One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

Author: Stephen Key

Publisher: McGraw Hill Professional

Published: 2011-03-11

Total Pages: 257

ISBN-13: 0071761284

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Turn your great idea into millions—without lifting a finger! Yes, a good idea is enough to build a fortune! Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As One Simple Idea shows, you can hand these tasks off to others—and make big money in doing so. Stephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success: license your simple idea and let others do the work. Breaking down the process of generating and licensing a product idea to a large company, he explains why you don’t need to reinvent the wheel: Simple improvements to existing products can be very successful endeavors—and the most lucrative. The old method of bringing products to market through prototyping and patents doesn’t work anymore. It’s cheaper and more profitable to do it Key’s way. One Simple Idea gives you everything you need to tap into the marketing and sales power of partners and licensors for maximum profit.


Book Synopsis One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work by : Stephen Key

Download or read book One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work written by Stephen Key and published by McGraw Hill Professional. This book was released on 2011-03-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn your great idea into millions—without lifting a finger! Yes, a good idea is enough to build a fortune! Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As One Simple Idea shows, you can hand these tasks off to others—and make big money in doing so. Stephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success: license your simple idea and let others do the work. Breaking down the process of generating and licensing a product idea to a large company, he explains why you don’t need to reinvent the wheel: Simple improvements to existing products can be very successful endeavors—and the most lucrative. The old method of bringing products to market through prototyping and patents doesn’t work anymore. It’s cheaper and more profitable to do it Key’s way. One Simple Idea gives you everything you need to tap into the marketing and sales power of partners and licensors for maximum profit.


One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

Author: Stephen Key

Publisher: McGraw Hill Professional

Published: 2015-10-06

Total Pages: 288

ISBN-13: 125958478X

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With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions – without lifting a finger! Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the bestselling book One Simple Idea. Since that time, many changes have occurred in the entrepreneurial world. One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching readers how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used the author’s strategies.


Book Synopsis One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work by : Stephen Key

Download or read book One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work written by Stephen Key and published by McGraw Hill Professional. This book was released on 2015-10-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions – without lifting a finger! Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the bestselling book One Simple Idea. Since that time, many changes have occurred in the entrepreneurial world. One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching readers how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used the author’s strategies.


One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company

One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company

Author: Stephen Key

Publisher: McGraw Hill Professional

Published: 2012-11-02

Total Pages: 256

ISBN-13: 007180045X

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From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple Idea Stephen Key is back, and he’s delivering a proven, straightforward process for starting, growing, and running a business—without the need for an MBA or millions of dollars in funding. Key draws on his own experience as a billion-dollar inventor to offer how-tos and other takeaways you can use to get off the ground and into the black. Case-studies of his most successful students and other innovators further underscore “key” principles from the book, while strategies for testing, protecting, and marketing a product make it easier than ever for you to follow achieve your business and life dreams. Stephen Key has successfully licensed more than 20 simple ideas that have generated billions of dollars of revenue. The course he teaches has attracted more than ten thousand students around the world.


Book Synopsis One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company by : Stephen Key

Download or read book One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company written by Stephen Key and published by McGraw Hill Professional. This book was released on 2012-11-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple Idea Stephen Key is back, and he’s delivering a proven, straightforward process for starting, growing, and running a business—without the need for an MBA or millions of dollars in funding. Key draws on his own experience as a billion-dollar inventor to offer how-tos and other takeaways you can use to get off the ground and into the black. Case-studies of his most successful students and other innovators further underscore “key” principles from the book, while strategies for testing, protecting, and marketing a product make it easier than ever for you to follow achieve your business and life dreams. Stephen Key has successfully licensed more than 20 simple ideas that have generated billions of dollars of revenue. The course he teaches has attracted more than ten thousand students around the world.


One Simple Idea

One Simple Idea

Author: Stephen Key

Publisher:

Published: 2016

Total Pages: 259

ISBN-13:

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Key, a dynamic entrepreneur who launched such widly successful simple ideas like Mickey Mouse guitar picks and spinning bottle labels, explains why the traditional method of bringing products to market through prototyping and patents doesn't work anymore. He shows budding entrepreneurs with little or no product-development experience how to do it quicker and cheaper. Following Key's practical tips and advice, readers will learn how to tap into the marketing and sales power of partners and licensors to both remove personal risk from the equation and generate maximum profits. --Publisher's description.


