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"Based on the author's extensive field research, academic study, and professional experience, Open Innovation calls for revolutionary organizing principles for managing research and innovation. Through descriptions of the innovation processes of Xerox, IBM, Proctor & Gamble, and other firms, Henry Chesbrough shows you the principles of open innovation in practice."--BOOK JACKET.
Book Synopsis Open Innovation by : Henry William Chesbrough
Download or read book Open Innovation written by Henry William Chesbrough and published by Harvard Business Press. This book was released on 2006 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Based on the author's extensive field research, academic study, and professional experience, Open Innovation calls for revolutionary organizing principles for managing research and innovation. Through descriptions of the innovation processes of Xerox, IBM, Proctor & Gamble, and other firms, Henry Chesbrough shows you the principles of open innovation in practice."--BOOK JACKET.
Open Innovation describes an emergent model of innovation in which firms draw on research and development that may lie outside their own boundaries. In some cases, such as open source software, this research and development can take place in a non-proprietary manner. Henry Chesbrough and his collaborators investigate this phenomenon, linking the practice of innovation to the established body of innovation research, showing what's new and what's familiar in the process. Offering theoretical explanations for the use (and limits) of open innovation, the book examines the applicability of the concept, implications for the boundaries of firms, the potential of open innovation to prove successful, and implications for intellectual property policies and practices. The book will be key reading for academics, researchers, and graduate students of innovation and technology management.
Book Synopsis Open Innovation by : Henry Chesbrough
Download or read book Open Innovation written by Henry Chesbrough and published by OUP Oxford. This book was released on 2008-01-17 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open Innovation describes an emergent model of innovation in which firms draw on research and development that may lie outside their own boundaries. In some cases, such as open source software, this research and development can take place in a non-proprietary manner. Henry Chesbrough and his collaborators investigate this phenomenon, linking the practice of innovation to the established body of innovation research, showing what's new and what's familiar in the process. Offering theoretical explanations for the use (and limits) of open innovation, the book examines the applicability of the concept, implications for the boundaries of firms, the potential of open innovation to prove successful, and implications for intellectual property policies and practices. The book will be key reading for academics, researchers, and graduate students of innovation and technology management.
This book presents the emerging paradigm and methodology, Open Innovation 2.0 (OI2), which aims to help drive significant structural changes and benefits through digital innovation to society and industry. It highlights how new services and markets can be co-created in open ecosystems and how this leads to a transformation from win-lose to win-win situations for all stakeholders. Organized around a number of core patterns of OI2, such as shared purpose, partnering and platforms, this book leverages more than five years of research by the EU Open Innovation Strategy Policy group. Popularized in the early 2000s, open innovation is a systematic process by which ideas can pass among organizations and travel on different exploitation vectors for value creation. With the simultaneous arrival of multiple digital disruptive technologies and rapid evolution of the discipline of innovation, it became apparent that an entirely new approach to innovation was needed that incorporated technological, societal and policy dimensions. Unlike other innovation methodologies, OI2 is an innovation paradigm and methodology with a purpose: to seek and deliver innovations that move us collectively on to a trajectory towards sustainable intelligent living. OI2 is a paradigm advocating for disruptions, seeking the unexpected and providing support for rapid scale-up of successes. As a method, it provides a safety net for both innovations and innovators, inspiring innovators to have the confidence and courage to innovate. Featuring case studies from domains such as energy, telecommunications, transportation, and finance and from companies including Intel, Lego, Alcatel Lucent and Alstom, this book is useful to industry executives, policy makers, academics, and students of innovation and innovation management.
