Packaging Makeover

Packaging Makeover

Author: Stacey King Gordon

Publisher: Rockport Publishers

Published: 2007-09-01

Total Pages: 160

ISBN-13: 1610597060

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New in Paperback Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign, such as outdated packaging, a change of focus or market or in the target customer, and so on, so business people and designers can choose the right strategy for their products and audiences. Tracks the makeover transformation using before, during, and after photos Features color palettes, sketches, type treatments, and more that show what elements changed as the designer went from concept to execution Offers dozens of package redesigns from food to cosmetics to entertainment The only book of its kind that focuses on redesigns


Book Synopsis Packaging Makeover by : Stacey King Gordon

Download or read book Packaging Makeover written by Stacey King Gordon and published by Rockport Publishers. This book was released on 2007-09-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: New in Paperback Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign, such as outdated packaging, a change of focus or market or in the target customer, and so on, so business people and designers can choose the right strategy for their products and audiences. Tracks the makeover transformation using before, during, and after photos Features color palettes, sketches, type treatments, and more that show what elements changed as the designer went from concept to execution Offers dozens of package redesigns from food to cosmetics to entertainment The only book of its kind that focuses on redesigns

Packaging Makeovers

Packaging Makeovers

Author: Stacey King Gordon

Publisher: Rockport Pub

Published: 2007

Total Pages: 160

ISBN-13: 9781592533992

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New in Paperback Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign, such as outdated packaging, a change of focus or market or in the target customer, and so on, so business people and designers can choose the right strategy for their products and audiences. Tracks the makeover transformation using before, during, and after photos Features color palettes, sketches, type treatments, and more that show what elements changed as the designer went from concept to execution Offers dozens of package redesigns from food to cosmetics to entertainment The only book of its kind that focuses on redesigns


Book Synopsis Packaging Makeovers by : Stacey King Gordon

Download or read book Packaging Makeovers written by Stacey King Gordon and published by Rockport Pub. This book was released on 2007 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: New in Paperback Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign, such as outdated packaging, a change of focus or market or in the target customer, and so on, so business people and designers can choose the right strategy for their products and audiences. Tracks the makeover transformation using before, during, and after photos Features color palettes, sketches, type treatments, and more that show what elements changed as the designer went from concept to execution Offers dozens of package redesigns from food to cosmetics to entertainment The only book of its kind that focuses on redesigns

Yearbook of Experts, Authorities & Spokespersons - 2011 Editon

Yearbook of Experts, Authorities & Spokespersons - 2011 Editon

Author: Mitchell P. Davis

Publisher: Broadcast Interview Source, Inc

Published: 2010-06

Total Pages: 494

ISBN-13: 0934333734

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Yearbook of Experts is America's favorite newsroom resource -- requests by tens of thousands of journalists.


Book Synopsis Yearbook of Experts, Authorities & Spokespersons - 2011 Editon by : Mitchell P. Davis

Download or read book Yearbook of Experts, Authorities & Spokespersons - 2011 Editon written by Mitchell P. Davis and published by Broadcast Interview Source, Inc. This book was released on 2010-06 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yearbook of Experts is America's favorite newsroom resource -- requests by tens of thousands of journalists.

Best Practices for Graphic Designers, Packaging

Best Practices for Graphic Designers, Packaging

Author: Grip

Publisher: Rockport Publishers

Published: 2013-12-01

Total Pages: 192

ISBN-13: 1610589521

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DIVBest Practices for Graphic Designers, Packaging, takes you through the entire packaging process from strategy and concept development, through choosing the right materials, naming systems, studying the competition, surveying the shelf landscape and more.Gain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, this informative guide to all-things-packaging covers the steps of implementation of packaging design, utilizing a variety of case studies and examples, including practical real-world information about client and vendor interaction./divDIV/divDIVWith more than a decade of package design under their belts, Grip has worked with clients big and small to help them with their branding and packaging needs and increasing their bottom line. They bring their real world experience straight to you in this must-have reference./div


