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In 2009, Pepsi acquired its two largest franchised bottlers. Six months later, after initial rejection of Pepsi's strategy, Coca-Cola also bought the North American operations of its largest bottler. With these acquisitions, the industry leaders changed the structure of the carbonated soft drink industry in North America, raising several questions: 1) Is the current strategy of forward integration into bottling appropriate for the companies? 2) Was the previous strategy involving franchised bottlers appropriate for its time? 3) What has changed in the industry to cause this change in strategy? This case provides an overview of the history of the relationships between concentrate producers and their bottlers and trends in the CSD industry over the past century. It is intended to spark discussion into how the structure of CSD producers has responded to changes in underlying market forces, also raising the question of whether the companies strategies should be implemented in various international markets.
Book Synopsis PepsiCo and Coca-Cola Company by : Aneel Karnani
Download or read book PepsiCo and Coca-Cola Company written by Aneel Karnani and published by . This book was released on 2010-06-29 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2009, Pepsi acquired its two largest franchised bottlers. Six months later, after initial rejection of Pepsi's strategy, Coca-Cola also bought the North American operations of its largest bottler. With these acquisitions, the industry leaders changed the structure of the carbonated soft drink industry in North America, raising several questions: 1) Is the current strategy of forward integration into bottling appropriate for the companies? 2) Was the previous strategy involving franchised bottlers appropriate for its time? 3) What has changed in the industry to cause this change in strategy? This case provides an overview of the history of the relationships between concentrate producers and their bottlers and trends in the CSD industry over the past century. It is intended to spark discussion into how the structure of CSD producers has responded to changes in underlying market forces, also raising the question of whether the companies strategies should be implemented in various international markets.
"A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing" [Amazon].
Book Synopsis The Cola Wars by : J. C. Louis
Download or read book The Cola Wars written by J. C. Louis and published by . This book was released on 1980 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing" [Amazon].
Essay from the year 2011 in the subject Business economics - Investment and Finance, grade: A, The University of Liverpool, language: English, abstract: Financial innovation has impacted on introduction of different finance products. This has impacted on enhancing investor’s freedom to choose from different investments options available in the market. Investors will have different risks altitudes and therefore, they will be able to select products which fit their needs. In most cases, Investors will often seek proper advice from investments advisory bodies prior to making investments decision. This will lower risks level as experts are well equipped with critical information on stock historical trend and can be able to make a more accurate projections. Similarly to individual investors, banks are also very cautious prior to extending credit to companies. Credit rating is mainly used in accessing credit worthiness of a given company. This will possibly impact on excluding some companies from accessing the much needed finances. This is common where value of creditors outweigh debt owed to the company. This will however minimize potential risks to the bank incase a company fails to meet debt obligation. It is important to note that all investments are made in the current period with potential benefits to be realized in future. Also, value of investments today may either appreciate or depreciate depending on different market and economic happenings. Banks and other interested stakeholders have been largely utilizing value for money technique in evaluating expected returns in future. Financial projections are also calculated based on expected value of returns in future. This research paper explores Coke-Cola Company performance with a close comparison PepsiCo. Financial performance is analyzed together with stock performance in both companies. Credit rating as applied by the banks is also discussed.
