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This book offers an in-depth, comparative analysis of how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised by candidates and parties during three recent election campaigns in France, Belgium, the US and the UK.
Book Synopsis Political Campaigning, Elections and the Internet by : Darren Lilleker
Download or read book Political Campaigning, Elections and the Internet written by Darren Lilleker and published by Routledge. This book was released on 2013-03 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an in-depth, comparative analysis of how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised by candidates and parties during three recent election campaigns in France, Belgium, the US and the UK.
After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. Do these efforts influence voters, expand democracy, increase the coverage of political issues, or mobilize a shrinking and apathetic electorate? Campaigning Online answers these questions by looking at how candidates present themselves online and how voters respond to their efforts-including whether voters learn from candidates' websites and whether voters' views are affected by what they see. Although the Internet will not lead to a revolution in democracy, it will, Bimber and Davis argue, have consequences: reinforcing messages, mobilizing activists, and strengthening partisans' views. Reporting on a wealth of new data drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves, Campaigning Online draws the most complete picture of the role of campaign websites in American elections to date.
Book Synopsis Campaigning Online by : Bruce Bimber
Download or read book Campaigning Online written by Bruce Bimber and published by Oxford University Press. This book was released on 2003-09-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. Do these efforts influence voters, expand democracy, increase the coverage of political issues, or mobilize a shrinking and apathetic electorate? Campaigning Online answers these questions by looking at how candidates present themselves online and how voters respond to their efforts-including whether voters learn from candidates' websites and whether voters' views are affected by what they see. Although the Internet will not lead to a revolution in democracy, it will, Bimber and Davis argue, have consequences: reinforcing messages, mobilizing activists, and strengthening partisans' views. Reporting on a wealth of new data drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves, Campaigning Online draws the most complete picture of the role of campaign websites in American elections to date.
The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. Political Campaigning, Elections and the Internet contextualises the US Presidential campaign of 2008 within three other contests: France 2007; Germany 2009; and the UK 2010. In offering a comparative history of the use of the Internet as an election tool, the authors are able to test the optimistic view that the Internet is transforming elections while also mapping the role the Internet plays and performs for parties and candidates. Lilleker and Jackson offer in-depth analysis demonstrating how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised and evaluate the role of these tools in the marketing and branding of parties and candidates. Examining the interactivity between candidate, party, and voter, this important book will be of strong interest to students and scholars of political science, elections, international relations and political communication. It will be of value to those within public relations, marketing and related communication and media programmes.
Book Synopsis Political Campaigning, Elections and the Internet by : Darren Lilleker
Download or read book Political Campaigning, Elections and the Internet written by Darren Lilleker and published by Routledge. This book was released on 2013-03-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. Political Campaigning, Elections and the Internet contextualises the US Presidential campaign of 2008 within three other contests: France 2007; Germany 2009; and the UK 2010. In offering a comparative history of the use of the Internet as an election tool, the authors are able to test the optimistic view that the Internet is transforming elections while also mapping the role the Internet plays and performs for parties and candidates. Lilleker and Jackson offer in-depth analysis demonstrating how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised and evaluate the role of these tools in the marketing and branding of parties and candidates. Examining the interactivity between candidate, party, and voter, this important book will be of strong interest to students and scholars of political science, elections, international relations and political communication. It will be of value to those within public relations, marketing and related communication and media programmes.
This book investigates how institutional differences, such as the roles of political parties and the regulation of electoral systems, affect the development of Internet election campaigns in the U.S., Japan, Korea, and Taiwan. It examines whether or not the “Americanization of elections” is evident in East Asian democracies. While Japan is a parliamentary system, the U.S. and Korea are presidential systems and Taiwan is a semi-presidential system that has a president along with a parliamentary system. Furthermore, the role of the presidency in the U.S., Korea, and Taiwan is quite different. Taking these variations in political systems into consideration, the authors discuss how the electoral systems are regulated in relation to issues such as paid advertisements and campaign periods. They argue that stronger regulation of election systems and shorter election periods in Japan characterize Japanese uniqueness compared with the U.S., Korea, and Taiwan in terms of Internet election campaigns.
Book Synopsis Internet Election Campaigns in the United States, Japan, South Korea, and Taiwan by : Shoko Kiyohara
Download or read book Internet Election Campaigns in the United States, Japan, South Korea, and Taiwan written by Shoko Kiyohara and published by Springer. This book was released on 2017-10-17 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates how institutional differences, such as the roles of political parties and the regulation of electoral systems, affect the development of Internet election campaigns in the U.S., Japan, Korea, and Taiwan. It examines whether or not the “Americanization of elections” is evident in East Asian democracies. While Japan is a parliamentary system, the U.S. and Korea are presidential systems and Taiwan is a semi-presidential system that has a president along with a parliamentary system. Furthermore, the role of the presidency in the U.S., Korea, and Taiwan is quite different. Taking these variations in political systems into consideration, the authors discuss how the electoral systems are regulated in relation to issues such as paid advertisements and campaign periods. They argue that stronger regulation of election systems and shorter election periods in Japan characterize Japanese uniqueness compared with the U.S., Korea, and Taiwan in terms of Internet election campaigns.
As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.
Book Synopsis Presidential Campaigning in the Internet Age by : Jennifer Stromer-Galley
Download or read book Presidential Campaigning in the Internet Age written by Jennifer Stromer-Galley and published by Oxford University Press. This book was released on 2019-07-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.