Book Synopsis Best Practices for Graphic Designers, Packaging by : Grip

Download or read book Best Practices for Graphic Designers, Packaging written by Grip and published by Rockport Publishers. This book was released on 2013-12-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVBest Practices for Graphic Designers, Packaging, takes you through the entire packaging process from strategy and concept development, through choosing the right materials, naming systems, studying the competition, surveying the shelf landscape and more.Gain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, this informative guide to all-things-packaging covers the steps of implementation of packaging design, utilizing a variety of case studies and examples, including practical real-world information about client and vendor interaction./divDIV/divDIVWith more than a decade of package design under their belts, Grip has worked with clients big and small to help them with their branding and packaging needs and increasing their bottom line. They bring their real world experience straight to you in this must-have reference./div

Digital Makeover

Digital Makeover

Author: Béatrice Collin

Publisher: John Wiley & Sons

Published: 2021-02-19

Total Pages: 224

ISBN-13: 1119706017

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Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L’Oréal’s strategy, including: Maintaining market leadership in the face of disruption Believing in the transformative power of the organization, its legacy and its people A social-centric approach to beauty tech, ecommerce and digital services The company’s successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.


Book Synopsis Digital Makeover by : Béatrice Collin

Download or read book Digital Makeover written by Béatrice Collin and published by John Wiley & Sons. This book was released on 2021-02-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L’Oréal’s strategy, including: Maintaining market leadership in the face of disruption Believing in the transformative power of the organization, its legacy and its people A social-centric approach to beauty tech, ecommerce and digital services The company’s successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.

101 Legendary Whiskies You're Dying to Try But (Possibly) Never Will

101 Legendary Whiskies You're Dying to Try But (Possibly) Never Will

Author: Ian Buxton

Publisher: Headline

Published: 2014-08-28

Total Pages: 224

ISBN-13: 1472210689

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Ian Buxton's latest book explores the finest and rarest whiskies in the world: wonderful whisky you're dying to try but probably never will. These drams may be extraordinarily hard to find, impossible to buy or literally the sole survivor of a long-lost distillery - some are even priceless - but, for the first time ever, they're assembled here for you to 'savour'. Some are the Ferraris of whisky: luxury thoroughbreds beyond the reach of all but the most fortunate, discerning and wealthy of enthusiasts and collectors. Some are whisky's equivalent to the Model T Ford - once ubiquitous, but now rendered exceptional by the passage of time. All are legendary. Whether the world's oldest, rarest or most expensive, leading whisky writer Ian Buxton unlocks these liquid treasures and meets the people who make, sell or simply preserve them. 101 Legendary Whiskies You're Dying to Try But (Probably) Never Will shares the secrets of whisky's elite - what makes these whiskies so special, so intriguing and so desirable.


Book Synopsis 101 Legendary Whiskies You're Dying to Try But (Possibly) Never Will by : Ian Buxton

Download or read book 101 Legendary Whiskies You're Dying to Try But (Possibly) Never Will written by Ian Buxton and published by Headline. This book was released on 2014-08-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ian Buxton's latest book explores the finest and rarest whiskies in the world: wonderful whisky you're dying to try but probably never will. These drams may be extraordinarily hard to find, impossible to buy or literally the sole survivor of a long-lost distillery - some are even priceless - but, for the first time ever, they're assembled here for you to 'savour'. Some are the Ferraris of whisky: luxury thoroughbreds beyond the reach of all but the most fortunate, discerning and wealthy of enthusiasts and collectors. Some are whisky's equivalent to the Model T Ford - once ubiquitous, but now rendered exceptional by the passage of time. All are legendary. Whether the world's oldest, rarest or most expensive, leading whisky writer Ian Buxton unlocks these liquid treasures and meets the people who make, sell or simply preserve them. 101 Legendary Whiskies You're Dying to Try But (Probably) Never Will shares the secrets of whisky's elite - what makes these whiskies so special, so intriguing and so desirable.

