Persuasion Tactics

Persuasion Tactics

Author: Patrick King

Publisher: Createspace Independent Publishing Platform

Published: 2016-12-16

Total Pages: 0

ISBN-13: 9781541139435

DOWNLOAD EBOOK

Get others to do what you want, subtly and without detection. Exact phrases and words to convince, plant ideas, lead, and defend yourself.If you want to (1) win people over, (2) negotiate and debate better, and (3) become an effective and engaging leader, Persuasion Tactics will be your seminal guide to coming out on top and ahead.Master both direct and subconscious persuasion methods.Most books on persuasion promise "mind control hacks" - they are complete myth. Persuasion Tactics contains only scientifically proven methods from the world's top researchers, marketers, leaders, and negotiators. Learn how to completely change people's minds with undetected, invisible influence and mental maneuvers.Get your way without confrontation or feeling pushyPersuasion is much more than simple arguing or negotiating - it's about making your presence and impact felt in every aspect of life. As a social skills and charisma coach and internationally bestselling author who has sold over a quarter of a million books, this is exactly how people get ahead in life and become charming, confident, and likable.Learn how to make your strongest point - every time.- The subtle power of emotional debt.- How to covertly plant an idea in someone's head without them realizing it.- Specific phrases, words, and speaking techniques to persuade and influence.- Classic psychological motivators.Become a people engineer.- The anatomy of Adolf Hitler's rise of power.- Psychological models of behavior and desires.- Mental and linguistics tactics to change people's realities.- Analyze communication styles to speak on people's level.Gain non-manipulative social influence and persuasive power.Persuasion gives you the power to shape your life and the relationships around you. Nothing we want in life will ever be simply given to you - you have to seize it. Persuasion is the key to that.You will learn to simply get what you want, without appearing confrontational or turning people off. Persuasion skills will make your life exponentially easier as a result of understanding people and using universal mental triggers.To get what you want, and defend it from others, click the BUY NOW button at the top right of this page!


Book Synopsis Persuasion Tactics by : Patrick King

Download or read book Persuasion Tactics written by Patrick King and published by Createspace Independent Publishing Platform. This book was released on 2016-12-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get others to do what you want, subtly and without detection. Exact phrases and words to convince, plant ideas, lead, and defend yourself.If you want to (1) win people over, (2) negotiate and debate better, and (3) become an effective and engaging leader, Persuasion Tactics will be your seminal guide to coming out on top and ahead.Master both direct and subconscious persuasion methods.Most books on persuasion promise "mind control hacks" - they are complete myth. Persuasion Tactics contains only scientifically proven methods from the world's top researchers, marketers, leaders, and negotiators. Learn how to completely change people's minds with undetected, invisible influence and mental maneuvers.Get your way without confrontation or feeling pushyPersuasion is much more than simple arguing or negotiating - it's about making your presence and impact felt in every aspect of life. As a social skills and charisma coach and internationally bestselling author who has sold over a quarter of a million books, this is exactly how people get ahead in life and become charming, confident, and likable.Learn how to make your strongest point - every time.- The subtle power of emotional debt.- How to covertly plant an idea in someone's head without them realizing it.- Specific phrases, words, and speaking techniques to persuade and influence.- Classic psychological motivators.Become a people engineer.- The anatomy of Adolf Hitler's rise of power.- Psychological models of behavior and desires.- Mental and linguistics tactics to change people's realities.- Analyze communication styles to speak on people's level.Gain non-manipulative social influence and persuasive power.Persuasion gives you the power to shape your life and the relationships around you. Nothing we want in life will ever be simply given to you - you have to seize it. Persuasion is the key to that.You will learn to simply get what you want, without appearing confrontational or turning people off. Persuasion skills will make your life exponentially easier as a result of understanding people and using universal mental triggers.To get what you want, and defend it from others, click the BUY NOW button at the top right of this page!

Covert Persuasion

Covert Persuasion

Author: Kevin Hogan

Publisher: Wiley + ORM

Published: 2010-06-10

Total Pages: 230

ISBN-13: 0470893265

DOWNLOAD EBOOK

Praise for Covert Persuasion: "This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation." -Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life "Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable." -Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers "There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want." -Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor "When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for." -David Garfinkel, author of Advertising Headlines That Make You Rich "There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!" -Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning


Book Synopsis Covert Persuasion by : Kevin Hogan

Download or read book Covert Persuasion written by Kevin Hogan and published by Wiley + ORM. This book was released on 2010-06-10 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Covert Persuasion: "This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation." -Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life "Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable." -Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers "There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want." -Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor "When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for." -David Garfinkel, author of Advertising Headlines That Make You Rich "There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!" -Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning

Influence

Influence

Author: Robert B. Cialdini

Publisher: Pearson Scott Foresman

Published: 1988

Total Pages: 434

ISBN-13:

DOWNLOAD EBOOK

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.


