Optimize YOUR Airbnb

Optimize YOUR Airbnb

Author: Daniel Vroman Rusteen

Publisher: Optimizemybnb.com LLC

Published: 2018-01-20

Total Pages: 250

ISBN-13: 9780999715505

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Former Airbnb employee, Superhost, and Airbnb property manager reveals his strategies to rank #1 in Airbnb search by creating an optimal online listing and offline guest experience. "I have never seen so much valuable, actionable advice in one place for an Airbnb host. Highly recommended!" - Chip Conley


Book Synopsis Optimize YOUR Airbnb by : Daniel Vroman Rusteen

Download or read book Optimize YOUR Airbnb written by Daniel Vroman Rusteen and published by Optimizemybnb.com LLC. This book was released on 2018-01-20 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Former Airbnb employee, Superhost, and Airbnb property manager reveals his strategies to rank #1 in Airbnb search by creating an optimal online listing and offline guest experience. "I have never seen so much valuable, actionable advice in one place for an Airbnb host. Highly recommended!" - Chip Conley


Get Paid for Your Pad

Get Paid for Your Pad

Author: Jasper Ribbers

Publisher:

Published: 2014-08-21

Total Pages: 0

ISBN-13: 9780692292815

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"Get paid for your pad" is the veritable blueprint on how to transform your home into a short-stay rental boon. Renting in the short-stay market, when done correctly, crushes the return from long-term tentants. Like hundreds of thousands of people, you can boost your profits by 2 to 3 times with the most well known short-stay marketplace in the world: Airbnb.


Book Synopsis Get Paid for Your Pad by : Jasper Ribbers

Download or read book Get Paid for Your Pad written by Jasper Ribbers and published by . This book was released on 2014-08-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Get paid for your pad" is the veritable blueprint on how to transform your home into a short-stay rental boon. Renting in the short-stay market, when done correctly, crushes the return from long-term tentants. Like hundreds of thousands of people, you can boost your profits by 2 to 3 times with the most well known short-stay marketplace in the world: Airbnb.


Airbnb For Dummies

Airbnb For Dummies

Author: Symon He

Publisher: John Wiley & Sons

Published: 2023-03-10

Total Pages: 359

ISBN-13: 1394154658

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Turn to the most-trusted guide to get started on your Airbnb adventure Airbnb For Dummies is here to help you prep your property and post your first listing on the wildly popular short-term rental site. Even if you don’t have a house, you can become an Airbnb host. A spare room at your place, a camper, a boat, a treehouse, a castle—you can turn just about anything into an Airbnb and earn additional income hosting guests. You can even offer tours around your hometown. This comprehensive resource helps you make your goals a reality, with details on how to get set up and navigate the platform and where to turn for info on local short-term rental rules, plus all the post-pandemic changes to travel and to Airbnb’s policies. Learn to attract adventurers from far and wide, with help from For Dummies experts. Decide whether becoming an Airbnb host is right for you Create an appealing listing on the Airbnb site and attract guests Host experiences and ensure the health and safety of guests Get positive reviews and improve your property’s visibility This book is especially for you, the first-time Airbnb host in need of a guide for creating a listing, keeping up a property, and attracting guests.


Book Synopsis Airbnb For Dummies by : Symon He

Download or read book Airbnb For Dummies written by Symon He and published by John Wiley & Sons. This book was released on 2023-03-10 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn to the most-trusted guide to get started on your Airbnb adventure Airbnb For Dummies is here to help you prep your property and post your first listing on the wildly popular short-term rental site. Even if you don’t have a house, you can become an Airbnb host. A spare room at your place, a camper, a boat, a treehouse, a castle—you can turn just about anything into an Airbnb and earn additional income hosting guests. You can even offer tours around your hometown. This comprehensive resource helps you make your goals a reality, with details on how to get set up and navigate the platform and where to turn for info on local short-term rental rules, plus all the post-pandemic changes to travel and to Airbnb’s policies. Learn to attract adventurers from far and wide, with help from For Dummies experts. Decide whether becoming an Airbnb host is right for you Create an appealing listing on the Airbnb site and attract guests Host experiences and ensure the health and safety of guests Get positive reviews and improve your property’s visibility This book is especially for you, the first-time Airbnb host in need of a guide for creating a listing, keeping up a property, and attracting guests.