Business English Strategies

Business English Strategies

Author:

Publisher: Garant

Published: 1999

Total Pages: 224

ISBN-13: 9789053509203

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Book Synopsis Business English Strategies by :

Download or read book Business English Strategies written by and published by Garant. This book was released on 1999 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Yearbook of Experts 2008

Yearbook of Experts 2008

Author: Mitchell P. Davis

Publisher: Broadcast Interview Source

Published: 2008-01-18

Total Pages: 484

ISBN-13: 9780934333597

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The Yearbook of Experts is a sourcebook of experts for news media interview. Published since 1984 is the America's Favorite Newsroom Reference.


Book Synopsis Yearbook of Experts 2008 by : Mitchell P. Davis

Download or read book Yearbook of Experts 2008 written by Mitchell P. Davis and published by Broadcast Interview Source. This book was released on 2008-01-18 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Yearbook of Experts is a sourcebook of experts for news media interview. Published since 1984 is the America's Favorite Newsroom Reference.

Rethinking Strategy

Rethinking Strategy

Author: Steve Tighe

Publisher: John Wiley & Sons

Published: 2019-04-16

Total Pages: 252

ISBN-13: 0730368378

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Seize opportunity from uncertainty What if you could use strategy to turn market volatility to your competitive advantage? Rethinking Strategy shows you how to anticipate and benefit from emerging market shifts and free your organisation from a cycle of disruption and response. In this ground-breaking book, author and strategist Steve Tighe helps you use scenarios to envisage what your industry and organisation could look like in the future and prepare for what’s to come. Through detailed case studies and practical tools, this guide reveals how to make strategy development your organisation’s principal creative and learning activity. anticipate impending market shifts before they emerge slow down change by making the future familiar unlock the entrepreneurial talent that lies within your organisation mobilise an army of internal advocates to drive strategy execution embed foresight into your planning and innovation processes Have you ever wondered how some companies seem to always be ahead of the curve while others struggle to keep up in today’s ever-changing competitive environment? With Rethinking Strategy, you’ll learn how to make better decisions and thrive alongside increasing competition and uncertainty.


Book Synopsis Rethinking Strategy by : Steve Tighe

Download or read book Rethinking Strategy written by Steve Tighe and published by John Wiley & Sons. This book was released on 2019-04-16 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seize opportunity from uncertainty What if you could use strategy to turn market volatility to your competitive advantage? Rethinking Strategy shows you how to anticipate and benefit from emerging market shifts and free your organisation from a cycle of disruption and response. In this ground-breaking book, author and strategist Steve Tighe helps you use scenarios to envisage what your industry and organisation could look like in the future and prepare for what’s to come. Through detailed case studies and practical tools, this guide reveals how to make strategy development your organisation’s principal creative and learning activity. anticipate impending market shifts before they emerge slow down change by making the future familiar unlock the entrepreneurial talent that lies within your organisation mobilise an army of internal advocates to drive strategy execution embed foresight into your planning and innovation processes Have you ever wondered how some companies seem to always be ahead of the curve while others struggle to keep up in today’s ever-changing competitive environment? With Rethinking Strategy, you’ll learn how to make better decisions and thrive alongside increasing competition and uncertainty.

Food & Material Culture

Food & Material Culture

Author: Mark McWilliams

Publisher: Oxford Symposium

Published: 2014-07-01

Total Pages: 389

ISBN-13: 1909248401

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Contains essays on food and material culture presented at the 2013 Oxford Symposium on Food and Cookery.


Book Synopsis Food & Material Culture by : Mark McWilliams

Download or read book Food & Material Culture written by Mark McWilliams and published by Oxford Symposium. This book was released on 2014-07-01 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains essays on food and material culture presented at the 2013 Oxford Symposium on Food and Cookery.