Packaging Makeover

Packaging Makeover

Author: Stacey King Gordon

Publisher: Rockport Publishers

Published: 2007-09-01

Total Pages: 160

ISBN-13: 1610597060

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New in Paperback Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign, such as outdated packaging, a change of focus or market or in the target customer, and so on, so business people and designers can choose the right strategy for their products and audiences. Tracks the makeover transformation using before, during, and after photos Features color palettes, sketches, type treatments, and more that show what elements changed as the designer went from concept to execution Offers dozens of package redesigns from food to cosmetics to entertainment The only book of its kind that focuses on redesigns


Book Synopsis Packaging Makeover by : Stacey King Gordon

Download or read book Packaging Makeover written by Stacey King Gordon and published by Rockport Publishers. This book was released on 2007-09-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: New in Paperback Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign, such as outdated packaging, a change of focus or market or in the target customer, and so on, so business people and designers can choose the right strategy for their products and audiences. Tracks the makeover transformation using before, during, and after photos Features color palettes, sketches, type treatments, and more that show what elements changed as the designer went from concept to execution Offers dozens of package redesigns from food to cosmetics to entertainment The only book of its kind that focuses on redesigns

Packaging Makeovers

Packaging Makeovers

Author: Stacey King Gordon

Publisher: Rockport Pub

Published: 2007

Total Pages: 160

ISBN-13: 9781592533992

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New in Paperback Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign, such as outdated packaging, a change of focus or market or in the target customer, and so on, so business people and designers can choose the right strategy for their products and audiences. Tracks the makeover transformation using before, during, and after photos Features color palettes, sketches, type treatments, and more that show what elements changed as the designer went from concept to execution Offers dozens of package redesigns from food to cosmetics to entertainment The only book of its kind that focuses on redesigns


Book Synopsis Packaging Makeovers by : Stacey King Gordon

Download or read book Packaging Makeovers written by Stacey King Gordon and published by Rockport Pub. This book was released on 2007 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: New in Paperback Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign, such as outdated packaging, a change of focus or market or in the target customer, and so on, so business people and designers can choose the right strategy for their products and audiences. Tracks the makeover transformation using before, during, and after photos Features color palettes, sketches, type treatments, and more that show what elements changed as the designer went from concept to execution Offers dozens of package redesigns from food to cosmetics to entertainment The only book of its kind that focuses on redesigns

The Big Book of Packaging Prototypes

The Big Book of Packaging Prototypes

Author: Edward Denison

Publisher: Rotovision

Published: 2010

Total Pages: 274

ISBN-13: 2888930986

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Provides a visual catalyst for the creation of packaging designs. This book demonstrates the huge variety of packaging possibilities. It includes photographed finished models. It details the principles of packaging, along with the issues and challenges faced by contemporary packaging designers.


Book Synopsis The Big Book of Packaging Prototypes by : Edward Denison

Download or read book The Big Book of Packaging Prototypes written by Edward Denison and published by Rotovision. This book was released on 2010 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a visual catalyst for the creation of packaging designs. This book demonstrates the huge variety of packaging possibilities. It includes photographed finished models. It details the principles of packaging, along with the issues and challenges faced by contemporary packaging designers.

Little Book of Big Packaging Ideas

Little Book of Big Packaging Ideas

Author: Catharine Fishel

Publisher: Rockport Publishers

Published: 2007-03-01

Total Pages: 352

ISBN-13: 1616736453

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A volume "packed" with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets. What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format


Book Synopsis Little Book of Big Packaging Ideas by : Catharine Fishel

Download or read book Little Book of Big Packaging Ideas written by Catharine Fishel and published by Rockport Publishers. This book was released on 2007-03-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A volume "packed" with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets. What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format

Packaging Makeover

Packaging Makeover

Author: Stacey Gordon

Publisher:

Published: 2007

Total Pages: 160

ISBN-13:

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New in Paperback Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business.


Book Synopsis Packaging Makeover by : Stacey Gordon

Download or read book Packaging Makeover written by Stacey Gordon and published by . This book was released on 2007 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: New in Paperback Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business.

Gluten-Free Makeovers

Gluten-Free Makeovers

Author: Beth Hillson

Publisher: Da Capo Lifelong Books

Published: 2011-10-04

Total Pages: 336

ISBN-13: 0738215368

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When Beth Hillson was diagnosed with celiac disease more than thirty years ago, she had nowhere to turn to for recipes or support. She embarked on a lifelong journey to help provide delicious and healthy food to others who cannot have wheat—as many as 1 in 133 Americans, according to recent estimates. In Gluten-Free Makeovers, Hillson makes over some of the most popular recipes—from celeb chef favorites to classic comfort foods, from pot pies to pizza, fig bars to croissants—so wheat-free home cooks can have their cake and eat it too. With chapters dedicated to the gluten-free kitchen, preparation basics, a resource guide on ingredient sources, and supplemental info on gluten-free living, Gluten-Free Makeovers offers inspiring meals for both seasoned and novice chefs alike.