This volume provides a comparative analysis of the use of the World Wide Web in countries around the world for political campaign purposes. Drawing upon a common conceptual framework - the ‘Web sphere,’ and a shared methodological approach called Web feature analysis - in order to examine how the Internet is used by a variety of political actors during periods of electoral activity. Research teams around the world conducted analyses in technologically advanced nations, as well as those with low Internet diffusion, and a variety of countries in the middle range of network penetration, and from a variety of political and cultural contexts. The book represents an important contribution towards gaining a cross-national understanding of the current and emerging impacts of the Internet on political practice. To that end, the contributors collect and analyze data related to the structure for political action and information provision. They examine twelve types of political actors engaged in elections, including candidates, parties, non-governmental organizations, government, media and individual citizens. Exploring the complex dynamics between politics, culture, and information technology at both the national and global levels, The Internet and National Elections will be of interest to students and researchers of political science, communication studies, international relations, media and Internet studies.
Book Synopsis The Internet and National Elections by : Randolph Kluver
Download or read book The Internet and National Elections written by Randolph Kluver and published by Routledge. This book was released on 2007-05-07 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a comparative analysis of the use of the World Wide Web in countries around the world for political campaign purposes. Drawing upon a common conceptual framework - the ‘Web sphere,’ and a shared methodological approach called Web feature analysis - in order to examine how the Internet is used by a variety of political actors during periods of electoral activity. Research teams around the world conducted analyses in technologically advanced nations, as well as those with low Internet diffusion, and a variety of countries in the middle range of network penetration, and from a variety of political and cultural contexts. The book represents an important contribution towards gaining a cross-national understanding of the current and emerging impacts of the Internet on political practice. To that end, the contributors collect and analyze data related to the structure for political action and information provision. They examine twelve types of political actors engaged in elections, including candidates, parties, non-governmental organizations, government, media and individual citizens. Exploring the complex dynamics between politics, culture, and information technology at both the national and global levels, The Internet and National Elections will be of interest to students and researchers of political science, communication studies, international relations, media and Internet studies.
Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.
Book Synopsis Politicking Online by : Costas Panagopoulos
Download or read book Politicking Online written by Costas Panagopoulos and published by Rutgers University Press. This book was released on 2009-05-01 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.
This book is a cross-national analysis of the role of the internet in national electoral campaigns. It covers an array of electoral and party systems throughout the globe from parliamentary to presidential, party-based to candidate-oriented, multi-party to two-party, and stable party system to dynamic party system. It takes a look at three groups of nations with varying levels of Internet access_those where internet usage is common across demographic groups, those where usage has reached significant levels but not widespread penetration, and those where internet access is still limited to a small elite. Each chapter is a study of a particular nation, focusing on its electoral and party systems, the accessibility of the Internet to the population, the nature of candidate/party usage, and the effects of the internet on the conduct of campaigns. By reviewing the findings from these studies, Making a Difference draws conclusions about exactly how the internet influences electoral politics.
Book Synopsis Making a Difference by : Richard Davis
Download or read book Making a Difference written by Richard Davis and published by Lexington Books. This book was released on 2008-03-13 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a cross-national analysis of the role of the internet in national electoral campaigns. It covers an array of electoral and party systems throughout the globe from parliamentary to presidential, party-based to candidate-oriented, multi-party to two-party, and stable party system to dynamic party system. It takes a look at three groups of nations with varying levels of Internet access_those where internet usage is common across demographic groups, those where usage has reached significant levels but not widespread penetration, and those where internet access is still limited to a small elite. Each chapter is a study of a particular nation, focusing on its electoral and party systems, the accessibility of the Internet to the population, the nature of candidate/party usage, and the effects of the internet on the conduct of campaigns. By reviewing the findings from these studies, Making a Difference draws conclusions about exactly how the internet influences electoral politics.
Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internet and new media. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.
Book Synopsis Political Campaign Communication by : Judith S. Trent
Download or read book Political Campaign Communication written by Judith S. Trent and published by Rowman & Littlefield Publishers. This book was released on 2011-08-16 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internet and new media. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.
Technology and the Internet especially have brought on major changes to politics and are playing an increasingly important role in political campaigns, communications, and messaging. Political Campaigning in the Information Age increases our understanding of aspects and methods for political campaigning, messaging, and communications in the information age. Each chapter analyzes political campaigning, its methods, the effectiveness of these methods, and tools for analyzing these methods. This book will aid political operatives in increasing the effectiveness of political campaigns and communications and will be of use to researchers, political campaign staff, politicians and their staff, political and public policy analysts, political scientists, engineers, computer scientists, journalists, academicians, students, and professionals.
Book Synopsis Political Campaigning in the Information Age by : Solo, Ashu M. G.
Download or read book Political Campaigning in the Information Age written by Solo, Ashu M. G. and published by IGI Global. This book was released on 2014-05-31 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology and the Internet especially have brought on major changes to politics and are playing an increasingly important role in political campaigns, communications, and messaging. Political Campaigning in the Information Age increases our understanding of aspects and methods for political campaigning, messaging, and communications in the information age. Each chapter analyzes political campaigning, its methods, the effectiveness of these methods, and tools for analyzing these methods. This book will aid political operatives in increasing the effectiveness of political campaigns and communications and will be of use to researchers, political campaign staff, politicians and their staff, political and public policy analysts, political scientists, engineers, computer scientists, journalists, academicians, students, and professionals.
