune magazine, the authors report lessons learned from their experience in over 100 combinations. Executives, managers, and employees alike in all industries and sectors will find useful examples, strategies, and tools here. Praise for Joining Forces "This book will help both M&A veterans and those new to the game. The authorsprovide great insights into the human, cultural, organizational, and strategic factors that matter in M&A success." Richard Kovacevich, chairman and CEO emeritus, Wells Fargo & Co. "Don't commit to the merger or acquisition without them! I have personally witnessed how hard it is on everyone employees, shareholders, communities, and especially executives to work through an improperly managed merger. I have known Marks and Mirvis for almost twenty-five years and the only mistake our organization made was that we did not consult them soon enough. Their new book reflects unequalled experience and intellect. Don't merge, acquire, or be acquired without it!" Michael R. Losey, CEO (emeritus), Society for Human Resources Management (SHRM) "Joining Forces is a terrific resource for managers who want to understand thehuman dynamics of mergers and acquisitions, and a must-read for those who have to lead their companies through one. It is based on the latest research and providespractical insights and advice from authors who know M&A inside out." Edward E. Lawler III, Distinguished Professor of Business, Marshall School ofBusiness, University of Southern California


Book Synopsis Joining Forces by : Mitchell Lee Marks

Download or read book Joining Forces written by Mitchell Lee Marks and published by John Wiley & Sons. This book was released on 2010-07-30 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: If 75 percent of all mergers fail, what makes the other 25 percent succeed? Mergers, acquisitions, and alliances are more vital today than ever before in driving business success. This indispensible guide offers proven strategies and sound solutions to the multitude of integration issues that inevitably arise, and shows how to create a combined business that meets its strategic and financial objectives, competes better, and offers personal and organizational enhancements. Dubbed "merger mavens" by Fortune magazine, the authors report lessons learned from their experience in over 100 combinations. Executives, managers, and employees alike in all industries and sectors will find useful examples, strategies, and tools here. Praise for Joining Forces "This book will help both M&A veterans and those new to the game. The authorsprovide great insights into the human, cultural, organizational, and strategic factors that matter in M&A success." Richard Kovacevich, chairman and CEO emeritus, Wells Fargo & Co. "Don't commit to the merger or acquisition without them! I have personally witnessed how hard it is on everyone employees, shareholders, communities, and especially executives to work through an improperly managed merger. I have known Marks and Mirvis for almost twenty-five years and the only mistake our organization made was that we did not consult them soon enough. Their new book reflects unequalled experience and intellect. Don't merge, acquire, or be acquired without it!" Michael R. Losey, CEO (emeritus), Society for Human Resources Management (SHRM) "Joining Forces is a terrific resource for managers who want to understand thehuman dynamics of mergers and acquisitions, and a must-read for those who have to lead their companies through one. It is based on the latest research and providespractical insights and advice from authors who know M&A inside out." Edward E. Lawler III, Distinguished Professor of Business, Marshall School ofBusiness, University of Southern California


Principia Mathematica

Principia Mathematica

Author: Alfred North Whitehead

Publisher:

Published: 1910

Total Pages: 696

ISBN-13:

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Book Synopsis Principia Mathematica by : Alfred North Whitehead

Download or read book Principia Mathematica written by Alfred North Whitehead and published by . This book was released on 1910 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Creative Mischief

Creative Mischief

Author: Dave Trott

Publisher:

Published: 2009

Total Pages: 196

ISBN-13: 9780956435705

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Book Synopsis Creative Mischief by : Dave Trott

Download or read book Creative Mischief written by Dave Trott and published by . This book was released on 2009 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Predatory Thinking

Predatory Thinking

Author: Dave Trott

Publisher: Pan Macmillan

Published: 2013-05-23

Total Pages: 215

ISBN-13: 1447248392

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'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.


Book Synopsis Predatory Thinking by : Dave Trott

Download or read book Predatory Thinking written by Dave Trott and published by Pan Macmillan. This book was released on 2013-05-23 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.


One Plus One Equals Blue

One Plus One Equals Blue

Author: Mary Jane Auch

Publisher: Macmillan

Published: 2013-04-30

Total Pages: 274

ISBN-13: 0805094059

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Branded the class loser, 12-year-old Basil reluctantly becomes friends with a bossy new girl who like Basil, has synesthesia and comes to Basil's aid when his estranged mother returns and turns his life upside down.