Book Synopsis Influence by : Robert B. Cialdini

Download or read book Influence written by Robert B. Cialdini and published by Pearson Scott Foresman. This book was released on 1988 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

A Handbook of Persuasive Tactics

A Handbook of Persuasive Tactics

Author: Joan Mulholland

Publisher: Routledge

Published: 2003-09-02

Total Pages: 432

ISBN-13: 1134878753

DOWNLOAD EBOOK

Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications.


Book Synopsis A Handbook of Persuasive Tactics by : Joan Mulholland

Download or read book A Handbook of Persuasive Tactics written by Joan Mulholland and published by Routledge. This book was released on 2003-09-02 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications.

The Necessary Art of Persuasion

The Necessary Art of Persuasion

Author: Jay A. Conger

Publisher: Harvard Business Review Press

Published: 2008-09-08

Total Pages: 80

ISBN-13: 1633691020

DOWNLOAD EBOOK

In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.


Book Synopsis The Necessary Art of Persuasion by : Jay A. Conger

Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

Dark Seduction and Persuasion Tactics

Dark Seduction and Persuasion Tactics

Author: Christopher Kingler

Publisher:

Published:

Total Pages: 117

ISBN-13:

DOWNLOAD EBOOK

What kind of traits do charming people have? What are the psychological forces that lead some people to always choose the same lucky ones, while others will constantly be rejected and destined to live forever in the shadows? Did you fail to succeed in the attraction game? Do you struggle to understand how someone apparently mediocre, or less attractive than you, can actually have everything that they want? Most people today are sent out into society with a broken belief system, which they use to make choices that bring terrible results, both in life and relationships. Men have been conditioned to be the quintessential "good guy". They are trained to be overtly humble, kind and slaves to the belief that just "being themselves" is enough to attract and keep the partner of their dreams. Men are told to believe that conventional masculinity is toxic and to put women above their own interests, passions and purposes. This has led an entire generation of men to form very unhealthy attachments with women which, unfortunately, often constitute their only goal in life. These men spend their lives interacting with the opposite sex in absolute darkness, ignoring the fact that they are judged, rated, approved and rejected based on their unconscious reactions to female tests. If you had no idea that women challenge men - and why they have to - you are about to embark on a journey down a rarely travelled road - the more mysterious side of female psychology and the way women think. The playbook for women and life has changed, but most men still haven't figured it out. Do you want to be successful and level up in every area of ​​your life? If so, this book explains: - The biological drives of men and women, and how to use them to their best advantage. - The fundamental principles of dark psychology and seduction, enabling you to become more charismatic and create instant confidence. - Effective body language techniques to make you irresistible. - Strategies to maximise your looks, your money, your social status and create an attractive lifestyle. - Understanding the various types of seducers and mastering identity shifting to seduce anyone. Powerful hacks of persuasion, manipulation and power strategies to gain respect and trust. - How to get genuine craving from a woman who wants to go out with you. - Everything you need to know to successfully maintain a long-term relationship. - Bonus chapter: How to become one of the top 20% of men or women who get it right when dating online. No matter what your background, knowledge of dark psychology will allow you to fulfil your destiny. I constantly see special people, being rejected, heartbroken and it hurts. I want to help you so you don't end up like all the other lonely guys out there. You will become the kind of person who can map anyone to get what she wants. So now, let me ask you a question. Where will you be in 30 days? Will you be stuck in the same old patterns and habits that have held you back for years? Will you still be struggling through the same mental attitudes and limiting beliefs that have stunted your growth and held you back from greatness throughout your life? Or will you be bold and finally understand the dark psychology of human behaviour? Will you become a man whose calendar is filled with exciting dates with beautiful women, epic adventures with friends and experiences you once thought were reserved only for the elite? Will you be a man capable of transforming his reality into a living masterpiece that breathes his creation? In light of this information, you have no choice. Read this book now! I ask of you one favour, however. Once you have read this book use the information and techniques with care. So, what are you waiting for? Swipe up, click the "Buy" button now and begin your journey!