Book Synopsis Coke-Cola Company performance with a close comparison to PepsiCo by : Kelly Clarkson
Download or read book Coke-Cola Company performance with a close comparison to PepsiCo written by Kelly Clarkson and published by GRIN Verlag. This book was released on 2013-04-17 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Business economics - Investment and Finance, grade: A, The University of Liverpool, language: English, abstract: Financial innovation has impacted on introduction of different finance products. This has impacted on enhancing investor’s freedom to choose from different investments options available in the market. Investors will have different risks altitudes and therefore, they will be able to select products which fit their needs. In most cases, Investors will often seek proper advice from investments advisory bodies prior to making investments decision. This will lower risks level as experts are well equipped with critical information on stock historical trend and can be able to make a more accurate projections. Similarly to individual investors, banks are also very cautious prior to extending credit to companies. Credit rating is mainly used in accessing credit worthiness of a given company. This will possibly impact on excluding some companies from accessing the much needed finances. This is common where value of creditors outweigh debt owed to the company. This will however minimize potential risks to the bank incase a company fails to meet debt obligation. It is important to note that all investments are made in the current period with potential benefits to be realized in future. Also, value of investments today may either appreciate or depreciate depending on different market and economic happenings. Banks and other interested stakeholders have been largely utilizing value for money technique in evaluating expected returns in future. Financial projections are also calculated based on expected value of returns in future. This research paper explores Coke-Cola Company performance with a close comparison PepsiCo. Financial performance is analyzed together with stock performance in both companies. Credit rating as applied by the banks is also discussed.
The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
Book Synopsis The Other Guy Blinked by : Roger Enrico
Download or read book The Other Guy Blinked written by Roger Enrico and published by Bantam Books. This book was released on 1986 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
Lévêque recounts twenty revealing tales of real-life rivalry between firms across diverse industries, including wine, skiing, opera, video games and cruise liners. These entertaining and insightful narratives are informed by recent advances in economics, factoring in the many forces driving competition, including globalization and innovation. Divided into four sections, the book covers competition and the market; competition and variety; competition through innovation; and competition and equality. Read together, these stories also serve as building blocks to address the issue of whether competition between firms has entered a new era of increased intensity. This book will appeal to anyone, from company executives to consumers, who are interested in the economics of contemporary industry and want to incorporate a grasp of competition into their everyday decision-making. This book can also be used as a supplementary text in courses in microeconomics, business economics and industrial organisation.
Book Synopsis Competition's New Clothes by : François Lévêque
Download or read book Competition's New Clothes written by François Lévêque and published by Cambridge University Press. This book was released on 2019-02-07 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lévêque recounts twenty revealing tales of real-life rivalry between firms across diverse industries, including wine, skiing, opera, video games and cruise liners. These entertaining and insightful narratives are informed by recent advances in economics, factoring in the many forces driving competition, including globalization and innovation. Divided into four sections, the book covers competition and the market; competition and variety; competition through innovation; and competition and equality. Read together, these stories also serve as building blocks to address the issue of whether competition between firms has entered a new era of increased intensity. This book will appeal to anyone, from company executives to consumers, who are interested in the economics of contemporary industry and want to incorporate a grasp of competition into their everyday decision-making. This book can also be used as a supplementary text in courses in microeconomics, business economics and industrial organisation.
A tribute to one of the century's greatest marketing success stories and America's most recognized icons.
Book Synopsis Pepsi by : Bob Stoddard
Download or read book Pepsi written by Bob Stoddard and published by Stoddart. This book was released on 1997 with total page 2592 pages. Available in PDF, EPUB and Kindle. Book excerpt: A tribute to one of the century's greatest marketing success stories and America's most recognized icons.