Book Synopsis Open Innovation 2.0 by : Martin Curley
Download or read book Open Innovation 2.0 written by Martin Curley and published by Springer. This book was released on 2017-10-05 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the emerging paradigm and methodology, Open Innovation 2.0 (OI2), which aims to help drive significant structural changes and benefits through digital innovation to society and industry. It highlights how new services and markets can be co-created in open ecosystems and how this leads to a transformation from win-lose to win-win situations for all stakeholders. Organized around a number of core patterns of OI2, such as shared purpose, partnering and platforms, this book leverages more than five years of research by the EU Open Innovation Strategy Policy group. Popularized in the early 2000s, open innovation is a systematic process by which ideas can pass among organizations and travel on different exploitation vectors for value creation. With the simultaneous arrival of multiple digital disruptive technologies and rapid evolution of the discipline of innovation, it became apparent that an entirely new approach to innovation was needed that incorporated technological, societal and policy dimensions. Unlike other innovation methodologies, OI2 is an innovation paradigm and methodology with a purpose: to seek and deliver innovations that move us collectively on to a trajectory towards sustainable intelligent living. OI2 is a paradigm advocating for disruptions, seeking the unexpected and providing support for rapid scale-up of successes. As a method, it provides a safety net for both innovations and innovators, inspiring innovators to have the confidence and courage to innovate. Featuring case studies from domains such as energy, telecommunications, transportation, and finance and from companies including Intel, Lego, Alcatel Lucent and Alstom, this book is useful to industry executives, policy makers, academics, and students of innovation and innovation management.
To get real results from innovation, businesses must open up their innovation process and finish more of what they start. This book offers the latest theory and evidence from innovation processes, and discusses how they can, and must, connect to the organization as a whole in order to have real long-term value.
Book Synopsis Open Innovation Results by : Henry Chesbrough
Download or read book Open Innovation Results written by Henry Chesbrough and published by Oxford University Press, USA. This book was released on 2019-12-04 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: To get real results from innovation, businesses must open up their innovation process and finish more of what they start. This book offers the latest theory and evidence from innovation processes, and discusses how they can, and must, connect to the organization as a whole in order to have real long-term value.
The father of "open innovation" is back with his most significant book yet. Henry Chesbrough’s acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy. Chesbrough shows how companies in any industry can make the critical shift from product- to service-centric thinking, from closed to open innovation where co-creating with customers enables sustainable business models that drive continuous value creation for customers. He maps out a strategic approach and proven framework that any individual, business unit, company, or industry can put to work for renewed growth and profits. The book includes guidance and compelling examples for small and large companies, services businesses, and emerging economies, as well as a path forward for the innovation industry. "Whether you are managing a product or a service, your business needs to become more open and more inclusive in order to be more innovative. Open Services Innovation will be an invaluable guide to intrepid managers who commit to making that journey." —GARY HAMEL, visiting professor, London Business School; director, Management Lab; and author, The Future of Management "I tore out page after page to share with my leaders. Chesbrough has pioneered an entire rethink of business innovation that’s rich in concept, deeply explained, with tools ready to use in every industry." —SCOTT COOK, founder and chairman of the executive committee, Intuit "Focusing on core competence often tempts managers to keep continuing what succeeded in the past. A far more important question is what capabilities are critical in the future, and Chesbrough shows how to ask and answer these issues." —CLAYTON CHRISTENSEN, Robert & Jane Cizik Professor of Business Administration, Harvard Business School, and author, The Innovator's Dilemma "To thrive, businesses will need to master the lessons of