Book Synopsis One Plus One Equals Blue by : Mary Jane Auch

Download or read book One Plus One Equals Blue written by Mary Jane Auch and published by Macmillan. This book was released on 2013-04-30 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branded the class loser, 12-year-old Basil reluctantly becomes friends with a bossy new girl who like Basil, has synesthesia and comes to Basil's aid when his estranged mother returns and turns his life upside down.


One, Two, Three

One, Two, Three

Author: David Berlinski

Publisher: Vintage

Published: 2012-05-01

Total Pages: 225

ISBN-13: 1400079101

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The acclaimed author of A Tour of the Calculus and The Infinite Ascent offers an enlightening and enthralling tour of the basics of mathematics, and reveals a world of fascination in fundamental mathematical ideas. One, Two, Three is David Berlinski’s captivating exploration of the foundation of mathematics, its fundamental ideas, and why they matter. By unraveling the complex answers to these most elementary questions—What is a number? How do addition, subtraction, and other functions actually work? What are geometry and logic?—Berlinski reveals the intricacy behind their seemingly simple exteriors. Peppered with enlightening historical anecdotes and asides on some of history’s most fascinating mathematicians, One, Two, Three, revels in the beauty of numbers as Berlinski shows us how and why these often slippery concepts are as essential to the field of mathematics as to who we are.


Book Synopsis One, Two, Three by : David Berlinski

Download or read book One, Two, Three written by David Berlinski and published by Vintage. This book was released on 2012-05-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed author of A Tour of the Calculus and The Infinite Ascent offers an enlightening and enthralling tour of the basics of mathematics, and reveals a world of fascination in fundamental mathematical ideas. One, Two, Three is David Berlinski’s captivating exploration of the foundation of mathematics, its fundamental ideas, and why they matter. By unraveling the complex answers to these most elementary questions—What is a number? How do addition, subtraction, and other functions actually work? What are geometry and logic?—Berlinski reveals the intricacy behind their seemingly simple exteriors. Peppered with enlightening historical anecdotes and asides on some of history’s most fascinating mathematicians, One, Two, Three, revels in the beauty of numbers as Berlinski shows us how and why these often slippery concepts are as essential to the field of mathematics as to who we are.


One Plus One Equals Ten

One Plus One Equals Ten

Author: Janice Love (R.)

Publisher:

Published: 2013-01-14

Total Pages: 240

ISBN-13: 9780615695389

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A divorced, mother of two, Janice had tossed aside her ideas of marital bliss and become content with being on her own . . . that was until her also recently divorced pastor made it his mission to take her as his new bride. Falling in love with Rev. Bobby Love was easy, but no one prepared the couple for what came after saying, "I do," when blending two homes equated to a stepfamily of ten!With honesty, humor, and compassion, Janice R. Love recounts her experiences as a mom, stepmom, and pastor's wife in One Plus One Equals Ten: A First Lady's Survival Guide for Stepmoms. Tackling tough questions, One Plus One Equals Ten offers real life examples, faith-based inspiration, and practical tips and strategies for both new and struggling stepparents. If you are thinking about dating or planning to marry someone with children, or have already married and are having difficulty adjusting to "living-in-step," this book is for you! Includes Useful Tips and Resources:* Certified Stepfamily Coach and experience-based suggestions and strategies* Relevant and inspiring Bible verses * Over a dozen recommended references for stepparents * Additional pages for journaling and notes* And much, much more!


Book Synopsis One Plus One Equals Ten by : Janice Love (R.)

Download or read book One Plus One Equals Ten written by Janice Love (R.) and published by . This book was released on 2013-01-14 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A divorced, mother of two, Janice had tossed aside her ideas of marital bliss and become content with being on her own . . . that was until her also recently divorced pastor made it his mission to take her as his new bride. Falling in love with Rev. Bobby Love was easy, but no one prepared the couple for what came after saying, "I do," when blending two homes equated to a stepfamily of ten!With honesty, humor, and compassion, Janice R. Love recounts her experiences as a mom, stepmom, and pastor's wife in One Plus One Equals Ten: A First Lady's Survival Guide for Stepmoms. Tackling tough questions, One Plus One Equals Ten offers real life examples, faith-based inspiration, and practical tips and strategies for both new and struggling stepparents. If you are thinking about dating or planning to marry someone with children, or have already married and are having difficulty adjusting to "living-in-step," this book is for you! Includes Useful Tips and Resources:* Certified Stepfamily Coach and experience-based suggestions and strategies* Relevant and inspiring Bible verses * Over a dozen recommended references for stepparents * Additional pages for journaling and notes* And much, much more!