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As the maker of Ivory soap, Tide detergent, and Crest toothpaste, Procter & Gamble is a household name. It is America’s thirteenth largest company, lauded by business schools as a model for success. But behind P&G’s wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as “the Kremlin.” The company demands conformity and unquestioning loyalty from its employees, who work in a strict and oppressive environment. P&G’s wealth and power ensures it gets what it wants, from tax breaks to the eager services of Washington lobbyists. In this explosive exposé, Wall Street Journal reporter Alecia Swasy—who covered P&G for three years—tells the full chilling story of life within the P&G behemoth. Drawn from interviews with over 300 former and current P&G employees (including CEO Ed Artzt), visits to P&G operations in five countries, and thousands of court and company documents, Soap Opera reveals the dirty tricks and draconian mind-set of the company with the “99 44/100% pure” façade. Included here is the real story behind P&G’s Rely brand tampons and their link to women’s deaths from toxic shock syndrome—and how P&G tried to suppress that evidence. Swasy takes us to Taylor County, Florida, where residents drink bottled water because P&G’s influence allowed the company to flood the local river with dioxin-laden toxic waste from its paper mill. Among these and dozens of other examples of the company’s cutthroat nature is Swasy’s own story of P&G’s unethical seizure of Cincinnati phone records in an effort to track down her sources. Wonderfully readable and impeccably researched, Soap Opera is a sobering look at the price of success in America.
Book Synopsis Soap Opera by : Alecia Swasy
Download or read book Soap Opera written by Alecia Swasy and published by Crown. This book was released on 2012-11-21 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the maker of Ivory soap, Tide detergent, and Crest toothpaste, Procter & Gamble is a household name. It is America’s thirteenth largest company, lauded by business schools as a model for success. But behind P&G’s wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as “the Kremlin.” The company demands conformity and unquestioning loyalty from its employees, who work in a strict and oppressive environment. P&G’s wealth and power ensures it gets what it wants, from tax breaks to the eager services of Washington lobbyists. In this explosive exposé, Wall Street Journal reporter Alecia Swasy—who covered P&G for three years—tells the full chilling story of life within the P&G behemoth. Drawn from interviews with over 300 former and current P&G employees (including CEO Ed Artzt), visits to P&G operations in five countries, and thousands of court and company documents, Soap Opera reveals the dirty tricks and draconian mind-set of the company with the “99 44/100% pure” façade. Included here is the real story behind P&G’s Rely brand tampons and their link to women’s deaths from toxic shock syndrome—and how P&G tried to suppress that evidence. Swasy takes us to Taylor County, Florida, where residents drink bottled water because P&G’s influence allowed the company to flood the local river with dioxin-laden toxic waste from its paper mill. Among these and dozens of other examples of the company’s cutthroat nature is Swasy’s own story of P&G’s unethical seizure of Cincinnati phone records in an effort to track down her sources. Wonderfully readable and impeccably researched, Soap Opera is a sobering look at the price of success in America.
Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Book Synopsis Playing to Win by : Alan G. Lafley
Download or read book Playing to Win written by Alan G. Lafley and published by Harvard Business Press. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
A former brand manager shares the core practices and principles that made Proctor & Gamble the world's dominant marketing powerhouse.
Book Synopsis Winning with the P&G 99 by : Charles L. Decker
Download or read book Winning with the P&G 99 written by Charles L. Decker and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A former brand manager shares the core practices and principles that made Proctor & Gamble the world's dominant marketing powerhouse.