Book Synopsis Gluten-Free Makeovers by : Beth Hillson

Download or read book Gluten-Free Makeovers written by Beth Hillson and published by Da Capo Lifelong Books. This book was released on 2011-10-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Beth Hillson was diagnosed with celiac disease more than thirty years ago, she had nowhere to turn to for recipes or support. She embarked on a lifelong journey to help provide delicious and healthy food to others who cannot have wheat—as many as 1 in 133 Americans, according to recent estimates. In Gluten-Free Makeovers, Hillson makes over some of the most popular recipes—from celeb chef favorites to classic comfort foods, from pot pies to pizza, fig bars to croissants—so wheat-free home cooks can have their cake and eat it too. With chapters dedicated to the gluten-free kitchen, preparation basics, a resource guide on ingredient sources, and supplemental info on gluten-free living, Gluten-Free Makeovers offers inspiring meals for both seasoned and novice chefs alike.

52 Weekend Makeovers

52 Weekend Makeovers

Author: Editors of Fine Homebuilding

Publisher: Taunton Press

Published: 2007

Total Pages: 360

ISBN-13: 9781561588633

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This do-it-yourself collection contains a full year of home improvement projects for homeowners who want to roll up their sleeves and transform their home in a weekend. Complete step-by-step instructions and design alternatives are included.


Book Synopsis 52 Weekend Makeovers by : Editors of Fine Homebuilding

Download or read book 52 Weekend Makeovers written by Editors of Fine Homebuilding and published by Taunton Press. This book was released on 2007 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This do-it-yourself collection contains a full year of home improvement projects for homeowners who want to roll up their sleeves and transform their home in a weekend. Complete step-by-step instructions and design alternatives are included.

New Packaging Design

New Packaging Design

Author: Janice Kirkpatrick

Publisher: Laurence King Publishing

Published: 2009-09-16

Total Pages: 0

ISBN-13: 9781856696135

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Packaging today needs to do so much more than preserving, protecting, and promoting the products it contains. Therise of environmental issues and globalization mean that today's packaging designers must create innovative solutions that are also sustainable. This book shows how packaging design has changed to meet the demands of this new context. It takes the reader behind some of the worlds best-known brands to meet the designers, clients, marketers, technologists, environmentalists, and retailers, to tell their stories about the development of some of the most remarkable packs of our time. Showcasing the best packaging design from around the world, and presented through new color photography, the book also features in-depth case studies of some of the most innovative design processes with interviews and illustrated details.


Book Synopsis New Packaging Design by : Janice Kirkpatrick

Download or read book New Packaging Design written by Janice Kirkpatrick and published by Laurence King Publishing. This book was released on 2009-09-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaging today needs to do so much more than preserving, protecting, and promoting the products it contains. Therise of environmental issues and globalization mean that today's packaging designers must create innovative solutions that are also sustainable. This book shows how packaging design has changed to meet the demands of this new context. It takes the reader behind some of the worlds best-known brands to meet the designers, clients, marketers, technologists, environmentalists, and retailers, to tell their stories about the development of some of the most remarkable packs of our time. Showcasing the best packaging design from around the world, and presented through new color photography, the book also features in-depth case studies of some of the most innovative design processes with interviews and illustrated details.

Packaging Essentials

Packaging Essentials

Author: Candace Ellicott

Publisher: Rockport Publishers

Published: 2010-06-01

Total Pages: 209

ISBN-13: 1610580672

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This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.


Book Synopsis Packaging Essentials by : Candace Ellicott

Download or read book Packaging Essentials written by Candace Ellicott and published by Rockport Publishers. This book was released on 2010-06-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.

The Complete Career Makeover

The Complete Career Makeover

Author: Nic Paton

Publisher: Guardian Books

Published: 2012-06-05

Total Pages: 224

ISBN-13: 085265362X

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Have you reached a crossroads in your career? Do you want to start your own business or go freelance? Would you like some easy-to-follow guidance on making a career change? In these times of economic uncertainty, it's natural to find the idea of switching jobs daunting. However, it is precisely during a downturn that shifts in the employment market can lead to unprecedented and exciting opportunities to try something new. Of course, there are major questions to be asked and considerations to take into account when you're thinking of changing career path - finances, time, age, family and location, to name but a few - and in this unique guide the Guardian's careers experts lead you through the employment minefield with clear and practical advice. Whether you need to retrain, are looking for finances to fund a new business or simply want to know the best way to move into a different role within your current company, this timely guide is packed with expert advice, personal case studies and contacts to help you give your career (and your life) and total makeover.


Book Synopsis The Complete Career Makeover by : Nic Paton

Download or read book The Complete Career Makeover written by Nic Paton and published by Guardian Books. This book was released on 2012-06-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you reached a crossroads in your career? Do you want to start your own business or go freelance? Would you like some easy-to-follow guidance on making a career change? In these times of economic uncertainty, it's natural to find the idea of switching jobs daunting. However, it is precisely during a downturn that shifts in the employment market can lead to unprecedented and exciting opportunities to try something new. Of course, there are major questions to be asked and considerations to take into account when you're thinking of changing career path - finances, time, age, family and location, to name but a few - and in this unique guide the Guardian's careers experts lead you through the employment minefield with clear and practical advice. Whether you need to retrain, are looking for finances to fund a new business or simply want to know the best way to move into a different role within your current company, this timely guide is packed with expert advice, personal case studies and contacts to help you give your career (and your life) and total makeover.