open service innovation. Here is their one-stop guidebook with important lessons clearly and compellingly presented." —JAMES C. SPOHRER, director, IBM University Programs World-Wide "Open Innovation pioneer Henry Chesbrough breaks new ground with Open Services Innovation, a persuasive argument for the power of co-creation in the world of services." —TOM KELLEY, general manager, IDEO, and author, The Ten Faces of Innovation, The Art of Innovation "With his trademark style of beautifully explained examples, Henry Chesbrough shows how open service innovation and new business models can help you escape this product commodity trap and bring you to the next level of competition." —ALEX OSTERWALDER, author, Business Model Generation "Open Services Innovation shows how a business can redefine itself as a service organisation and tap into faster growth through shared innovation." —SIR TERRY LEAHY, chief executive, Tesco "Chesbrough shows how innovating openly with a services mindset can make you a market leader." —CHARLENE LI, author, Open Leadership, and founder, Altimeter Group
Book Synopsis Open Services Innovation by : Henry Chesbrough
Download or read book Open Services Innovation written by Henry Chesbrough and published by John Wiley & Sons. This book was released on 2011-01-18 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The father of "open innovation" is back with his most significant book yet. Henry Chesbrough’s acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy. Chesbrough shows how companies in any industry can make the critical shift from product- to service-centric thinking, from closed to open innovation where co-creating with customers enables sustainable business models that drive continuous value creation for customers. He maps out a strategic approach and proven framework that any individual, business unit, company, or industry can put to work for renewed growth and profits. The book includes guidance and compelling examples for small and large companies, services businesses, and emerging economies, as well as a path forward for the innovation industry. "Whether you are managing a product or a service, your business needs to become more open and more inclusive in order to be more innovative. Open Services Innovation will be an invaluable guide to intrepid managers who commit to making that journey." —GARY HAMEL, visiting professor, London Business School; director, Management Lab; and author, The Future of Management "I tore out page after page to share with my leaders. Chesbrough has pioneered an entire rethink of business innovation that’s rich in concept, deeply explained, with tools ready to use in every industry." —SCOTT COOK, founder and chairman of the executive committee, Intuit "Focusing on core competence often tempts managers to keep continuing what succeeded in the past. A far more important question is what capabilities are critical in the future, and Chesbrough shows how to ask and answer these issues." —CLAYTON CHRISTENSEN, Robert & Jane Cizik Professor of Business Administration, Harvard Business School, and author, The Innovator's Dilemma "To thrive, businesses will need to master the lessons of open service innovation. Here is their one-stop guidebook with important lessons clearly and compellingly presented." —JAMES C. SPOHRER, director, IBM University Programs World-Wide "Open Innovation pioneer Henry Chesbrough breaks new ground with Open Services Innovation, a persuasive argument for the power of co-creation in the world of services." —TOM KELLEY, general manager, IDEO, and author, The Ten Faces of Innovation, The Art of Innovation "With his trademark style of beautifully explained examples, Henry Chesbrough shows how open service innovation and new business models can help you escape this product commodity trap and bring you to the next level of competition." —ALEX OSTERWALDER, author, Business Model Generation "Open Services Innovation shows how a business can redefine itself as a service organisation and tap into faster growth through shared innovation." —SIR TERRY LEAHY, chief executive, Tesco "Chesbrough shows how innovating openly with a services mindset can make you a market leader." —CHARLENE LI, author, Open Leadership, and founder, Altimeter Group
