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Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.
Book Synopsis Opinion Polls and the Media by : C. Holtz-Bacha
Download or read book Opinion Polls and the Media written by C. Holtz-Bacha and published by Springer. This book was released on 2012-04-05 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.
From a political-polling expert, an eye-opening—and hilarious—look at the origins of polls and how they have been used and abused ever since. Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do we tell the good from the bad? And in light of recent polling disasters, can we trust them at all? Polling UnPacked gives us the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to ban polling in the twentieth century, to the very latest techniques and controversies from the last few years. Equal parts enlightening and hilarious, the book requires no prior knowledge of polling or statistics to understand. But even hardened pollsters will find much to enjoy, from how polling has been used to help plan military invasions to why an exhausted interviewer was accidentally instrumental in inventing exit polls. Written by a former political pollster and the creator of Britain’s foremost polling-intention database, Polling UnPacked reveals which opinion polls to trust, which to ignore, and which, frankly, to laugh at. It will change the way we see political coverage forever.
Book Synopsis Polling UnPacked by : Mark Pack
Download or read book Polling UnPacked written by Mark Pack and published by Reaktion Books. This book was released on 2022-05-13 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a political-polling expert, an eye-opening—and hilarious—look at the origins of polls and how they have been used and abused ever since. Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do we tell the good from the bad? And in light of recent polling disasters, can we trust them at all? Polling UnPacked gives us the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to ban polling in the twentieth century, to the very latest techniques and controversies from the last few years. Equal parts enlightening and hilarious, the book requires no prior knowledge of polling or statistics to understand. But even hardened pollsters will find much to enjoy, from how polling has been used to help plan military invasions to why an exhausted interviewer was accidentally instrumental in inventing exit polls. Written by a former political pollster and the creator of Britain’s foremost polling-intention database, Polling UnPacked reveals which opinion polls to trust, which to ignore, and which, frankly, to laugh at. It will change the way we see political coverage forever.
In the 2000 national elections, $100 million was spent on campaign polling alone. A $5 billion industry from Gallup to Zogby, public opinion polling is growing rapidly with the explosion of consumer-oriented market research, political and media polling, and controversial Internet polling. By many measures from editorial cartoons to bumper stickers we hate pollsters and their polls. We think of polling as hopelessly flawed, invasive of our privacy, and just plain annoying. At times we even argue that polling is illegal, unconstitutional, and downright un-American. Yet we crave the information polling provides. What do other Americans think about gun control? School vouchers? Airline performance?
Book Synopsis In Defense Of Public Opinion Polling by : Kenneth F Warren
Download or read book In Defense Of Public Opinion Polling written by Kenneth F Warren and published by Routledge. This book was released on 2018-02-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 2000 national elections, $100 million was spent on campaign polling alone. A $5 billion industry from Gallup to Zogby, public opinion polling is growing rapidly with the explosion of consumer-oriented market research, political and media polling, and controversial Internet polling. By many measures from editorial cartoons to bumper stickers we hate pollsters and their polls. We think of polling as hopelessly flawed, invasive of our privacy, and just plain annoying. At times we even argue that polling is illegal, unconstitutional, and downright un-American. Yet we crave the information polling provides. What do other Americans think about gun control? School vouchers? Airline performance?
Quantifying the American mood through opinion polls appears to be an unbiased means for finding out what people want. But in Numbered Voices, Susan Herbst demonstrates that the way public opinion is measured affects the use that voters, legislators, and journalists make of it. Exploring the history of public opinion in the United States from the mid-nineteenth century to the present day, Herbst shows how numbers served both instrumental and symbolic functions, not only conveying neutral information but creating a basis authority. Addressing how the quantification of public opinion has affected contemporary politics and the democratic process, Herbst asks difficult but fundamental questions about the workings of American politics. "An original and thought-provoking analysis of why we have polls, what they accomplish, and how they affect the current political scene. Herbst's scholarship is impeccable, her writing is clear and crisp, and her findings are original. . . . Every reader will benefit by carefully weighing the issues she raises and the conclusions she draws."—Doris A. Graber, Political Science Quarterly "An intelligent, theoretically rich, and historically broad account of public opinion over several millennia. . . . The historical accounts are interesting and her interpretations are thought-provoking."—Paul Brace, Journal of American History
Book Synopsis Numbered Voices by : Susan Herbst
Download or read book Numbered Voices written by Susan Herbst and published by University of Chicago Press. This book was released on 1995-08-15 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantifying the American mood through opinion polls appears to be an unbiased means for finding out what people want. But in Numbered Voices, Susan Herbst demonstrates that the way public opinion is measured affects the use that voters, legislators, and journalists make of it. Exploring the history of public opinion in the United States from the mid-nineteenth century to the present day, Herbst shows how numbers served both instrumental and symbolic functions, not only conveying neutral information but creating a basis authority. Addressing how the quantification of public opinion has affected contemporary politics and the democratic process, Herbst asks difficult but fundamental questions about the workings of American politics. "An original and thought-provoking analysis of why we have polls, what they accomplish, and how they affect the current political scene. Herbst's scholarship is impeccable, her writing is clear and crisp, and her findings are original. . . . Every reader will benefit by carefully weighing the issues she raises and the conclusions she draws."—Doris A. Graber, Political Science Quarterly "An intelligent, theoretically rich, and historically broad account of public opinion over several millennia. . . . The historical accounts are interesting and her interpretations are thought-provoking."—Paul Brace, Journal of American History
On January 8, 2008, the date of the New Hampshire primary, media pollsters made their biggest prediction gaffe since dubbing Thomas Dewey a shoo-in to beat incumbent president Harry S. Truman. Eleven different polls forecast a solid win by Barack Obama; instead, Hillary Clinton took New Hampshire and recharged her candidacy. The months that followed only brought more dismal performances and contradictory results--undeniable evidence that something is terribly wrong with the polling industry today. It's easy to spot the election polls that get it wrong. Equally misleading and often far more disastrous are polls misrepresenting public opinion on government policy. For instance, in the period leading up to the U.S. invasion of Iraq, every major media poll showed substantial public support for a preemptive strike. In truth, there was no majority of Americans calling for war. For the first time, David W. Moore--praised as a "scholarly crusader" by the New York Times--reveals that pollsters don't report public opinion, they manufacture it. And they do so at the peril of our democratic process. While critics cry foul over partisan favoritism in the mainstream media, what's really at work is a power bias that polls legitimate by providing the stamp of public approval. Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, Moore describes the questionable tactics pollsters use to create poll-driven news stories--including force-feeding respondents, slanting question wording, and ignoring public ignorance on even the most arcane issues. More than proof that the numbers do lie,The Opinion Makersclearly and convincingly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.