Book Synopsis One Simple Idea by : Stephen Key

Download or read book One Simple Idea written by Stephen Key and published by . This book was released on 2016 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key, a dynamic entrepreneur who launched such widly successful simple ideas like Mickey Mouse guitar picks and spinning bottle labels, explains why the traditional method of bringing products to market through prototyping and patents doesn't work anymore. He shows budding entrepreneurs with little or no product-development experience how to do it quicker and cheaper. Following Key's practical tips and advice, readers will learn how to tap into the marketing and sales power of partners and licensors to both remove personal risk from the equation and generate maximum profits. --Publisher's description.


The New and Complete Business of Licensing

The New and Complete Business of Licensing

Author: Danny Simon

Publisher: Kent Press

Published: 2018-06

Total Pages: 525

ISBN-13: 9781888206111

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An overview of the basics of international licensing with informative material about the various practices of all aspects of the licensing industry. It includes information that will help those new and experienced to hone their licensing skills. The book provides a worldwide perspective of the industry and is the definitive guidebook for anyone who is interested in capitalizing on this potentially lucrative market.


Book Synopsis The New and Complete Business of Licensing by : Danny Simon

Download or read book The New and Complete Business of Licensing written by Danny Simon and published by Kent Press. This book was released on 2018-06 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of the basics of international licensing with informative material about the various practices of all aspects of the licensing industry. It includes information that will help those new and experienced to hone their licensing skills. The book provides a worldwide perspective of the industry and is the definitive guidebook for anyone who is interested in capitalizing on this potentially lucrative market.


Licensing Ideas Using LinkedIn

Licensing Ideas Using LinkedIn

Author: Benjamin Harrison, MD Facep

Publisher:

Published: 2020-09-25

Total Pages: 258

ISBN-13:

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Do you have great ideas, but don't know how to get them to the right people at open innovation companies so you can license you inventions? Start using LinkedIn(R), the professional networking platform with nearly 700 million members, but you have to use it the right way. LinkedIn(R) has fundamentally changed the game for inventors, product developers, entrepreneurs, and anyone with an idea. Now creative people can identify, research, and get in touch with the right employees at the right companies within a matter of seconds, anytime and anywhere, day or night. Never waste your time hunting down a marketing manager's phone number again! In fact, by using LinkedIn(R), you can license your idea for a new product without making a single cold call. But, there's a right way and a wrong way to use this unbelievably powerful tool. This book will teach you how to present yourself as the kind of professional open innovation companies want to work with, and not an amateur. Let Stephen Key, the world's leading expert on licensing inventions, and LinkedIn(R) licensing expert Benjamin Harrison, creator of SmartPitch, show you how to take advantage of this uniquely awesome opportunity. What you will learn... - How to Use LinkedIn(R) to find companies looking for product ideas - How to Build your network of inventing industry leaders. - How to Pitch your product professionally. - How to Answer questions from potential licensees. - How to Work towards a licensing agreement. - How to Reach out to potential licensees anytime and anywhere! Also included: - 15 Pitching Scripts - Non-Disclosure Agreements - - Licensing agreement - Sell sheet examples - About the authors Stephen Key is a lifelong entrepreneur and a 2018-2019 American Association for the Advancement of Science-Lemelson Invention Ambassador. Stephen achieved repeat success as an independent product developer, including licensing over 20 products and winning 15 industry awards. He is the inventor on over 20 patents. Read his articles online for Forbes, Inc., and Entrepreneur and watch him on inventRightTV. Benjamin Harrison is a lifelong entrepreneur and product developer who has worked with some of the top musicians in the world. He has been featured in publications ranging from No Treble and Vintage Guitar Magazine to Entrepreneur and Inc. His SmartPitch program has helped hundreds of product developers successfully get their ideas into companies of all sizes using methods he invented and perfected.