The concept of open innovation has become increasingly popular in the management and policy literature on technology and innovation. However, despite the large volume of empirical work, many of the prescriptions being proposed are fairly general and not specific to particular contexts and contingencies. The proponents of open innovation are universally positive but research suggests that the specific mechanisms and outcomes of open innovation models are very sensitive to context and contingency. This is not surprising because the open or closed nature of innovation is historically contingent and does not entail a simple shift from closed to open as often suggested in the literature. Research has shown that patterns of innovation differ fundamentally by sector, firm and strategy. Therefore, there is a need to examine the mechanisms that help to generate successful open innovation. In this book, the authors contribute to a shift in the debate from potentially misleading general prescriptions, and provide conceptual and empirical insights into the precise mechanisms and potential limitations of open innovation research and management practice. Contents:Introduction: Why We Need a Tighter Theory and More Critical Research on Open Innovation (Joe Tidd)Taxonomies and Modes:Different Modes of Open Innovation: A Theoretical Framework and an Empirical Study (Valentina Lazzarotti and Raffaella Manzini)Advancing a Typology of Open Innovation (S C Ellis, Peter T Gianiodis and E Secchi)How to Balance Open and Closed Innovation: Strategy and Culture as Influencing Factors (Ellen Enkel and Karoline Bader)Context and Contingencies:The Role of Open Innovation in Dynamic Environments (Fiona Schweitzer, Kurt Gaubinger and Oliver Gassmann)A Conceptual Model of Open Innovation for New Product Development Projects: Towards a Contingency Theory (Hanna Bahemia and Brian Squire)Open Service Innovation: The Influence of Project Novelty (Joe Tidd and Kuo-Nan Hsieh)Exploring the Use of Open Innovation in Processes, Products and Services (Amy Huang and John Rice)Managing Open Innovation in Multinational Enterprises: Combining Open Innovation and R&D Globalization Literature (Wim Vanhaverbeke, Jingshu Du and Maximilian von Zedtwitz)Sector and Industry Studies:Measuring the Impact of Inbound Open Innovation Practices on Performance in Services (Anne-Laure Mention and Anna-Leena Asikainen)Generativity and Innovation in Smartphone Ecosystems (Björn Remneland-Wikhamn, Jan Ljungberg, Magnus Bergquist and Jonas Kuschel)Toward a Dynamic Perspective on Open Innovation: A Longitudinal Assessment of the Adoption of Internal and External Innovation Strategies in the Netherlands (Tom Poot, Dries Faems and Wim Vanhaverbeke)Investigating Inter-Industry Differences in the Implementation of Open Innovation (Tommaso Buganza, Davide Chiaroni, Gabriele Colombo and Federico Frattini)Limitations and Constraints of Open Innovation:Open Innovation: Old Ideas in a Fancy Tuxedo Remedy a False Dichotomy (Paul Trott and Dap Hartmann)Not for Everybody: Why Some Organisations Benefit More from Open Innovation than Others (Torsten Oliver Salge, Thomas Marc Bohné, Tomas Farchi and Erk Peter Piening)Positive and Negative Dynamics of Open Innovation (Michael M Hopkins, Joe Tidd and Paul Nightingale) Readership: Graduate students, researchers and practitioners in the field of open innovation and management. Key Features:This book challenges the claims that open innovation represents a universal good practiceThis book provides vital insights into the mechanics of open innovation and its potential limitationsKeywords:Innovation;Open Innovation;Technology Management;Product DevelopmentReviews: "In sum, this interesting book illustrates that the simple dichotomy between open and closed approaches for innovation is not realistic, and that there are pitfalls to open innovation. This book can certainly be useful to managers trying to keep up with the fast changing environment and with the current challenges of innovation, but is more useful to academic scholars." Paulo Figueiredo
Book Synopsis Open Innovation Research, Management and Practice by : Joe Tidd
Download or read book Open Innovation Research, Management and Practice written by Joe Tidd and published by World Scientific. This book was released on 2013-10-24 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of open innovation has become increasingly popular in the management and policy literature on technology and innovation. However, despite the large volume of empirical work, many of the prescriptions being proposed are fairly general and not specific to particular contexts and contingencies. The proponents of open innovation are universally positive but research suggests that the specific mechanisms and outcomes of open innovation models are very sensitive to context and contingency. This is not surprising because the open or closed nature of innovation is historically contingent and does not entail a simple shift from closed to open as often suggested in the literature. Research has shown that patterns of innovation differ fundamentally by sector, firm and strategy. Therefore, there is a need to examine the mechanisms that help to generate successful open innovation. In this