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
Book Synopsis Rising Tide by : Davis Dyer
Download or read book Rising Tide written by Davis Dyer and published by H B S Press. This book was released on 2004 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
This book highlights research-based case studies in order to analyze the wealth created in the world’s largest mergers and acquisitions (M&A). This book encourages cross fertilization in theory building and applied research by examining the links between M&A and wealth creation. Each chapter covers a specific case and offers a focused clinical examination of the entire lifecycle of M&A for each mega deal, exploring all aspects of the process. The success of M&A are analyzed through two main research approaches: event studies and financial performance analyses. The event studies examine the abnormal returns to the shareholders in the period surrounding the merger announcement. The financial performance studies examine the reported financial results of acquirers before and after the acquisition to see whether financial performance has improved after merger. The relation between method of payment, premium paid and stock returns are examined. The chapters also discuss synergies of the deal-cost and revenue synergies. Mergers and acquisitions represent a major force in modern financial and economic environment. Whether in times of boom or bust, M&As have emerged as a compelling strategy for growth. The biggest companies of modern day have all taken form through a series of restructuring activities like multiple mergers. Acquisitions continue to remain as the quickest route companies take to operate in new markets and to add new capabilities and resources. The cases covered in this book highlights high profile M&As and focuses on the wealth creation for shareholders of acquirer and target firms as a financial assessment of the merger’s success. The book should be useful for finance professionals, corporate planners, strategists, and managers.
Book Synopsis Wealth Creation in the World’s Largest Mergers and Acquisitions by : B. Rajesh Kumar
Download or read book Wealth Creation in the World’s Largest Mergers and Acquisitions written by B. Rajesh Kumar and published by Springer. This book was released on 2018-11-29 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights research-based case studies in order to analyze the wealth created in the world’s largest mergers and acquisitions (M&A). This book encourages cross fertilization in theory building and applied research by examining the links between M&A and wealth creation. Each chapter covers a specific case and offers a focused clinical examination of the entire lifecycle of M&A for each mega deal, exploring all aspects of the process. The success of M&A are analyzed through two main research approaches: event studies and financial performance analyses. The event studies examine the abnormal returns to the shareholders in the period surrounding the merger announcement. The financial performance studies examine the reported financial results of acquirers before and after the acquisition to see whether financial performance has improved after merger. The relation between method of payment, premium paid and stock returns are examined. The chapters also discuss synergies of the deal-cost and revenue synergies. Mergers and acquisitions represent a major force in modern financial and economic environment. Whether in times of boom or bust, M&As have emerged as a compelling strategy for growth. The biggest companies of modern day have all taken form through a series of restructuring activities like multiple mergers. Acquisitions continue to remain as the quickest route companies take to operate in new markets and to add new capabilities and resources. The cases covered in this book highlights high profile M&As and focuses on the wealth creation for shareholders of acquirer and target firms as a financial assessment of the merger’s success. The book should be useful for finance professionals, corporate planners, strategists, and managers.
"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.
Book Synopsis Beloved Brands by : Graham Robertson
Download or read book Beloved Brands written by Graham Robertson and published by Createspace Independent Publishing Platform. This book was released on 2018-01-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.
Dare to entertain the possibility that superheroes and epic quests are more than the stuff of your favorite movies, books, and TV shows-they're also the foundation of a successful corporate culture, effective communication, and brand image. Veteran corporate storyteller and keynote speaker Shane Meeker (https: //www.storymythos.com/) takes his favorites from stage, page, and screen and turns them into ways to approach communications, branding, and other key marketing elements. In this book, you'll learn: - Why stories make people care - The recipe for a compelling story - The dangers of a bad story - How your brand is like Glinda the Good Witch - How the Marvel Cinematic Universe can inspire your innovation pipeline And much more-including workbook sections that will help you discover the power of your stories. If you are ready to write your own story, then begin reading StoryMythos today! Prepare to experience the potency of narrative and myth to transform you and your company with direction, purpose, and the power of imagination. "Infused with sharp and relevant examples from movies, Walt Disney, and P&G, this book leaves one not only better appreciating the power of storytelling but knowing how to make it happen." -John Pepper, Former CEO of Procter & Gamble and Former Chairman of the Board of the Walt Disney Company
Book Synopsis StoryMythos by : Shane Meeker
Download or read book StoryMythos written by Shane Meeker and published by Speak It to Book. This book was released on 2018-07-04 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dare to entertain the possibility that superheroes and epic quests are more than the stuff of your favorite movies, books, and TV shows-they're also the foundation of a successful corporate culture, effective communication, and brand image. Veteran corporate storyteller and keynote speaker Shane Meeker (https: //www.storymythos.com/) takes his favorites from stage, page, and screen and turns them into ways to approach communications, branding, and other key marketing elements. In this book, you'll learn: - Why stories make people care - The recipe for a compelling story - The dangers of a bad story - How your brand is like Glinda the Good Witch - How the Marvel Cinematic Universe can inspire your innovation pipeline And much more-including workbook sections that will help you discover the power of your stories. If you are ready to write your own story, then begin reading StoryMythos today! Prepare to experience the potency of narrative and myth to transform you and your company with direction, purpose, and the power of imagination. "Infused with sharp and relevant examples from movies, Walt Disney, and P&G, this book leaves one not only better appreciating the power of storytelling but knowing how to make it happen." -John Pepper, Former CEO of Procter & Gamble and Former Chairman of the Board of the Walt Disney Company
ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this.