Book Synopsis Licensing Ideas Using LinkedIn by : Benjamin Harrison, MD Facep

Download or read book Licensing Ideas Using LinkedIn written by Benjamin Harrison, MD Facep and published by . This book was released on 2020-09-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have great ideas, but don't know how to get them to the right people at open innovation companies so you can license you inventions? Start using LinkedIn(R), the professional networking platform with nearly 700 million members, but you have to use it the right way. LinkedIn(R) has fundamentally changed the game for inventors, product developers, entrepreneurs, and anyone with an idea. Now creative people can identify, research, and get in touch with the right employees at the right companies within a matter of seconds, anytime and anywhere, day or night. Never waste your time hunting down a marketing manager's phone number again! In fact, by using LinkedIn(R), you can license your idea for a new product without making a single cold call. But, there's a right way and a wrong way to use this unbelievably powerful tool. This book will teach you how to present yourself as the kind of professional open innovation companies want to work with, and not an amateur. Let Stephen Key, the world's leading expert on licensing inventions, and LinkedIn(R) licensing expert Benjamin Harrison, creator of SmartPitch, show you how to take advantage of this uniquely awesome opportunity. What you will learn... - How to Use LinkedIn(R) to find companies looking for product ideas - How to Build your network of inventing industry leaders. - How to Pitch your product professionally. - How to Answer questions from potential licensees. - How to Work towards a licensing agreement. - How to Reach out to potential licensees anytime and anywhere! Also included: - 15 Pitching Scripts - Non-Disclosure Agreements - - Licensing agreement - Sell sheet examples - About the authors Stephen Key is a lifelong entrepreneur and a 2018-2019 American Association for the Advancement of Science-Lemelson Invention Ambassador. Stephen achieved repeat success as an independent product developer, including licensing over 20 products and winning 15 industry awards. He is the inventor on over 20 patents. Read his articles online for Forbes, Inc., and Entrepreneur and watch him on inventRightTV. Benjamin Harrison is a lifelong entrepreneur and product developer who has worked with some of the top musicians in the world. He has been featured in publications ranging from No Treble and Vintage Guitar Magazine to Entrepreneur and Inc. His SmartPitch program has helped hundreds of product developers successfully get their ideas into companies of all sizes using methods he invented and perfected.


How to Make Millions with Your Ideas

How to Make Millions with Your Ideas

Author: Dan S. Kennedy

Publisher: Penguin

Published: 1996-01-01

Total Pages: 273

ISBN-13: 0452273161

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You’ve come up with a brilliant idea for a brand-new product or service you know could make you rich. Or maybe you currently own a business that pays the bills, and your dream is to become fabulously successful and retire a millionaire. But how? How to Make Millions with Your Ideas has all the answers. This book is packed with the true stories and proven advice of ordinary people who began with just an idea, a simple product, or a fledgling business and wound up with millions. It examines the methods and principles of dozens of successful entrepreneurs, including author Dan Kennedy’s surefire, easy-to-follow Millionaire Maker Strategies. It helps you determine which of three paths to success are best for you and guides you step-by-step down that path on your way to fortune. Discover: · The eight best ways to make a fortune from scratch · How to turn a hobby into a million-dollar enterprise · How to sell an existing business for millions · The power of electronic media to help make you rich · The “Million Dollar Rolodex” of contacts and information you can use to get on the road to wealth


Book Synopsis How to Make Millions with Your Ideas by : Dan S. Kennedy

Download or read book How to Make Millions with Your Ideas written by Dan S. Kennedy and published by Penguin. This book was released on 1996-01-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’ve come up with a brilliant idea for a brand-new product or service you know could make you rich. Or maybe you currently own a business that pays the bills, and your dream is to become fabulously successful and retire a millionaire. But how? How to Make Millions with Your Ideas has all the answers. This book is packed with the true stories and proven advice of ordinary people who began with just an idea, a simple product, or a fledgling business and wound up with millions. It examines the methods and principles of dozens of successful entrepreneurs, including author Dan Kennedy’s surefire, easy-to-follow Millionaire Maker Strategies. It helps you determine which of three paths to success are best for you and guides you step-by-step down that path on your way to fortune. Discover: · The eight best ways to make a fortune from scratch · How to turn a hobby into a million-dollar enterprise · How to sell an existing business for millions · The power of electronic media to help make you rich · The “Million Dollar Rolodex” of contacts and information you can use to get on the road to wealth