book, the authors contribute to a shift in the debate from potentially misleading general prescriptions, and provide conceptual and empirical insights into the precise mechanisms and potential limitations of open innovation research and management practice. Contents:Introduction: Why We Need a Tighter Theory and More Critical Research on Open Innovation (Joe Tidd)Taxonomies and Modes:Different Modes of Open Innovation: A Theoretical Framework and an Empirical Study (Valentina Lazzarotti and Raffaella Manzini)Advancing a Typology of Open Innovation (S C Ellis, Peter T Gianiodis and E Secchi)How to Balance Open and Closed Innovation: Strategy and Culture as Influencing Factors (Ellen Enkel and Karoline Bader)Context and Contingencies:The Role of Open Innovation in Dynamic Environments (Fiona Schweitzer, Kurt Gaubinger and Oliver Gassmann)A Conceptual Model of Open Innovation for New Product Development Projects: Towards a Contingency Theory (Hanna Bahemia and Brian Squire)Open Service Innovation: The Influence of Project Novelty (Joe Tidd and Kuo-Nan Hsieh)Exploring the Use of Open Innovation in Processes, Products and Services (Amy Huang and John Rice)Managing Open Innovation in Multinational Enterprises: Combining Open Innovation and R&D Globalization Literature (Wim Vanhaverbeke, Jingshu Du and Maximilian von Zedtwitz)Sector and Industry Studies:Measuring the Impact of Inbound Open Innovation Practices on Performance in Services (Anne-Laure Mention and Anna-Leena Asikainen)Generativity and Innovation in Smartphone Ecosystems (Björn Remneland-Wikhamn, Jan Ljungberg, Magnus Bergquist and Jonas Kuschel)Toward a Dynamic Perspective on Open Innovation: A Longitudinal Assessment of the Adoption of Internal and External Innovation Strategies in the Netherlands (Tom Poot, Dries Faems and Wim Vanhaverbeke)Investigating Inter-Industry Differences in the Implementation of Open Innovation (Tommaso Buganza, Davide Chiaroni, Gabriele Colombo and Federico Frattini)Limitations and Constraints of Open Innovation:Open Innovation: Old Ideas in a Fancy Tuxedo Remedy a False Dichotomy (Paul Trott and Dap Hartmann)Not for Everybody: Why Some Organisations Benefit More from Open Innovation than Others (Torsten Oliver Salge, Thomas Marc Bohné, Tomas Farchi and Erk Peter Piening)Positive and Negative Dynamics of Open Innovation (Michael M Hopkins, Joe Tidd and Paul Nightingale) Readership: Graduate students, researchers and practitioners in the field of open innovation and management. Key Features:This book challenges the claims that open innovation represents a universal good practiceThis book provides vital insights into the mechanics of open innovation and its potential limitationsKeywords:Innovation;Open Innovation;Technology Management;Product DevelopmentReviews: "In sum, this interesting book illustrates that the simple dichotomy between open and closed approaches for innovation is not realistic, and that there are pitfalls to open innovation. This book can certainly be useful to managers trying to keep up with the fast changing environment and with the current challenges of innovation, but is more useful to academic scholars." Paulo Figueiredo
Following on from their previous book 'Open Innovation', the editors have compiled this book, as a major initiative of top scholars in open innovation setting out a research agenda for the next 5 to 10 years.
Book Synopsis New Frontiers in Open Innovation by : Henry William Chesbrough
Download or read book New Frontiers in Open Innovation written by Henry William Chesbrough and published by Oxford University Press, USA. This book was released on 2014 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following on from their previous book 'Open Innovation', the editors have compiled this book, as a major initiative of top scholars in open innovation setting out a research agenda for the next 5 to 10 years.
Provides a diagnostic tool for readers to assess their business model and usher it through a six-stage continuum toward openness. This book also identifies the barriers to creating open business models (such as the not invented here syndrome and the not sold here virus) and explains how to surmount them.
Book Synopsis Open Business Models by : Henry William Chesbrough
Download or read book Open Business Models written by Henry William Chesbrough and published by Harvard Business Press. This book was released on 2006 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a diagnostic tool for readers to assess their business model and usher it through a six-stage continuum toward openness. This book also identifies the barriers to creating open business models (such as the not invented here syndrome and the not sold here virus) and explains how to surmount them.