Book Synopsis Advertising and Integrated Brand Promotion by : Thomas C. O'Guinn
Download or read book Advertising and Integrated Brand Promotion written by Thomas C. O'Guinn and published by South Western Educational Publishing. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this.
Managing Complexity is the first book that clearly defines the concept of Complexity, explains how Complexity can be measured and tuned, and describes the seven key features of Complex Systems: ConnectivityAutonomyEmergencyNonequilibriumNon-linearitySelf-organisationCo-evolution The thesis of the book is that complexity of the environment in which we work and live offers new opportunities and that the best strategy for surviving and prospering under conditions of complexity is to develop adaptability to perpetually changing conditions. An effective method for designing adaptability into business processes using multi-agent technology is presented and illustrated by several extensive examples, including adaptive, real-time scheduling of taxis, see-going tankers, road transport, supply chains, railway trains, production processes and swarms of small space satellites. Additional case studies include adaptive servicing of the International Space Station; adaptive processing of design changes of large structures such as wings of the largest airliner in the world; dynamic data mining, knowledge discovery and distributed semantic processing. Finally, the book provides a foretaste of the next generation of complex issues, notably, The Internet of Things, Smart Cities, Digital Enterprises and Smart Logistics.
Book Synopsis Managing Complexity by : G. Rzevski
Download or read book Managing Complexity written by G. Rzevski and published by WIT Press. This book was released on 2014-03-25 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Complexity is the first book that clearly defines the concept of Complexity, explains how Complexity can be measured and tuned, and describes the seven key features of Complex Systems: ConnectivityAutonomyEmergencyNonequilibriumNon-linearitySelf-organisationCo-evolution The thesis of the book is that complexity of the environment in which we work and live offers new opportunities and that the best strategy for surviving and prospering under conditions of complexity is to develop adaptability to perpetually changing conditions. An effective method for designing adaptability into business processes using multi-agent technology is presented and illustrated by several extensive examples, including adaptive, real-time scheduling of taxis, see-going tankers, road transport, supply chains, railway trains, production processes and swarms of small space satellites. Additional case studies include adaptive servicing of the International Space Station; adaptive processing of design changes of large structures such as wings of the largest airliner in the world; dynamic data mining, knowledge discovery and distributed semantic processing. Finally, the book provides a foretaste of the next generation of complex issues, notably, The Internet of Things, Smart Cities, Digital Enterprises and Smart Logistics.
The authors propose a new theory of political behavior that re-invigorates the role of institutions—from laws and bureaucracy to rituals and symbols—as essential to understanding the modern political and economic systems that guide contemporary life.
Book Synopsis Rediscovering Institutions by : James G. March
Download or read book Rediscovering Institutions written by James G. March and published by Simon and Schuster. This book was released on 2010-06-15 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors propose a new theory of political behavior that re-invigorates the role of institutions—from laws and bureaucracy to rituals and symbols—as essential to understanding the modern political and economic systems that guide contemporary life.