Finding Meaning in an Imperfect World

Finding Meaning in an Imperfect World

Author: Iddo Landau

Publisher: Oxford University Press

Published: 2017-07-01

Total Pages: 288

ISBN-13: 0190657685

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Does life have meaning? Is it possible for life to be meaningful when the world is filled with suffering and when so much depends merely upon chance? Even if there is meaning, is there enough to justify living? These questions are difficult to resolve. There are times in which we face the mundane, the illogically cruel, and the tragic, which leave us to question the value of our lives. However, Iddo Landau argues, our lives often are, or could be made, meaningfulwe've just been setting the bar too high for evaluating what meaning there is. When it comes to meaning in life, Landau explains, we have let perfect become the enemy of the good. We have failed to find life perfectly meaningful, and therefore have failed to see any meaning in our lives. We must attune ourselves to enhancing and appreciating the meaning in our lives, and Landau shows us how to do that. In this warmly written book, rich with examples from the author's life, film, literature, and history, Landau offers new theories and practical advice that awaken us to the meaning already present in our lives and demonstrates how we can enhance it. He confronts prevailing nihilist ideas that undermine our existence, and the questions that dog us no matter what we believe. While exposing the weaknesses of ideas that lead many to despair, he builds a strong case for maintaining more hope. Along the way, he faces provocative questions: Would we choose to live forever if we could? Does death render life meaningless? If we examine it in the context of the immensity of the whole universe, can we consider life meaningful? If we feel empty once we achieve our goals, and the pursuit of these goals is what gives us a sense of meaning, then what can we do? Finding Meaning in an Imperfect World is likely to alter the way you understand your life.


Book Synopsis Finding Meaning in an Imperfect World by : Iddo Landau

Download or read book Finding Meaning in an Imperfect World written by Iddo Landau and published by Oxford University Press. This book was released on 2017-07-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does life have meaning? Is it possible for life to be meaningful when the world is filled with suffering and when so much depends merely upon chance? Even if there is meaning, is there enough to justify living? These questions are difficult to resolve. There are times in which we face the mundane, the illogically cruel, and the tragic, which leave us to question the value of our lives. However, Iddo Landau argues, our lives often are, or could be made, meaningfulwe've just been setting the bar too high for evaluating what meaning there is. When it comes to meaning in life, Landau explains, we have let perfect become the enemy of the good. We have failed to find life perfectly meaningful, and therefore have failed to see any meaning in our lives. We must attune ourselves to enhancing and appreciating the meaning in our lives, and Landau shows us how to do that. In this warmly written book, rich with examples from the author's life, film, literature, and history, Landau offers new theories and practical advice that awaken us to the meaning already present in our lives and demonstrates how we can enhance it. He confronts prevailing nihilist ideas that undermine our existence, and the questions that dog us no matter what we believe. While exposing the weaknesses of ideas that lead many to despair, he builds a strong case for maintaining more hope. Along the way, he faces provocative questions: Would we choose to live forever if we could? Does death render life meaningless? If we examine it in the context of the immensity of the whole universe, can we consider life meaningful? If we feel empty once we achieve our goals, and the pursuit of these goals is what gives us a sense of meaning, then what can we do? Finding Meaning in an Imperfect World is likely to alter the way you understand your life.


The Smarter Screen

The Smarter Screen

Author: Shlomo Benartzi

Publisher: Penguin

Published: 2015-10-06

Total Pages: 256

ISBN-13: 0698194306

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A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: • You’re more likely to add bacon to your pizza if you order online. • If you read this book on a screen, you’re less likely to remember its content. • You might buy an item just because it’s located in a screen hot spot, even if better options are available. • If you shop using a touch screen, you’ll probably overvalue the product you’re considering. • You’re more likely to remember a factoid like this one if it’s displayed in an ugly, difficult-to-read font. Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse.


Book Synopsis The Smarter Screen by : Shlomo Benartzi

Download or read book The Smarter Screen written by Shlomo Benartzi and published by Penguin. This book was released on 2015-10-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: • You’re more likely to add bacon to your pizza if you order online. • If you read this book on a screen, you’re less likely to remember its content. • You might buy an item just because it’s located in a screen hot spot, even if better options are available. • If you shop using a touch screen, you’ll probably overvalue the product you’re considering. • You’re more likely to remember a factoid like this one if it’s displayed in an ugly, difficult-to-read font. Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse.