The Reputation Economy

The Reputation Economy

Author: Michael Fertik

Publisher: Crown Currency

Published: 2015-01-20

Total Pages: 218

ISBN-13: 038534760X

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Reputation is power. Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects. And in the coming Reputation Economy, it’s getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you – your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency. Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley’s leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects. You will learn: · What keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results. · How to curate your on and offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors. · Tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers. · Ways to improve your review or rating on sharing or peer review sites like Yelp or Angie’s List, or your standing – as buyer or seller - on sharing economy sites like AirBnB or Uber · How to create false tails and digital smokescreens to hide the negative information that's out there With a good digital footprint, the world is your oyster. This book will show you how to control, curate, and optimize your digital reputation to become “rich” in a world where your reputation is as valuable as the cash in your wallet.


Book Synopsis The Reputation Economy by : Michael Fertik

Download or read book The Reputation Economy written by Michael Fertik and published by Crown Currency. This book was released on 2015-01-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is power. Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects. And in the coming Reputation Economy, it’s getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you – your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency. Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley’s leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects. You will learn: · What keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results. · How to curate your on and offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors. · Tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers. · Ways to improve your review or rating on sharing or peer review sites like Yelp or Angie’s List, or your standing – as buyer or seller - on sharing economy sites like AirBnB or Uber · How to create false tails and digital smokescreens to hide the negative information that's out there With a good digital footprint, the world is your oyster. This book will show you how to control, curate, and optimize your digital reputation to become “rich” in a world where your reputation is as valuable as the cash in your wallet.


Airbnb Listing Hacks

Airbnb Listing Hacks

Author: Alex Wong

Publisher: Alex Wong Publishing

Published:

Total Pages: 78

ISBN-13:

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How to Create Powerful Airbnb Listings that Boost your Visibility, Bookings, and Profits How would you like to maximize your bookings without having to cut your rates? Create listings that compel guests to book with you? And ensure your place stands out from the competition? Airbnb Listing Hacks: The Complete Guide To Maximizing Your Bookings and Profits is here to help. Every day, homeowners are making huge profits renting out their spare rooms to travelers. But with more Airbnb hosts renting out their space, it's becoming increasingly difficult to stand out from the crowd. It seems no matter how hard you try; you struggle to get bookings... So what's the secret to getting more guests? By optimizing your Airbnb listing. A fully optimized Airbnb listing gives you the best chance of standing out and ensuring that guests find and book your space. After years of helping hosts to optimize their listings, I have compiled everything I learned—all the techniques that led me to success and the mistakes you need to avoid—into one book guaranteed to boost your bookings. In easy-to-understand, step-by-step instructions, Airbnb Listing Hacks combines proven copywriting principles and consumer psychology to show you exactly how to create compelling Airbnb listings that will attract the guests you need to make your vacation rental a success. Inside you'll learn: ◾ My special trick to find out EXACTLY what guests want ◾ Action plans to practice what you've learned ◾ How to effectively position your place in the marketplace ◾ How to write an attention-grabbing title that gets clicks ◾ My secret method for crafting an irresistible summary section ◾ Proven copywriting strategies to engage your readers and maximize bookings ◾ Detailed reviews of Airbnb descriptions that succeed (and ones that fail miserably) ◾ What to write for your house rules to create the right expectations for guests. ◾ How to write photo captions that maximize your photos' appeal ◾ Simple tricks to take jaw-dropping photos for your place ◾ How to create a great profile that builds credibility and trust ◾ Plus so much more... Soon, you'll no longer have to cut your prices to entice bookings or struggle to stand out in an overly crowded marketplace. Airbnb Listing Hacks gives you the fastest and easiest way to maximize your bookings and success on Airbnb. So what are you waiting for? Get Your Copy Now And Start Creating Profitable Airbnb Listings!


