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Author: Thomas V. Bonoma
Publisher: Marketing Classics Press
Published: 2011-10-15
Total Pages: 164
ISBN-13: 1613112319
DOWNLOAD EBOOKDownload or read book Organizational Buying Behavior written by Thomas V. Bonoma and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Michael J. Baker
Publisher: Springer
Published: 2016-01-07
Total Pages: 286
ISBN-13: 1349080489
DOWNLOAD EBOOKThe markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively. It is based on a distillation of the views of academic researchers who have investigated organizational buying decisions over the last twenty years or so, but the discussion is always pragmatic and is strongly influenced by the real industrial consultancy problems which the authors have faced. Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.
Download or read book Organizational Buying Behaviour written by Michael J. Baker and published by Springer. This book was released on 2016-01-07 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively. It is based on a distillation of the views of academic researchers who have investigated organizational buying decisions over the last twenty years or so, but the discussion is always pragmatic and is strongly influenced by the real industrial consultancy problems which the authors have faced. Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.
Author: Frederic E. Webster (Jr)
Publisher: Prentice Hall
Published: 1972
Total Pages: 144
ISBN-13:
DOWNLOAD EBOOKDownload or read book Organizational Buying Behavior written by Frederic E. Webster (Jr) and published by Prentice Hall. This book was released on 1972 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Roy Wells Hill
Publisher: Springer
Published: 1977-12-01
Total Pages: 225
ISBN-13: 1349158232
DOWNLOAD EBOOKDownload or read book Organizational Buying Behaviour written by Roy Wells Hill and published by Springer. This book was released on 1977-12-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Lawrence J. Gitman
Publisher:
Published: 2023-05-19
Total Pages: 0
ISBN-13: 9781998109319
DOWNLOAD EBOOKDownload or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2023-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Organizational Buying Behavior written by and published by . This book was released on 2014 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: John Burnett
Publisher: State University of New York Oer Services
Published: 2018-07-11
Total Pages: 294
ISBN-13: 9781641760119
DOWNLOAD EBOOK"Integrated Marketing" boxes illustrate how companies apply principles.
Download or read book Introducing Marketing written by John Burnett and published by State University of New York Oer Services. This book was released on 2018-07-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Integrated Marketing" boxes illustrate how companies apply principles.
Download or read book Organizational Buying Behaviour written by Roy W. Hill and published by . This book was released on 1977 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: John A. Howard
Publisher: New York : Wiley
Published: 1969
Total Pages: 490
ISBN-13:
DOWNLOAD EBOOKDownload or read book The Theory of Buyer Behavior written by John A. Howard and published by New York : Wiley. This book was released on 1969 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Organizational Buying Behavior written by Yoram Wind and published by . This book was released on 1980 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
