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A practical manual for evaluating bias that will be useful to anyone who has to deal with arguments, whether in academic reading or writing, or in everyday conversation.
Book Synopsis One-Sided Arguments by : Douglas Walton
Download or read book One-Sided Arguments written by Douglas Walton and published by SUNY Press. This book was released on 1999-08-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical manual for evaluating bias that will be useful to anyone who has to deal with arguments, whether in academic reading or writing, or in everyday conversation.
We often feel that an argument should be doubted or held as suspicious because it has a bias. But bias isn't always wrong. It is a normal phenomenon in advocacy argumentation, and in many cases it is to be expected. Yet sometimes bias can be quite harmful in argumentation. In this book, bias is defined as one-sided advocacy of a point of view in argumentation. It is shown to be harmful, or properly subject to critical condemnation, only when the dialogue exchange is supposed to be a balanced, two-sided exchange of viewpoints. The book concedes the postmodernist premise that bias is quite normal in everyday conversational arguments, and that a finding of bias should not, by itself, constitute grounds for criticizing an argument as critically deficient or fallacious. But the book strongly disagrees with the postmodernist conclusion that no standard of rationality can be brought to bear to condemn narrowly interest-based or one-sided arguments as biased. It is argued that in some cases narrow, one-sided partisanship in an argument is justifiably a basis for negative criticism of the worth of the argument.
Book Synopsis One-Sided Arguments by : Douglas Walton
Download or read book One-Sided Arguments written by Douglas Walton and published by State University of New York Press. This book was released on 1999-08-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: We often feel that an argument should be doubted or held as suspicious because it has a bias. But bias isn't always wrong. It is a normal phenomenon in advocacy argumentation, and in many cases it is to be expected. Yet sometimes bias can be quite harmful in argumentation. In this book, bias is defined as one-sided advocacy of a point of view in argumentation. It is shown to be harmful, or properly subject to critical condemnation, only when the dialogue exchange is supposed to be a balanced, two-sided exchange of viewpoints. The book concedes the postmodernist premise that bias is quite normal in everyday conversational arguments, and that a finding of bias should not, by itself, constitute grounds for criticizing an argument as critically deficient or fallacious. But the book strongly disagrees with the postmodernist conclusion that no standard of rationality can be brought to bear to condemn narrowly interest-based or one-sided arguments as biased. It is argued that in some cases narrow, one-sided partisanship in an argument is justifiably a basis for negative criticism of the worth of the argument.
Book Synopsis The Effect of One-sided and Two-sided Arguments on Change of Opinion by : Peter D. Freel
Download or read book The Effect of One-sided and Two-sided Arguments on Change of Opinion written by Peter D. Freel and published by . This book was released on 1962 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: chapter overviews, useful links to professional organizations and resources, and an overview of careers in public relations. For instructors: an instructors’ manual, lecture slides, and sample course materials. Please visit www.routledge.com/cw/smith.
Book Synopsis Strategic Planning for Public Relations by : Ronald D. Smith
Download or read book Strategic Planning for Public Relations written by Ronald D. Smith and published by Routledge. This book was released on 2020-11-11 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: chapter overviews, useful links to professional organizations and resources, and an overview of careers in public relations. For instructors: an instructors’ manual, lecture slides, and sample course materials. Please visit www.routledge.com/cw/smith.
Based on extensive reasoning acquisition research, this volume provides theoretical and empirical considerations of the reasoning that occurs during the course of everyday personal and professional activities. Of particular interest is the text's focus on the question of how such reasoning takes place during school activities and how students acquire reasoning skills.
Book Synopsis Informal Reasoning and Education by : James F. Voss
Download or read book Informal Reasoning and Education written by James F. Voss and published by Routledge. This book was released on 2012-11-12 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on extensive reasoning acquisition research, this volume provides theoretical and empirical considerations of the reasoning that occurs during the course of everyday personal and professional activities. Of particular interest is the text's focus on the question of how such reasoning takes place during school activities and how students acquire reasoning skills.
This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic public relations situations as well as current, timely events. This third edition includes expanded discussions of ethics, diversity, and technology integrated throughout the text, and has a new appendix addressing media training for clients. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
Book Synopsis Strategic Planning for Public Relations, Third Edition by : Ronald D. Smith
Download or read book Strategic Planning for Public Relations, Third Edition written by Ronald D. Smith and published by Routledge. This book was released on 2009-04-20 with total page 637 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic public relations situations as well as current, timely events. This third edition includes expanded discussions of ethics, diversity, and technology integrated throughout the text, and has a new appendix addressing media training for clients. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
Book Synopsis Mass Communications Research Methods by : H.J. Hsia
Download or read book Mass Communications Research Methods written by H.J. Hsia and published by Routledge. This book was released on 2015-10-23 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
This volume brings together a distinguished, international list of scholars to explore the role of the learner's intention in knowledge change. Traditional views of knowledge reconstruction placed the impetus for thought change outside the learner's control. The teacher, instructional methods, materials, and activities were identified as the seat of change. Recent perspectives on learning, however, suggest that the learner can play an active, indeed, intentional role in the process of knowledge restructuring. This volume explores this new, innovative view of conceptual change learning using original contributions drawn from renowned scholars in a variety of disciplines. The volume is intended for scholars or advanced students studying knowledge acquisition and change, including educational psychology, developmental psychology, science education, cognitive science, learning science, instructional psychology, and instructional and curriculum studies.
Book Synopsis Intentional Conceptual Change by : Gale M. Sinatra
Download or read book Intentional Conceptual Change written by Gale M. Sinatra and published by Routledge. This book was released on 2003-01-30 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together a distinguished, international list of scholars to explore the role of the learner's intention in knowledge change. Traditional views of knowledge reconstruction placed the impetus for thought change outside the learner's control. The teacher, instructional methods, materials, and activities were identified as the seat of change. Recent perspectives on learning, however, suggest that the learner can play an active, indeed, intentional role in the process of knowledge restructuring. This volume explores this new, innovative view of conceptual change learning using original contributions drawn from renowned scholars in a variety of disciplines. The volume is intended for scholars or advanced students studying knowledge acquisition and change, including educational psychology, developmental psychology, science education, cognitive science, learning science, instructional psychology, and instructional and curriculum studies.
This study examines the theory behind this popular approach within the cognitive-behavioural tradition. It discusses the relevance of cross-disciplinary factors affecting REBT, REBT as an intentional therapy, and irrational beliefs as schemata.
Book Synopsis Rational Emotive Behaviour Therapy by : Windy Dryden
Download or read book Rational Emotive Behaviour Therapy written by Windy Dryden and published by Psychology Press. This book was released on 2003 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines the theory behind this popular approach within the cognitive-behavioural tradition. It discusses the relevance of cross-disciplinary factors affecting REBT, REBT as an intentional therapy, and irrational beliefs as schemata.
The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
Book Synopsis Persuasion by : Robert H Gass
Download or read book Persuasion written by Robert H Gass and published by Routledge. This book was released on 2022-04-06 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