Research Paper (postgraduate) from the year 2005 in the subject Economics - Industrial Economics, grade: 1,0, Wayne State University (Department of Economics), course: Industrial Organization, 40 entries in the bibliography, language: English, abstract: PepsiCo, one of the world's largest beverage and food companies, is presently focused on widen its business in Europe through the subsidiary PepsiCo International. In 2004, international sales accounted for $ 9,949 million - that is about one third of its group revenues. [Clark (European takeover targets), p. 31.] Recently, the company has negotiated and realized several acquisitions in Europe. In May 2005, PepsiCo bought the leading German juice maker Punica Getraenke. [Mercer (Europe's juice sector), p. 1.] In November 2005, it has reached agreement on the principal terms and conditions for the purchase of Sara Lee Corporation's European nuts business in the Netherlands, Belgium and France. [PepsiCo International (Sara Lee Nuts Business), p. 1.] With these investments, PepsiCo is driving an international expansion strategy. It aims growth outside the United States (U.S.) by adding local products to their global brands, until its traditional carbonated soft drink portfolio suffers from slower growth, and even some decline. [Mercer (Europe's juice sector), p. 1.] Using this situation as a background, it is interesting to analyze the market of PepsiCo. Who are the global competitors? What structure has the market, as the firm is seeking for growth? The goals of this research are to deduct the market of PepsiCo and to measure its structure by using significant ratios. First, PepsiCo will be briefly described and the contrast of a global and local view of the market will be compared. Afterwards the competitors of the firm will be named. The market will be split into the non-alcoholic beverage sector and the convenient food sector. Finally, the structure of these sectors will be measured by the concentration ratio and H
Book Synopsis The Market of Pepsi / PepsiCo by : Andreas Penzkofer
Download or read book The Market of Pepsi / PepsiCo written by Andreas Penzkofer and published by GRIN Verlag. This book was released on 2007-08 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2005 in the subject Economics - Industrial Economics, grade: 1,0, Wayne State University (Department of Economics), course: Industrial Organization, 40 entries in the bibliography, language: English, abstract: PepsiCo, one of the world's largest beverage and food companies, is presently focused on widen its business in Europe through the subsidiary PepsiCo International. In 2004, international sales accounted for $ 9,949 million - that is about one third of its group revenues. [Clark (European takeover targets), p. 31.] Recently, the company has negotiated and realized several acquisitions in Europe. In May 2005, PepsiCo bought the leading German juice maker Punica Getraenke. [Mercer (Europe's juice sector), p. 1.] In November 2005, it has reached agreement on the principal terms and conditions for the purchase of Sara Lee Corporation's European nuts business in the Netherlands, Belgium and France. [PepsiCo International (Sara Lee Nuts Business), p. 1.] With these investments, PepsiCo is driving an international expansion strategy. It aims growth outside the United States (U.S.) by adding local products to their global brands, until its traditional carbonated soft drink portfolio suffers from slower growth, and even some decline. [Mercer (Europe's juice sector), p. 1.] Using this situation as a background, it is interesting to analyze the market of PepsiCo. Who are the global competitors? What structure has the market, as the firm is seeking for growth? The goals of this research are to deduct the market of PepsiCo and to measure its structure by using significant ratios. First, PepsiCo will be briefly described and the contrast of a global and local view of the market will be compared. Afterwards the competitors of the firm will be named. The market will be split into the non-alcoholic beverage sector and the convenient food sector. Finally, the structure of these sectors will be measured by the concentration ratio and H
Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers--principally Coca-Cola and PepsiCo--into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as "refreshing," "tasty," "crisp," and "the real thing," sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them. Habitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs. So how did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, the 2016 James Beard Award for Writing & Literature Winner, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle, a renowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world. But Soda Politics does more than just diagnose a problem--it encourages readers to help find solutions. From Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks. And their actions are having an impact--for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years. Health advocacy campaigns are now the single greatest threat to soda companies' profits. Soda Politics provides readers with the tools they need to keep up pressure on Big Soda in order to build healthier and more sustainable food systems.
Book Synopsis Soda Politics by : Marion Nestle
Download or read book Soda Politics written by Marion Nestle and published by Oxford University Press. This book was released on 2015-09-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers--principally Coca-Cola and PepsiCo--into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as "refreshing," "tasty," "crisp," and "the real thing," sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them. Habitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs. So how did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, the 2016 James Beard Award for Writing & Literature Winner, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle, a renowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world. But Soda Politics does more than just diagnose a problem--it encourages readers to help find solutions. From Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks. And their actions are having an impact--for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years. Health advocacy campaigns are now the single greatest threat to soda companies' profits. Soda Politics provides readers with the tools they need to keep up pressure on Big Soda in order to build healthier and more sustainable food systems.
Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: PepsiCo is a global consumption goods company with a focus on beverages and “junk” food. The total revenue in 2013 underlines its global significance. Compared to Coca-Cola Company, PepsiCo is stronger in North America and around the globe, but that is a direct result of PepsiCo’s diversified portfolio. When it comes to brand value and numbers of sold cola beverages, Coca-Cola Co has a unique market share. Especially on the cola-market, both companies are the most successful competitors worldwide. Pepsi-Cola has a very long history, but had only been a domestic product in the United States until the late 1940s. Therefore, Coca-Cola has an advantage regard-ing international distribution. In Germany, Pepsi-Cola entered the market almost 30 years after Coca-Cola. Nonetheless, Pepsi proved to be strong opponent by initiat-ing clever marketing campaigns. After the so-called “Pepsi-Challenge” in the 1970s PepsiCo could succeed temporarily in winning the consumers’ hearts. However, the German market for cola products is much more competitive behind Coca-Cola than the US-market. Traditionally, Coca-Cola is the main producer of cola in Germany followed by local products from dicount markets. Next to the big international players, the German beverage industry is very diversified and oriented locally. Pepsi-Cola is available in nearly every German supermarket. It is also very present due to PepsiCo’s strong focus on advertising and sponsorship. But among German consumers Coca-Cola still maintains its pole position supported by a dominent brand image. This turns out to be one of the most obvious threat to Pepsi-Cola’s market position. Addtionally, Pepsi-Cola’s image as a cheap cola drink is firmed, because of PepsiCo’s focus on distribution through discount markets. The development on the German beverage market shows the importance of sustainable packaging and ingredients. Therefore, Pepsi-Cola has to rely on its niche position in order to offer an alternative meeting consumers’ requirements in the future.
Book Synopsis Market definition and analysis of Pepsi-Cola by : Benjamin Pommer
Download or read book Market definition and analysis of Pepsi-Cola written by Benjamin Pommer and published by GRIN Verlag. This book was released on 2014-08-25 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: PepsiCo is a global consumption goods company with a focus on beverages and “junk” food. The total revenue in 2013 underlines its global significance. Compared to Coca-Cola Company, PepsiCo is stronger in North America and around the globe, but that is a direct result of PepsiCo’s diversified portfolio. When it comes to brand value and numbers of sold cola beverages, Coca-Cola Co has a unique market share. Especially on the cola-market, both companies are the most successful competitors worldwide. Pepsi-Cola has a very long history, but had only been a domestic product in the United States until the late 1940s. Therefore, Coca-Cola has an advantage regard-ing international distribution. In Germany, Pepsi-Cola entered the market almost 30 years after Coca-Cola. Nonetheless, Pepsi proved to be strong opponent by initiat-ing clever marketing campaigns. After the so-called “Pepsi-Challenge” in the 1970s PepsiCo could succeed temporarily in winning the consumers’ hearts. However, the German market for cola products is much more competitive behind Coca-Cola than the US-market. Traditionally, Coca-Cola is the main producer of cola in Germany followed by local products from dicount markets. Next to the big international players, the German beverage industry is very diversified and oriented locally. Pepsi-Cola is available in nearly every German supermarket. It is also very present due to PepsiCo’s strong focus on advertising and sponsorship. But among German consumers Coca-Cola still maintains its pole position supported by a dominent brand image. This turns out to be one of the most obvious threat to Pepsi-Cola’s market position. Addtionally, Pepsi-Cola’s image as a cheap cola drink is firmed, because of PepsiCo’s focus on distribution through discount markets. The development on the German beverage market shows the importance of sustainable packaging and ingredients. Therefore, Pepsi-Cola has to rely on its niche position in order to offer an alternative meeting consumers’ requirements in the future.
An illustrated history of the Coca-Cola soft drink company.
Book Synopsis For God, Country, and Coca-Cola by : Mark Pendergrast
Download or read book For God, Country, and Coca-Cola written by Mark Pendergrast and published by . This book was released on 2000-03-17 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated history of the Coca-Cola soft drink company.
