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"Oreos and a Pack of Marlboro Lights is a collection of true stories, essays, and even a poem, which have only been lightly fictionalized to protect some of my innocent-or should I say guilty muses. The book is intended to entertain, make you laugh, and even make you say a few "oh s...s!" To instigate, to inspire, to think, to challenge, and to deep dive into the psyche. To a few times make you reflect on your own life. The stories span many years and cover a wide variety of subjects including relation-ships, race, religion, and coming of age matters." (Jeffrey Kass)
Book Synopsis Oreos and a Pack of Marlboro Lites by : Jeffrey Kass
Download or read book Oreos and a Pack of Marlboro Lites written by Jeffrey Kass and published by . This book was released on 2019-07 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Oreos and a Pack of Marlboro Lights is a collection of true stories, essays, and even a poem, which have only been lightly fictionalized to protect some of my innocent-or should I say guilty muses. The book is intended to entertain, make you laugh, and even make you say a few "oh s...s!" To instigate, to inspire, to think, to challenge, and to deep dive into the psyche. To a few times make you reflect on your own life. The stories span many years and cover a wide variety of subjects including relation-ships, race, religion, and coming of age matters." (Jeffrey Kass)
Download or read book Convenience Store News written by and published by . This book was released on 2004-07 with total page 952 pages. Available in PDF, EPUB and Kindle. Book excerpt:
This collection features 75 diverse short stories arranged by five themes: hope, fantasy, nostalgia, shadow and light. Like snapshots, these stories capture moments and reveal truths we might otherwise miss. Ease through this treasure chest of deeply moving, satisfying and complex stories cap-turing snapshots in time with the precise amount of words. Imagine being a ghost glid-ing in and out of many lives, gathering up precious reminders of the human struggle and comforted by the messages received. Then, without warning ... FLASH! The warm blanket is stripped away by sobering stories daring us to seek a deeper perspec-tive. Tassone's wonderful way with words has proven that yes, big things do come in small packages.- Libby Belle, author of The Juicy Parts: And Other Quirky Stories Don's beautiful stories journey through the range of human emotions. Trauma. Sad-ness. Regret. Turning to redemption. Renewal. And hope. In these short vignettes, we can begin to reflect on our own lives while there's still time to emerge anew. - Jeffrey Kass, award-winning author of The Rona Diaries. One World. Two Pandem-ics and Oreos and a Pack of Marlboro Lights After a long career in the corporate world, Don Tassone has returned to his creative writing roots. Snapshots is his sixth book. The others are novels Francesca and Drive, and three other short story collections: Sampler, Small Bites and Get Back. Don and his wife Liz live in Loveland, Ohio. They have four children.
Book Synopsis Snapshots by : Don Tassone
Download or read book Snapshots written by Don Tassone and published by . This book was released on 2021-08-27 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection features 75 diverse short stories arranged by five themes: hope, fantasy, nostalgia, shadow and light. Like snapshots, these stories capture moments and reveal truths we might otherwise miss. Ease through this treasure chest of deeply moving, satisfying and complex stories cap-turing snapshots in time with the precise amount of words. Imagine being a ghost glid-ing in and out of many lives, gathering up precious reminders of the human struggle and comforted by the messages received. Then, without warning ... FLASH! The warm blanket is stripped away by sobering stories daring us to seek a deeper perspec-tive. Tassone's wonderful way with words has proven that yes, big things do come in small packages.- Libby Belle, author of The Juicy Parts: And Other Quirky Stories Don's beautiful stories journey through the range of human emotions. Trauma. Sad-ness. Regret. Turning to redemption. Renewal. And hope. In these short vignettes, we can begin to reflect on our own lives while there's still time to emerge anew. - Jeffrey Kass, award-winning author of The Rona Diaries. One World. Two Pandem-ics and Oreos and a Pack of Marlboro Lights After a long career in the corporate world, Don Tassone has returned to his creative writing roots. Snapshots is his sixth book. The others are novels Francesca and Drive, and three other short story collections: Sampler, Small Bites and Get Back. Don and his wife Liz live in Loveland, Ohio. They have four children.
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Book Synopsis Buyology by : Martin Lindstrom
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits, gambling that consumers and regulators would never figure them out. With meticulous original reporting, access to confidential files and memos, and numerous sources from deep inside the industry, it shows how these companies have pushed ahead, despite their own misgivings (never aired publicly). Salt Sugar Fat is the story of how we got here, and it will hold the food giants accountable for the social costs that keep climbing even as some of the industry's own say, "Enough already."
Book Synopsis Salt Sugar Fat by : Michael Moss
Download or read book Salt Sugar Fat written by Michael Moss and published by Signal. This book was released on 2013-02-26 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits, gambling that consumers and regulators would never figure them out. With meticulous original reporting, access to confidential files and memos, and numerous sources from deep inside the industry, it shows how these companies have pushed ahead, despite their own misgivings (never aired publicly). Salt Sugar Fat is the story of how we got here, and it will hold the food giants accountable for the social costs that keep climbing even as some of the industry's own say, "Enough already."
After a nuclear power plant in Mississippi exploded, a previously obscure form of radiation was released. This mishap caused worldwide male infertility and even affected boys still inside the mother's womb. But there still might be one hope for humanity to stave off extinction.