Book Synopsis Airbnb Listing Hacks by : Alex Wong

Download or read book Airbnb Listing Hacks written by Alex Wong and published by Alex Wong Publishing. This book was released on with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Create Powerful Airbnb Listings that Boost your Visibility, Bookings, and Profits How would you like to maximize your bookings without having to cut your rates? Create listings that compel guests to book with you? And ensure your place stands out from the competition? Airbnb Listing Hacks: The Complete Guide To Maximizing Your Bookings and Profits is here to help. Every day, homeowners are making huge profits renting out their spare rooms to travelers. But with more Airbnb hosts renting out their space, it's becoming increasingly difficult to stand out from the crowd. It seems no matter how hard you try; you struggle to get bookings... So what's the secret to getting more guests? By optimizing your Airbnb listing. A fully optimized Airbnb listing gives you the best chance of standing out and ensuring that guests find and book your space. After years of helping hosts to optimize their listings, I have compiled everything I learned—all the techniques that led me to success and the mistakes you need to avoid—into one book guaranteed to boost your bookings. In easy-to-understand, step-by-step instructions, Airbnb Listing Hacks combines proven copywriting principles and consumer psychology to show you exactly how to create compelling Airbnb listings that will attract the guests you need to make your vacation rental a success. Inside you'll learn: ◾ My special trick to find out EXACTLY what guests want ◾ Action plans to practice what you've learned ◾ How to effectively position your place in the marketplace ◾ How to write an attention-grabbing title that gets clicks ◾ My secret method for crafting an irresistible summary section ◾ Proven copywriting strategies to engage your readers and maximize bookings ◾ Detailed reviews of Airbnb descriptions that succeed (and ones that fail miserably) ◾ What to write for your house rules to create the right expectations for guests. ◾ How to write photo captions that maximize your photos' appeal ◾ Simple tricks to take jaw-dropping photos for your place ◾ How to create a great profile that builds credibility and trust ◾ Plus so much more... Soon, you'll no longer have to cut your prices to entice bookings or struggle to stand out in an overly crowded marketplace. Airbnb Listing Hacks gives you the fastest and easiest way to maximize your bookings and success on Airbnb. So what are you waiting for? Get Your Copy Now And Start Creating Profitable Airbnb Listings!


Every Airbnb Host's Tax Guide

Every Airbnb Host's Tax Guide

Author: Stephen Fishman

Publisher: Nolo

Published: 2022-01-25

Total Pages: 225

ISBN-13: 1413329357

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All 2.9 million Airbnb hosts in the United State can profit from this book. The first, and still only, one of its kind, it tells hosts everything they need to know about taxes for short-term rentals, including deductions they may take, depreciation, when short-term rentals are tax-free, repairs, and tax reporting for short-term rentals. The new edition covers all the latest tax changes brought about by the Coronavirus legislation passed by Congress. These include new tax breaks that can save hosts thousands in taxes: tax credits for sick leave and family leave for self-employed hosts, employee retention credit, and tax-free treatment of landlord PPP loans Many Airbnb hosts have lost money due to the Coronavirus pandemic. This book explain if, when, and how short-term rental hosts may deduct their losses from other nonrental income.


Book Synopsis Every Airbnb Host's Tax Guide by : Stephen Fishman

Download or read book Every Airbnb Host's Tax Guide written by Stephen Fishman and published by Nolo. This book was released on 2022-01-25 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: All 2.9 million Airbnb hosts in the United State can profit from this book. The first, and still only, one of its kind, it tells hosts everything they need to know about taxes for short-term rentals, including deductions they may take, depreciation, when short-term rentals are tax-free, repairs, and tax reporting for short-term rentals. The new edition covers all the latest tax changes brought about by the Coronavirus legislation passed by Congress. These include new tax breaks that can save hosts thousands in taxes: tax credits for sick leave and family leave for self-employed hosts, employee retention credit, and tax-free treatment of landlord PPP loans Many Airbnb hosts have lost money due to the Coronavirus pandemic. This book explain if, when, and how short-term rental hosts may deduct their losses from other nonrental income.


