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Book Synopsis Perspectives in consumer behavior by : Harold H. Kassarjian
Download or read book Perspectives in consumer behavior written by Harold H. Kassarjian and published by Scott Foresman. This book was released on 1981 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Perspectives in Consumer Behaviour by : Harold H. Kassarjian
Download or read book Perspectives in Consumer Behaviour written by Harold H. Kassarjian and published by . This book was released on 1991 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
Book Synopsis Perspectives on Consumer Behaviour by : Włodzimierz Sroka
Download or read book Perspectives on Consumer Behaviour written by Włodzimierz Sroka and published by Springer Nature. This book was released on 2020-06-26 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical empiricist approach and is also likely to influence the analytic strategies used to conduct research. For instance, with the increased awareness of scientific relativism and hypothet ical realism, greater emphasis is anticipated for idiographic rather than nomo thetic designs, for observational rather than experimental designs, for process rather than static analyses, and for more sophisticated techniques for summariz ing findings across studies. The major theme underlying this volume is that conceptual, analytic, and sub stantive diversity are essential for consumer behavior research to advance. Col lectively, the chapters we present in this volume are a diverse set of perspectives for the study of consumer behavior. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.
Book Synopsis Perspectives on Methodology in Consumer Research by : David Brinberg
Download or read book Perspectives on Methodology in Consumer Research written by David Brinberg and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical empiricist approach and is also likely to influence the analytic strategies used to conduct research. For instance, with the increased awareness of scientific relativism and hypothet ical realism, greater emphasis is anticipated for idiographic rather than nomo thetic designs, for observational rather than experimental designs, for process rather than static analyses, and for more sophisticated techniques for summariz ing findings across studies. The major theme underlying this volume is that conceptual, analytic, and sub stantive diversity are essential for consumer behavior research to advance. Col lectively, the chapters we present in this volume are a diverse set of perspectives for the study of consumer behavior. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
Book Synopsis Consumer Behaviour by : John O'Shaughnessy
Download or read book Consumer Behaviour written by John O'Shaughnessy and published by Bloomsbury Publishing. This book was released on 2012-12-04 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
Book Synopsis Perspectives in Consumer Behavior by : Z.S. Demirdjian
Download or read book Perspectives in Consumer Behavior written by Z.S. Demirdjian and published by Fellows Press of America, Incorporated. This book was released on 2007-11-26 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.
Book Synopsis Consumer Psychology in Behavioral Perspective by : Gordon Foxall
Download or read book Consumer Psychology in Behavioral Perspective written by Gordon Foxall and published by Beard Books. This book was released on 2004-12 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as: What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings? Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.
Book Synopsis The Why of Consumption by : Cynthia Huffman
Download or read book The Why of Consumption written by Cynthia Huffman and published by Routledge. This book was released on 2003-09-02 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as: What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings? Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.
With titles such as, "The Changing Consumer in the European Union", "How Consumers Trade Off Behavioral Costs and Benefits", and "Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputations as Signals of Product Quality", this book offers a unique collection of forty of the most well-known and influential European consumer behavior papers from the last twenty years. Covers the four key areas of the foundations of consumer behavior, individual processes, social influences, and alternative approaches.
Book Synopsis European Perspectives on Consumer Behaviour by : Mary Lambkin
Download or read book European Perspectives on Consumer Behaviour written by Mary Lambkin and published by . This book was released on 1998 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: With titles such as, "The Changing Consumer in the European Union", "How Consumers Trade Off Behavioral Costs and Benefits", and "Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputations as Signals of Product Quality", this book offers a unique collection of forty of the most well-known and influential European consumer behavior papers from the last twenty years. Covers the four key areas of the foundations of consumer behavior, individual processes, social influences, and alternative approaches.
Intended for European students, this work presents the issues, illustrative examples, data and research concerning European consumer markets and behaviour, while retaining material from the US and covering the other major global markets. The text utilizes a five-part "wheel" structure, which moves from the micro- to the macro- level. It expands in focus and coverage from individual consumers and their internal dynamics, through group and household consumption decisions, to larger social structures/sub-cultures, and finally mass cultures consumption activities.
Book Synopsis Consumer Behaviour by : Michael R. Solomon
Download or read book Consumer Behaviour written by Michael R. Solomon and published by Financial Times/Prentice Hall. This book was released on 1999 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended for European students, this work presents the issues, illustrative examples, data and research concerning European consumer markets and behaviour, while retaining material from the US and covering the other major global markets. The text utilizes a five-part "wheel" structure, which moves from the micro- to the macro- level. It expands in focus and coverage from individual consumers and their internal dynamics, through group and household consumption decisions, to larger social structures/sub-cultures, and finally mass cultures consumption activities.