Book Synopsis Dark Seduction and Persuasion Tactics by : Christopher Kingler

Download or read book Dark Seduction and Persuasion Tactics written by Christopher Kingler and published by . This book was released on with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: What kind of traits do charming people have? What are the psychological forces that lead some people to always choose the same lucky ones, while others will constantly be rejected and destined to live forever in the shadows? Did you fail to succeed in the attraction game? Do you struggle to understand how someone apparently mediocre, or less attractive than you, can actually have everything that they want? Most people today are sent out into society with a broken belief system, which they use to make choices that bring terrible results, both in life and relationships. Men have been conditioned to be the quintessential "good guy". They are trained to be overtly humble, kind and slaves to the belief that just "being themselves" is enough to attract and keep the partner of their dreams. Men are told to believe that conventional masculinity is toxic and to put women above their own interests, passions and purposes. This has led an entire generation of men to form very unhealthy attachments with women which, unfortunately, often constitute their only goal in life. These men spend their lives interacting with the opposite sex in absolute darkness, ignoring the fact that they are judged, rated, approved and rejected based on their unconscious reactions to female tests. If you had no idea that women challenge men - and why they have to - you are about to embark on a journey down a rarely travelled road - the more mysterious side of female psychology and the way women think. The playbook for women and life has changed, but most men still haven't figured it out. Do you want to be successful and level up in every area of ​​your life? If so, this book explains: - The biological drives of men and women, and how to use them to their best advantage. - The fundamental principles of dark psychology and seduction, enabling you to become more charismatic and create instant confidence. - Effective body language techniques to make you irresistible. - Strategies to maximise your looks, your money, your social status and create an attractive lifestyle. - Understanding the various types of seducers and mastering identity shifting to seduce anyone. Powerful hacks of persuasion, manipulation and power strategies to gain respect and trust. - How to get genuine craving from a woman who wants to go out with you. - Everything you need to know to successfully maintain a long-term relationship. - Bonus chapter: How to become one of the top 20% of men or women who get it right when dating online. No matter what your background, knowledge of dark psychology will allow you to fulfil your destiny. I constantly see special people, being rejected, heartbroken and it hurts. I want to help you so you don't end up like all the other lonely guys out there. You will become the kind of person who can map anyone to get what she wants. So now, let me ask you a question. Where will you be in 30 days? Will you be stuck in the same old patterns and habits that have held you back for years? Will you still be struggling through the same mental attitudes and limiting beliefs that have stunted your growth and held you back from greatness throughout your life? Or will you be bold and finally understand the dark psychology of human behaviour? Will you become a man whose calendar is filled with exciting dates with beautiful women, epic adventures with friends and experiences you once thought were reserved only for the elite? Will you be a man capable of transforming his reality into a living masterpiece that breathes his creation? In light of this information, you have no choice. Read this book now! I ask of you one favour, however. Once you have read this book use the information and techniques with care. So, what are you waiting for? Swipe up, click the "Buy" button now and begin your journey!

Dark Seduction and Persuasion Tactics

Dark Seduction and Persuasion Tactics

Author: Emory Green

Publisher: Modern Mind Media

Published: 2020-04-14

Total Pages:

ISBN-13: 9781647801069

DOWNLOAD EBOOK


Book Synopsis Dark Seduction and Persuasion Tactics by : Emory Green

Download or read book Dark Seduction and Persuasion Tactics written by Emory Green and published by Modern Mind Media. This book was released on 2020-04-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Persuasion Tactics (Without Manipulation)

Persuasion Tactics (Without Manipulation)

Author: Patrick King

Publisher: PublishDrive

Published: 2019-08-29

Total Pages: 83

ISBN-13:

DOWNLOAD EBOOK

If you want to (1) win people over, (2) negotiate and debate better, and (3) become an effective and engaging leader, Persuasion Tactics will be your seminal guide to coming out on top and ahead. "This book shows you proven and practical methods and techniques you can use to be a better persuader with every person you meet." Brian Tracy - Internationally renowned speaker and bestselling author of The Psychology of Selling, Maximum Achievement, and The Power of Charm. Master both direct and subconscious persuasion methods. Most books on persuasion promise “mind control hacks” – they are complete myth. Persuasion Tactics contains only scientifically proven methods from the world’s top researchers, marketers, leaders, and negotiators. Learn how to completely change people’s minds with undetected, invisible influence and mental maneuvers. Get your way without confrontation or feeling pushy. Persuasion is much more than simple arguing or negotiating – it’s about making your presence and impact felt in every aspect of life. As a social skills and charisma coach and internationally bestselling author who has sold over a quarter of a million books, this is exactly how people get ahead in life and become charming, confident, and likable. It's how people get what they want and are able to attract it into their lives. Learn how to make your strongest point – every time. ✔ The subtle power of emotional debt. ✔ How to covertly plant an idea in someone’s head without them realizing it. ✔ Specific phrases, words, and speaking techniques to persuade and influence. ✔ Classic psychological motivators. Become a highly effective people engineer. ✔ The anatomy of Adolf Hitler’s rise of power. ✔ Psychological models of behavior and desires. ✔ Mental and linguistics tactics to change people’s realities. ✔ Analyze communication styles to speak on people’s level. Gain non-manipulative social influence and persuasive power. Persuasion gives you the power to shape your life and the relationships around you. Nothing we want in life will ever be simply given to you – you have to seize it. Persuasion is the key to that. You will learn to simply get what you want, without appearing confrontational or turning people off. Persuasion skills will make your life exponentially easier as a result of understanding people and using universal mental triggers.


Book Synopsis Persuasion Tactics (Without Manipulation) by : Patrick King

Download or read book Persuasion Tactics (Without Manipulation) written by Patrick King and published by PublishDrive. This book was released on 2019-08-29 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to (1) win people over, (2) negotiate and debate better, and (3) become an effective and engaging leader, Persuasion Tactics will be your seminal guide to coming out on top and ahead. "This book shows you proven and practical methods and techniques you can use to be a better persuader with every person you meet." Brian Tracy - Internationally renowned speaker and bestselling author of The Psychology of Selling, Maximum Achievement, and The Power of Charm. Master both direct and subconscious persuasion methods. Most books on persuasion promise “mind control hacks” – they are complete myth. Persuasion Tactics contains only scientifically proven methods from the world’s top researchers, marketers, leaders, and negotiators. Learn how to completely change people’s minds with undetected, invisible influence and mental maneuvers. Get your way without confrontation or feeling pushy. Persuasion is much more than simple arguing or negotiating – it’s about making your presence and impact felt in every aspect of life. As a social skills and charisma coach and internationally bestselling author who has sold over a quarter of a million books, this is exactly how people get ahead in life and become charming, confident, and likable. It's how people get what they want and are able to attract it into their lives. Learn how to make your strongest point – every time. ✔ The subtle power of emotional debt. ✔ How to covertly plant an idea in someone’s head without them realizing it. ✔ Specific phrases, words, and speaking techniques to persuade and influence. ✔ Classic psychological motivators. Become a highly effective people engineer. ✔ The anatomy of Adolf Hitler’s rise of power. ✔ Psychological models of behavior and desires. ✔ Mental and linguistics tactics to change people’s realities. ✔ Analyze communication styles to speak on people’s level. Gain non-manipulative social influence and persuasive power. Persuasion gives you the power to shape your life and the relationships around you. Nothing we want in life will ever be simply given to you – you have to seize it. Persuasion is the key to that. You will learn to simply get what you want, without appearing confrontational or turning people off. Persuasion skills will make your life exponentially easier as a result of understanding people and using universal mental triggers.

Techniques of Propaganda and Persuasion

Techniques of Propaganda and Persuasion

Author: Magedah Shabo

Publisher: Prestwick House Inc

Published: 2008

Total Pages: 162

ISBN-13: 1580498744

DOWNLOAD EBOOK


Book Synopsis Techniques of Propaganda and Persuasion by : Magedah Shabo

Download or read book Techniques of Propaganda and Persuasion written by Magedah Shabo and published by Prestwick House Inc. This book was released on 2008 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Yes!

Yes!

Author: Noah J. Goldstein

Publisher: Simon and Schuster

Published: 2008-09-03

Total Pages: 288

ISBN-13: 9781416571124

DOWNLOAD EBOOK

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.


Book Synopsis Yes! by : Noah J. Goldstein

Download or read book Yes! written by Noah J. Goldstein and published by Simon and Schuster. This book was released on 2008-09-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.