The Power of Experiments

The Power of Experiments

Author: Michael Luca

Publisher: MIT Press

Published: 2021-03-02

Total Pages: 229

ISBN-13: 0262542277

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How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”


Book Synopsis The Power of Experiments by : Michael Luca

Download or read book The Power of Experiments written by Michael Luca and published by MIT Press. This book was released on 2021-03-02 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”


High Growth Handbook

High Growth Handbook

Author: Elad Gil

Publisher: Stripe Press

Published: 2018-07-17

Total Pages: 396

ISBN-13: 1953953379

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High Growth Handbook is the playbook for growing your startup into a global brand. Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises. Across all of these breakout companies, Gil has identified a set of common patterns and created an accessible playbook for scaling high-growth startups, which he has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including: · The role of the CEO · Managing a board · Recruiting and overseeing an executive team · Mergers and acquisitions · Initial public offerings · Late-stage funding. Informed by interviews with some of the biggest names in Silicon Valley, including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.


Book Synopsis High Growth Handbook by : Elad Gil

Download or read book High Growth Handbook written by Elad Gil and published by Stripe Press. This book was released on 2018-07-17 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: High Growth Handbook is the playbook for growing your startup into a global brand. Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises. Across all of these breakout companies, Gil has identified a set of common patterns and created an accessible playbook for scaling high-growth startups, which he has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including: · The role of the CEO · Managing a board · Recruiting and overseeing an executive team · Mergers and acquisitions · Initial public offerings · Late-stage funding. Informed by interviews with some of the biggest names in Silicon Valley, including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.


The Airbnb Playbook

The Airbnb Playbook

Author: James Steward

Publisher:

Published: 2019-08-10

Total Pages: 148

ISBN-13: 9781088780886

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Is it possible to: * Start your own Airbnb business with no cash? * Become financially independent and travel the world with your Airbnb income? * Run your Airbnb business from anywhere in the world or automate it completely? Yes it is, and The Airbnb Playbook can show you how! The Airbnb Playbook is the result of an obsessive quest, spanning more than two years to create a complete and comprehensive guide on how to start and manage a profitable Airbnb business. The Airbnb Playbook contains the collective wisdom and tools of three highly successful Airbnb entrepreneurs that have taken this business model and turned it into six and seven figure income streams and now want to teach others to do the same! What is the shortest route to success for any business model? Find a mentor or become an expert on the topic, this book offers you both and will provide you with the tools and knowledge to start a profitable Airbnb business in a couple of hours. You will learn (in less than 30 minutes for each topic): What is Airbnb and how does it work How to start an Airbnb business with zero money using Rental Arbitrage How to pick the perfect area for your first Airbnb Listing How to analyze a potential property to determine if it will be a profitable investment How to buy your first property and get finance How to analyze the competition and get an edge for your listing Turn your property into the dream location for guests Must have features and gadgets for your property How to list your property to maximize your bookings Insider trips to propel your listing to the top of your area page How to advertise your listing on Airbnb and other platforms How to run your Airbnb business remotely How to get a 5-Star review from your guests every time Slow season strategies to increase revenue Over 50 useful tools and applications you can use to run your business 10+ Free templates and tools you can download to help you start your first Airbnb business And this is just the tip of the iceberg. There are more than 50 topics covered in the book that will turn you into an expert and give you the inside track to success with Airbnb. Get started on your path to success today with The Airbnb Playbook!