Book Synopsis The Opinion Makers by : David William Moore
Download or read book The Opinion Makers written by David William Moore and published by Beacon Press. This book was released on 2008 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: On January 8, 2008, the date of the New Hampshire primary, media pollsters made their biggest prediction gaffe since dubbing Thomas Dewey a shoo-in to beat incumbent president Harry S. Truman. Eleven different polls forecast a solid win by Barack Obama; instead, Hillary Clinton took New Hampshire and recharged her candidacy. The months that followed only brought more dismal performances and contradictory results--undeniable evidence that something is terribly wrong with the polling industry today. It's easy to spot the election polls that get it wrong. Equally misleading and often far more disastrous are polls misrepresenting public opinion on government policy. For instance, in the period leading up to the U.S. invasion of Iraq, every major media poll showed substantial public support for a preemptive strike. In truth, there was no majority of Americans calling for war. For the first time, David W. Moore--praised as a "scholarly crusader" by the New York Times--reveals that pollsters don't report public opinion, they manufacture it. And they do so at the peril of our democratic process. While critics cry foul over partisan favoritism in the mainstream media, what's really at work is a power bias that polls legitimate by providing the stamp of public approval. Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, Moore describes the questionable tactics pollsters use to create poll-driven news stories--including force-feeding respondents, slanting question wording, and ignoring public ignorance on even the most arcane issues. More than proof that the numbers do lie,The Opinion Makersclearly and convincingly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.
How well can polls measure public opinion? Should government policies follow majority opinion? Do polls influence elections? Can there be polls under a dictatorship? Recent elections throughout the world have made these issues ever more crucial. "Polls and the Awareness of Public Opinion, "initially published under the title "Silent Politics, "is the first book to look upon polls and the awareness of poll results as forces that influence public opinion. It is a penetrating assessment of the uses of polls, their misuses, and the absurdities carried out in their name. Bogart argues that predictions based on polls can be misleading since they reflect a transient stage in a public opinion that is constantly and often rapidly changing.
Book Synopsis Polls and the Awareness of Public Opinion by : Leo Bogart
Download or read book Polls and the Awareness of Public Opinion written by Leo Bogart and published by Transaction Publishers. This book was released on with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: How well can polls measure public opinion? Should government policies follow majority opinion? Do polls influence elections? Can there be polls under a dictatorship? Recent elections throughout the world have made these issues ever more crucial. "Polls and the Awareness of Public Opinion, "initially published under the title "Silent Politics, "is the first book to look upon polls and the awareness of poll results as forces that influence public opinion. It is a penetrating assessment of the uses of polls, their misuses, and the absurdities carried out in their name. Bogart argues that predictions based on polls can be misleading since they reflect a transient stage in a public opinion that is constantly and often rapidly changing.
Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.
Book Synopsis Opinion Polls and the Media by : C. Holtz-Bacha
Download or read book Opinion Polls and the Media written by C. Holtz-Bacha and published by Springer. This book was released on 2012-04-05 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.
′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
Book Synopsis The SAGE Handbook of Public Opinion Research by : Wolfgang Donsbach
Download or read book The SAGE Handbook of Public Opinion Research written by Wolfgang Donsbach and published by SAGE. This book was released on 2007-12-18 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
Pathways to Polling argues that early political pollsters, market researchers, and academic and government survey researchers were entrepreneurial figures who interacted through a broad network that was critical to the growth of public opinion enterprises.
Book Synopsis A Crisis in Public Opinion Polling by : Amy Fried
Download or read book A Crisis in Public Opinion Polling written by Amy Fried and published by Routledge. This book was released on 2013-03 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pathways to Polling argues that early political pollsters, market researchers, and academic and government survey researchers were entrepreneurial figures who interacted through a broad network that was critical to the growth of public opinion enterprises.
Opinion Polls provides a comprehensive exposition of the history and purpose of opinion polls, covering both theory and practice. The author has worked for over 20 years in the field and thus draws on a wide range of practical experience.
Book Synopsis Opinion Polls by : Nick Moon
Download or read book Opinion Polls written by Nick Moon and published by . This book was released on 1999 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Opinion Polls provides a comprehensive exposition of the history and purpose of opinion polls, covering both theory and practice. The author has worked for over 20 years in the field and thus draws on a wide range of practical experience.