Companies have to innovate to stay competitive, and they have to collaborate with other organizations to innovate effectively. Although the benefits of "open innovation" have been described in detail before, underlying mechanisms how companies can be successful open innovators have not be understood well. A growing community of innovation management researchers started to develop different frameworks to understand open innovation in a more systematic way. This book provides a thorough examination of research conducted to date on open innovation, as well as a comprehensive overview of what will be the most important, most promising and most relevant research topics in this area during the next decade. "Open Innovation: Researching a new paradigm" (OUP 2006) was the first initiative to bring open innovation closer to the academic community. Open innovation research has since then been growing in an exponential way and research has evolved in different and unexpected directions. As the research field is growing, it becomes increasingly difficult for young (and even experienced scholars) to keep an overview of the most important trends in open innovation research, of the research topics that are most promising for the coming years, and of the most interesting management challenges that are emerging in organizations practicing open innovation. In the spirit of an open approach to innovation, the editors have engaged other scholars and practitioners to contribute some of their interesting insights in this book.Companies have to innovate to stay competitive, and they have to collaborate with other organizations to innovate effectively. Although the benefits of "open innovation" have been described in detail before, mechanisms underlying how companies can be successful "open innovators" have not be understood well. A growing community of innovation management researchers started to develop different frameworks to understand open innovation in a more systematic way.
Book Synopsis New Frontiers in Open Innovation by : Henry Chesbrough
Download or read book New Frontiers in Open Innovation written by Henry Chesbrough and published by OUP Oxford. This book was released on 2014-11-06 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies have to innovate to stay competitive, and they have to collaborate with other organizations to innovate effectively. Although the benefits of "open innovation" have been described in detail before, underlying mechanisms how companies can be successful open innovators have not be understood well. A growing community of innovation management researchers started to develop different frameworks to understand open innovation in a more systematic way. This book provides a thorough examination of research conducted to date on open innovation, as well as a comprehensive overview of what will be the most important, most promising and most relevant research topics in this area during the next decade. "Open Innovation: Researching a new paradigm" (OUP 2006) was the first initiative to bring open innovation closer to the academic community. Open innovation research has since then been growing in an exponential way and research has evolved in different and unexpected directions. As the research field is growing, it becomes increasingly difficult for young (and even experienced scholars) to keep an overview of the most important trends in open innovation research, of the research topics that are most promising for the coming years, and of the most interesting management challenges that are emerging in organizations practicing open innovation. In the spirit of an open approach to innovation, the editors have engaged other scholars and practitioners to contribute some of their interesting insights in this book.Companies have to innovate to stay competitive, and they have to collaborate with other organizations to innovate effectively. Although the benefits of "open innovation" have been described in detail before, mechanisms underlying how companies can be successful "open innovators" have not be understood well. A growing community of innovation management researchers started to develop different frameworks to understand open innovation in a more systematic way.
Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today’s challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal. Authors Alpheus Bingham and Dwayne Spradlin draw on their own experience building InnoCentive, the pioneering global platform for open innovation (a.k.a. "crowdsourcing"). Writing for business executives, R&D leaders, and innovation strategists, Bingham and Spradlin demonstrate how to dramatically increase the flow of high-value ideas and innovative solutions both within enterprises and beyond their boundaries. They show: Why open innovation works so well. How to use open innovation to become more agile and entrepreneurial. How to access Idea Markets more quickly, and get more value from them. How to overcome new forms of "Not Invented Here" syndrome. How to implement cultural, organizational, and management changes that lead to greater innovation. New trends in open innovation–and the opportunities they present. The authors present many new open innovation case studies, from P&G and Eli Lilly to NASA and the City of Chicago.
Book Synopsis The Open Innovation Marketplace by : Alpheus Bingham
Download or read book The Open Innovation Marketplace written by Alpheus Bingham and published by FT Press. This book was released on 2011-03-25 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today’s challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal. Authors Alpheus Bingham and Dwayne Spradlin draw on their own experience building InnoCentive, the pioneering global platform for open innovation (a.k.a. "crowdsourcing"). Writing for business executives, R&D leaders, and innovation strategists, Bingham and Spradlin demonstrate how to dramatically increase the flow of high-value ideas and innovative solutions both within enterprises and beyond their boundaries. They show: Why open innovation works so well. How to use open innovation to become more agile and entrepreneurial. How to access Idea Markets more quickly, and get more value from them. How to overcome new forms of "Not Invented Here" syndrome. How to implement cultural, organizational, and management changes that lead to greater innovation. New trends in open innovation–and the opportunities they present. The authors present many new open innovation case studies, from P&G and Eli Lilly to NASA and the City of Chicago.