Book Synopsis The Airbnb Playbook by : James Steward

Download or read book The Airbnb Playbook written by James Steward and published by . This book was released on 2019-08-10 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible to: * Start your own Airbnb business with no cash? * Become financially independent and travel the world with your Airbnb income? * Run your Airbnb business from anywhere in the world or automate it completely? Yes it is, and The Airbnb Playbook can show you how! The Airbnb Playbook is the result of an obsessive quest, spanning more than two years to create a complete and comprehensive guide on how to start and manage a profitable Airbnb business. The Airbnb Playbook contains the collective wisdom and tools of three highly successful Airbnb entrepreneurs that have taken this business model and turned it into six and seven figure income streams and now want to teach others to do the same! What is the shortest route to success for any business model? Find a mentor or become an expert on the topic, this book offers you both and will provide you with the tools and knowledge to start a profitable Airbnb business in a couple of hours. You will learn (in less than 30 minutes for each topic): What is Airbnb and how does it work How to start an Airbnb business with zero money using Rental Arbitrage How to pick the perfect area for your first Airbnb Listing How to analyze a potential property to determine if it will be a profitable investment How to buy your first property and get finance How to analyze the competition and get an edge for your listing Turn your property into the dream location for guests Must have features and gadgets for your property How to list your property to maximize your bookings Insider trips to propel your listing to the top of your area page How to advertise your listing on Airbnb and other platforms How to run your Airbnb business remotely How to get a 5-Star review from your guests every time Slow season strategies to increase revenue Over 50 useful tools and applications you can use to run your business 10+ Free templates and tools you can download to help you start your first Airbnb business And this is just the tip of the iceberg. There are more than 50 topics covered in the book that will turn you into an expert and give you the inside track to success with Airbnb. Get started on your path to success today with The Airbnb Playbook!


The Messy Middle

The Messy Middle

Author: Scott Belsky

Publisher: Penguin

Published: 2018-10-02

Total Pages: 418

ISBN-13: 0735218072

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NATIONAL BESTSELLER NAMED ONE OF THE MOST INSPIRING BOOKS OF 2018 BY INC. NAMED ONE OF THE BEST STARTUP BOOKS OF ALL TIME BY BOOKAUTHORITY The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups. Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood. Broken into three sections with 100+ lessons, this no-nonsense book will help you: • Endure the roller coaster of successes and failures by strengthening your resolve, embracing the long-game, and short-circuiting your reward system to get to the finish line. • Optimize what’s working so you can improve the way you hire, better manage your team, and meet your customers’ needs. • Finish strong and avoid the pitfalls many entrepreneurs make, so you can overcome resistance, exit gracefully, and continue onto your next creative endeavor with ease. With insightful interviews from today’s leading entrepreneurs, artists, writers, and executives, as well as Belsky’s own experience working with companies like Airbnb, Pinterest, Uber, and sweetgreen, The Messy Middle will outfit you to find your way through the hardest parts of any bold project or new venture.


Book Synopsis The Messy Middle by : Scott Belsky

Download or read book The Messy Middle written by Scott Belsky and published by Penguin. This book was released on 2018-10-02 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER NAMED ONE OF THE MOST INSPIRING BOOKS OF 2018 BY INC. NAMED ONE OF THE BEST STARTUP BOOKS OF ALL TIME BY BOOKAUTHORITY The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups. Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood. Broken into three sections with 100+ lessons, this no-nonsense book will help you: • Endure the roller coaster of successes and failures by strengthening your resolve, embracing the long-game, and short-circuiting your reward system to get to the finish line. • Optimize what’s working so you can improve the way you hire, better manage your team, and meet your customers’ needs. • Finish strong and avoid the pitfalls many entrepreneurs make, so you can overcome resistance, exit gracefully, and continue onto your next creative endeavor with ease. With insightful interviews from today’s leading entrepreneurs, artists, writers, and executives, as well as Belsky’s own experience working with companies like Airbnb, Pinterest, Uber, and sweetgreen, The Messy Middle will outfit you to find your way through the hardest parts of any bold project or new venture.