The Revenue Growth Habit

The Revenue Growth Habit

Author: Alex Goldfayn

Publisher: John Wiley & Sons

Published: 2015-07-07

Total Pages: 256

ISBN-13: 1119084040

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800-CEO-Read Sales Book Of The Year for 2015 | Forbes 15 Best Business Books of 2015 | “The chapters, (46 of them in this 256 page book) are quick and concise, and it is easy to pick it up anywhere and find a nugget of easily actionable advice, but the kicker is that the actions he recommends are also quick and concise, so that we can accomplish them in the few bursts of spare time we all have left.” – 800CEORead.com “Follow Goldfayn's brilliant advice and you will have an endless supply of customer testimonials, spontaneous referrals, and new business, and it will compel you to buy a beautiful fountain pen and stop obsessing over social media. His advice simply works.” – Inc.com Grow your business by 15% with these proven daily growth actions Do you have trouble finding time during your hectic day to grow your business? Is your company stalled because you are too busy reacting to customer problems? Do you lack the funds to jumpstart an effective marketing plan? The Revenue Growth Habit gives business owners, leaders, and all customer facing staff a hands-on resource for increasing revenue that is fast, easy, and requires no financial investment. Alex Goldfayn, CEO of the Evangelist Marketing Institute, shows how to grow your organization by 15% or more in 15 minutes or less per day—without spending a penny of your money. Forget about relying on social media. Posting on Twitter, Facebook, and LinkedIn doesn't grow revenue, especially for business-to-business companies. The Revenue Growth Habit shows how to request and collect testimonials and how to communicate these testimonials to grow your business. You will discover how to write powerful case studies, ask for (and get!) referrals, grow your lists, and send a revenue-growing newsletter. Goldfayn also includes information for teaching your customer service people how to inform your current clients about what else they can buy from you. This proven approach revolves around letting your customers tell your story. There is nothing you can say about your products and services that is more effective than what your paying customers say. How does it work? Each day, take one quick, proactive communication action that tells someone about how they'll be improved after buying from you. Choose from the 22 actions Goldfayn details in The Revenue Growth Habit. Each technique is fast, simple, and free. It only requires your personal effort to communicate the value of your product or service to someone who can buy from you. Personal communication—the key to the 22 action steps—will make your company stand head-and-shoulders above the competition.


Book Synopsis The Revenue Growth Habit by : Alex Goldfayn

Download or read book The Revenue Growth Habit written by Alex Goldfayn and published by John Wiley & Sons. This book was released on 2015-07-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: 800-CEO-Read Sales Book Of The Year for 2015 | Forbes 15 Best Business Books of 2015 | “The chapters, (46 of them in this 256 page book) are quick and concise, and it is easy to pick it up anywhere and find a nugget of easily actionable advice, but the kicker is that the actions he recommends are also quick and concise, so that we can accomplish them in the few bursts of spare time we all have left.” – 800CEORead.com “Follow Goldfayn's brilliant advice and you will have an endless supply of customer testimonials, spontaneous referrals, and new business, and it will compel you to buy a beautiful fountain pen and stop obsessing over social media. His advice simply works.” – Inc.com Grow your business by 15% with these proven daily growth actions Do you have trouble finding time during your hectic day to grow your business? Is your company stalled because you are too busy reacting to customer problems? Do you lack the funds to jumpstart an effective marketing plan? The Revenue Growth Habit gives business owners, leaders, and all customer facing staff a hands-on resource for increasing revenue that is fast, easy, and requires no financial investment. Alex Goldfayn, CEO of the Evangelist Marketing Institute, shows how to grow your organization by 15% or more in 15 minutes or less per day—without spending a penny of your money. Forget about relying on social media. Posting on Twitter, Facebook, and LinkedIn doesn't grow revenue, especially for business-to-business companies. The Revenue Growth Habit shows how to request and collect testimonials and how to communicate these testimonials to grow your business. You will discover how to write powerful case studies, ask for (and get!) referrals, grow your lists, and send a revenue-growing newsletter. Goldfayn also includes information for teaching your customer service people how to inform your current clients about what else they can buy from you. This proven approach revolves around letting your customers tell your story. There is nothing you can say about your products and services that is more effective than what your paying customers say. How does it work? Each day, take one quick, proactive communication action that tells someone about how they'll be improved after buying from you. Choose from the 22 actions Goldfayn details in The Revenue Growth Habit. Each technique is fast, simple, and free. It only requires your personal effort to communicate the value of your product or service to someone who can buy from you. Personal communication—the key to the 22 action steps—will make your company stand head-and-shoulders above the competition.