Book Synopsis Mr. Adam by : Pat Frank
Download or read book Mr. Adam written by Pat Frank and published by DigiCat. This book was released on 2022-07-21 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: After a nuclear power plant in Mississippi exploded, a previously obscure form of radiation was released. This mishap caused worldwide male infertility and even affected boys still inside the mother's womb. But there still might be one hope for humanity to stave off extinction.
NATIONAL BESTSELLER From the #1 bestselling and Pulitzer Prize-winning author of Salt Sugar Fat, the troubling story of how food companies have exploited our most fundamental evolutionary instincts to get us hooked on processed foods. Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that processed food is addictive, like drugs or alcohol? Motivated by these questions, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers, to find the true peril in our food. In Hooked, Moss explores the science of addiction and uncovers what the scientific and medical communities--as well as food manufacturers--already know, which is that food can, in some cases, be even more addictive than alcohol, cigarettes, or drugs. Our bodies are hard-wired for sweets, so food manufacturers have deployed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we've evolved to prefer convenient meals, so three-fourths of the calories we get from groceries come from ready-to-eat foods. Moss goes on to show how the processed food industry has not only tried to deny this troubling discovery, but exploit it to its advantage. For instance, in a response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with "diet" foods that are hardly distinguishable from the products that got us into trouble in the first place. With more people unable to make dieting work for them, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us what we can do so that we can once again seize control.
Book Synopsis Hooked by : Michael Moss
Download or read book Hooked written by Michael Moss and published by Signal. This book was released on 2021-03-02 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER From the #1 bestselling and Pulitzer Prize-winning author of Salt Sugar Fat, the troubling story of how food companies have exploited our most fundamental evolutionary instincts to get us hooked on processed foods. Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that processed food is addictive, like drugs or alcohol? Motivated by these questions, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers, to find the true peril in our food. In Hooked, Moss explores the science of addiction and uncovers what the scientific and medical communities--as well as food manufacturers--already know, which is that food can, in some cases, be even more addictive than alcohol, cigarettes, or drugs. Our bodies are hard-wired for sweets, so food manufacturers have deployed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we've evolved to prefer convenient meals, so three-fourths of the calories we get from groceries come from ready-to-eat foods. Moss goes on to show how the processed food industry has not only tried to deny this troubling discovery, but exploit it to its advantage. For instance, in a response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with "diet" foods that are hardly distinguishable from the products that got us into trouble in the first place. With more people unable to make dieting work for them, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us what we can do so that we can once again seize control.
“One of the finest, most compelling accounts of what happened to corporate America and Wall Street in the 1980’s.” —New York Times Book Review A #1 New York Times bestseller and arguably the best business narrative ever written, Barbarians at the Gate is the classic account of the fall of RJR Nabisco. An enduring masterpiece of investigative journalism by Bryan Burrough and John Helyar, it includes a new afterword by the authors that brings this remarkable story of greed and double-dealings up to date twenty years after the famed deal. The Los Angeles Times calls Barbarians at the Gate, “Superlative.” The Chicago Tribune raves, “It’s hard to imagine a better story...and it’s hard to imagine a better account.” And in an era of spectacular business crashes and federal bailouts, it still stands as a valuable cautionary tale that must be heeded.
Book Synopsis Barbarians at the Gate by : Bryan Burrough
Download or read book Barbarians at the Gate written by Bryan Burrough and published by Harper Collins. This book was released on 2009-10-13 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: “One of the finest, most compelling accounts of what happened to corporate America and Wall Street in the 1980’s.” —New York Times Book Review A #1 New York Times bestseller and arguably the best business narrative ever written, Barbarians at the Gate is the classic account of the fall of RJR Nabisco. An enduring masterpiece of investigative journalism by Bryan Burrough and John Helyar, it includes a new afterword by the authors that brings this remarkable story of greed and double-dealings up to date twenty years after the famed deal. The Los Angeles Times calls Barbarians at the Gate, “Superlative.” The Chicago Tribune raves, “It’s hard to imagine a better story...and it’s hard to imagine a better account.” And in an era of spectacular business crashes and federal bailouts, it still stands as a valuable cautionary tale that must be heeded.
The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two well-matched brands working together in harmony can be considerable and enhance both profitability and the valuation of the brand for both parties. However, the challenges presented by co-branding are considerable, getting the strategy right for a single brand is hard enough, but once two brands are brought together the challenges increase considerably. The brand personalities must be complementary. This is the first book to explore this important area.
Book Synopsis Co-Branding by : T. Blackett
Download or read book Co-Branding written by T. Blackett and published by Springer. This book was released on 1999-09-24 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two well-matched brands working together in harmony can be considerable and enhance both profitability and the valuation of the brand for both parties. However, the challenges presented by co-branding are considerable, getting the strategy right for a single brand is hard enough, but once two brands are brought together the challenges increase considerably. The brand personalities must be complementary. This is the first book to explore this important area.
Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.
Book Synopsis The Meaningful Brand by : N. Hollis
Download or read book The Meaningful Brand written by N. Hollis and published by Springer. This book was released on 2016-04-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.
